(Usually I spend a good deal of my long weekends sitting on a patio, deck, or a lawn chair having a drink) Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements.
_______________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B - C/D/E - F/G/H/I * small base
GENDER AGE EDUCATION
Total Male Female 18-34 35-54 55+ <HS HS Post Sec Univ Grad
A B C D E F G H I
Base: All respondents 1056 473 583 270 449 337 32 150 513 361
Weighted 1056 517 539 311 420 325 30* 151 519 356
Usually I spend a good deal of my long weekends sitting on a patio, deck, or a lawn chair having a drink
Strongly agree 119 60 60 35 51 33 6 18 64 32
11% 12% 11% 11% 12% 10% 19% 12% 12% 9%
Somewhat agree 317 153 164 123 102 91 9 49 157 101
30% 30% 30% 40% 24% 28% 31% 33% 30% 28%
DE
Somewhat disagree 340 176 165 91 148 101 12 43 160 126
32% 34% 31% 29% 35% 31% 39% 28% 31% 35%
Strongly disagree 280 129 151 61 118 100 4 41 138 97
26% 25% 28% 20% 28% 31% 12% 27% 27% 27%
C C
Summary
Top2Box - Agree 436 212 223 158 154 124 15 67 221 133
41% 41% 41% 51% 37% 38% 49% 44% 43% 37%
Low2Box - Disagree 620 305 315 152 DE 266 201 15 84 298 223
59% 59% 59% 49% 63% 62% 51% 56% 57% 63%
C C
Canadian Online Ipsos-Reid Express
July 19, 2006
2
(Because of the higher gas prices this year, I've had to scale back from my usual long weekend plans) Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements.
_______________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B - C/D/E - F/G/H/I * small base
GENDER AGE EDUCATION
Total Male Female 18-34 35-54 55+ <HS HS Post Sec Univ Grad
A B C D E F G H I
Base: All respondents 1056 473 583 270 449 337 32 150 513 361
Weighted 1056 517 539 311 420 325 30* 151 519 356
Because of the higher gas prices this year, I've had to scale back from my usual long weekend plans
Strongly agree 221 95 126 70 89 62 10 44 119 48
21% 18% 23% 23% 21% 19% 33% 29% 23% 13%
I I I
Somewhat agree 353 179 174 85 159 109 11 52 181 109
33% 35% 32% 27% 38% 33% 37% 35% 35% 31%
C
Somewhat disagree 329 159 170 113 111 105 5 42 143 139
31% 31% 32% 36% 27% 32% 17% 28% 28% 39%
D FGH
Strongly disagree 153 84 69 42 61 50 4 12 76 61
15% 16% 13% 14% 14% 15% 13% 8% 15% 17%
G Summary
Top2Box - Agree 574 274 300 155 248 170 21 96 300 157
54% 53% 56% 50% 59% 52% 70% 64% 58% 44%
C I I I
Low2Box - Disagree 482 243 239 155 172 155 9 55 219 199
46% 47% 44% 50% 41% 48% 30% 36% 42% 56%
D FGH
(The best place to spend a long weekend is at a cottage or camping in the wilderness) Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements.
_______________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B - C/D/E - F/G/H/I * small base
GENDER AGE EDUCATION
Total Male Female 18-34 35-54 55+ <HS HS Post Sec Univ Grad
A B C D E F G H I
Base: All respondents 1056 473 583 270 449 337 32 150 513 361
Weighted 1056 517 539 311 420 325 30* 151 519 356
The best place to spend a long weekend is at a cottage or camping in the wilderness
Strongly agree 243 120 123 92 100 50 9 40 117 77
23% 23% 23% 30% 24% 15% 31% 26% 23% 22%
E E
Somewhat agree 433 217 216 131 177 125 13 66 217 137
41% 42% 40% 42% 42% 38% 42% 44% 42% 39%
Somewhat disagree 240 124 116 65 89 86 6 25 112 97
23% 24% 21% 21% 21% 27% 19% 17% 22% 27%
Strongly disagree 140 56 84 23 53 64 2 20 74 44 G
13% 11% 16% 7% 13% 20% 8% 13% 14% 12%
A C CD
Summary
Top2Box - Agree 676 337 338 223 278 175 22 106 334 214
64% 65% 63% 72% 66% 54% 73% 70% 64% 60%
E E I
Low2Box - Disagree 380 180 200 87 142 150 8 45 186 142
36% 35% 37% 28% 34% 46% 27% 30% 36% 40%
CD G
Canadian Online Ipsos-Reid Express
July 19, 2006
4
What do you like to do MOST with your free time on the long weekends?
_______________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B - C/D/E - F/G/H/I * small base
GENDER AGE EDUCATION
Total Male Female 18-34 35-54 55+ <HS HS Post Sec Univ Grad
A B C D E F G H I
Base: All respondents 1056 473 583 270 449 337 32 150 513 361
Weighted 1056 517 539 311 420 325 30* 151 519 356
Hang out with friends 400 192 207 175 144 81 11 63 200 126
38% 37% 39% 56% 34% 25% 38% 42% 39% 35%
DE E
Have a lazy weekend 373 187 186 109 145 119 11 61 189 112
35% 36% 35% 35% 35% 37% 38% 40% 36% 31%
Reading 289 95 194 63 101 125 8 38 125 118
27% 18% 36% 20% 24% 38% 26% 25% 24% 33%
A CD H
Travelling (road trip, holiday etc.) 233 104 129 55 85 93 7 23 123 80
22% 20% 24% 18% 20% 28% 23% 15% 24% 23%
CD G
Do physical activity (i.e. hiking) 195 120 75 72 70 54 4 17 79 95
19% 23% 14% 23% 17% 16% 15% 12% 15% 27%
B DE GH
Movies 173 88 85 74 60 38 2 34 75 62
16% 17% 16% 24% 14% 12% 7% 22% 14% 17%
DE H
Restaurants 157 55 102 38 57 62 4 23 76 55
15% 11% 19% 12% 14% 19% 12% 15% 15% 15%
A CD
Go camping 144 66 78 60 58 26 8 28 70 38
14% 13% 15% 19% 14% 8% 26% 18% 14% 11%
E E I I
Hobbies/crafts 144 66 78 32 65 48 4 14 79 47
14% 13% 14% 10% 15% 15% 13% 10% 15% 13%
Go to the beach 107 48 59 43 42 23 3 21 57 26
10% 9% 11% 14% 10% 7% 11% 14% 11% 7%
E I
Head up to cottage with friends 90 42 48 24 37 28 1 14 44 30
8% 8% 9% 8% 9% 9% 4% 10% 9% 8%
Golf 76 61 15 17 34 25 1 7 43 25
7% 12% 3% 5% 8% 8% 3% 5% 8% 7%
Fishing 56 42 B 14 15 28 13 2 9 37 8
5% 8% 3% 5% 7% 4% 7% 6% 7% 2%
B I
Be with family/ kids/ relatives 34 13 21 7 20 7 1 7 14 12
3% 3% 4% 2% 5% 2% 2% 5% 3% 3%
Go to sporting event (i.e. baseball game) 28 18 10 6 14 8 1 6 11 10
3% 4% 2% 2% 3% 2% 3% 4% 2% 3%
Gardening/ yard work 25 10 15 1 16 9 0 4 6 16
2% 2% 3% 0 4% 3% - 2% 1% 4%
C C H
Odd jobs around the house 20 14 6 5 10 5 1 1 9 8
2% 3% 1% 2% 2% 2% 3% 1% 2% 2%
Work 7 4 3 2 4 1 1 3 3 0
1% 1% 0 1% 1% 0 3% 2% 1% -
I I
Play video games 6 5 1 4 2 0 0 1 4 1
1% 1% 0 1% 0 - - 1% 1% 0
Boating/ sailing 4 3 1 0 3 1 0 0 2 2
0 1% 0 - 1% 0 - - 0 0
On the computer 4 2 1 0 1 3 0 1 1 2
0 0 0 - 0 1% - 1% 0 0
Shopping 4 2 2 0 2 2 0 2 1 1
0 0 0 - 0 1% - 1% 0 0
Cultural events 3 1 2 1 1 2 0 0 2 2
0 0 0 0 0 1% - - 0 0
Other 31 14 16 8 11 12 1 4 19 7
3% 3% 3% 3% 3% 4% 2% 2% 4% 2%
Nothing 5 2 3 1 2 2 0 0 4 1
1% 0 1% 0 1% 1% - - 1% 0
Canadian Online Ipsos-Reid Express
July 19, 2006
6
And what famous person, who is still alive, would you most like to share your time with on a long weekend?
_______________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B - C/D/E - F/G/H/I * small base
GENDER AGE EDUCATION
Total Male Female 18-34 35-54 55+ <HS HS Post Sec Univ Grad
A B C D E F G H I
Base: All respondents 1056 473 583 270 449 337 32 150 513 361
Weighted 1056 517 539 311 420 325 30* 151 519 356
Friends/ family 56 22 35 8 15 33 5 13 23 15
5% 4% 6% 2% 4% 10% 16% 9% 5% 4%
CD HI I
Oprah 34 5 29 9 17 8 1 2 19 12
3% 1% 5% 3% 4% 3% 2% 2% 4% 3%
Celine Dion 27 9 19 A 3 14 10 4 5 16 2
3% 2% 3% 1% 3% 3% 12% 4% 3% 1%
C HI I I
Johnny Depp 22 2 20 12 8 2 0 5 10 7
2% 0 4% 4% 2% 1% - 3% 2% 2%
A E
Angelina Jolie 19 12 7 7 12 0 0 1 10 8
2% 2% 1% 2% 3% - - 1% 2% 2%
E E
Queen Elizabeth 15 3 12 1 8 6 0 1 3 11
1% 1% 2% 0 2% 2% - 1% 1% 3%
A H
Wayne Gretzky 14 12 3 6 5 3 0 1 6 7
1% 2% 0 2% 1% 1% - 1% 1% 2%
Bill Gates 13 B 9 4 3 6 3 0 2 3 8
1% 2% 1% 1% 1% 1% - 1% 1% 2%
Bill Clinton 12 8 3 1 4 7 1 1 4 6
1% 2% 1% 0 1% 2% 2% 1% 1% 2%
Brad Pitt 11 1 10 6 4 1 0 1 8 2
1% 0 2% 2% 1% 0 - 1% 2% 0
George Clooney 10 2 A 8 2 4 4 0 2 3 4
1% 0 1% 1% 1% 1% - 1% 1% 1%
Stephen Harper 9 5 4 4 1 4 0 0 5 4
1% 1% 1% 1% 0 1% - - 1% 1%
Madonna 8 6 3 4 4 1 0 1 6 1
1% 1% 1% 1% 1% 0 - 1% 1% 0
And what famous person, who is still alive, would you most like to share your time with on a long weekend?
_______________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B - C/D/E - F/G/H/I * small base
GENDER AGE EDUCATION
Total Male Female 18-34 35-54 55+ <HS HS Post Sec Univ Grad
A B C D E F G H I
Dahli Lama 8 3 4 2 6 0 0 1 3 4
1% 1% 1% 1% 1% - - 1% 1% 1%
E
Sean Connery 8 3 4 0 5 3 1 1 5 1
1% 1% 1% - 1% 1% 2% 1% 1% 0
Donald Trump 8 7 1 4 2 1 0 0 6 2
1% 1% 0 1% 1% 0 - - 1% 0
B
Jim Carey 7 5 3 5 2 0 0 3 5 0
1% 1% 1% 2% 0 - - 2% 1% -
E I
Clint Eastwood 7 7 0 5 0 2 0 3 3 1
1% 1% - 2% - 1% - 2% 0 0
B D I
Shania Twain 6 5 1 0 3 4 0 1 5 0
1% 1% 0 - 1% 1% - 1% 1% -
Jesus/ God 6 3 3 0 6 1 2 1 4 0
1% 1% 1% - 1% 0 6% 0 1% -
Richard Gere 6 1 5 1 1 3 GHI 0 1 3 1
1% 0 1% 0 0 1% - 1% 1% 0
Robin Williams 6 4 1 0 3 2 1 0 5 0
1% 1% 0 - 1% 1% 2% - 1% -
Pamela Anderson 5 5 0 1 3 1 0 I 0 5 0
1% 1% - 0 1% 0 - - 1% -
George Bush 5 B 5 0 1 1 3 0 1 3 1
0 1% - 0 0 1% - 1% 1% 0
B
Cher 5 3 2 2 1 2 0 0 2 3
0 1% 0 1% 0 0 - - 0 1%
Bono 5 0 5 2 3 0 0 1 2 2
0 - 1% 1% 1% - - 1% 0 1%
A
David Suzuki 5 2 3 1 2 2 0 1 2 2
0 0 0 0 0 1% - 1% 0 1%
Canadian Online Ipsos-Reid Express
July 19, 2006
8
And what famous person, who is still alive, would you most like to share your time with on a long weekend?
_______________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B - C/D/E - F/G/H/I * small base
GENDER AGE EDUCATION
Total Male Female 18-34 35-54 55+ <HS HS Post Sec Univ Grad
A B C D E F G H I
Mel Gibson 4 0 4 0 4 0 1 1 2 0
0 - 1% - 1% - 3% 0 0 -
I
Other 555 281 274 186 207 161 10 80 261 205
53% 54% 51% 60% 49% 50% 33% 53% 50% 58%
DE FH
None 85 44 41 17 38 30 4 13 41 27
8% 8% 8% 6% 9% 9% 12% 9% 8% 8%
(Dk/Ns) 91 50 42 24 33 35 4 7 56 25
9% 10% 8% 8% 8% 11% 12% 5% 11% 7%
G
