Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations. We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and mobile integration, to improved business practices.
We are Outfront Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
ORLANDO
Orlando
Last Rev. 04/28/16
Why Go Out-of-Home?
It’s Simple — That’s Where the People Are!
According to the 2013 Arbitration Out-of-Home Advertising Study, we are spending even more time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily commute, on their lunch break and throughout shopping trips. Out-of-Home is often the last message a consumer receives before making a service or buying decision.
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from home and with out of home ads whether in their cars, riding mass transit, on foot or at the point-of-sale.
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistently — more than 20 times each month. With our newest media measurement system, TAB OOH Ratings, we are able to further refine our delivery.
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve your marketing objectives. We are committed to the “after-sale,” following your program through to success.
We deliver America.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban centers, rail displays in transportation systems that connect bedroom communities to commercial centers, high-impact digital billboards, or standard billboards on highways entering or leaving major cities, we have you covered.
Nearly three-quarters of Outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home — all times when Outdoor advertising has the opportunity to influence purchasing and service decisions.
Source: Arbitration Out-of-Home Advertising Report, 2013
Why Now?
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self selection is an emerging marketplace that is redefining how we interact with media and content. As the traditional media model gets reconfigured, OOH becomes the ONLY mass media choice. We are always there and we are always on.
OOH advertising reaches almost the entire U.S. adult population each
week.
Out door C ommut ers P edes trians Tele vision Radio Ne w spaper Int ernet 96% 61% 70% 95% 91% 71% 67% 100% 80% 60% 40% 20% 0% Out-of-HomeOrlando
Last Rev. 04/28/16
National In-Car Study
2:07 2:00 1:00 0:00 2:52 3:00
Typical Weekday Typical Weekend
0% 58% an event 75% a store* a restaurant* a phone number a website address a radio tune-in a TV show tune-in 58% 50% 26% 44% 28% 33% 25% 50% 0%
public bus, not including a school bus? 50% bus stop? taxi cab? 59% 47% 38% 25% 75% 100%
*and visited establishment
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads. Source: Arbitration National In-Car Study 2009
2:52 2:00 1:00 0 2:11 3:00 2003 2009 31% Incr ease Sometimes 34% Most of the Time 28% Each Time 9% Never 11% Almost Never 16% 0% 44% fast-food restaurant 75% a sit-down restaurant a grocery store a drug store a convenience store a dept. store a “Big Box” store
82% 22% 53% 32% 58% 63% 25% 50% 100%
31% Increase in time spent in car.
18 1/2 Hours per week on the road!
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
Buses & Shelters get attention!**
On a roadside billboard, have you ever learned of...71% of travelers notice Billboard Ads.*
Workers shop on their way home.**
From work to... How much time in hours or minute do you spend combined,
either driving or riding as a passenger in any vehicle, on a typical weekday/weekend?
Results displayed in hours: minutes
During our 2003 national in-car media survey, Arbitration found that Americans averaged 2 hours and 11 minutes in their cars during an average weekday; in 2009, Americans are reporting spending 2 hours and 52 minutes in their cars per weekday — a 31% increase.
Orlando
Last Rev. 04/28/16
Out of Home Creates Awareness!
Adults say that they’ve seen an OOH ad in the past month
7 out
of
10
41%
Say OOH is very, or
somewhat likely, to
influence a purchase.
Use mobile /social
media to share
informa-tion while viewing
an OOH ad.
Search the web as a
direct result of seeing
an ad.
And among those who have seen an OOH ad:
Are more likely to learn
about the brand being
advertised.
55%
58%
Orlando
Last Rev. 04/28/16
Moving Consumers to Action!
Adults say that they’ve seen an OOH ad in the past month
7 out
of
10
40%
And among those who have seen an OOH ad:
40%
40%
39%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
33%
ATTENDED an event
advertised
29%
28%
shopped a
SALE online
that week
26%
visited a
WEBSITE that
was advertised
26%
IMMEDIATELY
visited business
18%
CALLED
a phone number
advertised
shopped a
SALE in-store
that week
Orlando
Last Rev. 04/28/16
OOH: A Return On Your Investment
The British media research firm Brandscience analyzed over 600 econometric case studies to gauge the impact of out-of-home on sales results. The information is used to provide insights about how out-of-home advertising works relative to other media, independently and in synergy with other media. Brandscience found for each dollar spent on out-of-home advertising, an average of $2.80 was received in sales. Television and print advertising have a lower ROI, yet receive a greater share of the dollars in the average media mix.
OOH
RADIO
ONLINE
$2.80 $2.50 $2.00 $1.50 $1.00 $.50 $-$3.38 $3.14
TV
$2.43 $4.00 $3.50 $3.00 Sales ROIUsing out-of-home in combination with other media improves the retention of a campaign’s advertising message. This works particularly well for television and online advertising.
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising. To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00 $20.00 $10.00 $0 $40.00 $30.00 Shelt er Pos ter
BulletinNetwork Spot Sear ch Sit es Portal Sit es Gener al C ontent Busines s Cont ent Spot TV - Early E ve. Netw
ork TV - PrimeSpot TV - Ne ws Spot TV - Prime Netw ork Inter connect
Zoned Spot Newsweeklies Men’ s Int eres t Women’ s FashionBusines s Daily Busines s Newspapers Magazines Cable Broadcast Online Radio OOH Television Internet 2 18 10 8 6 4 0 16 14 12 Mes sage Deca y Ra te (Da ys )
Without OOH With OOH
Source: OAAA.org, 2013
Orlando
Last Rev. 04/28/16
Increase Your Reach!
Source: Touchpoints USA Billboard Study, 2012
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
+18%
+45%
+68%
+212%
+316%
TV
Radio
Web
Social
Mobile App
250 200 150 100 50 350 300 400
Search
61
180
98
294
61
174
98
311
63
154
95
350
Television Radio Newspaper/Magazine Out-of-HomeOrlando
Last Rev. 04/28/16
Top 50 Market Coverage
“X” indicates media available "D” indicates digital media available
Market Population Age 18 +CBSA Bulletins/Walls Jr. PostersPosters/ Commuter Rail/ Subway Buses FurnitureStreet Wrapped Media Lifestyle Centers/ City Lights Airports
New York, NY /
15,806,405
• •
• •
•
• •
•
• •
North Jersey & Central Jersey
• •
• •
•
•
Los Angeles-Long Beach, CA 10,363,815
• •
• •
•
•
• •
•
• •
•
Chicago, IL-IN-WI 7,322,541
• •
•
•
•
•
Dallas-Ft. Worth-Arlington, TX 5,239,799• •
•
Houston-The Woodlands, TX 4,885,987• •
•
•
Miami-Ft. Lauderdale, FL 4,783,986• •
• •
•
• •
•
Philadelphia, PA-NJ-DE-MD / 4,727,310• •
•
•
•
South Jersey•
•
Washington, DC-VA-MD-WV 4,720,493•
• •
•
•
•
Atlanta, GA 4,298,956• •
• •
• •
•
•
•
•
Boston-Cambridge-Newton, MA-NH 3,811,087•
•
•
•
•
San Francisco / 3,714,911• •
•
•
•
•
•
Oakland /• •
•
•
San Jose, CA• •
•
•
•
Phoenix-Mesa-Scottsdale, AZ 3,457,429• •
• •
•
•
•
Detroit-Warren-Dearborn, MI 3,332,255• •
•
•
•
Riverside, CA 3,307,319•
•
Seattle-Tacoma-Bellevue, WA 2,909,229•
•
Minneapolis - St. Paul, MN 2,698,084• •
•
•
• •
San Diego-Carlsbad, CA 2,563,295•
•
•
•
•
Tampa-St. Petersburg (Sarasota), FL 2,374,159
• •
•
Baltimore-Columbia-Towson, MD 2,188,674
•
St. Louis, MO-IL 2,177,675
• •
• •
Denver-Aurora-Lakewood, CO 2,157,155
• •
•
•
•
Pittsburgh, PA 1,903,444
•
Orlando
Last Rev. 04/28/16
Top 50 Market Coverage
“X” indicates media available "D” indicates digital media available
Market Population Age 18 +CBSA Bulletins/Walls Jr. PostersPosters/ Commuter Rai/Subway Buses FurnitureStreet Wrapped Media Lifestyle Centers/City Lights Airports
Portland-Vancouver, OR-WA 1,852,687
•
Charlotte-Concord, NC-SC 1,843,603
•
San Antonio-New Braunfels, TX 1,780,935
•
Sacramento-Roseville, CA 1,741,842
• •
• •
Cincinnati, OH-KY-IN 1,647,337
•
Las Vegas-Henderson-Paradise, NV 1,615,337
• •
•
•
•
•
Cleveland-Elyria,OH 1,615,309
•
Kansas City, MO-KS 1,577,229
• •
•
Columbus, OH 1,545,222
• •
•
San Jose-Sunnyvale, CA 1,525,784
• •
•
Austin-Round Rock, TX 1,518,122
Indianapolis-Carmel-Anderson, IN 1,500,259
• •
Nashville-Davidson, TN 1,406,121
• •
Virginia Beach, VA-NC 1,342,960
•
Providence-Warwick, RI-MA 1,287,098
•
Milwaukee-Waukesha, WI 1,205,977•
Jacksonville, FL 1,122,497• •
•
Oklahoma City, OK 1,024,675 Memphis, TN-MS-AR 1,007,324• •
Richmond, VA 993,380•
Louisville, KY-IN 989,275• •
•
•
New Orleans-Metairie, LA 984,141• •
• •
Hartford-West Hartford, CT 962,897• •
• •
Raleigh, NC 958,147•
Buffalo-Cheektowaga, NY 906,516 Birmingham-Hoover, AL 883,982 Rochester, NY 855,479•
Orlando
Last Rev. 04/28/16
Orlando Market Overview
The Orlando DMA includes the metro area of Central Florida which is made up of principal cities Orlando, Kissimmee and Sanford. The Orlando DMA also extends to the east coast of Florida, including Daytona Beach and Melbourne. Orlando, “The City Beautiful,” was recently named the most visited city in the nation. Metro Orlando serves as a hub for corporate division, association and U.S. operations headquarters for companies such as Darden Restaurants, Tupperware Brands Corp., American Automobile Association (AAA), AirTran, Electronic Arts’ EA Tiburon, and Siemens Energy Inc.
Metro Orlando is home to the University of Central Florida, one of the largest universities in the nation. As one of the leading tourist destinations in the world, with over 52 million annual visitors, Orlando is also home to major attractions such as Universal Studios, Walt Disney World, Sea World and Legoland. Central Florida’s sunny climate makes it a popular location for a large number of conventions and conferences. Outfront Media’s billboards dominate the major interstates of Central Florida and impact its residents and visitors on a daily basis. .
Market Demographics:
Population: 3,950,849
HHI $100K+: 15.34%
College Educated (4+ yrs): 27.49%
White Collar Occupation: 61.61%
Blue Collar Occupation: 16.67%
Race & Ethnicity: White: 50.81% Asian: 3.14%
AA/B: 13.27% Other: 2.32%
Hispanic: 21.20%
Source: Census Data (2015 Update) Copyright 2015, The Nielsen Company
Available Products:
Market In Motion:
Drove alone to any place (wk): 90.6%
Traveled 200+ miles (wk): 33.0%
Spent 30+ minutes traveling to work one way: 16.1%
Walked 3+ miles town/city (wk): 14.9%
Source: Scarborough Research 2015 Rel. 2 (12-Month Study)
• Digital Bulletins 25 Faces
• Digital Posters 4 Faces
Orlando
Last Rev. 04/28/16
Points of Interest
Major Points of Interest:
Downtown OrlandoMagic Kingdom Animal Kingdom Epcot
Disney Hollywood Studios Disney Springs
Circ De Soleil House of Blues
Universal Studios & Islands of Adventure Universal Orlando City Walk
Lake Nona Medical Research Park Daytona International Speedway Lakeridge Winery and Vineyards
Sanford Burnham Medical Research Institute Wet N’ Wild
Dr. Phillips Center for the Performing Arts Kenndedy Space Center
SeaWorld Discovery Cove Aquatica
Harry P. Leu Gardens Bok Tower Gardens Lake Eola Park Loch Haven Park Orlando Museum of Art Orlando Science Center The Holyland Experience Central Florida Ballet Orlando Ballet
Local Events:
Capital One Bowl Winter Park Art Festival Central Florida Fair Florida Film Festival Fringe Festival Bay Hill InvitationalProfessional Sports Teams: Semi Pro Sports Teams:
Orlando Magic - NBA Orlando Predators - Arena Football
Orlando City Soccer Club - MLS Orlando Solar Bears - ECHL
Orlando Pride - NWSL
Major Headquarters:
Tupperware jetBlue Airways Electronic Arts AirTranFairwinds Credit Union Hard Rock Cafe NASA
CNL Financial Group Lockheed Martin Darden Restaurant Group
Marriott Vacation Club International Mitsubishi Power Systems Americas
Colleges/Universities:
University of Central Florida Rollins CollegeFull Sail University Seminole State College Valencia Community College DeVry University
Embry-Riddle Aeronautical University Webster University
Florida Institute of Technology
Shopping Centers/Nightlife:
Mall at MilleniaPark Avenue Winter Park Village The Florida Mall
Waterford Lakes Town Center Orlando Premium Outlets Lake Buena Vista Factory Outlet Pointe Orlando
Downtown Disney Fashion Square Mall Altamonte Mall West Oaks Mall Universal City Walk Pleasure Island
Convention Centers:
Orange County Convention CenterOrlando
Last Rev. 04/28/16
• LED Display Size: 14’H x 48’W 10’6"H x 36’W • Spot Length: :08 seconds
Coverage:
See next page for complete coverage
Product Information:
Digital Bulletins
What advertising opportunities are on digital bulletins?
These bright and bold digitals allow an advertiser to display their ad for a “spot” — 8 seconds on a 8-spot loop. With messages that are easily changed, advertisers can day-part segments of their campaign making messages not only relevant but timely.
How can the digital bulletins connect with consumers?
Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests, giveaways. Keep consumers updated in real time on Digital Billboards.
Why are digital bulletins valuable to advertisers?
Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs.
Orlando
Digital Bulletins
Last Rev. 04/28/16
Coverage
Orlando
Last Rev. 04/28/16
• LED Display Size: 10'2"”H x 22”W • Spot Length: :08 seconds
Coverage:
See next page for complete coverage
Product Information:
Digital Posters
What advertising opportunities are on digital posters?
Our wide array of inventory allows you to hand-select specific locations to penetrate specific markets to reach target demographic groups. The digital format also gives you the opportunity to hyper-localize campaigns across a national landscape.
How can the digital posters connect with consumers?
Give your campaign ultimate creative flexibility utilizing the vivid high-resolution display and keep the audience posted with to the minute updates, countdowns, and messaging that keeps everyone engaged.
Why are digital bulletins valuable to advertisers?
Strategic placement of illuminated LED posters in high traffic areas ensures the greatest reach for your message. With a constant flow of potential consumers exposed to your ad, your investment sees a low CPM that is as mind-blowing as the stunning display.
Orlando
Digital Posters
Last Rev. 04/28/16
Coverage
Orlando
Last Rev. 04/28/16Product Information:
• 14’H x 48’W • 10’6"H x 36’W • Odd Sizes• Sizes vary by location • Extensions available
Coverage:
See next page for complete coverage
What advertising opportunities are on static bulletins?
Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides, directing us to hotels, eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers.
How can static bulletins connect with consumers?
Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences purchase decisions
Why are static bulletins valuable to advertisers?
Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a major splash in the Orlando market that is sure to catch the attention of daily commuters.
Exposure. Presence. Impressions.
Static Bulletins
Orlando
Static Bulletins
Last Rev. 04/28/16
Orlando
OUTFRONT Mobile Network
Last Rev. 04/28/16
• Lat/Long Defined Virtual Radius • Banner Ad (320 x 50), PNG/JPEG/GIF • Templated Mobile Optimized Landing Page
Branded Header (320 x 200), Directions, Call, Video (YouTube hosted), Promo, Custom Button • Deliverable Targets: Impressions, CTR, SAR
• Retargeting option available
Coverage:
National
*SOURCE: Ocean Beyond OOH Neuroinsight, 2015
What advertising opportunities are on the OUTFRONT Mobile Network?
The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence, consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad. Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place.
How can the OUTFRONT Mobile Network connect with consumers?
Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video.
Why is the OUTFRONT Mobile Network valuable to advertisers?
Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR).
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