the users from derstandard.at and everything you always wanted to know about them.

Full text

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Source: ÖWA Plus QII 2011

the users from derStandard.at

…and everything you always wanted to know about

them.

In one sentence:

Our male and female users are mostly young and middle-aged,

predominantly reach us from the East of Austria, have finished a

higher-than-average education and earn good money in an

adequately good job.

Every third person with university degree

is a user of

derStandard.at.

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*) Austria people aged 14 and over, who have visited our site several times during the survey period. This

reach value is the most comparable to measures in Zervice or Media-Analyze (for other types of media).

Number

Source

* ÖWA Plus QII 2011 ** ÖWA 01/2011

Individual Persons

(Austrian Unique Users age 14+)

1.047.000*

per Month

Individual Persons

(Austrian Unique Users age 14+)

160.297*

per Day (Mo-Fr)

Individual Devices (

PCs, Laptops Tablets, Mobiles

)

(Unique Clients)

2.644.643**

per Month

Page Requests

(Page Impressions)

70.731.765**

per Month

Time Spent per Visit

09:22**

Entire Site (minutes)

Use Time /Page= Ad exposure time

1:44**

Minutes per Page

Media Data from derStandard.at

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The Austrian Online Market

01:44 01:28 00:47 00:37 00:27 00:10

Multi Domain Offer

6.336.561 2.852.371 2.644.643 1.644.327 1.563.146 1.363.031 2.475.887 1.589.970 1.047.000 714.249 719.553 746.630

Multi Domain Offer

= Your Ad Exposure time

2.596.693

1.897.434

1.669.124 1.030.962 1.124.449

591.400

Single Domain Offer

Unique Clients Unique User

Frequency

01:43 01:05 00:36

Single Domain Offer

Time spent per page in minutes

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Sex

Our users…

of our users are

male

of our users are

female

Via

Predictive Behavior Targeting

we can deliver your advertisement to only users of one sex.

particularly male • Sport (sports) 82 % = 167.000 UU • Automobil (automobile) 80 % = 69.000 UU •Web (technology) 79 % = 234.000 UU particularly female • Karriere (career) 48 % = 67.000 UU • Immobilien (real estate) 47 % = 83.000 UU

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Age

9%

53%

31%

7%

0 10 20 30 40 50 60

under 20 20-39 40-59 60 and older

…are mostly young and

middle aged…

83 %

of our users belong to the

lucrative target group 14-49 years

.

particularly young (14-29 yrs)

• Bildung (education) 47 % = 55.000 UU • Web (technology) 46 % = 136.000 UU • Etat (media) 44 % = 62.000 UU

particularly mature (60 yrs and older)

• Politik (politics) 6 % = 23.000 UU • Wirtschaft (business) 6 % = 16.000 UU • Gesundheit (health) 6 % = 7.000 UU • Panorama (local news) 6 % = 16.000 UU

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Education

Total*

derStandard.at

…have a

higher-than-average education…

derStandard.at reaches about

187.000 people with university degree

per month.

1% 1% 48% 36% 18% 14% 21% 31% 11% 18% 0 20 40 60 80 100 Hochschulabschluss Matura

Mittlere (Fach-)Schule Pflicht und Lehre Kein Pflichtschulabschluss

*Total = internet users from 14 years in Austria.

persons with university degree

• daStandard.at 29% = 10.000 UU • Reise (travel) 27% = 22.000 UU • Lifestyle 26% = 36.000 UU • Karriere (career) 26% = 36.000 UU • Bildung (education) 26% = 31.000 UU

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Household Net Income

persons with a household net income more than 3.500 €

• Wissenschaft (science) 27 % = 38.000 UU • Wirtschaft (economy) 27 % = 74.000 UU • Etat (media) 27 % = 38.000 UU • Sport (sports) 27 % = 55.000 UU

23%

20%

32%

30%

26%

26%

19%

23%

0 20 40 60 80 100

less than 1.500€ 1.500 to 2.500€ 2.500 to 3.500€ 3.500€ and more

Total*

derStandard.at

…earn more

money…

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Federal States

…and predominantly

reach us from Austia‘s

capital city Vienna.

Higher-than-average presence in the East of Austria (Vienna).

If desired we can arrange for a homogeneous distribution over Austria via

Adserver Targeting

.

22% 32% 17% 14% 19% 16% 15% 13% 7% 6% 3% 3% 8% 7% 7% 6% 4% 4%

*Total = InternetuserInnen in Österreich ab 14 Jahren

*

persons from Vienna

• Lifestyle 44 % = 61.000 UU • Reisen (travel) 44 % = 35.000 UU • Kultur (culture) 44 % = 62.000 UU • Karriere (career) 42 % = 5.000 UU

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Channels

All sociodemographic data are available per channel and period. You can retrieve them by using the program

„Zervice“ or you can contact us and we send you the requested analysis.

channels UU / day (mo-fr) UU / week UU / month UU / quarter

Gesamtangebot (total) 160.000 457.000 1.047.000 1.888.000

Startseite (homepage) 111.000 263.000 505.000 862.000

Politik (politics) 51.000 162.000 378.000 706.000

Panorama (local news) 41.000 142.000 359.000 706.000

Web (technology) 35.000 118.000 296.000 587.000

Wirtschaft (business) 31.000 109.000 273.000 535.000

Sport (sports) 23.000 82.000 204.000 401.000

Immobilien (real estate) 12.000 55.000 177.000 407.000

Kultur (culture) 10.000 46.000 142.000 309.000

Etat (marketing & media) 12.000 48.000 141.000 304.000

Wissenschaft (science) 14.000 53.000 141.000 289.000 Karriere (career) 11.000 45.000 139.000 311.000 Lifestyle (lifestyle) 11.000 48.000 138.000 288.000 Gesundheit (health) 9.000 39.000 119.000 263.000 Bildung (education) 9.000 39.000 118.000 254.000 dieStandard.at 7.000 29.000 92.000 201.000 AutoMobil (automobile) 5.000 26.000 86.000 196.000 Reise (travel) 5.000 24.000 80.000 174.000 daStandard.at 2.000 9.000 33.000 80.000

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Communicate with this exciting target group.

With Predictive Behavior Targeting you can reach

exactly the target group you need.

Advertise successfully in derStandard.at

derStandard.at GmbH

Wallnerstraße 8, A-1010 Wien

Tel: +43-1-53170 DW 707

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