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Making Clouds a Reality...

Providers and enterprise customers

working together...

Cloud Telecoms Conference

Santa Clara, CA

(2)

Membership by Sector

4% 2% 1% 6% 2% 0% 1% 0% 4% 7% 15% 13% 27% 11% 8%

Academic/Universities Cable/MSO Cloud Service Provider

Consulting Defense Financial Service Provider

Government Media/Entertainment Network Equipment Supplier

Network Operator Other Service Provider

760+ Members in 190 countries

230+ Operators and/ or Service Providers

• 100% of the top 10 global

operators are TM Forum members

• 90% of the top 20 global operators

are TM Forum members

• 52% of the top 100 global • Very active in government &

(3)

Membership by Geography

6% 11% 3% 10% 4% 29% 5% 32% Africa Asia/Pacific Australia/Oceania Eastern Europe Middle East North America

South America Western Europe/Scandinavia

60% of membership

from Western Europe & North America

Rapidly growing

membership in Asia, Middle East & Africa

Global coverage with regional development programs

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Integration Framework Applications Framework

Market Strategy & Plan Market Segment

Marketing Campaign Competitor

Contact/Lead/Prospect

Sales Statistic Sales Channel Product

Product Specification Product Offering

Strategic Product Portfolio Plan Product Performance Product Usage Customer Customer Interaction Customer Order Customer Statistic Customer Problem Customer SLA

Applied Customer Billing Rate

Customer Bill Customer Bill Inquiry Service Service Specification Service Applications Service Configuration Service Performance Service Usage

Service Strategy & Plan

Service Trouble Service Test Resource Resource Specification Resource Topology Resource Configuration Resource Performance Resource Usage

Resource Strategy & Plan

Resource Trouble Resource Test Supplier/Partner S/P Plan S/P Interaction S/P Product S/P Order S/P SLA

S/P Problem S/P Bill Inquiry S/P Statistic S/P Payment S/P Performance S/P Bill Revenue Assurance Party Location Business Interaction Policy Agreement Usage Root Base Types Project Time Performance Information Framework Frameworx Technology Information Applications Business models and processes People Enterprise Effectiveness

Management Knowledge & ResearchManagement Enterprise Risk

Management Strategic & Enterprise

Planning

Financial & Asset

Management Stakeholder & ExternalRelations Management Human ResourcesManagement

Strategy, Infrastructure & Product Operations

Fulfilment Assurance Billing Product

Infrastructure Readiness Strategy

Customer Relationship Management Service Management & Operations Marketing & Offer Management

Service Development & Management Resource Development & Management

Supplier/Partner Relationship Management Supply Chain Development & Management

Resource Management & Operations

Enterprise Effectiveness

Management Knowledge & ResearchManagement Enterprise Risk

Management Strategic & Enterprise

Planning

Financial & Asset

Management Stakeholder & ExternalRelations Management Human ResourcesManagement

Strategy, Infrastructure & Product Operations

Fulfilment Assurance Billing Product

Infrastructure Readiness Strategy

Customer Relationship Management Service Management & Operations Marketing & Offer Management

Service Development & Management Resource Development & Management

Supplier/Partner Relationship Management Supply Chain Development & Management

Resource Management & Operations

Business Processes Framework

Platform – Boundary aggregation of common applications, systems, functions, governance

Application A

•Task A •Task B Move On •Task C Move On •Task D •Task E Move On

Platform – Boundary aggregation of common applications, systems, functions , governance

Application B

•Task A •Task B Move On •Task C Move On •Task D •Task E Move On

Business Services Interface

Business Services Interface Standards

Based Data Exchange

Introducing Frameworx

Focusing on SP Operational Efficiency

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Cloud Services Initiative Projects

Cloud Taxonomy

Already have a cross-industry (760+) agreed taxonomy for

business processes, data models, applications and integration.

Taking what has been produced in Frameworx and other

organizations (e.g. NIST) and identifying what needs to be done to align taxonomies.

Going beyond high level definition to provide the taxonomy needed for procurement, SLA management and benchmarking.

Cloud Business Models

Identify how CSPs add value based on market requirements.

Build the business case where CSPs have competitive advantage.

Business processes around real-time order handling across an extended value chain.

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Cloud Services Initiative Projects

Cloud Billing

Frameworx supports billing with regard to business processes, data models, applications and interfaces.

Exploring Business Models and monetization of Cloud Services.

o Cloud Services Provider, Retailer, Wholesaler and Billing Services Provider.

o Charging and Pricing models; what to charge for, and how to price?

o Competition, Single Bill, BoBo, Revenue Leakage, Payments, Settlements...

Cloud SLA Management

Objective to expand the GB917 Service Level Agreement

Management Handbook by ensuring Cloud use cases are covered.

Use cases being examined to create the Cloud Application note for review with the SLA Handbook.

Closing the loop between business intelligence, data analytics and benchmarking.

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Cloud Services Initiative Projects

Cloud Security and Privacy

Enhance the Information Framework (SID) to include a

contribution from the U.S. National Security Agency (NSA) based on NIST’s SCAP (Security Content Automation Protocol).

Extend resource domain to include information and relationships between assets, events, threats, vulnerabilities and incidents.

Interoperability between service providers and between

service platforms

Integration Framework provides the interfaces between component Frameworks and 3rd parties in the value chain.

o Interfaces share common administration for specifications, reference implementations and other artifacts.

Interface library – working towards a standard API.

o MTOSI, MTNM, OSS/J, IPDR and Identity Management.

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Project

Participants

Delivery & Management of Distributed Inter-Cloud Services Catalyst

A service delivery lifecycle for deployment of multi-domain, inter-cloud services via TM Forum frameworks and standards.

BT, Cisco, Progress, Comptel, Amdocs.

Cloud Service Broker Catalyst

The goal was to provide a trusted cloud management platform to simplify the complex delivery of cloud services. Delivered just-in-time services by federating multiple cloud service provider resources.

BT, Progress, Comptel, Square Hoop, Open NMS, InfoNova.

Cloud Service Model Catalyst

Enabled telecom providers to participate in the cloud services supply chain via standard on-boarding model and interfaces.

Qwest, BT, Network Cadence, Comptel, Intelliden.

IPsphere: Bringing Quality to Cloud

How to leverage provisioning flexibility to create NaaS to

demonstrates the management of a federation of clouds to support cloud-based Hi-Definition video conferencing.

Telus, DT, Telenor, Telstra, Juniper, RedZinc, Square Hoop.

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Industry Standards Groups Cloud Service Providers Cloud Technology Suppliers Enterprise Customers (ECLC)  Enterprise Customers

Defining enterprise IT needs for realizing greater efficiency and clarity in purchasing cloud services

 Cloud Service Providers

Identifying top supplier and integration priorities in product development and operational

management

 Cloud Technology Suppliers

Advancing functionality and removing cost out of today’s business and software solutions

 Industry Standards Groups

Working with other key industry bodies on the development and adoption of cloud

technologies & standards

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ECLC Memberships

 Attracting both public and private sector members including DB, CBA, Boeing, DoD DISA, Motorola, ING, McCann Worldgroup, Northrop-Grumman, Dassault Systemes, SWIFT, Curtin University, State Street Financial Group.

 Ongoing discussions with Credit-Suisse, Thomson Reuters, Citibank, Amex, Ogilvy, Johnson & Johnson, GlaxoSmithKline, Pfizer & Wyeth, Merck, GM, DaimlerBenz, Rolls-Royce, Chrysler , BMW, Toyota, Proctor and Gamble, Phillip Morris, Diageo, Intel, Novartis, Shell, Exxon Mobil, Chevron and more…

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ECLC Work Projects

Enterprise-Grade External Compute IaaS (VPC).

Proposes common terminology to help reduce semantic arguments.

Explores requirements for an External Private Cloud in Commercial, Technical and Operational categories.

Contains background information on the cloud business case and use-cases from the enterprise consumer perspective.

Mapping the business and technical requirements against Frameworx.

Enterprise-Database as a Service (DBaaS).

Stateless Enterprise Cloud (File System as a Service).Unified Virtual Desktop (Desktop-as-a-Service).

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Thank you

Matthew Edwards

Head of Cloud Services Initiative

References

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