T
OLGA
A
YDINLIYIM
Assistant Professor of Management
Loomba Department of Management, Zicklin School of Business
Baruch College, City University of New York
One Bernard Baruch Way, Box B9-240, New York, NY, USA, 10010-5585
Tel: +1 (646) 312 3680 , Fax: +1 (646) 312 3621
E-mail: Tolga.Aydinliyim@baruch.cuny.edu
Last Updated: September 5, 2014
RESEARCH INTERESTS
Operations-Marketing Interface Retail Operations
Sustainability in Operations and Supply Chain Management Time Sensitive Capacity Allocation Issues in Supply Chains
EDUCATION
Case Western Reserve University, Weatherhead School of Management, Department of Operations, Cleveland, OH, USA
Ph.D. in Operations Research – Department of Operations (August 2007) Thesis Title: “Coordination and Competition in Outsourcing Operations”
Middle East Technical University, Industrial Engineering Department, Ankara, Turkey B.S. in Industrial Engineering – Industrial Engineering Department (June 2003) Minor in Economic Policy – Department of Economics (June 2003)
ACADEMIC EXPERIENCE
Baruch College, Zicklin School of Business, Department of Management, New York, NY, USA Assistant Professor of Management (since August 2013)
University of Oregon, Lundquist College of Business, Decision Sciences Department, Eugene, OR, USA Assistant Professor of Decision Sciences (August 2007 – June 2013)
Hong Kong University of Science and Technology, Department of Industrial Engineering and Logistics Management, Clear Water Bay, Kowloon, Hong Kong SAR
Visiting Academic Scholar (June 2011)
Chinese University of Hong Kong, Department of Systems Engineering and Engineering Management, Shatin, New Territories, Hong Kong SAR
Visiting Academic Scholar (June 2007 – July 2007)
Case Western Reserve University, Weatherhead School of Management, Department of Operations, Cleveland, OH, USA
Graduate Assistant and Instructor – Department of Operations (August 2003 – May 2007)
RESEARCH OUTPUT
(Articles numbered 1 through 18 are available upon request.)Articles in Refereed Journals
1. Aydinliyim, Tolga, George. L. Vairaktarakis1. 2010. “Coordination of Outsourced Operations to Minimize
Weighted Flow Time and Capacity Booking Costs.” Manufacturing and Service Operations Management. (12)2 pp. 236-255.
2. Aydinliyim, Tolga, Michael S. Pangburn2. 2012. “Reducing Packaging Waste and Cost via Consumer Price
Discounts.” Decision Sciences.(43)6 pp. 1063-1089.
3. Aydinliyim, Tolga, George L. Vairaktarakis. 2013. “A Cooperative Savings Game Approach to a Time Sensitive Capacity Allocation and Scheduling Problem.” Decision Sciences. (44)2 pp. 357-376.
4. Aydinliyim, Tolga, Xiaoqiang Cai3, G. L. Vairaktarakis. 2014. “Capacity Allocation and Coordination Issues
for the Timely Processing of Outsourced Operations.” Journal of Systems Sciences and Systems Engineering. Forthcoming.
5. Aydinliyim, Tolga, Nagesh N. Murthy4. 2014. “Managing Engineering Design for Competitive Sourcing in
Closed-Loop Supply Chains.” Decision Sciences. Forthcoming.
Working Papers and Articles under Review for Publication in Refereed Journals
6. Altug, Mehmet S.5, Tolga Aydinliyim. “Counteracting Strategic Purchase Deferrals: The Impact of Online
Retailers’ Return Policy Decisions.” Under review at Manufacturing and Service Operations Management.
7. Aydinliyim, Tolga, Michael S. Pangburn, Elliot Rabinovich6. “Selective Inventory Disclosure and Optimal
Pricing in Online Retailing.” Under review at IIE Transactions.
8. Aydinliyim, Tolga, Michael S. Pangburn, Elliot Rabinovich. “Online Inventory Disclosure: Consumer Uncertainty and Experience.” Under review at Journal of Business Logistics.
9. Vairaktarakis, George L., Tolga Aydinliyim. “Coordinating the Scheduling of Subcontracted Operations: Centralization, Competition and FCFS Processing.” Under revision for 2nd round review at IIE Transactions.
10. Aydinliyim, Tolga, George. L. Vairaktarakis, Zhibin Yang7. “Subcontracting in the Presence of
Transactional and Contractual Customers.” Under revision.
11. Aydinliyim, Tolga, Michael S. Pangburn, Alex Talalayevsky8. “When Less is More: Leveraging Stock-out
Risk in Online Retailing.” Under revision.
Refereed Conference Proceedings
12. Vairaktarakis, George L., Tolga Aydinliyim. 2008. “Centralization vs. Competition in Subcontracting Operations.” Proceedings of the 13th MSOM Conference, University of Maryland.
13. Aydinliyim, Tolga, Michael S. Pangburn. 2009. “Discount Pricing for Source Reduction via Consumer Reuse.” Proceedings of the 14th MSOM Conference, Massachusetts Institute of Technology.
1 Department of Operations, Weatherhead School of Management, Case Western Reserve University 2 Decision Sciences Department, Lundquist College of Business, University of Oregon
3 Department of Systems Engineering and Engineering Management, The Chinese University of Hong Kong 4 Decision Sciences Department, Lundquist College of Business, University of Oregon
5 Department of Decision Sciences, School of Business, The George Washington University 6 Department of Supply Chain Management, Carey School of Business, Arizona State University 7 Decision Sciences Department, Lundquist College of Business, University of Oregon 8 Cream Tech, LLC, McLean, VA
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14. Aydinliyim, Tolga, Michael S. Pangburn, Elliot Rabinovich, Min Choi9. 2012. “Is the Cue ‘In Stock’ Always
Effective? Inventory Information Disclosure Tactics to Leverage Stock-out Risk.” Proceedings of the 17th MSOM Conference, Columbia University.
15. Aydinliyim, Tolga, Nagesh N. Murthy. 2012. “Managing Engineering Design for Competitive Sourcing in Closed-Loop Supply Chains.” Proceedings of the 17th MSOM Conference, Columbia University.
16. Jalili, Monire10, Tolga Aydinliyim, Nagesh N. Murthy. 2014. “Making the Monopolist’s Product Line
Green: The Effects of Consumers’ Opposing Perceptions of Recycled Content, Material Cost Savings, and the Diseconomies of Scope in Production.” Proceedings of the 19th MSOM Conference, University of Washington.
17. Altug, Mehmet S., Tolga Aydinliyim. 2014. “Savvy Consumers, Lenient Return Policies: Mitigating Strategic Waiting in Online Retailing.” Proceedings of the 19th MSOM Conference, University of Washington.
Refereed Chapters in Edited Books
18. Aydinliyim, Tolga, George. L. Vairaktarakis. 2011. “Sequencing Strategies and Coordination Issues for Outsourcing and Subcontracting Operations.” in pp. 269-319 Planning Production and Inventories in the Extended Enterprise, International Series in Operations Research and Management Science, Volume 151 edited by K. Kempf, P. Keskinocak and R. Uzsoy. Springer, NY.
Research in Progress
19. Jalili, Monire, Tolga Aydinliyim, Nagesh Murthy. “Making the Monopolist’s Product Line Green: The Effects of Consumers’ Opposing Perceptions of Recycled Content, Material Cost Savings, and the Diseconomies of Scope in Production.”
We consider a monopolist selling two product variants (ordinary and green) in a setting where consumers are heterogeneous in their willingness-to-pay, perception of recycled content, and likelihood to recycle. Specifically, in our model, some consumers’ willingness-to-pay for a product variant with recycled content is higher (relative to their willingness-to-pay for an ordinary product), and are more likely to recycle, whereas others associate disutility with a green product variant. The differential (dis)utility associated with the product variants is a function of the firm’s quality decision, i.e., the amount of recycled content. Taking into account the recycled material return rate, and the firm’s technology and costs with (dis)economies of scale effects, we solve the firm’s optimal quality and pricing decisions, and discuss how such decisions drive demand and profit.
20. Aydinliyim, Tolga, Xiangtong Qi11. “Strategic Use of Carbon Reduction Labels as a Marketing Strategy.”
Environmental considerations have a significant impact on the operational decisions (e.g., sourcing, engineering design, pricing, product line design) managers have to make to maintain their firms’ competitiveness. Consequently, even the most (traditionally) profit driven managers face new challenges in their pursuit of matching the supply of their firms’ products with what consumers demand. On the demand side, it is essential for a firm to get a better understanding of consumers’ preferences for eco-friendly product alternatives while making product line and pricing. Especially when consumers’ perception of environment-related quality attributes is significant, firms can devise marketing strategies that use such eco-attributes as a signaling device to induce a demand shift from competing products. In this project, we study the competitive implications of providing detailed CO2 reduction labels on products—a policy implemented by
some producers such as Tesco, Dyson, and Kingsmill. Specifically, we investigate if such labels can be used to signal the eco-friendliness level of the competitors’ products to invoke demand.
9 Department of Supply Chain Management, Carey School of Business, Arizona State University 10 Decision Sciences Department, Lundquist College of Business, University of Oregon
11 Department of Industrial Engineering and Logistics Management, Hong Kong University of Science and Technology
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21. Aydinliyim, Tolga, Eren Cil12, Nagesh Murthy. “Incentivizing Input Reduction in Product Design vs.
Recycling for Supply Chain Coordination.”
We consider a problem wherein a buyer of structural components made of specialty materials (for example, titanium and its alloys) is faced with the problem of excessive material removal because the forgings provided by the supplier can be 10-20 times the size of the final weight of the part. These structural parts tend to have a very large surface area per unit weight of the part that is further complicated by angular surfaces. Forgings are considered to be the best option for the forged blanks because of the strength related engineering specifications for the components. The supplier typically does not have an incentive to invest in forging capabilities that can offer more near net shape forgings for these parts. The process technology in the forging industry that is predominantly developed for forging steel alloys is typically not geared for offering near net shaped parts for titanium parts. Further, a large size and a more fin or web-shaped geometry of the component coupled with need to forge specialty material (titanium) in a relatively low volume environment leads to only a handful of forging suppliers who can offer this capability. This creates an interesting problem for the buyer to consider how to incentivize the supplier in the presence of limited competition to offer a forging that is closer to the final geometry, in a manner that can make both parties better off.
22. Aydinliyim, Tolga. “Disclosing Low Stock Levels and Offering Generous Refunds: Compliments or Substitutes.”
Earlier research has concluded that the Internet retailer can mitigate strategic purchase deferrals by disclosing low stock levels accurately. I investigate how optimal inventory disclosure results change for retailers that implement flexible return policies and offer sizable refunds.
TEACHING EXPERIENCE
Baruch College, Zicklin School of Business, New York, NY, USA Service Operations I (MBA Core) – Instructor
Service Operations II (MBA Elective) – Instructor Management Science (MBA Elective) – Instructor
University of Oregon, Lundquist College of Business, Eugene, OR, USA
Operations Management (MBA Core, Undergraduate, Undergraduate Honors) – Instructor Case Western Reserve University, Weatherhead School of Management, Cleveland, OH, USA
Operations Management (MBA Core) – Instructor Statistics and Decision Modeling (MBA Core) – Instructor Project Management (MBA Elective, Executive Education) – TA
Measurement in Survey Research (Executive Doctorate in Management) – TA
Regression and Structural Equation Modeling (Executive Doctorate in Management) – TA Probability I, II (PhD, MS) – TA
Introduction to Operations Research (Undergraduate) – TA
Middle East Technical University, Industrial Engineering Department, Ankara, Turkey Engineering Statistics (Undergraduate) – TA
Cost Analysis and Engineering Economy (Undergraduate) – TA
12 Decision Sciences Department, Lundquist College of Business, University of Oregon
4
PRESENTATIONS
• “Savvy Consumers, Lenient Return Policies: Mitigating Strategic Waiting in Online Retailing” INFORMS Annual Conference, San Francisco, AZ (November 2014)
POMS International Conference, Singapore (July 2014)
MSOM Annual Conference, University of Washington, Seattle, WA (June 2014) POMS Annual Conference, Atlanta, GA (May 2014)
INFORMS Annual Conference, Minneapolis, MN (October 2013)
• “Offering Generous Refunds and Disclosing Stock Levels: Compliments or Substitutes” POMS Annual Conference, Atlanta, GA (May 2014)
INFORMS Annual Conference, Minneapolis, MN (October 2013)
• “Making the Monopolist’s Product Line Green: The Effects of Consumers’ Opposing Perceptions of Recycled Content, Material Cost Savings, and the Diseconomies of Scope in Production”
INFORMS Annual Conference, San Francisco, AZ (November 2014)
MSOM Annual Conference, University of Washington, Seattle, WA (June 2014) POMS Annual Conference, Atlanta, GA (May 2014)
• “Inventory Information Disclosure Tactics to Leverage Stock-out Risk”
Weatherhead School of Management, Case Western Reserve University (April 2014) Stern School of Business, NYU (February 2014)
Sy Syms School of Business, Yeshiva University (October 2013) Zicklin School of Business, Baruch College, CUNY (February 2013) INFORMS Annual Conference, Phoenix, AZ (October 2012)
MSOM Annual Conference, Columbia University, New York City, NY (June 2012) POMS Annual Conference, Chicago, IL (April 2012)
INFORMS Annual Conference, Charlotte, NC (November 2011)
• “Optimal Quality and Pricing Decisions when Consumers Perceive Recycled Content Differently” POMS Annual Conference, Denver, CO (May 2013)
• “Managing Engineering Design for Competitive Sourcing in Closed-Loop Supply Chains” INFORMS Annual Conference, San Francisco, AZ (November 2014)
DSI Annual Conference, San Francisco, CA (November 2012) INFORMS Annual Conference, Phoenix, AZ (October 2012)
MSOM Annual Conference, Columbia University, New York City, NY (June 2012)
2nd Annual LCB Research Workshop on Innovation, Sustainability, and Entrepreneurship (June 2012) POMS Annual Conference, Chicago, IL (April 2012)
INFORMS Annual Conference, Charlotte, NC (November 2011) • “Competition for Market and Supply Under Asymmetric Information”
POMS Annual Conference, Chicago, IL (April 2012)
• “A Cooperative Savings Game Approach to a Time Sensitive Capacity Allocation and Scheduling Problem”
POMS Annual Conference, Chicago, IL (April 2012)
• “Subcontracting in the Presence of Transactional and Contractual Customers” POMS Annual Conference, Chicago, IL (April 2012)
INFORMS Annual Conference, Charlotte, NC (November 2011) POMS Annual Conference, Reno, NV (May 2011)
• “Coordination Issues for the Timely Processing of Outsourced Operations” POMS Annual Conference, Chicago, IL (April 2012)
INFORMS Annual Conference, Charlotte, NC (November 2011) POMS Annual Conference, Reno, NV (May 2011)
• “Reducing Packaging Waste and Cost via Consumer Price Discounts” POMS Annual Conference, Reno, NV (May 2011)
• “Time Sensitive Capacity Allocation Issues in Subcontracting”
Industrial Engineering Department, Oregon State University (November 2010) POMS Annual Conference, Vancouver, BC (May 2010)
INFORMS Annual Conference, San Diego, CA (October 2009)
• “Inventory Information Disclosure in the Presence of Strategic Customers” POMS Annual Conference, Vancouver, BC (May 2010)
• “Cooperation and the On-time Processing of Outsourced Operations” INFORMS Annual Conference, San Diego, CA (October 2009)
• “Scheduling Coordination, Contract Design, and Competition for Uncertain Third-Party Capacity” INFORMS Annual Conference, San Diego, CA (October 2009)
• “Discount Pricing and Market Segmentations for Source Reduction via Consumer Reuse” INFORMS Annual Conference, San Diego, CA (October 2009)
• “Coordination of Outsourced Operations to Minimize Weighted Flow Time and Capacity Booking Costs” 3rd Annual Workshop on Supply Chain and Logistics, Industrial Engineering Department, Bilkent University, Ankara, Turkey (June 2009)
• “Discount Pricing for Source Reduction via Consumer Reuse” MSOM Annual Conference, MIT, Cambridge, MA (June 2009) POMS Annual Conference, Orlando, FL (May 2009)
• “Discount Pricing and Consumer Segmentation for Reusable Goods” INFORMS Annual Conference, Washington, DC (October 2008)
• “Timely Manufacturing of Outsourced Operations: Coordination Issues” INFORMS Annual Conference, Washington, DC (October 2008)
• “Centralization vs. Competition in Subcontracting Operations” INFORMS Annual Conference, Washington, DC (October 2008)
MSOM Annual Conference, University of Maryland, Adelphia, MD (June 2008) POMS Annual Conference, La Jolla, CA (May 2008)
Lundquist College of Business, University of Oregon (February 2008)
• “Subcontracting Strategies with Stochastic Third-Party Capacity and Tardiness Penalty Contracts”. POMS Annual Conference, La Jolla, CA (May 2008)
• “Coordinated Production Strategies for Outsourced Operations” INFORMS Annual Conference, Seattle, WA (November 2007)
• “Subcontracting Strategies with Stochastic Third-Party Capacity and Tardiness Penalty Contracts”. INFORMS Annual Conference, Seattle, WA (November 2007)
• “Coordination and Competition Outsourcing Operations”
The Faculty of Business Administration, Bilkent University, Ankara, Turkey (February 2007) Lundquist College of Business, University of Oregon, Eugene, OR (January 2007)
The School of Business Administration, University of Dayton, Dayton, OH (January 2007) • “Cooperative Outsourcing Games with Significant Changeover Times”
INFORMS Annual Conference, Pittsburgh, PA (November 2006) • “Non-cooperative Outsourcing Games”
INFORMS Annual Conference, Pittsburgh, PA (November 2006)
• “Sequencing Games with Work-In-Process and Third Party Booking Costs” INFORMS Annual Conference, San Francisco, CA (November 2005)
• “Production Chain Coordination with Work-In-Process and Booking Costs” INFORMS Annual Conference, San Francisco, CA (November 2005)
AWARDS AND GRANTS
• Baruch College, City University of New York PSC CUNY Cycle 45 Research Grant (2014) • University of Oregon, Lundquist College of Business
Lundquist College of Business, Summer Research Support (2010, 2011, 2012)
Summer Support from Manufacturing 21 Grant – PI: Nagesh Murthy (2010, 2011, 2013) “Managing Engineering Design for Competitive Sourcing in Closed-Loop Supply Chains” CSBP Summer Research Award, Center for Sustainable Business Practices (2008)
“Discount Pricing for Source Reduction via Consumer Reuse” with M. Pangburn • Case Western Reserve University, Weatherhead School of Management
Full tuition plus stipend (2003 – 2007)
Nominated and Invited to INFORMS Future Academician Colloquium, Pittsburgh, PA (2006) Summer Research Grant (2004, 2005, 2006)
Endowment-Sponsored Mentorship Program and V-Fund Travel Grant (2005, 2006) • Middle East Technical University, Industrial Engineering Department
Full tuition plus stipend (1999 – 2003)
Dean’s High Honor List (Fall 1999, 2001, 2002; Spring 2000, 2001, 2002) Dean’s Honor List (Fall 2000; Spring 2003)
• Ranked 7th nationally in the 1999 University Entrance Exam (among approximately 1.7m candidates)
PROFESSIONAL SERVICE
Editorial Board Member:
• International Journal of Integrated Supply Management • International Journal of Business Analytics
Reviewer:
• Operations Research • Management Science
• Manufacturing and Service Operations Management • Production Operations Management
• Decision Sciences • IIE Transactions
• Journal of Business Logistics • Journal of Scheduling
• Journal of Operations Management • European Journal of Operational Research • International Journal of Production Economics • International Journal of Production Research • Networks
• Journal of Systems Science and Systems Engineering
• Judge: 2012, 2013 POMS College of Supply Chain Management Student Paper Competition • Judge: 2014 DSI Elwood S. Buffa Doctoral Dissertation Competition
• Wiley Encyclopedia of Operations Research and Management Science
Session Chair:
• INFORMS Annual Conference, San Francisco, CA (November 2014) • POMS Annual Conference, Atlanta, GA (May 2014)
• INFORMS Annual Conference, Phoenix, AZ (November 2012) • POMS Annual Conference, Reno, NV (May 2011)
• POMS Annual Conference, Vancouver, BC (May 2010) • POMS Annual Conference, San Diego, CA (May 2008) Academic Service:
• Faculty Recruiting Committee, Department of Management, Baruch College (2013 – present) • Decision Sciences Ph.D. Program Coordinator (2009 – 2013)
• Ph.D. Committee, Lundquist College of Business, (2008 – 2013)
• Ph.D. Teaching Award Subcommittee, Lundquist College of Business (2009 – 2012) • Faculty Recruiting Committee, Decision Sciences Department (2007 – 2012) • Masters Planning Committee, Lundquist College of Business (2008 – 2010)
• Stewart Distinguished Faculty Award Committee, Lundquist College of Business (2008) Academic Memberships:
• INFORMS – Institute for Operations Research and the Management Science • MSOM Society – Manufacturing and Service Operations Management Society • POMS – Production Operations Management Society
• DSI – Decision Sciences Institute • IIE – Institute for Industrial Engineers
REFERENCES
Michael S. Pangburn
Associate Professor of Decision Sciences
Thomas E. Wildish Distinguished Research Scholar Lundquist College of Business
University of Oregon Eugene, OR 97403 +1 (541) 346-3407
pangburn@uoregon.edu
Matthew J. Sobel
Professor Emeritus, Industrial Economics Professor Emeritus, Operations
Professor Emeritus, Department of Electrical Engineering and Computer Science
Weatherhead School of Management Case Western Reserve University Cleveland, OH 44106
+1 (216) 368-6003
Matthew.Sobel@Case.edu
Nagesh N. Murthy
Associate Professor of Operations Management Booth International Distinguished Research Scholar 2012 Thomas C. Stewart Distinguished Professor Academic Director, Center for Sustainable Business Practices
Lundquist College of Business University of Oregon
Eugene, OR 97403 +1 (541) 346-5137
nmurthy@uoregon.edu
George L. Vairaktarakis
William E. Umstattd Professor of Industrial Economics Weatherhead School of Management
Case Western Reserve University Cleveland, OH 44106
+1 (216) 368-5215
George.Vairaktarakis@case.edu
