Much more than your average
marketing agency
Much more than your average marketing agency, Strictlymarketing provides a convenient and coordinated point of contact spanning all traditional, creative and digital disciplines.
Listening to and understanding clients’ needs, navigating them through an ever-changing business environment and crafting individual solutions are at the very heart of what we do.
Strictlymarketing clients, big and small, benefit from over 40 years of combined experience in the variety of fields that now make up the modern marketing mix. By bringing together diverse and complementary skill sets, our dynamic team works as one to deliver a fully integrated service that makes an impact and gets results, every time.
Need a plan? We are Strictlymarketing. We can help.
Director of Possibilities
Bev Strickland
Every business has the ability to be great. The possibilities for any business are endless. But how do you know what is possible? How do you make the seemingly impossible happen?
Bev Strickland, the founder and owner of Strictlymarketing, has been turning possibilities into reality in the business, property and retail sectors for more than 25 years. Her ability to create, develop and implement strategic marketing plans that generate genuine bottom line results is what sets her and Strictlymarketing apart. Bev’s never say die attitude and unique creative vision have made her an
in-demand consultant across a wide variety of markets. She also has an enviable reputation as a ‘trouble-shooter’ who can guide the revitalisation of previously troubled ventures.
A specialist in retail property marketing, Bev’s ability to pinpoint avenues for success and then, through a mix of cutting-edge marketing strategies and dedication to effective implementation, turn these avenues into buzzing highways of success is second to none.
Want to see what is possible? We are Strictlymarketing. We can help. 4 | Strictlymarketing Capability Profile
Our Team
Erin Logan
Marketing Manager aka Digitologist
Strictlymarketing has significantly bolstered its social media and digital marketing capabilities with the addition of Erin Logan to its team.
Erin’s specialist role sees her focus on providing fully co-ordinated social media and digital marketing advice and services to Strictlymarketing clients.
She brings multi-disciplinary marketing and creative skills to this important role having completed a double degree at the Queensland University of Technology in Business (Marketing) and Creative Industries (Interactive & Visual Design). This includes expertise in visual, typographic, interface and web design as well as proficient use of the Adobe Suite, especially Photoshop, Illustrator and InDesign.
She is passionate about all forms of modern marketing, design and branding and is
committed to assisting Strictlymarketing clients to fully capitalise on the powerful reach and potential of social media and digital marketing mediums.
Want an inclusive marketing strategy with more bang for your buck? We are Strictlymarketing. We can help.
6 | Strictlymarketing Capability Profile
Our Team
Rebecca Holeszko
Marketing Executive aka Stratologist
With a background in fashion retailing, marketing and digital media as well as on screen work for Studio 10, Rebecca has a lot to offer. She has a strong passion for social media with a large following herself and is looking forward to working with Strictlymarketing clients and the many retailers across our portfolio.
Rebecca is passionate about media, marketing and communicating the right message to custom audiences. She is adept at live television as well as live social feeds, and can mentor clients in launching their own new social content segments.
Implementing and maintaining influencer programs for clients will also be a new service offering from Strictlymarketing, led by Rebecca.
Backed by a Bachelor of Business degree in Marketing and Bachelor of Creative Industries in Fashion from the Queensland University of Technology, Rebecca is a welcome addition to the Strictlymarketing team.
Teshaya Turner
Marketing Assistant aka Actionologist
Teshaya is her name and marketing is her game! Teshaya is a driven individual who holds a distinct passion for utilising digital mediums to create value and inspire both companies and consumers. Currently completing a double Bachelor degree in Business (Marketing) and Media & Communication at the Queensland University of Technology (QUT), Teshaya provides a fresh perspective to digital marketing.
Beyond digital marketing, Teshaya brings a multifaceted skillset and creative approach to branding, content creation, copywriting, brand storytelling and graphic design. All of which are driven by her passion for the field.
Marisha Seneviratne
Graphic Designer aka Designologist
Our resident design magician, Marisha can take the simplest idea and turn it into something spectacular.
Marisha attended Griffith University’s Queensland College of Arts and completed a Bachelor’s Degree majoring in Visual Communication and Design, and incorporates her love of drawing and illustration into her design to create that unique, personalised touch.
Marisha creates tailored designs developed from paper to screen to suit the personality of every business. Whether you need posters, flyers, website design or various other forms of printed and digital media, Marisha is your girl. She is excellent at listening to the needs of her clients and creating stand out designs to suit their every need.
Our Team
Internship Program
Strictlymarketing offers an intense Internship Program for third year Marketing and Design students.
Over the past years, Strictlymarketing has been taking on Interns from QUT, UQ, and QCA. A majority of our Interns are in the final stages of their double degrees and are beginning to search the job market for opportunities.
With our team of professional marketers and designers, Strictlymarketing provides insightful mentoring and real industry experience. We offer an Internship Program that provides hands-on experience and helps students break into the industry.
Our Talent
Business & Marketing Plans
Developing and overseeing implementation of strategic marketing plans
Developing and monitoring annual marketing budgets
Efficiently allocating funds against corporate strategy
Developing marketing and basic business procedures
Marketing
Developing and implementing marketing campaigns and strategies
Sponsorship development and management
Print, electronic and online media campaigns
Coordinating and producing creative pitches for winning new business Social media strategies and ongoing management
Negotiating on behalf of clients for best possible outcomes from contractors and suppliers
Retail training and development strategies Major event management for retail and corporate events
Marketing Research
Research and audit services including developing, implementing and facilitating qualitative and quantitative research Comprehensive retail property audits Mystery shopper and retail audits Retail surveys and focus groups
Media Relations
Publicity and communications services Media strategy and planning
Media liaison and representation Media training and crisis management
Digital Services
Digital strategy
Website audit, design, development, registration and hosting
Search Engine Optimisation (SEO) Google analytics reporting and analysis Email & newsletter campaigns
Social media management: Facebook, Twitter, Pinterest, Instagram
Video production
App design & development
Creative Design
Brand naming Brand logo design
Brand identity style guides
Design of corporate stationery, brochures, catalogues, annual reports, press
advertisements, newsletters, flyers, posters, indoor/outdoor signage Copywriting
Photography Print Management Website Design
Our Work
12 | Strictlymarketing Capability Profile
Strictlymarketing Testimonials
Strictlymarketing is committed to service excellence and finding creative solutions for our clients.Here’s what our clients say about us
Strategic Marketing
Bev’s extensive experience in senior shopping centre management and marketing positions has given her an extraordinary ability to convert large scale and strategic objectives into consistently impressive action plans and campaigns for businesses in this space.
Bev has an excellent understanding of the dynamics of business at the big and small ends of town. As a result she is an excellent ‘interpreter’ who can develop elegant solutions, which please all parties. I have always admired Bev’s planning and marketing skills and I am regularly impressed by her great attitude and approach to life. You can’t find a better operator in the retail marketing space. Brett Chamberlain, Founder,
Corporate Developments
Retail Marketing
Effective marketing is a complex thing with many moving parts, nowhere more so than in retail and the shopping centre industry. Bev is one of the true professionals in this field, who has the ability to coordinate so many moving targets into effective messages, clear positioning and a bottom line return. She knows the industry well, is very well connected and has an impeccable reputation for delivery and execution. Highly recommended! Ross Elliott,
Senior Advisor and Consultant, MacroPlan Dimasi
Retail Marketing
Kristin from Strictlymarketing has been a great asset to our team producing quality marketing for our centres. Fast, efficient and friendly. I would highly recommend her services.
Karene Couchman,
Commercial and Retail Property Manager, Knight Frank
Retail Marketing
Kristin has been an invaluable asset to our team. She is very proactive and has led cost effective marketing campaigns to kick start our new management style for a recently purchased asset. I would highly recommend her for Shopping
Centre marketing.
Candice Redmond, General Manager, Commercial and Retail,
Excel Development Group
Grand Opening Campaign
“Strictlymarketing opened Maroochydore Homemaker Centre to record crowds, strong sales and happy tenants. All print media, web site, radio, below the line marketing, promotions events, grand opening and public relations were well developed and executed and keenly supported by the tenants. The amount of PR achieved was phenomenal. Strictlymarketing’s strong media relationships were proven when more than 50 journalists from all forms of media were present at the opening. The level of commitment, professionalism and capability was exemplary and accordingly we have no hesitation in recommending Strictlymarketing for any similar role or campaign.”
Diane Byrnes, Portfolio Manager, Mckenzie Hall
Opening Launch Campaign
“Thank you so much for the outstanding execution of the Northpoint Shopping Centre campaign.The launch activities and your attention to detail were well above my expectations and the team at Hallmark Property was very impressed with your professionalism. Thank you again, your efforts made us feel relaxed that everything was in hand for the big day! “
Ian Knox, Hallmark Property.
Graphic Design
“I was very impressed with the work done by Rachel at Strictlymarketing. She delivered a range of high-quality and high-impact corporate marketing materials for my business, including new logo, letterheads, business cards and website. I was very happy with the end result and also the fact that it was an easy and painless process. A designer who can deliver just what the client wants, after one briefing and is open and approachable every step of the way, is a rare thing and a very valuable service for any business.” Matthew MacDermott, Owner,
Map Media.
Graphic Design
I have been working with Strictlymarketing over the past 12 months to obtain graphic design solutions for Hear and Say. They have been a great help; listening well to the brief and has provided some excellent results.
Lois Shuttleworth,
Marketing, PR & Communications,
Mystery Shopping
“Strictlymarketing undertook a Mystery Shopper program for the retail facilities on QUT campuses. The Strictlymarketing team has an extensive retail background and tailored a program to suit the unique and demanding trading environment of a University campus. The reports delivered were unbiased, comprehensive and showcased not only areas that required attention in the trading environment but praised retailers for the areas in which they excelled. I was very impressed with the level of detail and analysis that was applied to the reports. We will happily recommend Strictlymarketing services to any Retail property owner and manager undertaking a review of their retailers and trading environment.”
Marguerite Langford,
Manager of Commercial Operations Facilities Management,
Our Clients
Azzura Investments Emporium The Barracks CBRE Chesterton International City ChicksComac Retail Group Colliers International Consolidated Properties DMA Partners
Emmetts Real Estate Essence of Byron
Excel Development Group Fortius
Savills
Harvey Norman Hear and Say Helensvale Plaza Intrapac
Jones Lang LaSalle Karalee Shopping Village Knight Frank
L.J Hooker Gold Coast Margot McKinney
McConaghy Shopping Centre Mercato on Byron
Millen Farm Pinnacle Properties Pryce Butler Realestate QIC Limited
QUT Queensland University of Technology Savills
Site 8
Soul Boardwalk Retail First
Robinson Road Marketplace Rock Property Managment
Samford Valley Community Church Shopping Centre Australasia Group Underwood Marketplace
PO Box 740 Paddington Qld 4064 | 07 3511 7516 or 0417 761 966 [email protected] | www.strictlymarketing.com.au