The CRUISE Shows are the only consumer
exhibitions dedicated to showcasing the
world’s fastest growing travel trend.
Connect, engage and do business with
50,000
high-spending visitors.
SECC, Glasgow 6-7 October 2012 NEC, Birmingham 20-21 October 2012 Olympia, London 23-24 March 2013
cruisingshow.com
SECC, Glasgow 6-7 October 2012 NEC, Birmingham 20-21 October 2012
Olympia, London 23-24 March 2013
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Over 100 cruise lines and specialist operators
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Exclusive show-only offers
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Meet the leading cruise experts
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Inspirational travel ideas
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The CRUISE Shows
Cruising is a dynamic industry which has seen phenomenal
growth and consumer interest over the past decade. In 2012 over
1.6 million Britons are expected to book a cruise, reaching a record
breaking 2 million by 2014 – cruising now accounts close to 12% of the
total overseas package holiday market. The cruise sector is worth well
over £2 billion to the UK economy a year.
With events in London, Glasgow and Birmingham the CRUISE Shows
reach millions of discerning consumers and attract thousands of visitors.
Don’t miss the boat, these shows present the ideal sales and marketing
platform to connect with an exceptional consumer audience.
Why Exhibit?
The CRUISE Shows present companies with an up-market live brand environment, where the world’s leading cruise lines and specialist operators exhibit under one roof. It is the high-calibre consumer audience that these events attract, that makes them an unmissable sales and marketing opportunity for exhibiting, experiential marketing and sponsorship.
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Outstanding live sales and marketing platform•
Engage face-to-face with a high spending, captive audience•
Capture valuable data, sales leads and consumer research•
Present your company in an upmarket live brand experienceThe CRUISE Shows present a real opportunity for the following sectors:
Cruise Lines
Specialist Travel Operators Tourist Boards
Travel Insurance Providers Fashion Brands
Luggage & Travel Accessories Camera Manufacturers
Motoring Companies Financial Services Sector Food & Drinks Brands Overseas Properties Product Launches Experiential Marketing
Visitor Marketing
The CRUISE Shows are supported by a
heavyweight multi-media marketing and PR campaign that consists of; television, radio, national papers, regional papers, consumer and travel lifestyle magazines, direct mail, digital activity and flyer distribution.
Past coverage included:
The Telegraph, Sunday Telegraph, telegraph.co.uk, The Daily Mail, The Herald, The Scotsman, The Daily Mirror, The Sun, Travel Channel, Time Out, Cruise Critic, Cruise.co.uk, Cruise International Magazine, Stowaway Magazine, World of Cruising Magazine, Food & Travel Magazine, Travel & Leisure Magazine, Wedding TV, Saga Magazine, The Spectator and CD-Traveller.com.
Glasgow 2011 total visitor numbers: 9,235 Birmingham 2011 total visitor numbers: 15,428 London 2012 total visitor numbers: 15,238
Age Up to 25: 2% 26 to 35: 7% 36 to 45: 11% 46 to 60: 36% 61 to 70: 34% 71 and over: 10% Cruise Interest Luxury Cruise: 33% Ocean Cruise: 29% Niche Cruise: 26% Family Cruise: 12% Cruise Experience New to cruise: 12% 1 to 5 cruises: 56%
5 and more cruises: 32%
Travel Spend Pa Per Person
Up to £1000: 5% £1001 to £2500: 36% £2501 to £4000: 30% £4001 to £5500: 12% £5501 to £7000: 11% £7001 plus: 6%
The
World of Travel
is a new show feature that is entirely dedicated to inspirational
travel itineraries which cruisers can add-on to their voyages.
The
World of Travel
feature presents exhibitors with the opportunity to generate valuable new business
by positioning their travel products to thousands of high-spending cruise travellers.
It is an ideal opportunity for providers of escorted journeys, tailor made travel and
cultural holidays to advertise their services to our distinguished guests.
We were very busy on both days
and received many enquiries.
Mantis Collection
Serious clients of whom many
are well travelled, and who were
willing to listen to options.
Experience Holidays
Our product was better received
than I had expected, I was also
surprised at the amount of
people that were interested in
trips that had nothing at all to
do with cruising. So I left the
show feeling quite satisfied that
the time and effort would be
worthwhile.
World Expeditions
We were pleasantly surprised
that lots of clients were looking
for more than just a cruise,
they were interested in our
Escorted Tours and Tailor
Made holidays too.
cruisingshow.com
SECC, Glasgow 6-7 October 2012 NEC, Birmingham 20-21 October 2012
Olympia, London 23-24 March 2013
A world of inspirAtionAl voyAges And trAvel ideAs
travelandcruisemagazine.com
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Travel + Cruise Magazine is the only publication exclusively previewed by 120,000 registered users and distributed free to all CRUISE Show visitors.
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It is easy to get involved
We have made it very easy for exhibitors to get involved in the CRUISE Shows. Simply decide whether you need a shell scheme or space-only stand, then choose the package and size of you require.
Olympia, London 23-24 March 2013
Shell scheme @ £340 per sqm - minimum is 12sqm Space-only @ £310 per sqm - minimum of 20sqm *
SECC, Glasgow 6-7 October 2012
Shell scheme @ £320 per sqm - minimum is 12sqm Space-only @ £290 per sqm - minimum of 20sqm *
NEC, Birmingham 20-21 October 2012
Shell scheme @ £330 per sqm - minimum is 12sqm Space-only @ £300 per sqm - minimum of 20sqm *
* If you are considering a space-only stand, please ask advice from one of our official event contractors.
Sponsorship
Sponsorship of the CRUISE Shows presents companies with a unique three dimensional media platform to connect with an affluent and influential consumer audience. Distinctive pre-show and promotional brand coverage offers exceptional opportunities to showcase your products with all the major cruise lines at an impressionable event.
A highly-visible and prominent sponsored show feature will also attract visitors to your stand, which will make it easy for you to open dialogue and ensure that your brand will be remembered long after the end of the show.
Opportunities include:
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Talk theatre•
Restaurant•
Spa & Relax Zone•
The Deck Lounge and Bar•
Casino Feature•
Entertainment Centre Stage•
CRUISE Destination PartnerIt was certainly a good show for us
and we got our return on investment
which is always the priority!
Cruise & Maritime Voyages
Excellent attendance numbers on
both Saturday and Sunday. Serious
customers with intention of booking.
Star Clippers
Good turnout with the right type
of cliental visiting our stand.
All Leisure Group
Lots of good prospects attended
the Show.
Norwegian Cruise Line
We had a very strong weekend and
secured some great business again.
Travel Channel
I was pleasantly surprised by the
number of visitors, amazed actually,
in recent years I’ve seldom said that
for a holiday show!
Shearings Holidays
Very happy with how the weekend
went as we found it to be superb.
Regent Seven Seas Cruises
The show was excellent for us,
taking many confirmed bookings
over the 2 days.
Viking River Cruises
Great show for Seabourn with
good exposure and high levels of
consumers booking. Very pleased -
and happy to be involved again.
Adventure Canada Alaska Travel Industry Association
Alison van der Lande AmaWaterways Antarctica XXI
APT Boutique River Cruises Aurora Expeditions Avalon Cruises Azamara Club Cruises Blue Water Holidays Carnival Cruise Lines Casada
Celebrity Cruises Clasado
Classic International Cruises Cloud9
Compagnie du Ponant Cruise & Maritime Voyages Cruise Critic
Cruise In River Cruises Cruise International Cruise North Expeditions Cruiseworthy Media Crystal Cruises Cunard
Daines & Hathaway Discover Cruises Discover Egypt Disney Cruise Line Elegant River Cruises
Emporia European Waterways Eurotherapy UK Ltd eWaterways Exclusive Gulets Experience Holidays Explore
Food and Travel magazine Fred. Olsen Cruise Lines Freespirit Medical Passports Furlongs Travel
Galapagos Classic Cruises Go Figurative
Gray & Osbourn Great Rail Journeys Hapag-Lloyd Cruises Hebridean Island Cruises Holland America Line HPB Management Ltd Hurtigruten
Incognito
International Travel & Healthcare
Korea Tourism Organization Mantic Collection MSC Cruises National Geographic Journeys Nirvana Noble Caledonia Norwegian Cruise Line
Oceania Cruises Orient Express
Orion Expedition Cruises P&O Cruises
Paul Gauguin Cruises Plan UK
Ports Direct
Portsonachan Hotel Princess Cruises Pullmantur Cruises
Regent Seven Seas Cruises Rias Plc Road to Mandalay Rocky Mountaineer Royal Caribbean International RV River Kwai Saga Cruises Saponaqua Savvy Guides
SeaDream Yacht Club Seafarer Cruising & Sailing Holidays
Seafarer Cruising & Sailing Holidays Selkin Shearings Holidays Shelterbox Silversea Spirit of Adventure Star Clippers Swan Hellenic Tauck
The African Butterfly The Baggageman
The Captain’s Choice Tour The Classic Car Club The Cruise Portfolio The Daily Telegraph The Dream Lodge Group The National Trust The Oldie
The Original Blanket Company
The Telegraph
The Travelwrap Company The Yachts of Seabourn Thomson Cruises Tipi Adventures Travel Channel Unique Honeymoons Variety Cruises Viking River Cruises Voyager Innovations Voyages of Discovery Voyages to Antiquity Wanderlust
Warner Leisure Hotels Windstar Cruises World Expeditions World of Cruising Zambezi Queen
Photo Credits: Silversea Cruises, Royal Caribbean International, Hurtigruten, Viking River Cruises, Seabourn Design: Twentysevendesign.co.uk
The Organisers
The CRUISE Shows are brought to you by Escape Events, which has an impressive track record of delivering high-quality, specialist consumer exhibitions. The team has been responsible for the launching and managing of consumer travel shows including The Daily Mail Ski Show, The Daily Telegraph Adventure Travel & Sports Show, Spa Show in association with Conde Nast Traveller, Adventure Travel Live, BBC Radio Show, The Telegraph Adventure Travel Show and Austravel’s Australia & New Zealand Travel Shows in London, Manchester & Berlin.
Contact Details
For further information on how to get involved please contact the team:
Martin Anslow - Show Organiser Chris Erasmus - Sales & Sponsorship Mary Briggs - Sales & Operations Madeleine Herridge - Marketing
Escape Events Ltd. Lower Dane, Hartlip, Kent ME9 7TE
T +44 (0)1795 844400 F +44 (0)1795 844862 E cruise@escapeevents.com
