APLU Council on Engagement and Outreach Strategic Action Plan 2013 – 2017
2015-2016 Strategic Action Plan – Work to be Completed
Updated: January 20, 2015 (to be reviewed at 1.22.2015 Executive Committee Meeting
Goal
Objective
Activity
Leader
People/Groups
Timeline/Priority Status
Resources
Required
Assessment
Next Actions
Comments
Goal 1: Strategic Framework: Increased Organizational Capacity (Membership Development and Nominating Committee & Communications Committee)
Goal 1.1: Increase number of
participants in CEO.
By 2016 Summer Meeting and Annual Meeting, increase number of CEO participants by 15%
Review CEO email list and CEO participants from last two years, then send solicitation to APLU institutions w/o CEO participants, and also do targeted recruitment of engagement official at these institutions.
Dan Hall, Past Chair and Nominations Committee Chair Executive Committee, Communications Committee, APLU Staff
Spring 2016 In Progress APLU membership
information and data
# of CEO attendees at 2015 Summer and Annual Meetings
Hall and Woodell to develop action plan Identify and target APLU institutions that do not have participants in CEO. Reach out to Extension officials. Summer 2016 Goal – 80+
See overlapping Goal 3.1
Annually evaluate membership each year and recruit potential members from needed geographical regions and roles
Dan Hall and Cathy Howard CEO Nominating Committee
Nominating Committee
July of each year Annual activity Analysis of EC members by geography and demographics using list of APLU member institutions who have Carnegie designation and compared to current EC members.
Representation from each APLU geographic region, equitable distribution by role, Posting EC membership on Basecamp Canadian and Mexican University roles added in 2015. Invite more presidents and external partners to CEO meetings and to be involved
strategically.
Meeting Committee Nomination Committee
Summer and Annual meeting presidential invites
Each meeting and via the Nominations process
Spring 2016 Meeting Committees and APLU staff
Monitor names and number of presidents involved in Meetings and on EC Meeting Committee actions for presidential inclusion 11/15EC decision to begin developing award for presidential engagement
leadership (Furco volunteered to lead) Develop & distribute
targeted member brochure &
distribution to APLU member institutions offices related to Public Service, CE, outreach and extension.
Bargerstock, MSU and Burman, Tennessee (Co-Chairs of Communications Committee) Communications Committee: - Burman, U of Tennessee - Cotsones, NIU - Ricketts, U of Iowa
Spring 2016 Update APLU Office of Public
Affairs
Annually count increase in CEO membership with a target of 15 per year
Identify baseline membership # in November 2014. Develop materials that will attract younger members.
Create
communication strategies targeted to selected Councils, Commissions, Board & presidents. Bargerstock, MSU and Burman, Tennessee (Co-Chairs of Communications Committee) Communications Committee: Ricketts, U of Iowa
By [need date] draft CEO brochure and revised CEO website
Update APLU Office of Public Affairs
Consider using the exemplary
engagement activities gathered 6/15 and “one-pagers” to fulfill this activity.
Goal
Objective
Activity
Leader
People/Groups
Timeline
Status
Resources
Required
Assessment
Next Actions
Comments
Goal 2: Centrality of Engagement - Greater acceptance of community engagement as a valued role of public universities.
Goal 2.1: Operationalize the concepts in the Centrality of Engagement monograph.
Move the Centrality paper to APLU presidents, provosts and other leaders.
Executive Summary completed in 2015. Begin distribution to APLU presidents
EC Chair, Paton Woodell, Steele Spring 2016 APLU staff Executive Summary
and paper posted on CEO web-site as of 8/2015
Expand the concepts in the Centrality of Engagement to demonstrate use in international partnerships.
Expand existing White Paper to include international engagement
Need leader Discuss with Hi Fitzgerald and other authors of Centrality paper to form working group Additional resources: Thomas, Auburn; Gladney, U of Oregon; Denzine, WVU
Begin Spring 2016 for November 2016 (Annual Meeting) presentation
Goal 2.2: Toolkit Implement 2015 decision to convert Toolkit to pdf document.
Jim Woodell, lead Beth Velde David Weerts Stephen Myers Consult with: Tim & Nancy Franklin
March 2016 Pending review Intern or other staff resources to lay-out document in pdf format Goal 2.3: Scholarship of engagement and impacts Collaborate with internal and external partners to promote impact of
engagement and outreach scholarship focused on key issues.
Establish common impact definitions and measures of success. Determine if next step will be to adopt proposed survey and distribute.
Paton, TTU Van Egeren, MSU
Impact metrics ad hoc working group: Atiles, OK State Pendleton, UC Davis Wootton, TAMU Day-Perroots, WVU
Spring 2016 Move meta-analysis of impacts to next stage of development and use
Meta-analysis of impacts complete and in development for publication (1/16) Consider survey developed 6/13 for use Create a collaborative research committee with APLU and ESC whose charge is to develop a research methodology.
Leader needed Scholarship impact working group above.
November 2016 In progress – Need discussion with ACES and ESC Analysis of current scholarship themes, graduate assistant time Completion of appropriate IRB with institution of record for the study.
Create a collaborative research committee
Goal 2.4: Digital engagement
Propose ways to use scalable technologies and learning tools to engage many more students and learners who are currently not accessing higher education resources and learning opportunities.
Issue digital learning paper; present at APLU meetings
Dave King Digital engagement working group: Dave King, Oregon St. Jorge Atiles, OK St. Burt Bargerstock, MSU
Lou Swanson, CSU Valerie Paton, TTU
“The New Engagement: Building Reciprocal Learning Environments through Digital Access” issued 8/15; presentation at 11/15 Annual Meeting Next steps?
Goal
Objective
Activity
Leader
People/Groups
Timeline
Status
Resources
Required
Assessment
Next Actions
Comments
Goal 3: Strategic Partnerships - Increased Mutually Beneficial Activities
Goal 3.1: Implementstrategic
partnerships within APLU.
Act on opportunities that identify community engagement as a tool for reaching the goals of APLU councils, commissions, board and president, and APLU member institutions.
Through liaisons, build relationships and knowledge of councils,
commissions, board and president re: community engagement
Chippewa Thomas and Byron White
Update Liaisons: From 2015:CICEP: Cotsones CGA: Abercrombie CII: Wootton CSA: Keppler CUI: Weerts Summer 2016 2016 Summer Meeting
CEO staff to identify appropriate
councils/commissions
Annually, 5 of 17 councils/commission served via liaisons , Liaison reports to CEO Executive Committee meetings and posting on Basecamp
Identify Extension contacts and initiate targeted
communication.
Annually inform APLU board and president regarding CEO accomplishments and goals through summary report on annual goals. Board Representative (Andy Furco), EC and APLU Staff
Annual Report Submission of annual report
APLU staff support Board representative assessment
Link this activity to the New Engagement Task Force (Byron White, Jorge Atiles, Lorilee Sandmann, Hi Fitzgerald, Lou Swanson) Goal 3.2: Implement strategic partnerships external to APLU. Identify opportunities to partner with external organizations on issues related to community engagement that would be mutually beneficial.
Biennially identify key national and
international organizations that share a mission with CEO
Woodell Burt Bargerstock, Ann Cameron, Rena Cotsones, Andrew Dunlop, Andrew Furco, Sharon Paynter, Matt Roy, Jane Schuchardt, Chippewa Thomas ACES, Engagement Academy, ESC , other non-profit
organizations
MOU/MOA re: Strategic Partnerships
Inclusion of events on the CEO Executive Committee agendas and bimonthly email updates to CEO members.
[need next actions] 2015: inclusion of ESC, IARSCLE, Engagement Academy
Scan the literature and web for
organizations serving CE, SOE, SL such as ESC, ACES, VT Academy, Engagement Academy for University Leaders
[need leader] CEO Executive Committee APLU staff
[need timeline] See ESC web-site resources
[need to determine] List maintenance by CEO secretary and posting on Basecamp
[need next actions] Nov 2014: list includes Campus Compact, ESC, IARSCLE, Engagement Academy, TRUCEN, NERCHE, CCPH, Imagining America, Talloires Network Serve on joint committee for Kellogg/Magrath Awards
CEO Chair is the leader and is a mem ber of the judging panel
Chair of CEO serve on judges panel for Magrath
CEO members serve on regional judging panel Operations Manual revised and implemented for 2015 awards. Additional revisions due in January 2016. 2015 Operations Manual Complete; 2016 revision due. Follow-up meeting at 2016 ESC
APLU Staff and Committee work
Annual participation of EC members in awards process
EC reprentatives to work with APLU on 2016 Magrath Award Ceremony logistics. Recognize Kellogg award winners and community reprentatives. CEO Executive
Committee volunteer for key organizations that share CEO beliefs and values
[need leader] CEO Executive Committee
[need timeline] ESC – Bargerstock ACES - ?
Engagement Academy – Weerts?
[need to determine] Liaison to or volunteer on at least 3 external
organizations
[need next actions] 2014-15: members volunteer with ESC, ACES, Engagement Academy for University Leaders
Goal
Objective
Activity
Leader
People/Groups
Timeline
Status
Resources
Required
Assessment
Next Actions
Comments
Goal 4: Professional Development - Increased Capacity of CEO Professionals
Goal 4.1: Professional Development Provide ongoing opportunities for professional development related to community engagement and outreach.Annually plan and implement sessions at the CEO summer and APLU annual meeting.
CEO Executive Committee and chair elect with CEO staff to choose location and the program focus.
The CEO vice-chair (Cotsones) and secretary (Howard) serve as co-chairs for the program planning of the Summer and Annual meetings
CEO Executive Committee CEO Meeting Planning Committee and Sub-Committees:
APLU staff
By June for the annual meeting and November for the summer meeting Annual Activity Locations established for: 2016 Summer Meeting with CICEP in Chicago. 2016 Annual meeting in Austin, TX
APLU staff time Planning Committee members’ time Possible funds for speakers Bi monthly conference calls, posting to Basecamp Program Committee work on Summer 2016 Conference
If CEO partners with other Council, need to assure that CE focus is not lost and that time is allocated for considering issues of specific interest to CEO. Strong advocacy for CE alignment.
At Annual meeting, have a session with Peter Magrath finalists who present according to the Boundary Spanning constructs or other paradigm for community engaged scholarship.
Meeting planning committee co-chairs (Cotsones and Howard)
CEO planning committee CEO representative to Magrath selection committee APLU staff
Each summer to plan the annual meeting
Annual Activity APLU staff time Planning committee members’ time Possible funds for speakers
Scheduled session at annual meeting and attendance
Determining session format and speakers Session well received at 2015 annual meeting. Need to determine what would be focus and approach of future session with Magrath winners as the focus
At summer meeting, sponsor session on leadership development for aspiring CE professionals. At summer meeting, reserve a session for CEO only to focus on key issues of the field and profession. Summer meeting planning committee (Cotsones and Howard)
Summer meeting planning committee By April before summer meeting Annual Activity In process for 2016 [need to determine]
Session offered [need next actions] It has been noted that the conference itself is leadership development. Other organizations eg., ESC, Campus Compact & CUMU offer professional development for new CE professionals Inform and promote educational opportunities to CEO members.
Propose that the ESC website be linked to APLU page since ESC is a partner of CEO and has staff who update their resource page with current professional development opportunities. http://engagementscholarship.org/ Bargerstock, Howard and Woodell CEO Executive Committee/Communications Committee APLU staff CEO members
September 2015 Link present on CEO web-site as of October 15
Service provided by ESC
Request analytics of resource page from ESC; after one year with link on APLU page, CEO Executive discuss if the strategic plan need has been met.
Get Executive Committee approval of this action
APLU staff and communications committee determine best location for ESC link on the APLU –CEO page with
appropriate text to introduce the link.