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2012-2013 Annual Progress Report

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2012-2013 Annual Progress Report

The Daniels Mission & Vision

Mission

Ethical Practice. Thought Leadership. Global Impact.

The Daniels College of Business is dedicated to educating ethical business leaders, advancing the theory and practice of business and making a positive global impact.

• We develop students of business into ethical leaders who can navigate in a changing global marketplace and world, using their deep experiential knowledge, skills and perspectives.

• Our faculty contributes new knowledge through high-quality research with a primary emphasis on discipline and applied publications.

• We provide access to a strong network of people who share in the endeavor to build a sustainable world in which to live and work.

Vision

To be a premier private business college globally recognized as a leader whose educational experiences, outreach, and knowledge creation transforms lives, organizations and

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2012-2013 Annual Progress Report

Table of Contents

The Daniels Mission & Vision ... 2

Welcome Letter ... 4

Strategic Goal #1: Deliver Exemplary, Market-Relevant Programs ... 5

Executive Education ... 5

Daniels Career Services Campaigns ... 5

Online Programs ... 5

International Student Mentoring ... 6

Voices of Experience ... 6

Strategic Goal #2: Engage in Research-Driven Knowledge Creation ... 7

New AACSB International Standards ... 7

Faculty Reward System ... 8

Strategic Goal #3: Strengthen College-Wide Areas of Interdisciplinary Collaboration ... 9

Ethics, Social Responsibility and Sustainability ... 9

Globalization ... 9

Innovation, Entrepreneurship and Social Entrepreneurship ... 10

Strategic Goal #4: Develop into a Community of Choice ... 11

Inclusive Excellence ... 11

Community Engagement Activities and Events ... 11

Executives in Residence Program ... 12

Strategic Goal #5: Build Financial and Resource Strength ... 13

ASCEND Highlights ... 13

Margery Reed Hall Renovation ... 13

Daniels Dean’s Society ... 14

Blended Learning Bytes ... 14

Updated Student Study Spaces ... 14

Strategic Goal #6: Create a Leading-Edge Organizational Infrastructure that Carries the College into the Future ... 15

Daniels Dean Search ... 15

New Faculty and Promotions ... 16

New Department and School Leadership ... 17

Graduate Admissions Reorganization ... 18

Strategic Goal #7: Advance Our Reputational Capital Around Daniels Core Distinctions ... 19

Brand Study ... 19

Rankings ... 19

Graduate Rankings ... 20

Undergraduate Rankings ... 20

Daniels Gear Store ... 20

New Daniels Website ... 20

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2012-2013 Annual Progress Report

Dear Daniels Community,

Welcome to the 2012-2013 annual report celebrating our progress toward achieving the Daniels Tomorrow strategic plan.

The vision of the Daniels College of Business is to be a premier private business college globally recognized as a leader whose educational experiences, outreach, and knowledge creation transform lives, organizations and communities. In the five years since Daniels Tomorrow was unveiled, we have made significant strides toward achieving that vision.

Here are just a few of the highlights of our 2012-2013 accomplishments:

• More than $9.9 million was raised from many generous annual donors, major donors, Daniels Dean’s Society members, corporations and foundations, among others.

• Annual alumni giving increased to more than 1750 donors. • The Margery Reed Hall renovation is on schedule.

• The Daniels undergraduate business program was ranked No. 68 in the nation by Bloomberg Businessweek and No. 72 by U.S. News & World Report.

• The Daniels Professional MBA program was ranked No. 86 by U.S. News & World Report. • Through the Executive Education program, many more innovative programs and classes for

working professionals are now in place.

• Daniels first online graduate certificate in digital marketing was introduced.

• Daniels Pioneers competed in many case competitions, including our own Race & Case and Inclusive Excellence Case Competitions.

• The Daniels community came together during many different community programs, including the first 2012 Presidential Debate, the speaker series, Voices of Experience, the annual Snow Ball and more.

• Daniels established an entrepreneurship program and hired a senior director of entrepreneurship. • The Office of Corporate & Community Relations launched the Daniels Executives in Residence

program.

• Many new faculty members came on board, including new academic unit leaders and endowed chairs.

• The University initiated a national search for a new dean.

In June 2013, I accepted the position of interim dean and I will continue to lead our faculty and staff toward achieving our strategic goals. In the final two years of Daniels Tomorrow, the College will build upon its successes and maintain the momentum forward.

Thank you for your continued support of the Daniels College of Business.

Charles Patti, PhD

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2012-2013 Annual Progress Report

Strategic Goal #1: Deliver Exemplary, Market-Relevant Programs

Reevaluate and refine our teaching practices and curriculum to ensure that all Daniels programs are of the highest quality, value and excellence.

Executive Education

In the fall 2012 quarter, Daniels combined two teams within the College to better serve the needs of the students who are returning to school for specific career or skill development needs. Those areas included the working professionals MBA programs (Executive MBA and

Professional MBA) and Executive Education teams. Throughout the year, the two teams worked to create new, more accessible educational opportunities, including open enrollment classes (for-credit and non-credit courses), which launched in fall 2013. In addition, this area offers custom corporate training programs, certificates and other specialized training programs for emerging leaders, along with Daniels MBA programs for working professionals. In 2013, Dr. Barbara Kreisman was named the associate dean of executive education and working professionals MBA programs.

Daniels Career Services Campaigns

Daniels students expect a high-quality education that incorporates robust career services. In 2012-2013, the College raised awareness about its resources, both inside Daniels and among the companies that recruit from here.

• Internally, the Office of Communications and Marketing teamed up with Daniels Career Services to develop a Career Services Works campaign to encourage students to take full advantage of the services available to them as they think about and plan their careers.

• Daniels unveiled hiredaniels.com, an enhanced system where employers, recruiters and alumni can post jobs or internships, schedule on-campus recruiting events, explore mentorship opportunities and much more.

Online Programs

Daniels spent the early part of 2013 developing its first fully online graduate certificate program, which launched in the summer. The new four-course, 16-credit digital marketing certificate focuses on mobile marketing, social media marketing, digital metrics, search engine optimization and other related topics.

In summer 2013, Dr. Carol Johnson, chair of the Department of Marketing, was appointed as head of the Daniels online learning initiative team. Dr. Johnson and the team are evaluating alternative forms of content delivery for Daniels students, including online and hybrid delivery. Our new online certificate program is the first step in this exploration.

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2012-2013 Annual Progress Report

International Student Mentoring

Last year, Daniels elevated its focus on delivering an outstanding student experience for international students, who compose nearly half of all Daniels graduate students. The College hired Lauren Collins in November 2012 as its first international student experience specialist. Throughout spring 2013, Collins planned the inaugural Daniels International Graduate Student (DIGS) mentoring program, which pairs incoming students with faculty or staff mentors for the students’ first quarter at Daniels. The program will help new international students acclimate to Daniels, DU, Denver and the United States. The first DIGS program kicked off in August 2013.

Voices of Experience

The ninth season of the Voices of Experience speaker series featured the following executives:

Gary Kelly, Chairman, President and CEO of Southwest Airlines May 2013

Rob Katz, Chairman and CEO of Vail Resorts April 2013

Lee McIntire, Chairman and CEO of CH2M Hill March 2013

Maxine Clark, CEO of Build-A-Bear February 2013

John Mackey, CEO of Whole Foods January 2013

Stewart Stockdale (BSBA 1983), October 2012

Former EVP and President, Global Consumer Financial Services of The Western Union Company and

member of the Daniels Executive Advisory Board

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2012-2013 Annual Progress Report

Strategic Goal #2: Engage in Research-Driven Knowledge Creation

Support our faculty's scholarly pursuits, and conduct impactful research that helps solve business and community issues.

New AACSB International Standards

In 2013, AACSB International—The Association to Advance Collegiate Schools of Business issued a revised set of international business accreditation standards after several years of study and collaboration with the global management education community and worldwide employers. AACSB-accredited institutions have the option to pursue the new standards or continue to use the 2003 accreditation standards (until 2016, when all schools must transfer to the revised standards). Daniels chose to implement the new standards effective immediately. One of the most notable changes to impact Daniels is the revision of the 15th standard

(previously standard 11): Faculty Qualifications and Engagement. The four types of faculty qualifications now include:

Scholarly academics: Faculty who sustain currency and relevance through actively producing scholarship and conducting related activities.

Practice academics: Faculty members who have academic backgrounds but engage in consulting and other professional business engagement activities (i.e. board service, faculty internships or development of executive education corporate programs).

Scholarly practitioners: Faculty members who come from practice but are now involved in substantive scholarship activities (i.e. academic journal editorship, leadership

positions in professional associations and textbook authorship).

Instructional practitioners: Faculty members with significant prior and current professional business experience and engagement.

The new standards for faculty qualifications and engagement align well with the composition of the Daniels current faculty. The College has always taken pride in the deep business knowledge and hands-on experience that many of our faculty bring to both the classroom and the greater business community. The new AACSB standards enable us to better recognize the numerous and varied contributions of our faculty. The College will spend the 2013-2014 academic year preparing a fifth-year maintenance report, and will submit that report to the AACSB in November 2014.

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2012-2013 Annual Progress Report

Faculty Reward System

Over the past several years, Daniels has improved its method of tracking and rewarding faculty research, publications, professional development, internal and external service and other scholarly activity through the University’s Activity Insight database that was implemented in 2012. In June 2013, interim Dean Charles Patti rolled out a new system to more clearly tie Daniels faculty members’ activity to their merit rewards. This new system ensures that faculty members are rewarded appropriately for teaching, service and research activities that are in line with the Daniels vision, mission and accreditation profile, and that such a reward system is both straightforward and transparent.

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2012-2013 Annual Progress Report

Strategic Goal #3: Strengthen College-Wide Areas of Interdisciplinary

Collaboration

Build upon Daniels strong reputation for three distinct areas: ethics, social responsibility and sustainability; globalization; and innovation, entrepreneurship and social entrepreneurship.

Ethics, Social Responsibility and Sustainability

• Daniels is committed to offering students case competition experience that promotes their interdisciplinary business knowledge and understanding of the role of ethics in business. In 2012-2013, Daniels students competed in the College’s Inclusive Excellence Case and Race & Case Competitions, as well as the Aspen Institute’s Business & Society International MBA Case Competition and the Hult Global Case Challenge.

• Daniels continued to focus on delivering ethics content and experiences that provide students a lifelong framework for ethical decision making.

• Dr. Bruce Hutton, director of ethics integration, played a key role in helping the Daniels Fund Ethics Consortium develop an instrument to measure the progress of ethics education among Consortium schools. The College will pilot the instrument in 2013-2014.

• The Institute for Enterprise Ethics had an active year hosting many different ethics and compliance sessions, governance and leadership executive breakfasts, and

sustainability and corporate social responsibility roundtables.

Globalization

• Through its newly-established international issues task force, the Office of Globalization identified a number of cross-cultural issues as well as opportunities to improve the integration of international students into Daniels. The Office has since created several “China 101” training programs for faculty, staff and students.

• Working with DU and Daniels stakeholders, the Office of Globalization initiated a graduate business student exchange agreement with Tongji University in Shanghai, China. The Office continues to build new relationships with other colleges around the world, including Doshisha University in Kyoto, Japan and AACSB-accredited INSPER Institute of Education and Research in Sao Paulo, Brazil.

• The Office of Globalization worked with international graduate students to locate additional international alumni. In 2012-2013, the Office focused on reestablishing ties with Daniels Chinese and Saudi Arabian alumni, and organized alumni and prospective student receptions in many countries.

• In 2012, Senior Director of Globalization, Tom Dowd was appointed to the Rocky Mountain District Export Council by the U.S. Secretary of Commerce. That involvement,

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2012-2013 Annual Progress Report

along with Globalization’s other work with the World Trade Center Denver and University international committees and councils, helps enhance the College’s reputation and global engagement.

• Daniels faculty and students are becoming more deeply engaged in international research collaborations. One such example is the Daniels-Opera Software (based in Oslo, Norway) partnership. In 2013, Dr. Daniel Connolly, senior associate dean, began a customer engagement research project with data provided by Opera’s subsidiary,

AdMarvel.

Innovation, Entrepreneurship and Social Entrepreneurship

In 2013, Daniels made the commitment to create a robust Office of Entrepreneurship and establish the College as an entrepreneurial resource center in the business community. To that end, Daniels hired two key individuals:

o In January 2013, Daniels appointed Stephen Miller as the senior director of

entrepreneurship. Miller will lead the Office of Entrepreneurship in its efforts to create a premier entrepreneurship experience for Daniels and DU students and establish Daniels as a thought leader and premier business school for entrepreneurship.

o In June 2013, Daniels named Dr. Sharon Alvarez the endowed Walter Koch Chair in Entrepreneurship. Dr. Alvarez will lead the curriculum development of new

entrepreneurship degree programs, graduate and MBA concentrations and a certificate program at Daniels. She brings great insight to the role, drawing on her substantial portfolio of research on entrepreneurship. Dr. Alvarez joined Daniels in September 2013. In 2013, Daniels partnered with several entrepreneurial community events as co-host, judge or event supporter, including the Angel Capital Summit, Denver Startup Week, the Rocky Mountain Clean Tech Open, the Young Americans Bank Celebration of Young Entrepreneurs, the

Colorado Innovation Summit and the Entrepreneurs Organization/U.S. Department of State New Beginnings International CEO Reception.

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2012-2013 Annual Progress Report

Strategic Goal #4: Develop into a Community of Choice

Develop the Daniels community into one in which everyone is valued and included - where people connect and engage, and where ideas, career opportunities and strong relationships enhance lives.

Inclusive Excellence

Daniels sponsored or was otherwise involved in several high profile inclusive excellence events in 2012-2013:

• The Daniels Inclusive Excellence Case Competition had record participation, both in students and corporate sponsors. Eight teams (42 students total) evaluated and

presented on a case authored by CenturyLink. Target, Charles Schwab, Molson Coors, Kaiser Permanente and FirstBank supported and attended the event. The competition awarded $12,000 in scholarships to the three winning teams.

• Daniels co-sponsored the Center for Multicultural Excellence’s 2013 Diversity Summit.

• In collaboration with Kaiser Permanente, Daniels hosted the Kaiser Diversity Film Series in 2013.

• Daniels formed a strategic partnership with the National Society of Hispanic MBAs to establish a scholarship for graduate students of Latin descent.

In 2013, the Inclusive Excellence Committee worked with the Daniels Office of Advancement and Corporate and Community Relations to design a multi-year fundraising campaign that will enable the Committee to achieve its future goals and objectives.

Community Engagement Activities and Events

In 2012-2013, Daniels hosted many community-building events and programs for students, faculty, staff, alumni, partners and friends. Here are just a few:

Presidential Debate

On October 3, 2012, DU hosted the first presidential debate of the 2012 U.S. presidential election. Daniels hosted a number of programs in September, including panel

discussions, classes and more. The DU community came together at DebateFest, a 5,000-person celebration in the heart of the campus on debate day.

Daniels Pioneer Executive Summit in the Rockies

This annual weekend in Beaver Creek, Colorado, is a high-profile networking event for Daniels Corporate Partners, DU Trustees, Executive Advisory Board members, alumni and various companies. In 2013, more than 100 guests attended the executive

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2012-2013 Annual Progress Report

development sessions, and more than 170 attended the Daniels Evening in the Rockies reception at the Beaver Creek Club.

Corporate Partners Career Expo

This exclusive recruiting event for Daniels Corporate Partners featured 21 companies that posted 71 jobs and internship openings for Daniels students. Participating

companies included Arrow Electronics, CenturyLink, Ernst & Young, Hosting.com, Level3, Molson Coors, Noodles & Co., and many others.

Snow Ball

The winter Snow Ball party in December 2012 was an enormous success, with double the attendance over the previous year. Nearly 450 Daniels alumni, faculty, staff, students and friends came together to celebrate the year and enjoy one another’s company.

City Treks

The City Treks career networking trips took undergraduate and graduate students to San Francisco and New York City to learn about the job markets there, and to meet with senior-level professionals and alumni to explore career opportunities.

Daniels hosted many other programs and events throughout the year, including the following:

Voices of Experience Speaker Series, featuring C-level executives from around the world

Accounting Scholars

Development Program, which brings talented community college students to the DU campus

Daniels Nights at DU hockey and basketball games

Daniels Week, celebrating the College’s 105th anniversary

Lunch and Learn speaker series for students

Race & Case ethics case competition

Daniels Dean’s Society events

DU Vin Wine Festival that supports hospitality student scholarships

Executives in Residence Program

In September 2012, the Office of Corporate and Community Relations launched the Daniels Executives in Residence program, which brings current and retired business leaders to campus as lecturers, student mentors, consultants to Daniels advisory boards and more. Students have the rare opportunity to learn from leaders’ experiences and insight.

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2012-2013 Annual Progress Report

Strategic Goal #5: Build Financial and Resource Strength

Strengthen our support system and identify new ways to build endowment monies, secure new gifts and become more cost efficient.

ASCEND Highlights

Here’s a recap of the 2012-2013 year of ASCEND: The Campaign for the University of Denver exceeded expectations and has positioned Daniels to achieve its $100 million fundraising goal by June 2014. To date, Daniels has raised $90.2 million, with $9.9 million raised in 2012-2013, surpassing the $8 million goal. Heading into the final year of the ASCEND Campaign, Daniels is incredibly grateful to the many supporters who have helped secure the College’s future. Here are a few highlights from this year’s success:

Annual Giving ($24,999 and lower): $678,000 from 1,750 donors—up from 1,600 donors in 2011-2012. This includes a 41% increase in gifts under $1,000 ($237,000, up from $168,000 in 2011-2012).

Major Giving ($25,000 and higher): Twenty-two major gifts totaling $4 million.

Daniels Dean’s Society: Daniels now has 495 Dean’s Society members—an 18% increase in participants from 2011-2012.

Corporate and Foundation Giving: $1.4 million from 138 corporate and foundation gifts— a 47% increase from 2011-2012.

Planned Gifts: $3.7 million from 13 donors.

Margery Reed Hall Renovation

The renovation of Margery Reed Hall is well underway and scheduled for completion in January 2014. The grand opening is set for April 8, 2014. The renovation project was possible because of contributions of all sizes. Many donors have purchased and named seats in the theater to leave a lasting legacy. Once completed, Margery Reed Hall will house Undergraduate

Programs, Academic Advising, Communications and Marketing, Executives in Residence and faculty offices. It also will include:

• Eleven classrooms with a capacity between 15 to 38 students

• Two larger seminar spaces

• A 160-seat venue suitable for lectures, speaker series and film screenings

• Technology-rich work areas throughout the building

• Study rooms

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2012-2013 Annual Progress Report

Daniels Dean’s Society

The Daniels Dean’s Society was started in 2009 as a leadership annual giving society and a way to recognize Daniels donors for their contributions ($1,000 or more annually). In 2012-2013 alone, the Daniels Office of Alumni Relations, Annual Giving & Stewardship grew membership from 100 to nearly 500 members. In spring 2013, Daniels created a new level of this exclusive group, inviting alumni who have graduated within three years to join the Daniels Dean’s Society with an annual gift of $500. Daniels Dean’s Society members help the College prepare ethical, innovative business leaders—and they receive a variety of benefits in return. Daniels is excited to make this elite membership more accessible to alumni just beginning their careers.

Blended Learning Bytes

In 2012, Daniels Technology Services created the Blended Learning Bytes database for faculty and all employees. In an effort to strengthen our internal support system, several times a month, technology staff circulates new “bytes” of helpful technology how-tos and tips while maintaining a central database of those tips on the College’s eNet. Faculty and staff are better able to help themselves with simple technology tasks, creating efficiency for the Technology Services team. More importantly, this new database enhances resources for faculty, thereby improving learning technology for students and the overall student experience.

Updated Student Study Spaces

This year Daniels upgraded 18 student breakout rooms with flat panel monitors, white boards and new seating. These improved spaces support state-of-the-art learning and allow for greater student engagement.

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2012-2013 Annual Progress Report

Strategic Goal #6: Create a Leading-Edge Organizational

Infrastructure that Carries the College into the Future

Align the operations of the College with the Daniels Tomorrow plan in order to have the most effective management structure possible.

Daniels College of Business Dean Search

In June 2013, Daniels appointed Dr. Charles Patti interim dean of the College. Dr. Patti previously served as senior associate dean for faculty and academic research and has held various positions at Daniels, including the James M. Cox Professor of Customer Experience Management and chair of the Department of Marketing. Dr. Patti replaces Dr. Christine Riordan, who served as dean from 2008 to 2013.

In July 2013, the University engaged Korn/Ferry International, a global executive search firm, to help lead the formal search for a new dean. The provost also formed a search committee composed of the following DU and Daniels faculty, Executive Advisory Board representatives and several alumni:

• Dr. Lynn Gangone, Dean of the Colorado Women’s College, Committee Chair

• Dr. Don Bacon, Department of Marketing

• Dr. Vaneesha Boney Dutra, Reiman School of Finance

• Dr. Cindi Fukami, Department of Management

• Dr. Don McCubbrey, Department of Business Information and Analytics

• Dr. H.G. Parsa, Knoebel School of Hospitality Management

• Dr. Lisa Victoravich, School of Accountancy

• Dr. Deborah Avant, Josef Korbel School of International Studies

• Dr. Michael Sousa, Sturm College of Law

• Daniels Executive Advisory Board members Barbara Grogan, Wayne Murdy and R. Scott Nycum

• DU trustees Margot Gilbert Frank, K.C. Gallagher and Pat Hamill

The goal is to identify several finalists in early 2014 and have a new dean in place by the beginning of the 2013-2014 academic year.

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2012-2013 Annual Progress Report

New Faculty and Promotions

Daniels welcomed 14 new faculty members in fall 2013:

Paige Baltzan, Lecturer

Department of Business Information and Analytics

Jeff Brothers, Lecturer School of Accountancy David Dassler, Lecturer School of Accountancy Stacy Dumas, Lecturer

Department of Business Information and Analytics

Dr. Adam Greiner, Assistant Professor School of Accountancy

David Honodel, Lecturer School of Accountancy

Dr. Bruce Klaw, Assistant Professor Department of Business Ethics and Legal Studies

Dr. Kenneth Leung, Lecturer Reiman School of Finance

Dr. Young Jin Lee, Assistant Professor Department of Business Information and Analytics

Suzette Loving, Lecturer School of Accountancy Michael Myers, Lecturer Department of Marketing Kathleen Novak, Lecturer Department of Management

Jim Serven, Lecturer and MAcc Director School of Accountancy

Dr. Karen Xie, Assistant Professor Fritz Knoebel School of Hospitality Management

In addition, several individuals were promoted to ensure Daniels is well positioned to maintain the forward momentum gained during the last four years of the Daniels Tomorrow strategic plan:

Dr. Daniel Connolly was named senior associate dean.

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2012-2013 Annual Progress Report

New Department and School Leadership

In 2012-2013, Daniels hired several new academic unit leaders and endowed chairs that started at the College in fall 2013. Those individuals include:

Dr. Sharon Alvarez

Walter Koch Chair of Entrepreneurship | Department of Management

Dr. Sharon Alvarez joins Daniels from The Ohio State University, Fisher College of Business, where she was an associate professor of management and entrepreneurship, and academic director for the Center for Entrepreneurship.

Dr. Robert Giacalone

Bill Daniels Chair in Business Ethics | Department of Business Ethics and Legal Studies Dr. Robert Giacalone joins Daniels from Temple University, Fox School of Business, where he was a professor of human resource management and formerly the acting director of the Center for Ethics and Organizational Integrity.

Dr. Barbara Jackson

Director | Franklin L. Burns School of Real Estate and Construction Management Dr. Barbara Jackson joins Daniels from California Polytechnic State University, San Luis Obispo, where she was a professor in the College of Architecture and Environmental Design’s Construction Management Department, and director of the California Center for Construction Education.

Dr. Jack Strauss

The Miller Family Professorship in Applied Economics | Reiman School of Finance Dr. Jack Strauss joins Daniels from Saint Louis University, where he was a professor of economics and the director of the Simon Center for Regional Forecasting.

Dr. Andrew Urbaczewski

Chair | Department of Business Information and Analytics

Dr. Andrew Urbaczewski joins Daniels from the University of Michigan-Dearborn College of Business, where he was chair and associate professor of the Department of Management Studies.

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2012-2013 Annual Progress Report

Graduate Admissions Reorganization

In 2013, the Daniels Office of Graduate Admissions made several organizational shifts to ensure admissions advisors are better able to give prospective students the most personalized experience possible. Those changes include:

• Strengthening the College’s enrollment marketing efforts.

• Expanding the graduate admissions management team in order to give Daniels applicants a high-touch experience.

• An assessment of results with students, identifying the most important elements of the application experience to ensure Daniels attracts and retains the best and brightest graduate students.

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2012-2013 Annual Progress Report

Strategic Goal #7: Advance Our Reputational Capital Around Daniels

Core Distinctions

Define the Daniels College of Business as a premier business institution by strengthening our brand, public relations strategy, national rankings and community engagement, and by sharing Daniels key differentiators and the successes of our faculty, students and alumni with the world.

Brand Study

Daniels moved forward with its competitive positioning research in the spring and summer of 2013, honing in on a way to differentiate itself in the marketplace and to reinforce the University of Denver brand positioning of A Catalyst for Purposeful Lives.

The Office of Communications and Marketing led this highly inclusive research process, while several marketing faculty members served as advisors. We also employed a top brand strategy firm. Through our research, we sought to identify the various attributes of the Daniels brand that will resonate with all of our stakeholders.

A series of roundtable discussions, a Daniels-wide “All About Daniels” vision mapping session, and a survey that was prepared, conducted and analyzed by Drs. Dan Baack and Don Bacon, provided insight from more than 2,000 Daniels community members. Those members include undergraduate and graduate students, alumni, community and business professionals, parents of current Daniels students, faculty, staff and prospective students.

We defined our position as:

To those who strive to live with purpose, Daniels is the world-class business college that believes in living our values authentically. We promise to inspire and develop talented business leaders who act with courage and conviction—because Daniels leads with character and with a personality that is relentlessly honest, courageous, sharp and collaborative.

Rankings

In January 2013, Daniels was ranked by U.S. News & World Report for its master of science and executive master of science degrees offered by the Franklin L. Burns School of Real Estate and Construction Management. These online degree programs were ranked No. 65 out of 213 online business programs in U.S. News & World Report’s first ever ranking of distance

education programs. Programs were measured on such attributes as accreditation, reputation for excellence among peer institutions and student academic support.

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2012-2013 Annual Progress Report

In addition, Daniels was ranked by many other business services and publications:

Graduate Rankings

U.S. News & World Report: Daniels

ranked among the best Online Graduate Programs, ranked No. 65. (2013)

U.S. News & World Report: Daniels ranked among the best part-time MBA programs in accredited business schools, ranked No. 86. (2013)

Poets and Quants: No. 52 for the Daniels Executive MBA (2013)

Net Impact: Rated No. 29 in

Sustainability and No. 23 in Social Impact in Net Impact’s Business as UNusual graduate programs guide. (2013)

Undergraduate Rankings

Bloomberg Businessweek: No. 68 in the nation (2013), Colorado’s highest-ranked business program

Bloomberg Businessweek Specialty Ranking: No. 4 in ethics, No. 10 in business law (2013)

Princeton Review: Listed as one of the Top 296 business schools in the 2013 Edition: “The Best 296 Business Schools.” (2013)

U.S. News & World Report: No. 72 of Best Accredited Business Schools (2013)

Daniels Gear Store

In the spring of 2013, the Daniels Office of Communications and Marketing launched

getdanielsgear.com, a new online store with a new line of Daniels merchandise—more than 10 times the amount of products available previously. Daniels Pioneers, employees and friends can now enjoy a wide range of branded apparel, accessories, stationery and other gear and proudly display the Daniels brand.

New Daniels Website

After several years of planning and research into competitor sites’ best practices and user experience data, in November 2012, Daniels launched an entirely new version of its 1,000-page website, daniels.du.edu. Our goal was to appeal to the primary audience of our Daniels site – prospective graduate students that make up 80 percent of our website users. Our new website features the following:

• Dedicated microsites for each Daniels program, allowing

prospective students to easily locate information

• Streamlined content

• New videos and other media to tell the Daniels story

• Integration of danielspioneer.com and danielsnetworth.org into the site

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2012-2013 Annual Progress Report

The Daniels Values Statement

We are committed to the values of excellence and ethics that serve to sustain a rich and dynamic learning community.

Community

• Contribute one’s energy, talent and dedication to a vibrant learning community • Fulfill the College vision and mission through our learning community of students,

faculty, staff and alumni

• Expect individual involvement in and responsibility to the betterment of the Daniels Community

• Build and nurture relationships with the University of Denver community, the business community and communities around the world

• Further a diverse and inclusive community • Practice sustainability

Excellence

• Commit to a lifelong experience of individual and community excellence • Strive toward a global reputation of excellence

• Celebrate individual and community achievements • Demonstrate an entrepreneurial spirit in the community

• Sustain a dynamic curriculum with ongoing revisions based upon the needs of stakeholders

Ethics

• Behave ethically, with integrity and professionalism, toward internal and external stakeholders, which include students, faculty, staff, alumni, the University and the business community

• Strive for mutual respect and dignity toward each other in a diverse culture • Advance the professional development of all members of the community • Pursue a collaborative and collegial environment

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