Marketing Principles - Scope and Sequence

(1)

CTAE SCOPE & SEQUENCE

Marketing Principles

08.47400

Teacher:

Pat Cain

Week(s)

:

36

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:2

Soft Skills

Lesson Title/Focus:

Explain the requirements for success in the

workplace

1

Students will know and understand the importance of soft skills

 Communication (oral & written)

 Teamwork

 Human Relations

 Problem Solving

 Critical Thinking

 Personal Branding

MKT-MP-2 Demonstrate an understanding of concepts, strategies, techniques and systems used in communication, teamwork, human relations, problem solving, critical thinking, personal branding and career development.

Writing: ELACC9-10SL1:

Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.

Literacy:

Text Complexity:

Text Type: article, novel, blog, textbook, other

Lexile Range: ____________

EOPA Standards: TBD

SLO Standards: TBD

Learning

(2)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:1

Lesson Title/Focus:

Employability Skills

4

Students will be able to:

 Students will understand the requirements and job outlook for a specific career in their pathway.

 Students will learn why resumes and cover letters are important to the job search. They will learn to write a cover letter and resume, prepare for a job interview and conduct themselves during mock interviews with

classmates. This lesson is intended to teach students the importance of professionalism in getting a job.

MKT-MP-1 – Demonstrate

employability skills required by business and industry

Writing: ELAW2 – The student produces technical writing (business correspondence: letters of application and letters of recommendation, resumes, abstracts, user guides or manuals, web pages.)

Literacy:

Lexile Range: ____________

EOPA Standards: TBD

Learning

(3)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:3

Lesson Title/Focus:

Basic Marketing

Concepts

3

 In this unit, students will evaluate current products/services’ use of marketing and marketing processes.

 Students will analyze the use of marketing functions with their everyday purchases and activities.

 Students will recommend proposed marketing mix strategies for products/ services/ideas to demonstrate an understanding of basic marketing terms and ideas.

MKT-MP-3

Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

Writing: ELACC9-10SL1:

Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and

persuasively.

Literacy:

Lexile Range: ____________

EOPA Standards: TBD

Learning

(4)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:5

Lesson Title/Focus:

Economics

2

 This unit focuses on applying

economic principles in designing and producing a product.

 Students will learn how to develop a practical understanding of economic concepts in various types of

economies and evaluate the use of factors of production in marketing decisions.

MKT-MP-5 Demonstrate an understanding of customer behaviors and the economic environment in which customers function

ELA11C1. The student

demonstrates understanding and control of the rules of the English language, realizing that usage involves the appropriate application of conventions and grammar in both written and spoken formats.

Writing: Literacy:

Lexile Range: ____________

Learning Targets:

(5)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:7

Lesson

Title/Focus:Marketing

Research Information

Management

“SuperHero Project”

6

 In this unit students will discover basic marketing research techniques, terms, and benefits, participate in marketing research activities, and design and implement a research campaign for a potential new product – SuperHero Project

MKT-MP-7 Acquire foundational

knowledge of

marketing information and research to understand the scope on business and marketing decisions

ELA11C1 The student demonstrates understanding and control of the rules of the English language, realizing that usage involves the appropriate application of conventions and grammar in both written and spoken formats.

Writing: Literacy: Text Complexity:

Lexile Range: ____________

Learning

(6)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:8

Lesson Title/Focus:

Pricing

5

 In this unit students will understand

factors affecting price strategies for products and services, and apply pricing tools to the development of strategies for entrepreneurial ventures.

MKT-MP-8: Utilizing pricing strategies to maximize return and meet customer’s perception value.

Writing: ELACC9-10SL1: Initiate

and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.

Literacy:

Lexile Range: ____________

Learning

(7)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:9

Lesson Title/Focus:

Product/Service

Management

3

 In this unit students will create and manufacturer a new product making decisions regarding various factors of product design, and understand the terminology associated with

product/service management as one of the functions of marketing.

MKT-MP-9: Employ processes and

techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.

Writing: ELACC9-10SL1: Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.

Literacy:

Lexile Range: ____________

EOPA Standards: SLO Standards: Learning

Targets:

(8)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:10

Lesson Title/Focus:

Selling

3

 In this unit students will analyze skills needed to be successful in a sales career, understand the steps involved in the selling process, and develop and deliver a sales presentation.

MKT-MP-10: Employ processes and techniques to sell goods, services and ideas.

Writing: ELA11LSV2 - The student formulates reasoned judgments about written and oral communication in various media genres. The student delivers focused, coherent, and polished presentations that convey a clear and distinct perspective, demonstrates solid reasoning, and combine traditional rhetorical strategies of narration, exposition, persuasion, and description.

Literacy:

Text Type: article, novel, blog, textbook, Lexile Range: ____________

Learning

(9)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:12

Lesson Title/Focus:

Distribution

3

 In this unit students will develop a basic knowledge of distribution aspect of the marketing mix and create a distribution plan for a common product.

MKT-MP-12: Utilize knowledge of

distribution to manage supply-chain activities

Writing: ELA11W1 The student produces writing that establishes an appropriate organizational structure, sets a context and engages the reader, maintains a coherent focus

throughout, and signals a satisfying closure.

Literacy:

Lexile Range: ____________

(10)

CTAE SCOPE & SEQUENCE

Marketing Principles

08.47400

Teacher:

Pat Cain

Week(s)

:

36

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:2

Soft Skills

Lesson Title/Focus:

Explain the requirements for success in the

workplace

1

Students will know and understand the importance of soft skills

 Communication (oral & written)

 Teamwork

 Human Relations

 Problem Solving

 Critical Thinking

 Personal Branding

MKT-MP-2 Demonstrate an understanding of concepts, strategies, techniques and systems used in communication, teamwork, human relations, problem solving, critical thinking, personal branding and career development.

Writing: ELACC9-10SL1:

Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.

Literacy:

Lexile Range: ____________

EOPA Standards: TBD

Learning

(11)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:1

Lesson Title/Focus:

Employability Skills

4

Students will be able to:

 Students will understand the requirements and job outlook for a specific career in their pathway.

 Students will learn why resumes and cover letters are important to the job search. They will learn to write a cover letter and resume, prepare for a job interview and conduct themselves during mock interviews with

classmates. This lesson is intended to teach students the importance of professionalism in getting a job.

MKT-MP-1 – Demonstrate

employability skills required by business and industry

Writing: ELAW2 – The student produces technical writing (business correspondence: letters of application and letters of recommendation, resumes, abstracts, user guides or manuals, web pages.)

Literacy:

Lexile Range: ____________

Learning

(12)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:3

Lesson Title/Focus:

Basic Marketing

Concepts

3

 In this unit, students will evaluate current products/services’ use of marketing and marketing processes.

 Students will analyze the use of marketing functions with their everyday purchases and activities.

 Students will recommend proposed marketing mix strategies for products/ services/ideas to demonstrate an understanding of basic marketing terms and ideas.

MKT-MP-3

Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy

Writing: ELACC9-10SL1:

Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and

persuasively.

Literacy:

Lexile Range: ____________

EOPA Standards: TBD

Learning

(13)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:5

Lesson Title/Focus:

Economics

2

 This unit focuses on applying

economic principles in designing and producing a product.

 Students will learn how to develop a practical understanding of economic concepts in various types of

economies and evaluate the use of factors of production in marketing decisions.

MKT-MP-5 Demonstrate an understanding of customer behaviors and the economic environment in which customers function

ELA11C1. The student

demonstrates understanding and control of the rules of the English language, realizing that usage involves the appropriate application of conventions and grammar in both written and spoken formats.

Writing: Literacy:

Lexile Range: ____________

(14)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:7

Lesson

Title/Focus:Marketing

Research Information

Management

“SuperHero Project”

6

 In this unit students will discover basic marketing research techniques, terms, and benefits, participate in marketing research activities, and design and implement a research campaign for a potential new product – SuperHero Project

MKT-MP-7 Acquire foundational

knowledge of

marketing information and research to understand the scope on business and marketing decisions

ELA11C1 The student demonstrates understanding and control of the rules of the English language, realizing that usage involves the appropriate application of conventions and grammar in both written and spoken formats.

Writing: Literacy: Text Complexity:

Lexile Range: ____________

Learning

(15)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:8

Lesson Title/Focus:

Pricing

5

 In this unit students will understand

factors affecting price strategies for products and services, and apply pricing tools to the development of strategies for entrepreneurial ventures.

MKT-MP-8: Utilizing pricing strategies to maximize return and meet customer’s perception value.

Writing: ELACC9-10SL1: Initiate

and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.

Literacy:

Lexile Range: ____________

Learning

(16)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:9

Lesson Title/Focus:

Product/Service

Management

3

 In this unit students will create and manufacturer a new product making decisions regarding various factors of product design, and understand the terminology associated with

product/service management as one of the functions of marketing.

MKT-MP-9: Employ processes and

techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.

Writing: ELACC9-10SL1: Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.

Literacy:

Lexile Range: ____________

EOPA Standards: SLO Standards: Learning

Targets:

(17)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:10

Lesson Title/Focus:

Selling

3

 In this unit students will analyze skills needed to be successful in a sales career, understand the steps involved in the selling process, and develop and deliver a sales presentation.

MKT-MP-10: Employ processes and techniques to sell goods, services and ideas.

Writing: ELA11LSV2 - The student formulates reasoned judgments about written and oral communication in various media genres. The student delivers focused, coherent, and polished presentations that convey a clear and distinct perspective, demonstrates solid reasoning, and combine traditional rhetorical strategies of narration, exposition, persuasion, and description.

Literacy:

Text Type: article, novel, blog, textbook, Lexile Range: ____________

Learning

(18)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

GPS Standard(s)

CCGPS Standard(s)

Unit:12

Lesson Title/Focus:

Distribution

3

 In this unit students will develop a basic knowledge of distribution aspect of the marketing mix and create a distribution plan for a common product.

MKT-MP-12: Utilize knowledge of

distribution to manage supply-chain activities

Writing: ELA11W1 The student produces writing that establishes an appropriate organizational structure, sets a context and engages the reader, maintains a coherent focus

throughout, and signals a satisfying closure.

Literacy:

Lexile Range: ____________

(19)

CTAE SCOPE & SEQUENCE

Unit/Lesson Title

Duration

(Weeks)

Direct Explanation

Standard(s)

GPS

Standard(s)

CCGPS

Unit:1,2,3,5,7,8,9,10,12

Lesson Title/Focus:

EOPA/SLO’s

2

 Review for End of Pathway Assessment

 Review for SLO’s



http://www.okcareertech.org/about/state-agency/divisions/testing/skills-standards/

marketing-skills-standards/30503-mktedmgrtrainee.pdf

MKT-MP-1,2,3,5,7,8.12

Writing: ELA11W1

The student produces writing that establishes an appropriate organizational structure, sets a context and engages the reader, maintains a coherent focus throughout, and signals a satisfying closure.

Literacy:

Text Type: article, novel, blog, textbook, other Lexile Range: ____________

EOPA Standards: TBD

Learning

http://www.okcareertech.org/about/state-agency/divisions/testing/skills-standards/

marketing-skills-standards/30503-mktedmgrtrainee.pdf