September 2015
We Are the Market Leader in Brand E-Commerce Solutions in China
Largest
brand e-commerce solutions
provider, with
20%
market share
(1)
End-to-end
solutions with
omni-channel
capabilities
99
brand partners
(2)
RMB1,215MM
GMV
(3)
, up 84% yoy
Notes: Exchange rate used: 1 USD = 6.2 RMB as of June 30, 2015
1. Source: iResearch. Based on China’s total brand e-commerce solution provider market size of RMB26 billion (US$4.2 billion) in terms of transaction value in 2014.
Our Mission is to Make Brands Successful in E-Commerce
Leading Global Brand Partners Across 8 Categories
Apparel
Appliances
Electronics
Home
US$445Bn
Online Shopping
US$4.3Tn
Retail
Consumption
US$129Bn Brand E-Commerce(1)4
129
379
2010
2014E
2017E
(China Brand E-Commerce Market Size, US$ BN)
… Showing High Growth Potential
35%
60%
69%
5%
29%
42%
% of
B2C
% of
Online
China Brand E-Commerce
(1)
Represents Only 3% of
Total Retail Consumption in 2014…
Why Brands Come to Baozun
How to define my China e-commerce strategy?
Where to start - which channels and execution roadmap?
How to connect with Chinese consumers?
How to integrate my China e-commerce IT platform with my
global system?
What about online merchandising, warehousing and
fulfillment?
How to do digital marketing and CRM?
Questions Faced by
Brands Interested in
China E-Commerce
We Bridge Brands to Consumers
Brands
Brands
Consumers
Consumers
Official
Marketplace
Stores
Official Brand
Stores
Mobile
O2O
Omni-Channel Penetration
End-to-end Solutions Across E-Commerce Value Chain
IT Solutions
Store
Operations
Digital
Marketing
Customer
Service
Warehousing
&
Fulfillment
Why Brands Value Us
Our Success Cases
Pioneer luxury brand in
China e-commerce
Omni-channel experience
Cost Efficiency and Scalability
$
Expertise for Local Complexity in
China
Omni-channel Capabilities
Better Consumer Engagement
Solid Sales Result
Highly synergistic
relationship for 7 years
Leading global sportswear
brand across geographies
Robust Technology Infrastructure
Our Business Model
Inventory Ownership
Distribution Model
C
Product Sales Revenues
Warehousing &
Fulfillment
5
Consignment Model
B
Services Revenues
IT Solutions
Store Operations
Digital Marketing
Customer Service
1
2
3
4
Service Fee Model
A
Key Investment Highlights
Leader
in Brand
E-Commerce
Solutions
Operational
and
Fulfillment
Capabilities
1
4
Seamless
Omni-Channel
Experience
2
Insightful
Digital
Marketing
5
Proprietary
Technology
3
Experienced
Team
6
First mover with the most experiences
Leader in Brand E-Commerce Solutions in China
20%
The Go-to Brand E-Commerce
Why Are We Better Than Others?
No.1 Market Share in China
(1)
Highly Fragmented >1,000 players
