تحلیل استراتژیک درونی و بیرونی (SWOT Analysis) دانشکده ی مدیریَت و اطلاع رسانی پزشکی دانشگاه علوم پزشکی اصفهان

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(3 6) 12 ؛1388 ﻣﻼ ﺳ ﺖ ﻳﺮ ﻳﺪ

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ﻲﻜﺷﺰﭘ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻱ ﻩﺪﻜﺸﻧﺍﺩ

ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻡﻮﻠﻋ ﻩﺎﮕﺸﻧﺍﺩ

4ﻲﺑﻮﻘﻌﻳ ﻢﻳﺮﻣ / 3ﻥﺎﻳﺪﻤﺤﻣﺭﺎﻳ ﻦﻴﺴﺣﺪﻤﺤﻣ / 2ﻲﻤﻴﺣﺭ ﺎﺿﺮﻴﻠﻋ / 1ﻱﺭﺎﺼﻧﺍ ﻢﻳﺮﻣ ﻩﺪﻴﻜﭼ ﺫﺎﺨﺗﺍ ﻲﺒﺳﺎﻨﻣ ﻑﺍﺪﻫﺍ ﻭ ﺎﻫﺩﺮﺒﻫﺍﺭ ﺪﻨﻫﺍﻮﺨﺑ ﻥﺍﺮﻳﺪﻣ ﻪﭽﻧﺎﻨﭼ ﻭ ﻩﺪﺷ ﻝﺪﺒﻣ ﻱﺭﺍﻮﺷﺩ ﻭ ﺎﻳﻮﭘ ﺖﻴﻟﺎﻌﻓ ﻪﺑ ﻲﻫﺎﮕﺸﻧﺍﺩ ﺖﻳﺮﻳﺪﻣ ﻩﺯﻭﺮﻣﺍ :ﻪﻣﺪﻘﻣ ﺖﻴﻌﺿﻭ ﺯﺍ ﻖﻴﻗﺩ ﻭ ﻖﻴﻤﻋ ﺖﺧﺎﻨــﺷ ﻭ ﻲﻫﺎﮔﺁ ﺪﻨﻣﺯﺎﻴﻧ ،ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﻦﻳﺍ ﻱﺍﺪﺘﺑﺍ ﺭﺩ .ﺪﻨﻨﻛ ﻡﺍﺪﻗﺍ ﻚﻳﮋﺗﺍﺮﺘــﺳﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﻪﺑ ﺪﻳﺎﺑ ،ﺪﻨﻳﺎﻤﻧ ﻞﻴﻠﺤﺗ ﻖﻳﺮﻃ ﺯﺍ ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜﺸﻧﺍﺩ ﺩﻮﺟﻮﻣ ﺖﻴﻌﺿﻭ ﺖﺧﺎﻨــﺷ ،ﻪﻌﻟﺎﻄﻣ ﻦﻳﺍ ﺯﺍ ﻑﺪﻫ .ﺪﻨﺘــﺴﻫ ﺩﻮﺧﺮﺿﺎﺣ .ﺩﻮﺑ 1386 ﻝﺎﺳﺭﺩ ﻲﻧﻭﺮﻴﺑ ﻭ ﻲﻧﻭﺭﺩ ﻦﻴﻧﻭﺎﻌﻣ ﻭ ﻥﺍﺮﻳﺪﻣ ﻞﻣﺎﺷ ﺶﻫﻭﮋﭘ ﻱ ﻪﻌﻣﺎﺟ ﺩﺍﺮﻓﺍ ؛ ﻩﺪﺷ ﻩﺩﺎﻔﺘﺳﺍ ﻲﻔﻴﻛ ﻭ ﻲﻤﻛ ﻖﻴﻘﺤﺗ ﺵﻭﺭ ﻭﺩ ﺐﻴﻛﺮﺗ ﺯﺍ ﺶﻫﻭﮋﭘ ﻦﻳﺍ ﺭﺩ :ﻲﺳﺭﺮﺑ ﺵﻭﺭ ﻖﻘﺤﻣ ﻱ ﻪﻣﺎﻨﺸﺳﺮﭘ ﻭﺩ ،ﻩﺩﺎﻔﺘﺳﺍ ﺩﺭﻮﻣ ﺭﺍﺰﺑﺍ .ﺪﻧﺪﺷ ﻪﺘﻓﺮﮔ ﺮﻈﻧ ﺭﺩ ﻪﻧﻮﻤﻧ ﻥﺍﻮﻨﻋ ﻪﺑ ﻪﻛ (ﺮﻔﻧ 85) ﺪﻧﺩﻮﺑ ﻩﺪﻜﺸﻧﺍﺩ ﻥﺍﺪﻨﻣﺭﺎﻛ ﻭ ﻥﺎﺳﺎﻨﺷﺭﺎﻛ ﻭ .ﺪﺷ ﻩﺩﺎﻔﺘﺳﺍ SWOT ﻞﻴﻠﺤﺗ ﻭ ،ﻲﻔﻴﺻﻮﺗ ﺭﺎﻣﺁ ﺯﺍ ﺕﺎﻋﻼﻃﺍ ﻞﻴﻠﺤﺗ ﻱﺍﺮﺑ .ﺩﻮﺑ ﻲﻫﻭﺮﮔ ﺚﺤﺑ ﺕﺎﺴﻠﺟ ﻱ ﻩﻮﻴﺷ ﻪﺑ ﻪﺒﺣﺎﺼﻣ ﻭ ،ﻪﺘﺧﺎﺳ ﺖﺳﺍ ﺭﺍﺩﺭﻮﺧﺮﺑ ﻱﺮﺘﺸﻴﺑ ﻱﺎﻫ ﺖﺻﺮﻓ ﻭ ﺕﻮﻗ ﻁﺎﻘﻧ ﺯﺍ ﻲﺟﺭﺎﺧ ﻭ ﻲﻠﺧﺍﺩ ﻞﻣﺍﻮﻋ ﺮﻈﻧ ﺯﺍ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜــﺸﻧﺍﺩ ﻪﻛ ﺩﺍﺩ ﻥﺎــﺸﻧ ﺎﻫ ﻪﺘﻓﺎﻳ :ﺎﻫ ﻪﺘﻓﺎﻳ ﺕﺍﺪﻳﺪﻬﺗ ﻭ ﺎﻫ ﻒﻌﺿ ﺶﻫﺎﻛ ﺖﻬﺟ ﺭﺩ ﺎﻫ ﺖﺻﺮﻓ ﺯﺍ ﻱﺭﺍﺩﺮﺑ ﻩﺮﻬﺑ ﻪﺑ ،ﺮﻈﻧ ﺩﺭﻮﻣ ﻱﺎﻫ ﻱﮋﺗﺍﺮﺘــﺳﺍ ﻚﻤﻛ ﺎﺑ ﺪﻧﺍﻮﺗ ﻲﻣ ﻪﻛ ﺖــﺳﺍ ﻲﻄﻳﺍﺮــﺷ ﺭﺩ ﻭ .ﺖﺳﺍ ﻪﺟﺍﻮﻣ ﻱﺮﺘﺸﻴﺑ ﻱﺎﻫ ﻒﻌﺿ ﺎﺑ ﻲﮕﻨﻫﺮﻓ ﺶﺨﺑ ﻭ ،ﺪﻧﺭﺍﺩﺭﻮﺧﺮﺑ ﻱﺮﺘﺸﻴﺑ ﺕﻮﻗ ﻁﺎﻘﻧ ﺯﺍ ﻲﻳﻮﺠــﺸﻧﺍﺩ ﻭ ﻲــﺸﻫﻭﮋﭘ ﻱﺎﻫ ﺶﺨﺑ .ﺩﺯﺍﺩﺮﭙﺑ ﺵﺮﮕﻧ ﻭ ﺮﻜﻔﺗ ﻥﺍﺪﻘﻓ ،ﻲﺘﻳﺮﻳﺪﻣ ﻡﺎﻈﻧ ﻥﺩﻮﺑ ﺰﻛﺮﻤﺘﻣ ،ﻲﺘﻳﺮﻳﺪﻣ ﺪﻳﺪــﺷ ﺕﺍﺮﻴﻴﻐﺗ ﺖــﺳﺍ ﻭﺭ ﻪﺑﻭﺭ ﻥﺁ ﺎﺑ ﻩﺪﻜــﺸﻧﺍﺩ ﻦﻳﺍ ﻪﻛ ﻲﺗﻼﻜــﺸﻣ ﻪﻠﻤﺟ ﺯﺍ .ﺖﺳﺍ ﻩﺪﻜﺸﻧﺍﺩ ﻱﺎﻫ ﻪﺘﺷﺭ ﻪﺑ ﻥﺩﻮﺑ ﻱﺍ ﻪﻳﺎﻣﺮﺳ ﻲﻄﻴﺤﻣ ﻞﻣﺍﻮﻋ ﺯﺍ ﻪﺘﺴﻧﺍﻮﺗ ﻭ ﺖﺳﺍ ﺭﺍﺩﺭﻮﺧﺮﺑ ﻲﺑﻮﺧ ًﺎﺘﺒﺴﻧ ﻩﺎﮕﻳﺎﺟ ﺯﺍ ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻱ ﻩﺪﻜﺸﻧﺍﺩ :ﻱﺮﻴﮔ ﻪﺠﻴﺘﻧ ﻭ ﻚﻳﮋﺗﺍﺮﺘــﺳﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﻭ ﻱﺮﮕﻧ ﻩﺪﻨﻳﺁ ﺎﺑ ﻪﻛ ﺩﺭﺍﺩ ﻲﻧﺍﻭﺍﺮﻓ ﺕﻼﻜــﺸﻣ ﺯﻮﻨﻫ ﻝﺎﺣ ﻦﻳﺍ ﺎﺑ .ﺪﻨﻛ ﻱﺭﺍﺩﺮﺑ ﻩﺮﻬﺑ ﻲﺑﻮﺧ ﻪﺑ ﻲﺟﺭﺎﺧ ﻭ ﻲﻠﺧﺍﺩ .ﺪﻳﺁ ﻖﻳﺎﻓ ﺕﻼﻜﺸﻣ ﻭ ﺎﻫ ﻒﻌﺿ ﺮﺑ ﺪﻧﺍﻮﺗ ﻲﻣ ﺎﻫ ﺕﻮﻗ ﻭ ﺎﻫ ﺖﺻﺮﻓ ﺯﺍ ﻱﺭﺍﺩﺮﺑ ﻩﺮﻬﺑ ﺪﻳﺪﻬﺗ ،ﺖﺻﺮﻓ ،ﻒﻌﺿ ،ﺕﻮﻗ ،ﻲﻧﻭﺮﻴﺑ ﻞﻴﻠﺤﺗ ،ﻲﻧﻭﺭﺩ ﻞﻴﻠﺤﺗ ،ﻚﻳﮋﺗﺍﺮﺘﺳﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ :ﺎﻫ ﻩژﺍﻭ ﺪﻴﻠﻛ 88/3/26 :ﻲﻳﺎﻬﻧ ﺵﺮﻳﺬﭘ • 88/2/22 :ﻲﻳﺎﻬﻧ ﺡﻼﺻﺍ • 87/8/21 :ﻪﻟﺎﻘﻣ ﻝﻮﺻﻭ • 1 . (ansaryy1260@yahoo.com) ﻝﻮﺌﺴﻣ ﻩﺪﻨﺴﻳﻮﻧ ؛ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻡﻮﻠﻋ ﻩﺎﮕﺸﻧﺍﺩ ﺮﮕﺸﻫﻭﮋﭘ ،ﺖﻴﺑﺮﺗ ﻭ ﻢﻴﻠﻌﺗ ﻪﻔﺴﻠﻓ ﻱﺍﺮﺘﻛﺩ ﻱﻮﺠﺸﻧﺍﺩ ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻡﻮﻠﻋ ﻩﺎﮕﺸﻧﺍﺩ ،ﻲﻜﺷﺰﭘ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜﺸﻧﺍﺩ ،ﻲﻜﺷﺰﭘ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﻱﺭﺍﺪﺑﺎﺘﻛ ﻩﻭﺮﮔ ﻲﺑﺮﻣ 2 . ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻡﻮﻠﻋ ﻩﺎﮕﺸﻧﺍﺩ ،ﻲﻜﺷﺰﭘ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜﺸﻧﺍﺩ ،ﻲﻧﺎﻣﺭﺩ ﻭ ﻲﺘﺷﺍﺪﻬﺑ ﺕﺎﻣﺪﺧ ﺖﻳﺮﻳﺪﻣ ﻩﻭﺮﮔ ﺭﺎﻴﺸﻧﺍﺩ 3 .

(2)

(36 ) 12 ؛1388 ﻣﻼ ﺳ ﺖ ﻳﺮﻳﺪ ﻪﻣﺪﻘﻣ ﺎﺗ ﺖﺳﺍ ﻥﻮﻧﺎﻗ ﻱﺍﺮﺟﺍ ﻪﺑ ﻚﻤﻛ ﻚﻳﮋﺗﺍﺮﺘﺳﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﺯﺍ ﻑﺪﻫ ﻪﭼﺮﮔ .ﺪﻨﻛ ﺺﺨﺸﻣ ﺍﺭ ﻥﺁ ﻪﺑ ﻥﺪﻴﺳﺭ ﻲﮕﻧﻮﮕﭼ ﺮﻴﺴﻣ ﻭ ﻩﺎﮕﻳﺎﺟ ﺪﻳﺎﺑ ﻲﮕﻤﻫ ﻲﻟﻭ ﺪﻨﻨﻛ ﻲﻣ ﻩﺩﺎﻔﺘﺳﺍ ﻲﻔﻠﺘﺨﻣ ﻅﺎﻔﻟﺍ ﺯﺍ ﻒﻠﺘﺨﻣ ﺕﺍﺭﺍﺩﺍ ﺭﺎﻛ ﻦﻳﺍ .ﺪﻨﻨﻛ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﺖﻓﺮﺸﻴﭘ ﻭ ﺖﻴﻘﻓﻮﻣ ﻪﺑ ﻥﺪﻴﺳﺭ ﻱﺍﺮﺑ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﺪﻴﻧﺍﻮﺘﻧ ﺮﮔﺍ :ﺪﻳﻮﮔ ﻲﻣ ﻲﻠﺜﻤﻟﺍ ﺏﺮﺿ .ﺖﺴﻴﻧ ﻲﺘﺨﺳ ﻲﻟﺎﻋ ﺵﺯﻮﻣﺁ ﺰﻛﺍﺮﻣ .ﺪﻳﺍ ﻩﺩﺮﻛ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﺖﺴﻜﺷ ﻱﺍﺮﺑ ،ﺪﻴﻨﻛ ﺍﺭ ﺩﻮﺧ ﺩﻮﺟﻮﻣ ﺖﻴﻌﺿﻭ ﻚﻳﮋﺗﺍﺮﺘــﺳﺍ ﻲﻫﺎﮔﺪﻳﺩ ﺎﺑ ﺪﻳﺎﺑ ﺎﻴﻧﺩ ﺭﺩ ﺮﺑ ﺎﻫ ﺖﻟﺎﺳﺭ ﻭ ﺎﻫ ﺕﺮﻴﺼﺑ ﻢﻴﺳﺮﺗ ﺎﺑ ﻭ ﺪﻨﻫﺩ ﺭﺍﺮﻗ ﻖﻴﻗﺩ ﻲﺳﺭﺮﺑ ﺩﺭﻮﻣ ﺍﺭ ﺩﻮﺧ ﻑﺍﺪﻫﺍ ،ﺎﻫ ﻲﻧﺍﺮﮕﻧ ﻭ ﺎﻫ ﺖﺻﺮﻓ ،ﺎﻫ ﻒﻌﺿ ،ﺎﻫ ﺕﻮﻗ ﺱﺎﺳﺍ ﺩﻮﺧ ﻒﻳﺎﻇﻭ ﻪﺑ ﻂﺒﺗﺮﻣ ﻲﺗﺎﻴﻠﻤﻋ ﻱﺎﻫ ﻪﻣﺎﻧﺮﺑ ﺐﻟﺎﻗ ﺭﺩ ﺎﺗ ﺪﻨﻨﻛ ﻦﻴﻴﻌﺗ ﺕﻼﻜﺸﻣ ﻭ ﻪﻌﻣﺎﺟ ﻱﺎﻫﺯﺎﻴﻧ ﻱﻮﮕﺨﺳﺎﭘ ﺪﻨﻧﺍﻮﺘﺑ ﺮﺗﺮﺛﺆﻣ ﻱﻮﺤﻧ ﻪﺑ ﺪﻨﻳﺍﺮﻓ ﻚﻳﮋﺗﺍﺮﺘﺳﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﻊﻗﺍﻭ ﺭﺩ [1].ﺪﻨﻳﺁﺮﺑ ﻥﺪﺷ ﻲﻧﺎﻬﺟ ﻊﻣﺎﺟ ﻱﺎﻫ ﺡﺮﻃ ﻩﺭﺎﺑﺭﺩ ﻢﻴﻤﺼﺗ ﺫﺎﺨﺗﺍ ﻭ ﻥﺎﻣﺯﺎــﺳ ﻑﺍﺪﻫﺍ ﻦﻴﻴﻌﺗ [2].ﺖﺳﺍ ﻑﺍﺪﻫﺍ ﻥﺁ ﻖﻘﺤﺗ ﻱﺍﺮﺑ ﻲﻳﺍﺮﺟﺍ ﻭ ﻲﺗﺎﻴﻠﻤﻋ ﺯﺍ ﻱﺭﺎﻴﺴﺑ ﺭﺩ ﺯﻮﻨﻫ ﻚﻳﮋﺗﺍﺮﺘﺳﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﺖﻴﻤﻫﺍ ﺩﻮﺟﻭ ﺎﺑ ﻲﺑﻮﺧ ﻪﺑ ﻥﺎﻣﺯﺎﺳ ﻑﺍﺪﻫﺍ ﻪﺑ ﻥﺪﻴﺳﺭ ﺭﺩ ﻥﺁ ﻲﺗﺎﻴﺣ ﺮﻴﺛﺄﺗ ﺎﻫ ﻥﺎﻣﺯﺎﺳ ﻲﻠﻤﺠﺗ ﺮﻣﺍ ﻚﻳ ﺍﺭ ﻥﺁ ﻥﺍﺮﻳﺪﻣ ﻊﻗﺍﻮﻣ ﺯﺍ ﻲﻀﻌﺑ ﺭﺩ ﻲﺘﺣ ﻭ ﻩﺪﺸﻧ ﻙﺭﺩ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﻥﺍﺪﻨﻤﺸﻳﺪﻧﺍ ﺯﺍ ﻲﻀﻌﺑ ﻩﺪﻴﻘﻋ ﻪﺑ .ﺪﻨﻧﺍﺩ ﻲﻣ ﻪﻨﻳﺰﻫ ﺮﭘ ﻭ .ﺖﺳﺍ ﻩﺪﻨﻳﺁ ﻦﺘﺧﺎﺳ ﻭ ﻥﺍﺮﻳﺪﻣ ﺖﻴﻗﻼﺧ ﺕﺭﺪﻗ ﺮﮕﻧﺎﻴﺑ ﻚﻳﮋﺗﺍﺮﺘﺳﺍ ﻭ ﺕﺎﻣﺪﺧ ﻉﻮﻧ ﻪﺋﺍﺭﺍ ﻞﻴﻟﺩ ﻪﺑ ﻲﻟﺎﻋ ﺵﺯﻮﻣﺁ ﺎﻫ ﻥﺎﻣﺯﺎﺳ ﻦﻳﺍ ﻥﺎﻴﻣ ﺭﺩ ﺪﻳﺪﺟ ﻱﺎﻫ ﺶﻧﺍﺩ ﻪﻋﺎﺷﺍ ﻭ ﺪﻴﻟﻮﺗ ﻭ ﺺﺼﺨﺘﻣ ﻲﻧﺎﺴﻧﺍ ﻱﻭﺮﻴﻧ ﺖﻴﺑﺮﺗ ﻩﮋﻳﻭ ﺖﻴﻤﻫﺍ ﺯﺍ ﻲﻋﺎﻤﺘﺟﺍ ﻭ ﻲﮕﻨﻫﺮﻓ ﻱﺎﻫﺩﺎﻴﻨﺑ ﺖﻳﻮﻘﺗ ﻭ ﻪﻌﺳﻮﺗ ﻭ ﻥﺍﺭﺍﺪﻧﺎﻜﺳ ﻥﺍﻮﻨﻋ ﻪﺑ ﻲﻫﺎﮕﺸﻧﺍﺩ ﻥﺍﺮﻳﺪﻣ ًﺎﻤﻠﺴﻣ ﻭ ﺖﺳﺍ ﺭﺍﺩﺭﻮﺧﺮﺑ ﻦﻳﺍ ﺯﺍ ﺪﻨﻧﺍﻮﺘﺑ ﺩﻮﺧ ﻲﻳﺎﻧﺍﻮﺗ ﻭ ﺖﻴﻗﻼﺧ ﻩﻮﻗ ﺎﺑ ﺪﻳﺎﺑ ﻲﻟﺎﻋ ﺵﺯﻮــﻣﺁ .ﺪﻨﻧﺎﻤﺑ ﻥﺎﻣﺍ ﺭﺩ ﻲﻄﻴﺤﻣ ﻱﺎﻫ ﻲﻳﺎﻳﻮﭘ ﻭ ﺎﻫ ﻲﮔﺪﻴﭽﻴﭘ ﻢﻫﺍﺮﻓ ،ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﻉﻮــﻧ ﻦﻳﺍ ﺭﺩ ﻲــﺳﺎﺳﺍ ﻞﺣﺍﺮﻣﺯﺍ ﻲﻜﻳ ﻭ (ﻲﻠﺧﺍﺩ) ﻒــﻌﺿ ﻭ ﺕﻮﻗ ﻁﺎــﻘﻧ ﻩﺭﺎــﺑﺭﺩ ﺕﺎــﻋﻼﻃﺍ ﻥﺩﺭﻭﺁ ﺎﻫ ﻥﺁ ﺎﺑ ﻩﺎﮕــﺸﻧﺍﺩ ﻪﻛ ﺖــﺳﺍ ﻲﺟﺭﺎﺧ ﻱﺎﻫﺪﻳﺪﻬﺗ ﻭ ﺎﻫ ﺖﺻﺮﻓ ﻁﺎﻘﻧ ﻱﺎﻫ ﻩﺪﻳﺎﻓ ﺯﺍ ﺯﺎﺳﺭﺎﻛ ﻱﮋﺗﺍﺮﺘﺳﺍﺮﻫ ﻪﻛ ﺍﺮﭼ .ﺖــﺳﺍ ﻪﺟﺍﻮﻣ ﻒﻌﺿ ﻁﺎﻘﻧ ﻥﺎﻣﺰﻤﻫ ﻭ ﺩﺩﺮﮔ ﻲﻣ ﺪﻨﻣ ﻩﺮﻬﺑ ﺎﻫ ﺖﻴﻌﻗﻮﻣ ﻭ ﺕﻮــﻗ [3].ﺪﻳﺁ ﻲﻣ ﻖﺋﺎﻓ ﺎﻫ ﻥﺁ ﺮﺑ ﺎﻳ ﻩﺩﺍﺩ ﺶﻫﺎﻛ ﻞﻗﺍﺪﺣ ﻪﺑ ﺍﺭ ﺎﻫﺪﻳﺪﻬﺗ ﻭ ﺩﺎﺠﻳﺍ ﺐﺟﻮﻣ ﻲﻟﺎﻋ ﺵﺯﻮﻣﺁ ﺭﺩ ﻚﻳﮋﺗﺍﺮﺘﺳﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﻱﺍﺮﺟﺍ ﻭ ﺏﻮﻠﻄﻣ ﻱﺍ ﻩﺪﻨﻳﺁ ﻖﻘﺤﺗ ﻪﺑ ﻭ ﻩﺪﺷ ﺮﻳﺪﻣ ﺭﺩ ﺕﺪﻣ ﺪﻨﻠﺑ ﺵﺮﮕﻧ ﻪﺟﻮﺗ ﻭ ﻚﻳﮋﺗﺍﺮﺘــﺳﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﻥﻭﺪﺑ .ﺪﻨﻛ ﻲﻣ ﻚﻤﻛ ﻲﻧﺎﻣﺭﺁ ﻊﻗﺍﻭ ﺖﻟﺎﺣ ﺯﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﻥﺎﻣﺯﺎﺳ ﻲﺟﺭﺎﺧ ﻭ ﻲﻠﺧﺍﺩ ﻞﺋﺎﺴﻣ ﻪﺑ .ﺩﻮﺑ ﺪﻫﺍﻮﺨﻧ ﺯﺎﺳﺭﺎﻛ ًﻼﻤﻋﻭ ﺩﻮﺷ ﻲﻣ ﺝﺭﺎﺧ ﻥﺩﻮﺑ ﻪﻧﺎﻨﻴﺑ ،ﺪﻨﻛ ﺵﻼﺗ ﺩﻮﺧ ﻩﺪﻨﻳﺁ ﻦﻴﻴﺒﺗ ﺖﻬﺟ ﺭﺩ ﻥﺎﻣﺯﺎﺳ ﻪﻛ ﻦﻳﺍ ﺯﺍ ﻞﺒﻗ ﻩﺩﺎﻔﺘﺳﺍ ﺩﺭﻮﻣ ﻢﺴﻴﻧﺎﻜﻣ .ﺪﻳﺎﻤﻧ ﺺﺨﺸﻣ ﺍﺭ ﺩﻮﺧ ﻲﻠﻌﻓ ﻩﺎﮕﻳﺎﺟ ﺪﻳﺎﺑ ﻦﻳﺍ ﻪﺑ ﺦﺳﺎﭘ ﻭ ﻥﺎﻣﺯﺎﺳ ﻲﺟﺭﺎﺧ ﻭ ﻲﻠﺧﺍﺩ ﻂﻳﺍﺮﺷ ﺶﺠﻨﺳ ﺖﻬﺟ ﻭ ﻲﻠﺧﺍﺩ ﻂﻴﺤﻣ ﻲﺑﺎﻳﺯﺭﺍ «؟ ﻢﻴﺘــﺴﻫ ﺎﺠﻛ ﺭﺩ ﻥﻮﻨﻛﺍ ﺎﻣ» ﻪﻛ ﻝﺍﺆــﺳ ﻲﺟﺭﺎﺧ ﻭ ﻲﻠﺧﺍﺩ ﻂﻴﺤﻣ ﻲﺑﺎﻳﺯﺭﺍ .ﺩﻮﺷ ﻲﻣ ﻩﺪﻴﻣﺎﻧ ﻥﺎﻣﺯﺎﺳ ﻲﺟﺭﺎﺧ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﺮﺑ ﻩﻭﻼﻋ ﻪﻛ ﺖﺳﺍ ﻲﺳﺎﺳﺍ ﻲﺘﻳﺮﻳﺪﻣ ﺭﺍﺰﺑﺍ ﻚﻳ ﻥﺎﻣﺯﺎﺳ ﻥﺁ ﺯﺍ ﺰﻴﻧ ﺕﻼﻜﺸﻣ ﻞﺼﻓﻭ ﻞﺣ ﻭ ﻱﺭﺍﺬﮕﺘﺳﺎﻴﺳ ﺭﺩ ﻚﻳﮋﺗﺍﺮﺘــﺳﺍ ﺺﺨﺸﻣ ﻩﺪﻨﻳﺁ ﻱﺎﻫ ﻱﺮﻴﮔ ﺖﻬﺟ ﺭﺎﻛ ﻦﻳﺍ ﺎﺑ .ﺩﻮــﺷ ﻲﻣ ﻩﺩﺎﻔﺘــﺳﺍ ﻲﺳﺎﺳﺍ ﻱﺎﻫ ﻱﺮﻴﮔ ﻢﻴﻤﺼﺗ ،ﺩﺩﺮﮔ ﻲﻣ ﻦﻴﻴﻌﺗ ﺎﻫ ﺖﻳﻮﻟﻭﺍ ،ﺩﻮﺷ ﻲﻣ ﺩﺮﻜﻠﻤﻋ ،ﺩﺮﻴﮔ ﻲﻣ ﻡﺎﺠﻧﺍ ﺎــﻫ ﺶﻨﻛ ﻭ ﺡﻮﻄــﺳ ﻲﻣﺎﻤﺗ ﻪﺑ ﻪﺟﻮﺗ ﺎﺑ ﺭﺩ ﺖﻋﺮﺳ ﻪﺑ ﻝﺍﻮﺣﺍ ﻭ ﻉﺎﺿﻭﺍ ﻪﺑ ﻪﺟﻮﺗ ﺎﺑ ﻭ ﺪﺑﺎﻳ ﻲﻣ ﺩﻮﺒﻬﺑ ﻲﻧﺎﻣﺯﺎﺳ [4].ﺩﻮﺷ ﻲﻣ ﺩﺭﻮﺧﺮﺑ ﺯﺎﺳ ﺭﺎﻛ ﻩﻮﻴﺷ ﻪﺑ ،ﺮﻴﻴﻐﺗ ﻝﺎﺣ ﻞﻴﻠﺤﺗ ،ﻥﺎﻣﺯﺎــﺳ ﻲﺟﺭﺎﺧ ﻭ ﻲﻠﺧﺍﺩ ﻂﻴﺤﻣ ﻲﺑﺎﻳﺯﺭﺍ ﺪﻨﻳﺍﺮﻓ ﻞﺑﺎﻗ ﻭ ﻪﻧﺎﻨﻴﺑ ﻊﻗﺍﻭ ﺱﺎﻴﻘﻣ ﻲﻋﻮﻧ ﻪﻛ ﺩﻮﺷ ﻲﻣ ﻩﺪﻴﻣﺎﻧ ﻲﻧﻭﺮﻴﺑ ﻭ ﻲﻧﻭﺭﺩ ﻲﻳﺎﺳﺎﻨﺷ ﻞﻣﺎﺷ ﺍﺮﻳﺯ ،ﺩﺭﻭﺁ ﻲﻣ ﻢﻫﺍﺮﻓ ﻥﺎﻣﺯﺎﺳ ﻲﺑﺎﻳﺯﺭﺍ ﻱﺍﺮﺑ ﺩﺎﻤﺘﻋﺍ ﻞﺑﺎﻗ ﻱﺎﻫ ﻪﻨﻴﻣﺯ) (Weakness) ﻒﻌﺿ ،(Strength) ﺕﻮﻗ ﻁﺎــﻘﻧ .ﺩﻮــﺷ ﻲﻣ (Threat) ﺪﻳﺪﻬﺗ ﻭ (Opportunity) ﺖﺻﺮﻓ ،(ﺩﻮﺒﻬﺑ ﺮﺠﻨﻣ ﺐﻠﻏﺍ ﻲﺑﺎﻳﺯﺭﺍ ﺪﻨﻳﺍﺮﻓ ﻝﻮﻃ ﺭﺩ ﻩﺪﺷ ﻱﺭﻭﺁ ﻊﻤﺟ ﺕﺎﻋﻼﻃﺍ ﻞﻴﻠﺤﺗ ﻲﻠﺻﺍ ﻡﺎﻴﭘ [5].ﺩﺩﺮﮔ ﻲﻣ ﻚﻳﮋﺗﺍﺮﺘﺳﺍ ﻞﺋﺎﺴﻣ ﻲﻳﺎﺳﺎﻨﺷ ﻪﺑ ،ﻥﺎﻣﺯﺎــﺳ (SWOT Analysis) ﻲﻧﻭﺮﻴﺑ ﻭ ﻲﻧﻭﺭﺩ ﻚﻳﮋﺗﺍﺮﺘــﺳﺍ ﻞﻗﺍﺪﺣ ﻪﺑ ،ﺎﻫ ﺕّﻮﻗ ﺱﺎــﺳﺍﺮﺑ ﻮﻠﺟ ﻪﺑ ﻭﺭ ﺖــﻛﺮﺣ ﻭ ﺖﻓﺮــﺸﻴﭘ ﺖﻤﻴﻨﻏ ،ﺩﻮﺒﻬﺑ ﻞﺑﺎﻗ ﻱﺎﻫ ﻪﻨﻴﻣﺯ ﻥﺩﺮﻛ ﻢﻫﺍﺮﻓ ﻭ ﺎﻫ ﻒﻌﺿ ﻥﺪﻧﺎﺳﺭ [6،7].ﺪﺷﺎﺑ ﻲﻣ ﺎﻫﺪﻳﺪﻬﺗ ﻥﺩﺮﻛ ﻲﺜﻨﺧ ﻭ ﺎﻫ ﺖﺻﺮﻓ ﻥﺩﺮﻤﺷ ﺭﺩﺎﻗ ﺍﺭ ﻥﺎﻣﺯﺎــﺳ ،ﻲﻄﻴﺤﻣ ﻭ ﻲﻠﺧﺍﺩ ﻱﺎﻫ ﻞﻴﻠﺤﺗ ﻭ ﻪــﻳﺰﺠﺗ ﻭ ﻩﮋﻳﻭ ﻱﺎﻫ ﻲﮕﺘﺴﻳﺎﺷ ،ﻲﻨﻴﻋ ﺕﺭﻮﺻ ﻪﺑ ﻭ ﺖﻗﺩ ﻪﺑ ﺎﺗ ﺩﺯﺎــﺳ ﻲﻣ ﻞﻴﻠﺤﺗ ﻦﻳﺍ ﻖﻳﺮﻃ ﺯﺍ .ﺪﻨﻛ ﻲﻳﺎﺳﺎﻨﺷ ﺍﺭ ﺩﻮﺧ ﻲﺘﺑﺎﻗﺭ ﻒﻌﺿ ﻁﺎﻘﻧ ﻞﻴﻤﻜﺗ ﺖﻬﺟ ﺭﺩ ﺪﻨﻧﺍﻮﺗ ﻲﻣ ﻥﺍﺮﻳﺪﻣ ﺎﻫ ﻥﺁ ﺯﺍ ﻞﺻﺎﺣ ﺕﺎﻋﻼﻃﺍ ﻭ ﺍﺭ ﺎﻫ ﺪﻳﺪﻬﺗ ﻭ ﻊﻧﺍﻮﻣ ﻭ ﻩﺩﺮﻛ ﻱﺭﺍﺬﮔ ﻪﻳﺎﻣﺮﺳ ﻲﺘﺑﺎﻗﺭ ﻱﺎﻫ ﺖﺻﺮﻓ ﺎﻫ ﻲﮕﺘﺴﻳﺎﺷ ﻲﻳﺎﺳﺎﻨﺷ .ﺪﻨﻫﺎﻜﺑ ﺎﻫ ﻥﺁ ﺕﺍﺮﺛﺍ ﺯﺍ ﻭ ﺶﻫﺎﻛ ﻱﻮﺤﻧ ﻪﺑ ﻪﻬﺟﺍﻮﻣ ﻱﺎﻫ ﻱﮋﺗﺍﺮﺘﺳﺍ ﺎﺗ ﺩﺯﺎﺳ ﻲﻣ ﺭﺩﺎﻗ ﺍﺭ ﻥﺎﻣﺯﺎﺳ ،ﻒﻌﺿ ﻁﺎﻘﻧﻭ [8].ﺪﻨﻛ ﺏﺎﺨﺘﻧﺍ ﺍﺭ ﻲﻄﻴﺤﻣ ﻱﺎﻫﻭﺮﻴﻧ ﺎﺑ ﻲﻳﻭﺭﺎﻳﻭﺭ ﻭ ﻞﻣﺍﻮﻋﻭ ﻲﻠﺧﺍﺩ ﻂﻴﺤﻣ ﻲﺑﺎﻳﺯﺭﺍ ﻭ ﻲﻳﺎﺳﺎﻨﺷ ﻑﺪﻫ ﺎﺑ ﻪﻟﺎﻘﻣ ﻦﻳﺍ ﻲﻜﺷﺰﭘ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜﺸﻧﺍﺩ ﺮﺑ ﺭﺍﺬﮔﺮﻴﺛﺄﺗ ﻲﺟﺭﺎﺧ ،ﺎﻫ ﺕﻮﻗ ؛ﺶﻫﻭﮋﭘ ﻦﻳﺍ ﻱﺎﻫﺮﻴﻐﺘﻣ .ﺖــﺳﺍ ﻩﺪــﺷ ﻡﺎﺠﻧﺍ ﻥﺎﻬﻔﺻﺍ ﻩﺪﻜﺸﻧﺍﺩ ﻪﻛ ﺩﻮﺑ ﻲﻳﺎﻫﺪﻳﺪﻬﺗ ﻭ ﺎﻫ ﺖﺻﺮﻓ ،ﺩﻮﺒﻬﺑ ﻞﺑﺎﻗ ﻱﺎﻫ ﻪﻨﻴﻣﺯ ﻲﺟﺭﺎﺧ ﻭ ﻲﻠﺧﺍﺩ ﻞﻣﺍﻮﻋ ﻲﺑﺎﻳﺯﺭﺍ ﺯﺍ ﺲﭘ .ﺖﺳﺍ ﻩﺩﻮﺑ ﻭﺭ ﻪﺑﻭﺭ ﻥﺁ ﺎﺑ .ﺪﺷ ﻲﻓﺮﻌﻣ ﻥﺁ ﻩﺎﮕﻳﺎﺟ ﺎﺑ ﺐﺳﺎﻨﺘﻣ ﻩﺪﻜﺸﻧﺍﺩ ﻱﺎﻫ ﻱﮋﺗﺍﺮﺘﺳﺍ ،ﻕﻮﻓ

(3)

(3 6) 12 ؛1388 ﻣﻼ ﺳ ﺖ ﻳﺮ ﻳﺪ ﻲﺳﺭﺮﺑ ﺵﻭﺭ ﻩﺪﻜﺸﻧﺍﺩ ﺩﻮﺟﻮﻣ ﺖﻴﻌﺿﻭ ﻲﺑﺎﻳﺯﺭﺍ ﻪﻛ ﺶﻫﻭﮋﭘ ﻑﺪﻫ ﻪﺑ ﻪﺟﻮﺗ ﺎﺑ ﻞﻴﻠﺤﺗ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﺎﺑ ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻲﻔﻴﻛ ﺓﻮﻴﺷ ﺯﺍ ﻢﻫ ﻭ ﻲّﻤﻛ ﺓﻮﻴﺷ ﺯﺍ ﻢﻫ ،ﺪﺷﺎﺑ ﻲﻣ ﻲﻧﻭﺮﻴﺑ ﻭ ﻲﻧﻭﺭﺩ -FDG: Focus Discus) ﺰﻛﺮﻤﺘﻣ ﺚﺤﺑ ﺕﺎــﺴﻠﺟ ﻭ ﻪﺒﺣﺎﺼﻣ .ﺖﺳﺍ ﻩﺪﺷ ﻩﺩﺎﻔﺘﺳﺍ ﺶﻫﻭﮋﭘ ﺵﻭﺭ ﻥﺍﻮﻨﻋ ﻪﺑ (sion Group ﻭ ﺖﻓﺮﮔ ﺕﺭﻮﺻ ﻲﻫﺎﮕــﺸﻧﺍﺩ ﺪﺣﺍﻭ ﻚﻳ ﺭﺩ ﺶﻫﻭﮋﭘ ﻦــﻳﺍ ﻭ ﺪﺸﻧ ﻡﺎﺠﻧﺍ ﻱﺮﻴﮔ ﻪﻧﻮﻤﻧ ﻦﻳﺍﺮﺑﺎﻨﺑ ،ﺩﻮﺑ ﺩﻭﺪﺤﻣ ﻪﻌﻣﺎﺟ ﺩﺍﺮﻓﺍ ﺩﺍﺪﻌﺗ ﻞﻣﺎﺷ ﻪﻛ ﺪﻧﺪﺷ ﻪﺘﻓﺮﮔ ﺮﻈﻧ ﺭﺩ ﻪﻧﻮﻤﻧ ﻥﺍﻮﻨﻋ ﻪﺑ ﻪﻌﻣﺎﺟ ﺩﺍﺮﻓﺍ ﻱ ﻪﻤﻫ ﺩﻮﺑ ﻩﺪﻜﺸﻧﺍﺩ ﻥﺍﺪﻨﻣﺭﺎﻛ ﻭ ﻥﺎﺳﺎﻨﺷﺭﺎﻛ ،ﺪﻴﺗﺎﺳﺍ ،ﻦﻴﻧﻭﺎﻌﻣ ،ﺲﻴﺋﺭ ﺶﻫﻭﮋﭘ ﻦﻳﺍ ﺭﺩ ﻩﺩﺎﻔﺘﺳﺍ ﺩﺭﻮﻣ ﻱﺮﻴﮔ ﻩﺯﺍﺪﻧﺍ ﺭﺍﺰﺑﺍ .ﺪﻧﺪﺷ ﺮﻔﻧ 85 ﻪﻛ ﻖﻘﺤﻣ ﻪﻣﺎﻨﺸﺳﺮﭘ ﻭﺩ ﻞﻣﺎﺷ ﺶﻫﻭﮋﭘ ﺓﻮﻴﺷ ﻭ ﻉﻮﺿﻮﻣ ﺎﺑ ﺐﺳﺎﻨﺘﻣ ﺎﺑ ﻪﺘﻓﺎﻳ ﺭﺎﺘﺧﺎﺳ ﻪﻤﻴﻧ ﻪﺒﺣﺎﺼﻣ ﻭ ﺪﺷ ﻊﻳﺯﻮﺗ ﻪﻠﺣﺮﻣ ﻭﺩ ﺭﺩ ﻪﻛ ﻪﺘﺧﺎﺳ ﺖﺳﺩ ﻪﺑ ﺕﺎﻋﻼﻃﺍ ًﺎﺘﻳﺎﻬﻧ ﻭ ﺪﻧﺩﻮﺑ ﻁﺎﺒﺗﺭﺍ ﺭﺩ ﻩﺪﻜﺸﻧﺍﺩ ﺎﺑ ﻪﻛ ﻱﺩﺍﺮﻓﺍ ﺭﺍﺮﻗ ﻲــﺳﺭﺮﺑ ﺩﺭﻮﻣ (FDG) ﺰﻛﺮﻤﺘﻣ ﺚﺤﺑ ﺕﺎــﺴﻠﺟ ﺭﺩ ﻩﺪــﻣﺁ ﺎﻫ ﻪﻣﺎﻨﺸﺳﺮﭘ ﻪﺑ ﻁﻮﺑﺮﻣ ﺖﻤﺴﻗ ﺭﺩ ﻱﺭﺎﻣﺁ ﻞﻴﻠﺤﺗ ﺵﻭﺭ .ﺖﻓﺮﮔ ﺭﺩ ﻭ ﺪﺷ ﻩﺩﺎﻔﺘــﺳﺍ (ﺪﺻﺭﺩ ،ﻦﻴﮕﻧﺎﻴﻣ ،ﻲﻧﺍﻭﺍﺮﻓ) ﻲﻔﻴﺻﻮﺗ ﺭﺎﻣﺁ ﺯﺍ SWOT:) ﻞﻴﻠﺤﺗ ﺯﺍ ﺕﺎﻋﻼﻃﺍ ﻞﻴﻠﺤﺗ ﻱﺍﺮﺑ ﻱﺪﻌﺑ ﻱﺎﻫ ﺖﻤــﺴﻗ

.ﺪﺷ ﻩﺩﺎﻔﺘﺳﺍ (Strength Weakness Opportunity Threat ﻁﺎﻘﻧ ﻪﻛ ﺪﺷ ﻪﺘﺳﺍﻮﺧ ﻥﺎﮔﺪﻨﻨﻛ ﺖﻛﺮﺷ ﺯﺍ ﻝﻭﺍ ﻪﻣﺎﻨﺸﺳﺮﭘ ﺭﺩ ﻲﺗﺍﺪﻳﺪﻬﺗ ﻭ ﺎﻫ ﺖﺻﺮﻓ ،ﺩﻮﺒﻬﺑ ﻞﺑﺎﻗ ﻱﺎﻫ ﻪﻨﻴﻣﺯ ،ﻩﺪﻜﺸﻧﺍﺩ ﺕﻮﻗ .ﺪﻨﻳﺎﻤﻧ ﺖﺳﺮﻬﻓ ﺍﺭ ﺖﺳﻭﺭ ﻪﺑﻭﺭ ﻥﺁ ﺎﺑ ﻩﺪﻜﺸﻧﺍﺩ ﺪﻨﻨﻛ ﻲﻣ ﺮﻜﻓ ﻪﻛ ﻪﺘــﺳﺩ ﻭ ﻱﺪﻨﺑ ﺖﻳﻮﻟﻭﺍ ،ﻩﺪﻣﺁ ﺖــﺳﺩ ﻪﺑ ﺕﺎﻋﻼﻃﺍ ﻥﺁ ﺯﺍ ﺲﭘ ﻱﺎﻫ ﻪﻨﻳﺰﮔ ﻪﺑ ﻪﻛ ﺪﺷ ﻪﺘﺳﺍﻮﺧ ﻥﺎﮔﺪﻨﻨﻛ ﺖﻛﺮﺷ ﺯﺍ ﻭ ﺪﺷ ﻱﺪﻨﺑ ﻩﺮﻤﻧ ،ﺩﺭﺍﺩ ﻩﺪﻜﺸﻧﺍﺩ ﻂﻴﺤﻣ ﺮﺑ ﻪﻛ ﻱﺮﻴﺛﺄﺗ ﺐﺴﺣﺮﺑ ﻪﻣﺎﻨﺸﺳﺮﭘ ﻞﻣﺍﻮﻋ ﻲﻳﺎﺳﺎﻨﺷ ﻭ ﻲﺑﺎﻳﺯﺭﺍ ﺖﻬﺟ ﻡﻭﺩ ﻪﻣﺎﻨﺸﺳﺮﭘ ،ًﺎﺘﻳﺎﻬﻧ .ﺪﻨﻫﺩ :ﺪﺷ ﻢﻴﻈﻨﺗ ﺮﻳﺯ ﻩﻮﻴﺷ ﻪﺑ ﻩﺪﻜﺸﻧﺍﺩ ﻲﺟﺭﺎﺧ ﻭ ﻲﻠﺧﺍﺩ ؛ﺪﻧﺪﺷ ﺖﺳﺮﻬﻓ ﻞﻣﺍﻮﻋ ﻦﻳﺮﺗ ﻢﻬﻣ ،ﻲﻠﺧﺍﺩ ﻞﻣﺍﻮﻋ ﻲﺳﺭﺮﺑ ﺯﺍ ﺲﭘ .1 ﻚﻳ ﺎﺗ (ﺩﺭﺍﺪﻧ ﺖﻴﻤﻫﺍ) ﺮﻔﺻﺯﺍ ،ﺪﺷ ﻩﺩﺍﺩ ﺐﻳﺮﺿ ﻞﻣﺍﻮﻋ ﻦﻳﺍ ﻪﺑ .2 ﻩﺩﺍﺩ 4 ﺎﺗ 1 ﻩﺮﻤﻧ ﺎﻫ ﻞﻣﺎﻋ ﻦﻳﺍ ﺯﺍ ﻚﻳ ﺮﻫ ﻪﺑ .3 ؛(ﺖــﺳﺍ ﻢﻬﻣ ﺭﺎﻴــﺴﺑ) ﺮﮕﻧﺎﻴﺑ 3 ﻩﺮﻤﻧ ،ﻢﻛ ﻒﻌﺿ 2 ﻩﺮﻤﻧ ،ﻲﺳﺎﺳﺍ ﻒﻌﺿ ﺮﮕﻧﺎﻴﺑ 1 ﻩﺮﻤﻧ .ﺪﺷ ﺩﺭﻮﻣ ﻞﻣﺎﻋ ﻱﻻﺎﺑ ﺭﺎﻴــﺴﺑ ﺕﻮﻗ ﻩﺪﻨﻫﺩ ﻥﺎــﺸﻧ 4 ﻩﺮﻤﻧ ﻭ ﺕﻮﻗ ﻪﻄﻘﻧ ﻞﻣﺎﻋ ﺮﻫ ﺐﻳﺮﺿ ،ﻞﻣﺎﻋ ﺮﻫ ﻲﻳﺎﻬﻧ ﻩﺮﻤﻧ ﻦﻴﻴﻌﺗ ﻱﺍﺮﺑ .4 ؛ﺩﻮﺑ ﺚﺤﺑ ﺪﺷ ﻪﺒﺳﺎﺤﻣ ﻞﻣﺎﻋ ﺮﻫ ﻲﻳﺎﻬﻧ ﻩﺮﻤﻧ ﻉﻮﻤﺠﻣ .5 ؛ﺪﺷ ﺏﺮﺿ ﻥﺁ ﻩﺮﻤﻧﺭﺩ [9].ﺪﺷ ﺺﺨﺸﻣ ﻩﺪﻜﺸﻧﺍﺩ ﻲﻄﻴﺤﻣ ﻞﻣﺍﻮﻋ ﻲﻳﺎﻬﻧ ﻩﺮﻤﻧ ًﺎﺘﻳﺎﻬﻧ ﻭ ﻥﺎﻴﻣ ﻪﺑ ﻲﻳﺎﻳﺎﭘ ﻭ ﻲﻳﺍﻭﺭ ﺯﺍ ﺖﺒﺤﺻ ﺮﺘﻤﻛ ﻲﻔﻴﻛ ﺶــﻫﻭﮋﭘ ﺭﺩ ﺩﺭﻮﻣ ﺭﺩ ﺩﺎﻤﺘﻋﺍ ﻭ ﻥﺎــﻨﻴﻤﻃﺍ ،ﺖﺤﺻ ﻉﻮﺿﻮﻣ ﺮﺘــﺸﻴﺑ ﻭ ﺪــﻳﺁ ﻲﻣ ﺎﺑ ﺭﺎﻛ ﻦﻳﺍ ﻭ ﺩﻮﺷ ﻲﻣ ﺡﺮﻄﻣ ﻉﻮﺿﻮﻣ ﺯﺍ ﻩﺪﺷ ﺝﺍﺮﺨﺘﺳﺍ ﻱﺎﻫ ﻪﺘﻓﺎﻳ .ﺩﺩﺮﮔ ﻲﻣ ﻞﺻﺎﺣ ﻥﺎﮔﺪﻧﻮﺷ ﻪﺒﺣﺎﺼﻣ ﺩﺰﻧ ﻪﺑ ﻖﻘﺤﻣ ﺩﺪﺠﻣ ﻪﻌﺟﺍﺮﻣ ﺎﺑ ﻲﻠﺒﻗ ﻩﺪﺷ ﺝﺍﺮﺨﺘﺳﺍ ﺩﺭﺍﻮﻣ ﻪﺑ ًﻻﻮﻤﻌﻣ ﺮﮕﺸﻫﻭﮋﭘ ﻊﻗﺍﻮﻣ ﻦﻳﺍ ﺭﺩ [10].ﺪﻨﻛ ﻲﻣ ﻑﺬﺣ ﺎﻳ ﻪﻓﺎﺿﺍ ﺍﺭ ﻱﺩﺭﻮﻣ ﻥﺎﮔﺪﻧﻮﺷ ﻪﺒﺣﺎﺼﻣ ﺮﻈﻧ ﺎﻫ ﻪﺘﻓﺎﻳ ﻞﻣﺍﻮﻋ ﻭ (ﻒﻌﺿ ﻭ ﺕﻮﻗ) ﻲﻠﺧﺍﺩ ﻞﻣﺍﻮﻋ ﻥﺍﻮﻨﻋ ﻪﺑ ﺮﻳﺯ ﺩﺭﺍﻮﻣ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜﺸﻧﺍﺩ (ﺪﻳﺪﻬﺗ ﻭ ﺖﺻﺮﻓ) ﻲﺟﺭﺎﺧ :ﺪﻧﺪﺷ ﻲﻓﺮﻌﻣ ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻡﻮﻠﻋ ﻩﺎﮕﺸﻧﺍﺩ ﻲﻤﻠﻋ ﻪﻠﺠﻣ ﺭﺎــﺸﺘﻧﺍ ؛ﺐــﺳﺎﻨﻣ ﻲﻜﻳﺰﻴﻓ ﻂﻴﺤﻣ :ﺕﻮﻗ ﻁﺎــﻘﻧ ﺩﻮﺟﻭ ؛ﺖﻧﺮﺘﻨﻳﺍ ﻪﺑ ﻲﻤﻠﻋ ﺕﺄﻴﻫ ﺎﻀﻋﺍ ﻲــﺳﺮﺘﺳﺩ ؛ﻲــﺸﻫﻭﮋﭘ ؛ﺮﻴﻈﻧ ﻢﻛ ﻊﺑﺎﻨﻣ ﺎﺑ ﻪﻧﺎﺨﺑﺎﺘﻛ ﺩﻮــﺟﻭ ؛ﻪﻧﺎﮔ ﻪــﺳ ﻲﺗﺎﻘﻴﻘﺤﺗ ﺰﻛﺍﺮﻣ ﻱﺎﻫ ﺵﺯﻮﻣﺁ ﻪﺋﺍﺭﺍ ﻭ ﻥﺎﻳﻮﺠﺸﻧﺍﺩ ﻝﺎﺼﺗﺍ ﺖﻬﺟ ﺖﻳﺎﺳ ﻪﺳ ﺩﻮﺟﻭ ﻚﻤﻛ ﺕﺍﺰﻴﻬﺠﺗ ﻭ ﻱﺭﺍﺰﻓﺍ ﺖﺨﺳ ﺕﺎﻧﺎﻜﻣﺍ ﺩﻮﺟﻭ ؛ﻚﻴﻧﻭﺮﺘﻜﻟﺍ ﻱﺎﻫ ﻩژﻭﺮﭘ ﻞﻳﺪﺒﺗ ؛ﻲﻳﻮﺠﺸﻧﺍﺩ ﻱﺎﻫ ﻞﻜﺸﺗ ﻪﺑ ﻥﺩﺍﺩ ﺎﻬﺑ ؛ﻲﺷﺯﻮﻣﺁ ﺪﻴﺗﺎﺳﺍ ﺩﻮﺟﻭ ؛ﻲﺸﻫﻭﮋﭘ ﻱﺎﻫ ﺡﺮﻃ ﻪﺑ ﻥﺎﻳﻮﺠــﺸﻧﺍﺩ ﻲﺗﺎﻘﻴﻘﺤﺗ ﺎﻫ ﻥﺎﻣﺩﻮﭘ ﻱﺭﺍﺰﮔﺮﺑ ؛ﺩﻮﺧ ﻪﺘﺷﺭ ﺭﺩ ﺺﺼﺨﺘﻣ ﻭ ﻩﺰﻴﮕﻧﺍ ﺎﺑ ،ﻥﺍﻮﺟ ؛ﻦﻴﺼﺼﺨﺘﻣ ﺯﺍ ﺕﻮــﻋﺩ ﻭ ﺖــﺷﺍﺪﻬﺑ ﺕﺭﺍﺯﻭ ﻱﺎﻫ ﺶﻳﺎﻤﻫ ﻭ ﻲﻣﺎﮕﺸﻴﭘ ﻭ ؛ﺖﺷﺍﺪﻬﺑ ﺕﺭﺍﺯﻭ ﺎﺑ ﻲﺸﻫﻭﮋﭘ ﻭ ﻲــﺷﺯﻮﻣﺁ ﻁﺎﺒﺗﺭﺍ .ﺪﻳﺪﺟ ﻱﺎﻫ ﺡﺮﻃ ﻪﺋﺍﺭﺍ ﺭﺩ ﻩﮋﻳﻭ ﻪﺑ ﻲﻤﻠﻋ ﺕﺎﻴﻫ ﻱﺎﻀﻋﺍ ﺩﻮــﺒﻤﻛ :ﺩﻮﺒﻬﺑ ﻞﺑﺎﻗ ﻱﺎــﻫ ﻪﻨﻴﻣﺯ ﺮﻫ ﻪﺑ ﻲــﺳﺭﺩ ﺪﺣﺍﻭ ﺪﺣ ﺯﺍ ﺶﻴﺑ ﺺﻴﺼﺨﺗ ؛ﻻﺎﺑ ﻪﺑ ﺭﺎﻳﺩﺎﺘــﺳﺍ ؛ﻖﻴﻘﺤﺗﻭ ﻪﻌﻟﺎﻄﻣ ﺖﺻﺮﻓ ﻦﺘﺷﺍﺪﻧ ﻭ ﻡﺮﺗ ﻝﻮﻃ ﺭﺩ ﻲﻤﻠﻋ ﺕﺄﻴﻫ ﻥﺩﻮﺒﻧ ﻑﺎﻔﺷ ؛ﻥﺎﻨﻛﺭﺎﻛ ﻲﺷﺯﺭﻭ ﻭ ﻲﻫﺎﻓﺭ ﺕﺎﻧﺎﻜﻣﺍ ﻥﺩﻮﺑ ﻦﻴﻳﺎﭘ ﻡﺎﺠﻧﺍ ﻥﺪﺷ ﮓﻧﺮﻤﻛ ؛ﺎﻫﻭﺮﻴﻧ ﻦﻴﺑ ﺎﻫ ﺖﻴﻟﻮﺌﺴﻣ ﻭ ﻒﻳﺎﻇﻭ ﺡﺮﺷ ًﺎﺘﺒﺴﻧ ﺏﺬﺟ ؛ﻥﺎﻨﻛﺭﺎﻛ ﻭ ﻲﻤﻠﻋ ﺕﺄﻴﻫ ءﺎﻀﻋﺍ ﻥﺎﻴﻣ ﺭﺩ ﻲﻫﻭﺮﮔﺭﺎﻛ ؛ﻩﺪﻜﺸﻧﺍﺩ ﻱﺎﻫﺪﺣﺍﻭ ﺭﺩ ﺺﺼﺨﺘﻣ ﺮﻴﻏ ﻲﻧﺎــﺴﻧﺍ ﻱﻭﺮﻴﻧ ﻱﻻﺎﺑ .ﻲﻤﻳﺪﻗ ﻲﻧﺎﺴﻧﺍ ﻱﻭﺮﻴﻧ ﻱﺎﻫ ﺕﺭﺎﭼ ﺩﻮﺟﻭ ؛ﻪﻌﻣﺎﺟ ﺢﻄﺳ ﺭﺩ ﻥﺁ ﺩﺮﺑﺭﺎﻛ ﻭ ﺖﻳﺮﻳﺪﻣ ﻡﻮﻠﻋ ﻪﺑ ﺯﺎﻴﻧ :ﺎﻫ ﺖﺻﺮﻓ ﻱﺎﻫ ﻥﺎﻣﺯﺎــﺳ ﺶﻳﺍﺰﻓﺍ ؛ﻥﺍﻮﺟ ﻭ ﺪﻌﺘــﺴﻣ ﻥﺎﻳﻮﺠــﺸﻧﺍﺩ ﺵﺮﻳﺬﭘ ﻢﻬﻣ ؛ﺎﻫ ﻥﺁ ﻲﺘﻳﺮﻳﺪﻣ ﻱﺎﻫﺯﺎﻴﻧ ﻉﻮﻨﺗ ﻭ ﻪﻌﻣﺎﺟ ﻲﻧﺎﻣﺭﺩ ،ﻲﺘــﺷﺍﺪﻬﺑ ﻥﺍﺮﻳﺪﻣ ﺩﺰﻧ ﻲﺘﺣ ﻥﺎﻣﺭﺩ ﻭ ﺖﺷﺍﺪﻬﺑ ﻱﺩﺎﺼﺘﻗﺍ ﻱﺎﻫ ﻪﺒﻨﺟ ﻥﺪــﺷ ﺭﺩ ﺪﻳﺪﺟ ﻱﺎﻫ ﻪﺘﺷﺭ ﺲﻴﺳﺄﺗ ﺮﺑ ﻪﻧﺎﺨﺗﺭﺍﺯﻭ ﺪﻴﻛﺄﺗ ؛ﻲﺘﺷﺍﺪﻬﺑ ﺮﻴﻏ ﻱﺭﺎﻜﻤﻫ ﻪﻨﻴﻣﺯ ؛ ﺮﺗﻻﺎﺑ ﻊﻃﺎﻘﻣ ﻱﺯﺍﺪﻧﺍ ﻩﺍﺭ ﻭ ﻲﺳﺎﻨﺷﺭﺎﻛ ﻱﺎﻫ ﻩﺭﻭﺩ ءﺎﻘﺗﺭﺍ ؛ﺎﻫ ﻥﺁ ﻪﺑ ﻱﺍ ﻩﺭﻭﺎﺸﻣ ﺕﺎﻣﺪﺧ ﻪﺋﺍﺭﺍ ﻭ ﺎﻫ ﻥﺎﺘﺳﺭﺎﻤﻴﺑ ﺎﺑ ﻩﺪﻜﺸﻧﺍﺩ ﺭﺩ ﻲﻳﺍﺮﮔ ﻪﻓﺮﺣ ؛ﻪﻌﻣﺎﺟ ﺭﺩ ﻲﻃﺎﺒﺗﺭﺍ ﻭ ﻲﺗﺎﻋﻼﻃﺍ ﻱژﻮﻟﻮﻨﻜﺗ ﺢﻄﺳ .ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﻲﺘﻳﺮﻳﺪﻣ ﻱﺎﻫ ﻚﻴﻨﻜﺗ ﺪﻳﺪﺷ ﺯﺎﻴﻧ ﻭ ﺭﻮﺸﻛ ﻞﻛ

(4)

(36 ) 12 ؛1388 ﻣﻼ ﺳ ﺖ ﻳﺮﻳﺪ ﻡﻮﻠﻋ ﻱﺎﻫ ﻩﺎﮕﺸﻧﺍﺩ ﺭﺩ ﻡﺯﻻ ﺕﻼﻴﻬﺴﺗ ﺩﻮﺟﻭ ﻡﺪﻋ :ﺕﺍﺪﻳﺪﻬﺗ ﺯﺍ ﻪﻌﻣﺎﺟ ﺖﺧﺎﻨﺷ ﻡﺪﻋ ؛ﺪﻴﺗﺎﺳﺍ ﻞﻴﺼﺤﺗ ﻪﻣﺍﺩﺍ ﺖﻬﺟ ﻲﻜﺷﺰﭘ ؛ﻥﻼﻴﺼﺤﺘﻟﺍ ﻍﺭﺎﻓ ﻩﺎﮕﻳﺎﺟ ﻥﺩﻮﺑ ﻢﻬﺒﻣ ﻭ ﻩﺪﻜــﺸﻧﺍﺩ ﻱﺎﻫ ﻪﺘﺷﺭ ﺮﺛﺎﺘﻣ ﺍﺭ ﻩﺎﮕــﺸﻧﺍﺩ ﻪﺟﺩﻮﺑ ﻪــﻛ ﻪﻌﻣﺎﺟ ﻱﺩﺎــﺼﺘﻗﺍ ﺕﺎﻧﺎــﺳﻮﻧ ﻭ ﻩﺎﮕﺸﻧﺍﺩ ﺢﻄــﺳ ﺭﺩ ﻲﺘﻳﺮﻳﺪﻣ ﺪﻳﺪــﺷ ﺕﺍﺮﻴﻴﻐﺗ ؛ﺖــﺳﺍ ﻩﺩﺮﻛ ﻪﺑ ﻥﺩﻮﺑ ﻱﺍ ﻪﻳﺎﻣﺮــﺳ ﺵﺮﮕﻧ ﻭ ﺮﻜﻔﺗ ﺩﻮﺟﻭ ﻡﺪﻋ ؛ﺎﻫ ﻥﺎﻣﺯﺎــﺳ ﻱﺎﻫ ﻚﻤﻛ ﺯﺍ ﻲﻀﻌﺑ ﻡﺎﮕﻨﻫ ﺮﻳﺩ ﺖﺧﺍﺩﺮﭘ ؛ﻥﺎﻣﺭﺩ ﻭ ﺖــﺷﺍﺪﻬﺑ ﻭ ﻩﺎﮕﺸﻧﺍﺩ ﻲﻓﺎﻛ ﺖﺧﺎﻨﺷ ﻡﺪﻋ ؛ﻩﺪﻜــﺸﻧﺍﺩ ﻪﺑ ﺭﺎﻛ ﻪﻓﺎﺿﺍ ،ﻲﻟﺎﻣ .ﻩﺪﻜﺸﻧﺍﺩ ﻱﺎﻫﺩﺮﻛﺭﺎﻛ ﺯﺍ ﻪﻌﻣﺎﺟ ﻞﻣﺍﻮﻋ ﺮﻈﻧ ﺯﺍ ﻩﺪﻜﺸﻧﺍﺩ ﺩﻮﺟﻮﻣ ﺖﻴﻌﺿﻭ ﻲﻳﺎﺳﺎﻨﺷ ﺯﺍ ﺲﭘ ﻊﺿﻭ ﺩﻮﺒﻬﺑ ﺖــﻬﺟ ﺮﻳﺯ ﻱﺎﻫ ﻱﮋﺗﺍﺮﺘــﺳﺍ ،ﻲﻄﻴﺤﻣ ﻭ ﻲــﻠﺧﺍﺩ :ﺪﺷ ﺩﺎﻬﻨﺸﻴﭘ ﺩﻮﺟﻮﻣ ؛ﺏﺮﺠﻣ ﻥﺎﻨﻛﺭﺎﻛ ﻭ ﺺﺼﺨﺘﻣ ﺪﻴﺗﺎﺳﺍ ﻱﺍ ﻪﻓﺮﺣ ﻪﻌﺳﻮﺗ ﻭ ﻦﻴﻣﺄﺗ ﻱﺎﻫ ﻦﻤﺠﻧﺍ ﺭﺩ ﻲﻤﻠﻋ ﺕﺄﻴﻫ ﻱﺎﻀﻋﺍ ﺖﻳﻮﻀﻋ ﺞﻳﻭﺮﺗ ﻭ ﻪﻌﺳﻮﺗ ﻲﺸﻫﻭﮋﭘ ﻭ ﻲﺷﺯﻮﻣﺁ ﻊﺑﺎﻨﻣ ﻪﻌﺳﻮﺗ ؛ﻪﻃﻮﺑﺮﻣ ﻱﺎﻫ ﻪﺘﺷﺭ ﻲﺼﺼﺨﺗ ؛ﻲﻠﻴﻤﻜﺗ ﺕﻼــﻴﺼﺤﺗ ﺞﻳﻭﺮﺗ ﻭ ﺕﺎﻧﺎﻜﻣﺍ ﻦــﻴﻣﺄﺗ ؛ﻩﺪﻜــﺸﻧﺍﺩ ﻱﺎﻫ ﻱﺭﺍﺬﮔ ﺖﺳﺎﻴﺳ ﺭﺩ ﻩﺪﻜﺸﻧﺍﺩ ﻱﺭﺎﻜﻤﻫ ﻭ ﺖﻛﺭﺎﺸﻣ ﻪﻌﺳﻮﺗ ﻱﺍﺮﺑ ﺮﻤﻌﻟﺍ ﻡﺍﺩﺎﻣ ﻱﺍ ﻪﻓﺮﺣ ﻱﺮﻴﮔﺩﺎﻳ ﮓﻨﻫﺮﻓ ﺞﻳﻭﺮﺗ ؛ﻩﺎﮕــﺸﻧﺍﺩ ﺎﺑ ﻁﺎﺒﺗﺭﺍ ﻱﺎــﻫ ﻪﻣﺎﻧﺮﺑ ﺖﻳﻮﻘﺗ ﻭ ﻪﻌــﺳﻮﺗ ؛ﻩﺪﻜــﺸﻧﺍﺩ ﻥﺎﻨﻛﺭﺎﻛ ﻭ ﺖﻛﺭﺎﺸﻣ ﻪﻌﺳﻮﺗ ؛ﻩﺎﮕﺸﻧﺍﺩ ﺯﺍ ﺝﺭﺎﺧ ﻱﺎﻫ ﻥﺎﻣﺯﺎــﺳ ﻭ ﺖﻌﻨﺻ ؛ﻩﺪﻜﺸﻧﺍﺩ ﻲﺸﻫﻭﮋﭘ ﻭ ﻲﺷﺯﻮﻣﺁ ﺭﻮﻣﺍ ﺭﺩ ﻥﺎﻳﻮﺠﺸﻧﺍﺩ ﻱﺭﺎﻜﻤﻫ ﺏﺬﺟ ؛ﻥﺍﺮﮕﺸﻫﻭﮋﭘ ﺯﺍ ﺖﻳﺎﻤﺣ ﻭ ﻲﻤﻛ ﻭ ﻲﻔﻴﻛ ﺢﻄﺳ ﻱﺎﻘﺗﺭﺍ ﻱﺎﻫ ﻪﺘﺷﺭ ﺭﺩ PhD ﻙﺭﺪﻣ ﺎﺑ ﻲﻤﻠﻋ ﺕﺄﻴﻫ ﻱﺎﻀﻋﺍ ﻡﺍﺪﺨﺘﺳﺍ ﻭ ﺩﺎﺘﺳﺍ ﻲﻤﻠﻋ ﺕﺄﻴﻫ ﻱﺎﻀﻋﺍ ﻲﻤﻠﻋ ﺢﻄــﺳ ﻱﺎﻘﺗﺭﺍ ؛ﻩﺪﻜــﺸﻧﺍﺩ ﻱﺭﺍﺰﮔﺮﺑ ؛ﻲﺗﺎﻌﻟﺎﻄﻣ ﻱﺎﻫ ﺖﺻﺮﻓ ﻱﺎــﻄﻋﺍ ﻖﻳﺮﻃ ﺯﺍ ﻻﺎﺑ ﻪﺑ ﺭﺎــﻳ ﺺﺼﺨﺘﻣ ﺪﻴﺗﺎﺳﺍ ﺯﺍ ﺕﻮﻋﺩ ﻭ ﻲﺼﺼﺨﺗ ﻲﺷﺯﻮﻣﺁ ﻱﺎﻫ ﻩﺎﮔﺭﺎﻛ ﺹﻮﺼﺧ ﺭﺩ ﻞﻠﻤﻟﺍ ﻦــﻴﺑ ﻂﺑﺍﻭﺭ ﻪﻌــﺳﻮﺗ ؛ﻲﺟﺭﺎﺧ ﻭ ﻲــﻠﺧﺍﺩ ؛ﻩﺪﻜﺸﻧﺍﺩ ﺵﺯﻮﻣﺁ ﻲﻔﻴﻛ ءﺎﻘﺗﺭﺍ ﺭﻮﻈﻨﻣ ﻪﺑ ﻲﺼﺼﺨﺗ ﻱﺎﻫ ﻩﻭﺮﮔ .ﺭﻮﺸﻛ ﺯﺍ ﺝﺭﺎﺧ ﺭﺩ ﻪﺑﺎــﺸﻣ ﻱﺎﻫ ﻩﺪﻜــﺸﻧﺍﺩ ﺎﺑ ﻁﺎﺒﺗﺭﺍ ﻱﺭﺍﺮﻗﺮﺑ ﻱﺮﻴﮔ ﻪﺠﻴﺘﻧ ﻭ ﺚﺤﺑ ﺩﻮﺟﻭ ﺎﺑ ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜــﺸﻧﺍﺩ ﻥﺎﻤﻫ .ﺪــﺳﺮﺑ ﻲﺒــﺳﺎﻨﻣ ﺖﻴﻌﺿﻭ ﻪﺑ ﻪﺘــﺴﻧﺍﻮﺗ ﻲﺑﻮﺧ ﻪﺑ ﻲﻧﺍﻮﺟ ﻲﺑﻮﺧ ًﺎﺘﺒﺴﻧ ﻩﺎﮕﻳﺎﺟ ﺯﺍ ﻩﺪﻜﺸﻧﺍﺩ ،ﺪﻫﺩ ﻲﻣ ﻥﺎﺸﻧ ﺎﻫ ﻪﺘﻓﺎﻳ ﻪﻛ ﺭﻮﻃ ﺕﻮﻗ ﻁﺎﻘﻧ ﻪﻛ ﺖــﺳﺍ ﻦﻳﺍ ﺮﮕﻧﺎﻴﺑ ﺐﻠﻄﻣ ﻦﻳﺍ .ﺖــﺳﺍ ﺭﺍﺩﺭﻮﺧﺮﺑ ﻭ ﻩﺩﻮﺑ ﺎﻫ ﺪﻳﺪﻬﺗ ﺯﺍ ﺮﺘﻬﺑ ﺎﻫ ﺖﺻﺮﻓ ﻭ ﻒﻌﺿ ﻁﺎﻘﻧ ﺯﺍ ﺮﺘﻬﺑ ﻩﺪﻜﺸﻧﺍﺩ ﻩﺪﻜﺸﻧﺍﺩ ﻊﻗﺍﻭ ﺭﺩ .ﺪﻧﺭﺍﺩﺭﻮﺧﺮﺑ ﻩﺪﻜﺸﻧﺍﺩ ﻱﺍﺮﺑ ﻱﺮﺘﺸﻴﺑ ﺯﺎﻴﺘﻣﺍ ﺯﺍ ﻭ ﺎﻫ ﺖﺻﺮﻓ ﺯﺍ ﻱﺭﺍﺩﺮﺑ ﻩﺮﻬﺑ ﻪﺑ ﺎــﻫ ﺕﻮﻗ ﺯﺍ ﻩﺩﺎﻔﺘــﺳﺍ ﺎﺑ ﺪﻧﺍﻮﺗ ﻲﻣ ﺩﺭﻮﻣ ﺭﺩ ﻝﺎﺜﻣ ﺭﻮﻃ ﻪﺑ .ﺩﺯﺍﺩﺮــﭙﺑ ﺕﺍﺪﻳﺪﻬﺗ ﻭ ﺎﻫ ﻒﻌﺿ ﺶــﻫﺎﻛ ﻥﻮﭼ ﻲﺗﻮﻗ ﻁﺎﻘﻧ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﺎﺑ ﻪﺘــﺴﻧﺍﻮﺗ ،ﺕﺍﺪﻳﺪﻬﺗ ﺯﺍ ﻱﺭﺎﻴــﺴﺑ ﻱﺭﺍﺰﮔﺮﺑ ﺎﻳ ﺖﺷﺍﺪﻬﺑ ﺕﺭﺍﺯﻭ ﺎﺑ ﻲﺸﻫﻭﮋﭘ ﻭ ﻲﺷﺯﻮﻣﺁ ﺕﺎﻃﺎﺒﺗﺭﺍ ﻱﺎﻫ ﻩژﻭﺮﭘ ﻡﺎﺠﻧﺍ ﻭ ﻲــﺗﺎﻘﻴﻘﺤﺗ ﺰﻛﺍﺮﻣ ﺲﻴــﺳﺄﺗ ﺎﻳ ﻭ ﺎــﻫ ﻥﺎﻣﺩﻮﭘ ﺎﻳ ﻭ ﺩﺯﺍﺩﺮﭙﺑ ﺎﻫ ﻒﻌﺿ ﺶﻫﺎﻛ ﻪﺑ ،ﻂﺒﺗﺮﻣ ﻱﺎﻫ ﻪﻨﻴﻣﺯ ﺭﺩ ﻲــﺳﺎﺳﺍ ﻥﺎﻳﻮﺠــﺸﻧﺍﺩ ﺭﺩ ﻩﺰﻴﮕﻧﺍ ﺎﺑ ﻭ ﻲﻤﻠﻋ ﻥﺍﻮﺟ ﻱﻭﺮﻴﻧ ﺯﺍ ﻱﺭﺍﺩﺭﻮﺧﺮﺑ ﻭ ﻱﺭﺎﻜﻤﻫ ﺎﺑ ﻪﻛ ﺪﻳﺁ ﻲﻣ ﺭﺎﻤــﺷ ﻪﺑ ﻢﻬﻣ ﺖﻳﺰﻣ ﻚﻳ ﺪﻴﺗﺎــﺳﺍ ﺭﺩ ﻭ ﺭﺩ ﺪﻨﻧﺍﻮﺗ ﻲﻣ ﻲﺸﻫﻭﮋﭘ ﻭ ﻲﺷﺯﻮﻣﺁ ﺪﻨﻳﺍﺮﻓ ﺭﺩ ﻞﺑﺎﻘﺘﻣ ﺖﻛﺭﺎــﺸﻣ .ﺪﻧﺭﺍﺩﺮﺑ ﻡﺪﻗ ﻥﺎﻣﺯﺎﺳ ﺖﻴﻌﺿﻭ ﻥﺩﺮﻛ ﺮﺘﻬﺑ ﺖﻬﺟ ﻥﺎﮕﺳﺍﺭﻮﺧ ﺩﺍﺯﺁ ﻩﺎﮕﺸﻧﺍﺩ ﺕﻮﻗ ﻁﺎﻘﻧ ﺎﺑ ﻩﺪﻜﺸﻧﺍﺩ ﺕﻮﻗ ﻁﺎﻘﻧ ﺭﺩ ﺶﻫﻭﮋﭘ ﻪﻴﺣﻭﺭ ﺯﺍ ﻱﺭﺍﺩﺭﻮﺧﺮﺑ ﻪﻨﻴﻣﺯ ﺭﺩ .ﺩﺭﺍﺩ ﻲﻧﺍﻮﺨﻤﻫ ًﺎﺒﻳﺮﻘﺗ ،ﻚﻴﻧﻭﺮﺘﻜﻟﺍ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﺕﺎﻧﺎﻜﻣﺍ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ،ﻮﺠﺸﻧﺍﺩ ﻭ ﺪﻴﺗﺎﺳﺍ ﻱﺭﺍﺰﮔﺮﺑ ﻭ ﺏﺎﺘﻛ ﺵﺭﺎﮕﻧ ،ﻲــﺸﻫﻭﮋﭘﻭ ﻲﻤﻠﻋ ﺕﻻﺎﻘﻣ ﺶﻳﺍﺰﻓﺍ ﻱﺎﻫ ﻪﻨﻴﻣﺯ ﺩﺭﻮﻣ ﺭﺩ .ﺪﻧﺭﺍﺩﺭﻮﺧﺮﺑ ﻱﻭﺎــﺴﺗ ﺯﺍ ﻭﺩ ﻦﻳﺍ ﺎﻫ ﺶﻳﺎﻤﻫ ﺕﺄﻴﻫ ﻭ ﻥﺎﻨﻛﺭﺎﻛ ﻦﻴﺑ ﺖﻛﺭﺎﺸﻣ ﻥﺩﻮﺑ ﮓﻧﺭ ﻢﻛ ﺮﻈﻧ ﺯﺍ ،ﺩﻮﺒﻬﺑ ﻞﺑﺎﻗ ﻪﻴﺒﻨﺗ ﻭ ﻖﻳﻮﺸﺗ ﻢﺘﺴﻴﺳ ﻥﺎﻧﺁ ﻩﺰﻴﮕﻧﺍ ﻥﺩﻮﺑ ﻦﻴﻳﺎﭘ ﻪﺠﻴﺘﻧ ﺭﺩ ﻭ ﻲﻤﻠﻋ [11].ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﺖﻬﺑﺎﺸﻣ ﻩﺎﮕﺸﻧﺍﺩ ﻭﺩ ﻦﻳﺍ ﻦﻴﺑ SWOT ﻲﺳﺭﺮﺑ ﻪﺑ ﻪﻛ ﻲﺟﺭﺎﺧ ﻱﺎﻫ ﻩﺎﮕﺸﻧﺍﺩ ﺎﺑ ﻪﺴﻳﺎﻘﻣ ﺭﺩ ﺕﻮﻗ ﻁﺎﻘﻧ ﺎﻫ ﻩﺎﮕــﺸﻧﺍﺩ ﻦﻳﺍ ﺮﺜﻛﺍ ﺖﻔﮔ ﻥﺍﻮﺗ ﻲﻣ ،ﺪــﻧﺍ ﻪﺘﺧﺍﺩﺮﭘ ﻲﻤﻠﻋ ﻭ ﻲــﺷﺯﻮﻣﺁ ﻱﺎﻫ ﻪﻣﺎﻧﺮﺑ ﺖﻴﻔﻴﻛ ﻪﻨﻴﻣﺯ ﺭﺩ ﺮﺘــﺸﻴﺑ ﺍﺭ ﺩﻮﺧ ﻁﺎﻘﻧ (2005) ﺍﻮﻳﺁ ﺖﻟﺎﻳﺍ ﻩﺎﮕﺸﻧﺍﺩ ﻝﺎﺜﻣ ﻥﺍﻮﻨﻋ ﻪﺑ .ﺪﻨﻧﺍﺩ ﻲﻣ ﺩﻮﺧ ﻲﻤﻠﻋ ﺕﺄﻴﻫ ﺩﻮﺟﻭ ،ﻲﻠﻠﻤﻟﺍ ﻦﻴﺑ ﻭ ﻲﻠﻣ ﻱﺎﻫ ﻪﻣﺎﻧﺮﺑ ﺍﺭ ﺩﻮﺧ ﺕﻮﻗ ﻁﺎﺒﺗﺭﺍ ،ﻊﻃﺎﻘﻣ ﻡﺎﻤﺗ ﺭﺩ ﺲﻳﺭﺪﺗ ﻭ ﺵﺯﻮﻣﺁ ﻱﻻﺎﺑ ﺖﻴﻔﻴﻛ ،ﺭﻮﻣﺎﻧ [12].ﺪﻧﺍﺩ ﻲﻣ ﺯﻭﺭ ﻱﺍ ﻪﻓﺮﺣ ﻭ ﻲﻤﻠﻋ ﺕﺎﻋﻮﺿﻮﻣ ﺎﺑ ﻱﻮﻗ ﺕﺮﻬــﺷ ﺭﺩ ﺍﺭ ﺩﻮﺧ ﻱﺎﻫ ﺕﻮﻗ (2005) ﺰﻳﻮﻨﻴﻠﻳﺍ ﻩﺎﮕــﺸﻧﺍﺩ ﺺﺼﺨﺗ ﻭ ﻲﻤﻠﻋ ﺕﺄﻴﻫ ﻱﻻﺎﺑ ﻲﻤﻠﻋ ﺢﻄﺳ ،ﻩﺎﮕــﺸﻧﺍﺩ ﻲﻧﺎﻬﺟ ﻥﺎﺑﺯ ﻭ ﺎﻫ ﮓﻨﻫﺮﻓ ﺎﺑ ﻲﻣﻮﺑ ﺮﻴﻏ ﻥﺎﻳﻮﺠــﺸﻧﺍﺩ ﻪﺑ ﺲﻳﺭﺪﺗ ﺭﺩ ﺎﻫ ﻥﺁ ﺭﺩ [13].ﺪﻧﺍﺩ ﻲﻣ ﻱﺯﺎﺠﻣ ﺵﺯﻮﻣﺁ ﺪــﺷﺭ ﻭ ﻻﺎﺑ ﺖﻴﻔﻴﻛ ،ﻒﻠﺘﺨﻣ ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜــﺸﻧﺍﺩ ﻪﻛ ﻲﻟﺎﺣ ﻲﻓﺮﻌﻣ ﻱﺍ ﻪﻴﺷﺎﺣ ﻭ ﻲﻜﻳﺰﻴﻓ ﻞﺋﺎﺴﻣ ﻪﺑ ﺮﺘﺸﻴﺑ ﺍﺭ ﺩﻮﺧ ﺕﻮﻗ ﻁﺎﻘﻧ .ﺩﺯﺍﺩﺮﭘ ﻲﻣ ﻲﺸﻫﻭﮋﭘ ﻭ ﻲﺷﺯﻮﻣﺁ ﺖﻴﻤﻫﺍ ﺮﭘ ﻞﺋﺎﺴﻣ ﻪﺑ ﺮﺘﻤﻛ ﻭ ﻩﺩﺮﻛ ،ﻲﺗﺎﻘﻴﻘﺤﺗ ﺰﻛﺍﺮﻣ ﺩﻮﺟﻭ ،ﺐﺳﺎﻨﻣ ﻲﻜﻳﺰﻴﻓ ﻂﻴﺤﻣ ﻥﻮﭼ ﻲﻠﻣﺍﻮﻋ . ... ﻭ ﻪﻧﺎﺨﺑﺎﺘﻛ ﺩﻮﺟﻭ ،ﺪﻴﺗﺎﺳﺍ ﻱﺍﺮﺑ ﺖﻧﺮﺘﻨﻳﺍ ﻪﺑ ﻲﺳﺮﺘﺳﺩ ﻥﺎﻜﻣﺍ ءﺰﺟ ﻞﺋﺎﺴﻣ ﻦﻳﺍ ﻪﻛ ﻢﻳﻮﺷ ﻲﻣ ﻪﺟﻮﺘﻣ ﻢﻴﻨﻛ ﺖﻗﺩ ﺏﻮﺧ ﺮﮔﺍ ﻥﺍﻮﻨﻋ ﻪﺑ ًﻼﺻﺍ ﻪﻛ ﺖــﺳﺍ ﻲﺟﺭﺎﺧ ﻱﺎﻫ ﻩﺎﮕــﺸﻧﺍﺩ ﻪﻴﻟﻭﺍ ﺕﺎﻜﻧ ﺕﺎﻧﺎﻜﻣﺍ ﻦﻳﺍ ﺯﺍ ﺎﻫ ﻥﺁ ﻡﺩﺮﻣ ﻡﺎﻤﺗ ﻥﻮﭼ .ﺪﻳﺁ ﻲﻤﻧ ﺏﺎﺴﺣ ﻪﺑ ﺕﻮﻗ

(5)

(3 6) 12 ؛1388 ﻣﻼ ﺳ ﺖ ﻳﺮ ﻳﺪ ﺖﻴﻔﻴﻛ ﺎﻫ ﻥﺁ ﻱﺎﻫ ﻩﺎﮕﺸﻧﺍﺩ ﻱﺍﺮﺑ .ﺪﻧﺭﺍﺩﺭﻮﺧﺮﺑ ﻲﻟﺎﻋ ﺕﺭﻮﺻ ﻪﺑ .ﺪﻳﺁ ﻲﻣ ﺏﺎﺴﺣ ﻪﺑ ﺕﻮﻗ ﻥﺍﻮﻨﻋ ﻪﺑ ﻲﺸﻫﻭﮋﭘ ﻭ ﻲﺷﺯﻮﻣﺁ ﺭﺎﻛ ﻪﻛ ﻲﺗﺍﺪﻳﺪﻬﺗ ﻭ ﺎﻫ ﺖﺻﺮﻓ ﺎﺑ ﺶﻫﻭﮋﭘ ﻦﻳﺍ ﺞﻳﺎﺘﻧ ﻪﺴﻳﺎﻘﻣ ﺭﺩ ﻝﺎﺳ ﺭﺩ ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻲﻧﺎــﺳﺭ ﻉﻼﻃﺍ ﻭ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜــﺸﻧﺍﺩ ﻂﻳﺍﺮﺷ ﺭﺩ ﻩﺪﻜﺸﻧﺍﺩ ﻪﻛ ﺖﻔﮔ ﻥﺍﻮﺗ ﻲﻣ ،ﻩﺩﻮﺑ ﻪﺟﺍﻮﻣ ﻥﺁ ﺎﺑ 1382 ﻥﻮﭼ ﻱﺩﺭﺍﻮﻣ .ﺖﺳﺍ ﻩﺪﺷ ﻪﺟﺍﻮﻣ ﻱﺮﺘﺸﻴﺑ ﻱﺎﻫ ﺖﺻﺮﻓ ﺎﺑ ﻲﻠﻌﻓ ﻲﺘﺷﺍﺪﻬﺑ ﻱﺎﻫ ﻥﺎﻣﺯﺎﺳ ﺶﻳﺍﺰﻓﺍ ،ﺎﻧﺍﻮﺗ ﻭ ﺪﻌﺘﺴﻣ ﻥﺎﻳﻮﺠﺸﻧﺍﺩ ﺩﻮﺟﻭ ﺭﺩ ﻲﻳﺍﺮﮔ ﻪﻓﺮﺣ ،ﺎﻫ ﻥﺁ ﻲﺘﻳﺮﻳﺪﻣ ﻱﺎﻫﺯﺎﻴﻧ ﻉﻮﻨﺗ ﻭ ﻪﻌﻣﺎﺟ ﻲﻧﺎﻣﺭﺩ .ﻲﻧﺎﺳﺭ ﻉﻼﻃﺍ ﻭ ﻲﺘﻳﺮﻳﺪﻣ ﻱﺎﻫ ﻚﻴﻨﻜﺗ ﺪﻳﺪﺷ ﺯﺎﻴﻧ ﻭ ﺭﻮــﺸﻛ ﻞﻛ ﻲﻧﺎﺴﻜﻳ ﺕﺍﺪﻳﺪﻬﺗ ﻖﻴﻘﺤﺗ ﻭﺩ ﺮﻫ ﺯﻮﻨﻫ ﺕﺍﺪﻳﺪﻬﺗ ﻪﻨﻴﻣﺯ ﺭﺩ ﻲﻟﻭ ﻪﻟﺄﺴﻣ ﻦﻳﺍ ﻭ ﺖــﺳﺍ ﻪﺟﺍﻮﻣ ﻥﺁ ﺎﺑ ﻩﺪﻜــﺸﻧﺍﺩ ﻪﻛ ﺪﻨﻨﻛ ﻲﻣ ﻲﻓﺮﻌﻣ ﺕﻼﻜﺸﻣ ﻭ ﻞﻳﺎﺴﻣ ﺮﺑ ﻪﺘﺴﻧﺍﻮﺘﻧ ﺯﻮﻨﻫ ﻩﺪﻜﺸﻧﺍﺩ ﻪﻛ ﺪﻫﺩ ﻲﻣ ﻥﺎﺸﻧ [14].ﺪﻨﻛ ﻲﺜﻨﺧ ﺍﺭ ﺕﺍﺪﻳﺪﻬﺗ ﻭ ﺪﻨﻛ ﻪﺒﻠﻏ ﻲﻄﻴﺤﻣ ﺮﻳﺯ ﻱﺎﻫ ﺖﺻﺮﻓ (2004) ﺱﺍﺰﮕﺗ ﻩﺎﮕــﺸﻧﺍﺩ ﻪﻨﻴﻣﺯ ﻦﻳﺍ ﺭﺩ ﻲﺗﺎﻘﻴﻘﺤﺗ ﺕﺎﺴﺳﺆﻣ .ﺖﺳﺍ ﻩﺩﺮﻛ ﻲﻓﺮﻌﻣ ﺩﻮﺧ ﻩﺎﮕﺸﻧﺍﺩ ﻱﺍﺮﺑ ﺍﺭ .ﻥﺎﻳﻮﺠﺸﻧﺍﺩ ﻞﻤﻋ ﻥﺍﺪﻴﻣ ﺵﺮﺘﺴﮔ ﻭ ﺰﻛﺮﻣ ﻥﺩﻮﺑ ﺐﺳﺎﻨﻣ ،ﻱﻮﻗ ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜﺸﻧﺍﺩ ﻱﺍﺮﺑ ﻞﻣﺍﻮﻋ ﻦﻳﺍ ﻪﻛ ﻲﻟﺎﺣﺭﺩ ﻭ ﺮﻴﻴﻐﺗ (2004) ﻥﻮﺘﺳﻮﻫ ﻩﺎﮕﺸﻧﺍﺩ ﺎﻳ ﻭ [15].ﺖﺳﺍ ﺕﻮﻗ ﻪﻄﻘﻧ ﺭﺎﺒﺘﻋﺍ ﻭ ﺎﻫ ﺖﻴﻟﻮﺌﺴﻣ ﻭ ﺎﻫ ﺶﻘﻧ ﺮﻴﻴﻐﺗ ،ﻱﺮﻴﮔﺩﺎﻳ ﻱﺎﻫ ﻂﻴﺤﻣ ﻉﻮﻨﺗ ﻭﺩ ﻦﻳﺍ ﺕﺍﺪﻳﺪﻬﺗ ﻪــﻨﻴﻣﺯ ﺭﺩ ﻲﻟﻭ .ﺪﻧﺍﺩ ﻲﻣ ﺖــﺻﺮﻓ ﺍﺭ ﻪﻌــﺳﻮﺗ ﻥﻮﭼ ﻲﻠﺋﺎﺴﻣ .ﺪﻧﺭﺍﺩ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜﺸﻧﺍﺩ ﺎﺑ ﻲﻳﺎﻫ ﺖﻫﺎﺒﺷ ﻩﺎﮕﺸﻧﺍﺩ ﻥﻭﺰﻓﺍﺯﻭﺭ ﺖﻓﺮﺸﻴﭘ ،ﻲﻟﺎﻣ ﻞﺋﺎﺴﻣ ﻭ ﻪﻌﻣﺎﺟ ﻱﺩﺎﺼﺘﻗﺍ ﺖﻴﻌﺿﻭ ﻞﻗﺍﺪﺣ ،ﻥﺎﻳﻮﺠﺸﻧﺍﺩ ﻪﺑ ﻩﺎﮕــﺸﻧﺍﺩ ﻥﺩﻮﺒﻧ ﻮﮕﺑﺍﻮﺟ ﻭ ﻱژﻮﻟﻮﻨﻜﺗ ﻩﺎﮕــﺸﻧﺍﺩ ﻦﻴﻨﭽﻤﻫ[16].ﻩﺎﮕــﺸﻧﺍﺩ ﺕﺎﻣﺪﺧ ﺎﺑ ﻡﺩﺮﻣ ﻲﻳﺎﻨــﺷﺁ ﺩﻮﺟﻭ ،ﻪﺟﺩﻮﺑ ﻱﺎﻫ ﻥﺍﺮﺤﺑ ﺎــﺑ ﻥﺪــﺷ ﻭﺮﺑﻭﺭ (2004) ﺎﻴﻧﺮﻔﻴﻟﺎﻛ ﻪﺑ ﻡﻮﻤﻋ ﻲــﻔﻨﻣ ﻩﺎﮔﺪﻳﺩ ،ﻱﺩﺮــﺑﺭﺎﻛ ﻭ ﻱﺯﺎــﺠﻣ ﻱﺎﻫ ﻩﺎﮕــﺸﻧﺍﺩ ﻞﻐﺷ ﻚﻳ ﻥﺍﻮﻨﻋ ﻪﺑ ﺍﺮﺼﺤﻨﻣ ﺵﺯﻮﻣﺁ ﺯﺍ ﻮﺠﺸﻧﺍﺩ ﻙﺭﺩ ،ﻩﺎﮕﺸﻧﺍﺩ ﺎﺑ ﻲﻳﺎﻫ ﺖﻫﺎﺒــﺷ ﺯﺎﺑ ﻪﻛ [17].ﺪﻨﻛ ﻲﻣ ﻲﻓﺮﻌﻣ ﺪﻳﺪﻬﺗ ﻥﺍﻮﻨﻋ ﻪﺑ ﺍﺭ ﻪﺑ .ﺩﺭﺍﺩ ﺩﻮﺟﻭ ﻩﺩﺮﻛ ﻲﻓﺮﻌﻣ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜــﺸﻧﺍﺩ ﻪﻛ ﻲﺗﺍﺪﻳﺪﻬﺗ ﻲﻄﻴﺤﻣ ﻞﻣﺍﻮﻋ ﺮﻈﻧ ﺯﺍ ﻲﺟﺭﺎﺧ ﻭ ﻲﻠﺧﺍﺩ ﻱﺎﻫ ﻩﺎﮕﺸﻧﺍﺩ ﻲﻠﻛ ﺭﻮﻃ ﻪﻛ ﻱﺍ ﻪﻌﻣﺎﺟ ﺎﺑ ﻁﺎﺒﺗﺭﺍ ﺭﺩ ﺕﺍﺪﻳﺪﻬﺗ ﻭ ﺎﻫ ﺖﺻﺮﻓ ﻲﻨﻌﻳ ﻲﺟﺭﺎﺧ .ﺪﻨﺘﺴﻫ ﻪﺟﺍﻮﻣ ﻲﻬﺑﺎﺸﻣ ﺩﺭﺍﻮﻣ ﺎﺑ ًﺎﺒﻳﺮﻘﺗ ،ﺪﻧﺭﺍﺩ ﺭﺍﺮﻗ ﻥﺁ ﺭﺩ ﻱﺎﻫ ﻱﮋﺗﺍﺮﺘﺳﺍ ﺰﻴﻧ (2002) ﺪﻨﻠﺗﺎﻜﺳﺍ ﻲﻟﺎﻋ ﺵﺯﻮﻣﺁ ﻪﺴﺳﺆﻣ ﻞﻣﺎﺷ ﻪﻛ ﺖــﺳﺍ ﻩﺩﺍﺩ ﺭﺍﺮﻗ ﺖﻳﻮﻟﻭﺍ ﺭﺎﻬﭼ ﺮﺑ ﺍﺭ ﺩﻮﺧ ﻩﺎﮕــﺸﻧﺍﺩ ﻝﺎﻘﺘﻧﺍ ﻭ ﺲﻳﺭﺪﺗ ﻱﺎﻫ ﺕﺭﺎﻬﻣ ،ﻱﺮﻴﮔﺩﺎﻳ ،ﺖﻳﺮﻳﺪﻣ ﻭ ﻱﺮــﺒﻫﺭ [18].ﺪﺷﺎﺑ ﻲﻣ ﻢﻠﻋ (1999) ﻲــﺑﻮﻨﺟ ﻱﺎــﻨﻴﻟﻭﺭﺎﻛ ﻩﺎﮕــﺸﻧﺍﺩ ﻦــﻴﻨﭽﻤﻫ ﻥﺍﻮﻨﻋ ﻪﺑ ﺩﻮﺧ ﻩﺎﮕﺸﻧﺍﺩ ﻥﺪﺷ ﻪﺘﺧﺎﻨﺷ ﺍﺭ ﺩﻮﺧ ﻱﺎﻫ ﻱﮋﺗﺍﺮﺘــﺳﺍ ،ﺐﺳﺎﻨﻣ ﻲﺷﺯﻮﻣﺁ ﻂﻴﺤﻣ ﻥﺩﺭﻭﺁ ﻢﻫﺍﺮﻓ ،ﻲﻠﻠﻤﻟﺍ ﻦﻴﺑ ﺰﻛﺮﻣ ﻚﻳ ﻢﺘﺴﻴﺳ ﻲــﺸﺨﺑ ﺮﺛﺍ ﻭ ﻞﻨــﺳﺮﭘ ﻲــﺷﺯﻮﻣﺁ ﻱﺎﻫﺯﺎﻴﻧ ﻥﺩﺭﻭﺁﺮﺑ [19].ﺖﺳﺍ ﻩﺩﺮﻛ ﻲﻓﺮﻌﻣ ﻲﺸﻫﻭﮋﭘ ﻭ ﻲﺷﺯﻮﻣﺁ ﻪﻛ ﻲﺘﻴﻌﻗﻮﻣ ﺱﺎﺳﺍ ﺮﺑ ﻩﺎﮕــﺸﻧﺍﺩ ﺮﻫ ﻪﻛ ﺩﻮــﺷ ﻲﻣ ﻪﻈﺣﻼﻣ ﺭﺩ .ﺩﺭﺍﺩ ﺩﻮﺧ ﻪﺑ ﺹﻮﺼﺨﻣ ﻱﺎﻫ ﻱﮋﺗﺍﺮﺘــﺳﺍ ،ﺩﺭﺍﺩ ﺭﺍﺮﻗ ﻥﺁ ﺭﺩ ﺪﻨﺘﺴﻫ ﻲﻳﺎﻫ ﻱﮋﺗﺍﺮﺘﺳﺍ ﻝﺎﺒﻧﺩ ﻪﺑ ﺎﻫ ﻩﺎﮕــﺸﻧﺍﺩ ﻱ ﻪﻤﻫ ﻝﺎﺣ ﻦﻴﻋ ،ﺪﻧﺭﺍﺩﺭﻮﺧﺮﺑ ﻥﺁ ﺯﺍ ﻪﻛ ﻲﻳﺎﻫ ﺕﻮﻗ ﻭ ﺎﻫ ﺖﺻﺮﻓ ﺯﺍ ﻩﺩﺎﻔﺘﺳﺍ ﺎﺑ ﻪﻛ ﺖﻤﺳ ﻪﺑ ﻭ ﺪﻧﺭﺍﺩ ﺮﺑ ﻩﺍﺭ ﺮــﺳ ﺯﺍ ﺍﺭ ﻥﺎــﺸﺗﺍﺪﻳﺪﻬﺗ ﻭ ﺕﻼﻜــﺸﻣ .ﺪﻧﻭﺮﺑ ﺯﻭﺭ ﻱﺎﻫ ﻱژﻮﻟﻮﻨﻜﺗ ﺎﺑ ﻥﺪﺷ ﮓﻨﻫﺎﻤﻫ ﻭ ﻪﻌﺳﻮﺗ ﺭﺩ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜﺸﻧﺍﺩ ﻪﻛ ﺩﻮﺷ ﻩﺭﺎﺷﺍ ﺖــﺳﺍ ﻡﺯﻻ ﻥﺎﻳﺎﭘ ﺭﺩ ﻞﻤﻋ ﺮﮕﻳﺩ ﻱﺎﻫ ﺶﺨﺑ ﺯﺍ ﺮﺘﻬﺑ ﻲﻳﻮﺠﺸﻧﺍﺩ ﻭ ﻲــﺸﻫﻭﮋﭘ ﺶﺨﺑ ﻲﻓﺮﻃ ﺯﺍ .ﺖــﺳﺍ ﺭﺍﺩﺭﻮﺧﺮﺑ ﻱﺮﺘﻤﻛ ﻒﻌﺿ ﻁﺎــﻘﻧ ﺯﺍ ﻭ ﻩﺩﺮــﻛ ﺖﻳﺎﻤﺣ ﻞﻜﺸﻣ ﻪــﺸﻴﻤﻫ ﻲﻄﻴﺤﻣ ﻭ ﻲﺟﺭﺎﺧ ﻞﻣﺍﻮﻋ ﻪﻨﻴﻣﺯ ﺭﺩ ﺯﺍ ﻲﻠﺤﻣ ﻡﺩﺮــﻣ ًﺎﺻﻮﺼﺨﻣ ﻭ ﻪﻌﻣﺎﺟ ﻲــﻋﺎﻤﺘﺟﺍ ﻭ ﻱﺩﺎــﺼﺘﻗﺍ ﺎﻫ ﻩﺎﮕﺸﻧﺍﺩ ﻪﻤﻫ ﻦﻴﺑ ﺭﺩ ﻥﺁ ﺭﺩ ﺩﻮﺟﻮﻣ ﻱﺎﻫ ﻪﺘــﺷﺭ ﻭ ﻩﺎﮕــﺸﻧﺍﺩ ﻥﺍﻮﻨﻋ ﻪﺑ ﻲﻤﻠﻋ ﺰﻛﺍﺮﻣ ﻭ ﻩﺎﮕﺸﻧﺍﺩ ﻪﺑ ًﺍﺮﺜﻛﺍ ﻭ ﺖﺳﺍ ﻪﺘﺷﺍﺩ ﺩﻮﺟﻭ ﺪﻳﺩ ﺮﺘﻤﻛ ﻭ ﺩﻮــﺷ ﻲﻣ ﻪﺘــﺴﻳﺮﮕﻧ ﻩﺪﻨﻳﺁ ﺭﺩ ﻞﻐــﺷ ﻭ ﻪﻓﺮﺣ ﻚﻳ ﻭ ﻊﻳﺎﻨﺻ ﺎﺑ ﻁﺎــﺒﺗﺭﺍ .ﺪﻧﺭﺍﺩ ﻥﺁ ﻪﺑ ﺖﺒــﺴﻧ ﻲــﺸﻫﻭﮋﭘ ﻭ ﻲــﻤﻠﻋ ﻪﺘﺒﻟﺍ ﻭ ﺩﺭﺍﺩ ﺩﻮــﺟﻭ ﺎﻫ ﻩﺎﮕــﺸﻧﺍﺩ ﻡﺎﻤﺗ ﻦﻴﺑ ﺭﺩ ﻲﺗﺎﻣﺪﺧ ﺰــﻛﺍﺮﻣ ﺯﺍ ﺎﺗ ﺖــﺳﺍ ﺭﺍﺩﺭﻮﺧﺮﺑ ﺖﺻﺮﻓ ﻦﻳﺍ ﺯﺍ ﺰﻴﻧ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜــﺸﻧﺍﺩ ﺎﻫ ﻥﺎﻣﺯﺎﺳ ﺮﮕﻳﺩ ﻭ ﻪﻌﻣﺎﺟ ﻪﺑ ﺍﺭ ﺩﻮﺧ ﺕﺎﻣﺪﺧ ﺪﻧﺍﻮﺘﺑ ﻖﻳﺮﻃ ﻦﻳﺍ ﻱ ﺍﺮﺑ ﺐــﺳﺎﻨﻣ ﻲﻠﻐــﺷ ﻦﻴﻤﻀﺗ ﺮﮕﻳﺩ ﻑﺮﻃ ﺯﺍ ﻭ ﺪﻳﺎﻤﻧ ﻲﻓﺮﻌﻣ .ﺪﺷﺎﺑ ﻪﺘﺷﺍﺩ ﺩﻮﺧ ﻥﻼﻴﺼﺤﺘﻟﺍ ﻍﺭﺎﻓ ﻖﻴﻘﺤﺗ ﺭﺩ ﻩﺪﻨﻨﻛ ﺖﻛﺮــﺷ ﺩﺍﺮﻓﺍ ﻪﻛ ﻦﻳﺍ ﻞﻴﻟﺩ ﻪﺑ :ﺖــﻳﺩﻭﺪﺤﻣ ﻞﻣﺍﻮﻋ ﻞﻴﻠﺤﺗ ﻭ ﻚﻳﮋﺗﺍﺮﺘــﺳﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ ﺎــﺑ ﻲﻓﺎﻛ ﻲﻳﺎﻨــﺷﺁ ﺪﻨﻳﺍﺮﻓ ﻡﺎﻤﺗ ﺭﺩ ﻪﻛ ﺪﻧﺩﻮﺑ ﺭﻮــﺒﺠﻣ ﻦﻴﻘﻘﺤﻣ ،ﺪﻨﺘــﺷﺍﺪﻧ ﻲﻄﻴﺤﻣ ﻱﺯﺎﺳﺎﻨﺷﺁ ﺭﻮﻈﻨﻣ ﻪﺑ ﻱﺮﻤﺘﺴﻣ ﺕﺎﺴﻠﺟ ،ﺕﺎﻋﻼﻃﺍ ﻱﺭﻭﺁ ﻊﻤﺟ ﺪﻧﺭﺍﺬﮕﺑ ﺎﻫ ﻪﻣﺎﻨﺸﺳﺮﭘ ﻞﻴﻤﻜﺗ ﻩﻮﺤﻧ ﻭ ﺭﺎﻛ ﺪﻨﻳﺍﺮﻓ ﺎﺑ ﻥﺍﺰﻳﺰﻋ ﻦﻳﺍ .ﺪﺸﻜﺑ ﻝﻮﻃ ﻱﺩﺎﻳﺯ ﻥﺎﻣﺯ ﻖﻴﻘﺤﺗ ﻦﻳﺍ ﻪﻛ ﺪﺷ ﺚﻋﺎﺑ ﺮﻣﺍ ﻦﻳﺍ ﻭ ﺞﻳﺎﺘﻧ ﻭ ﻖﻴﻘﺤﺗ ﻦــﻳﺍ ﻡﺎﺠﻧﺍ ﺯﺍ ﻑﺪﻫ ﻪﺑ ﻪﺟﻮﺗ ﺎــﺑ :ﺎﻫﺩﺎﻬﻨــﺸﻴﭘ ﻭ ﺖﻳﺮﻳﺪﻣ ﻩﺪﻜــﺸﻧﺍﺩ ﻪﻛ ﺩﻮﺷ ﻲﻣ ﺩﺎﻬﻨــﺸﻴﭘ ،ﻩﺪﻣﺁ ﺖــﺳﺩ ﻪﺑ ﻚﻳﮋﺗﺍﺮﺘﺳﺍ ﻪﻣﺎﻧﺮﺑ ﻲﺣﺍﺮﻃ ﻪﺑ ﻥﺎﻬﻔﺻﺍ ﻲﻜﺷﺰﭘ ﻲﻧﺎــﺳﺭ ﻉﻼﻃﺍ ،ﺮﺘﺸﻴﺑ ﺖﺧﺎﻨﺷ ﻪﺑ ﻲﺑﺎﻴﺘــﺳﺩ ﺭﻮﻈﻨﻣ ﻪﺑ ﻦﻴﻨﭽﻤﻫ .ﺩﺯﺍﺩﺮﭙﺑ ﺩﻮﺧ ﻱﺎﻫﻮﮕﻟﺍ ﻚﻤﻛ ﺎــﺑ ﻩﺪﻜــﺸﻧﺍﺩ ﻲﻄﻴﺤﻣ ﻞﻴﻠﺤﺗ ﻭ ﻲﺑﺎﻳﺯﺭﺍ ﻪــﺑ ﻝﺪﻣ ﻭ ﻲﻧﺍﺮﺤﺑ ﻝﺪﻣ ﻥﻮﭼ ﻱﺮــﮕﻳﺩ ﻚﻳﮋﺗﺍﺮﺘــﺳﺍ ﻱﺰﻳﺭ ﻪﻣﺎﻧﺮﺑ .ﺪﻳﺎﻤﻧ ﻪﺴﻳﺎﻘﻣ ﺮﮕﻳﺪﻜﻳ ﺎﺑ ﺍﺭ ﺞﻳﺎﺘﻧ ﻭ ﺪﻨﻛ ﻡﺍﺪﻗﺍ ﺮﺗﺭﻮﭘ

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Health Administration

2009; 12 (36)

8

Management and Medical Information Science,

Isfahan University of Medical Sciences

Ansary M.1 / Rahimi A.R.2 / Yarmohamadian M.3 / Yaghobbi M4.

Abstract

Introduction: Nowadays, higher education has transformed as dynamic and complicated academic

ac-tivity, so it’s required for university managers to grasp exact and deep knowledge, and understanding about university circumstances, to effectiveness of university management. This research was aimed to iden-tify circumstances and evaluation of organization through internal and external analysis in case School of Management and Medical Information Science, Isfahan University of Medical Sciences in the year 2007.

Methods: This is a descriptive – survey research, combined with qualitative method. The research

population including all of provide chancellors and managers of this university. The data collecting tools are interviews and researcher-made questionnaires. For data analyzing we used qualitative analy-sis (SWOT), and descriptive statistics methods.

Results: Findings showed that the school have more strength points and opportunities than weaknesses

or threat points. So we can use more of opportunities in the way of reduce of weakness. Of course cultural part in this collage has the most weakness. From the collage problems, we can point to the management strong challenges, high concentration in management of university, lack of thinking and invest attitude to the school.

Conclusion: School of Management and Medical Information Science is in a good situation, and could

use external and internal environmental factors appropriately. But still it is face to many problem; needs strategic planning and prospect looking, and exploiting strengths and opportunities.

Keywords: External Analysis, Internal Analysis, SWOT (Strength, Weakness, Opportunity, Threat), Strategic Planning

Ph.D. Student of Philosophy of Education, Researcher, Isfahan University of Medical Sciences; Corresponding Author (ansaryy1260@yahoo.com) 1.

Instructor of Medical Librarianship and Information Science Department, School of Management and Medical Information Science, Isfahan 2.

University of Medical Sciences

Associate Professor of Health Services Management Department, School of Management and Medical Information Science, Isfahan Uni-3.

versity of Medical Sciences

Ph.D. Student of Health Services Management, Researcher of Health Management and Economic Research Center , Isfahan University of Medical Sciences 4.

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