Vacancy Announcement
U.S. Mission: China
Announcement Number: Beijing-2021-014
Position Title: Digital Production Coordinator (Video, Multimedia) (PAS) (N70-6520-004)
Opening Period: February 22, 2021 – March 8, 2021
Series/Grade: LE-6520-8
Salary: FSN- 8 RMB 198, 285 p.a.
USEFM is FP-6 USD 51,220 p.a. Actual salary will be determined by Washington D.C.
For More Info: Human Resources Office
American Embassy Beijing, China No.55 An Jia Lou, Beijing 100600 Email: [email protected]
Website: https://china.usembassy-china.org.cn/
Who May Apply: All Interested Applicants /All Sources
Security Clearance Required: Local Security Certification
Duration Appointment: Indefinite, subject to successful completion of probationary period
Marketing Statement: We encourage you to read and understand the Eight (8) Qualities of Overseas Employees before you apply.
Summary: The U.S. Mission in Beijing is seeking an eligible and qualified applicant for the position of Digital Production Coordinator (Video, Multimedia).
Work Schedule: Full Time (40 hours per week)
Start Date: Candidate must be able to begin working within a reasonable period
of time of receipt of agency authorization and/or clearances/certifications or their candidacy may end.
Duties: The Digital Production Coordinator (video and multimedia) is one of three Digital Production Coordinators working in the Digital
Operations unit of the Strategic Content Coordination Team. Works under the direct supervision of the Strategic Content Coordination Specialist (Digital Operations); has no supervisory
responsibilities. Is responsible for the production of video and multimedia elements of Mission-wide public engagement, including design, creation, and/or acquisition of customized video and
multimedia content to be disseminated online, in person, or via traditional broadcast to advance Mission foreign policy
objectives. Creates compelling video content for Mission outreach materials by assessing visual aspects of the Chinese media
environment, public preferences for video/multimedia content formats and dissemination channels, and the impact of Mission video and multimedia materials. Provides guidance, training, and feedback to consulates on their video and multi-media products and projects and provides guidance on DOS and USG rules and regulations to PD SCC staff in Beijing and the Consulates.
Qualifications and Evaluations
Education: University degree in video production, art, design, advertising, marketing, communications, media, press or local equivalent is required.
Requirements:
EXPERIENCE: This position requires a total of at least three years of progressively responsible experience in design, creation and packaging of visual and multimedia content for digital marketing, advertising, or mass communications purposes, including extensive experience as an advanced end user of industry standard desktop and mobile software applications, internet and related communications technologies, and integration of visual content into web content management systems. [Note: candidates considered for this position must provide a portfolio of original work demonstrating visual and multimedia design competence.
JOB KNOWLEDGE: Must have strong creative skills and detailed knowledge of video and multimedia production, graphic design, and other visual content creation. Must understand how online digital properties and communities function. Must have detailed knowledge of the
attitudes of target audience groups, and their preferences for specific content, format, and delivery of visual communication. Knowledge of trends in regional and international communications patterns and how they affect the Chinese communications landscape is
audience analysis and analytics, and customer service standards is required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.
Must have general knowledge of all sources of USG strategic content: DOS guidance, functional and regional bureau digital communications materials, Mission multimedia content (e.g., ambassadorial and other speeches; public events), and sources of third-party content. Detailed knowledge of legal and DOS regulations and procedural guidelines affecting use of visual and multimedia content as well as copyright and other restrictions on use of materials is required. Comprehensive knowledge of U.S. foreign policy objectives in China and of the PD mission, its role in the Mission goals, and of both traditional and online engagement tools and programs used to convey U.S. foreign policy to the public is required.
Evaluations:
LANGUAGE: English Level 3 (Good Working Knowledge) and Mandarin Level 4 (Advanced Proficiency) (This may be tested.)
SKILLS AND ABILITIES: Analytic skills: Must have strong analytic skills to identify target
audiences and understand how Mission video and multimedia content and branding will advance U.S. policy objectives and affect audience sensitivities; must be able to use analytic data as the basis for production values. Must be able to perceive the emergence of new audience preferences and trends in information consumption and visual and multimedia norms, to produce targeted visual and multimedia content in support of Mission external
engagement. Must be able to analyze content from multiple sources (internal and third-party) and determine when and how to use it in Mission visual products.
Communication/Interpersonal skills: Must have excellent,
documented visual story-telling, written, and oral communication skills to create and adapt visual, audio, and printed material for dissemination in English and Chinese. Must have excellent interpersonal and cross-cultural communication skills to maintain Mission-wide collaboration on the creation of visual and multimedia content in support of Mission public engagement; must have
interpersonal skills and understanding of data analytics to work with the SCC Market Analysis team and ability to incorporate analytic data as the basis of production values. Must be able to contribute to SCC discussions of priority engagement, strategic content, and use of visual and audio materials and dissemination channels. Must be able to tailor communications and production of video and
multimedia content to fit formal and informal situations and different ethnic, religious, and linguistic cultures. Must be able to brief U.S. officers and visitors on Chinese communication patterns and trends in digital tools and content dissemination channels for visual communication. Must be able to speak publicly; must be able to interpret between English and Mandarin Chinese for discussions of content production.
Management skills: Must be able to bring together offices and
agencies from across the Mission to identify and share video and multimedia content. Must be able to identify and resolve, or seek help in resolving, problems with use of video and multimedia content in online or traditional public engagement. Must be able to contribute to development and updating of procedures and guidelines in response to changing communication technologies and changes in public opinion, formats, and internal Mission preferences for
producing and sharing video and audio content. Must be able to plan, prioritize, and manage multiple concurrent video and multi-media projects to advance marketing, information, or advocacy campaigns, and be able to oversee associated project budgets, schedules, and daily operations to produce, adapt, and disseminate time-sensitive content, in collaboration with the SCC team. Must be able to assess Mission DP capacity and determine which acquisitions (equipment, software, etc.) will meet current and future needs.
Technical skills: Must have detailed knowledge of multiple
formats, digital tools, and platforms for video and multimedia content creation, advanced videography skills, and expertise in editing (audio, visual, multimedia, and graphic) and distribution through traditional and digital channels. Must be able to create and use photo and video sharing sites, podcasts, video, and other digital products, and be familiar with webinars, gaming, gamification theories, contests, and other interactive immersive platforms. Must be highly skilled in use of digital software and editing tools, content databases, and reporting tools. Must be familiar with audience analysis and analytic tools (e.g., Hootsuite, Google Analytics, et al). Good keyboarding, data entry skills, and excellent familiarity with electronic discovery tools, in particular the internet, and standard information retrieval practices and procedures are required. Must have good numerical skills to be able to use statistical analyses of audience segments and track impact of Mission digital products.
Availability: Must be available to travel throughout China to
develop professional contacts and partnerships, to train, coordinate and enhance digital production skills at the consulates, and to create
content (video/multimedia coverage of ambassador’s travel, PD programs, etc.).
Qualifications: All applicants under consideration will be required to pass medical and security certifications.
EQUAL EMPLOYMENT OPPORTUNITY (EEO): The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.
All applicants must have the required work and/or residency permits to be eligible for consideration.
Other information:
HIRING PREFERENCE SELECTION PROCESS: Applicants in the following hiring preference categories are extended a hiring preference in the order listed below. Therefore, it is essential that these applicants accurately describe their status on the application. Failure to do so may result in a
determination that the applicant is not eligible for a hiring preference. HIRING PREFERENCE ORDER:
(1) AEFM / USEFM who is a preference-eligible U.S. Veteran* (2) AEFM/USEFM
(3) FS on LWOP and CS with reemployment rights **
* IMPORTANT: Applicants who claim status as a preference-eligible U.S. Veteran must submit a copy of their most recent DD-214 (“Certificate of Release or Discharge from Active Duty”), equivalent documentation, or certification. A “certification” is any written document from the armed forces that certifies the service member is expected to be discharged or released from active duty service in the armed forces under honorable conditions within 120 days after the certification is submitted by the applicant. The certification letter should be on letterhead of the appropriate military branch of the service and contain (1) the military service dates including the expected discharge or release date; and (2) the character of service. Acceptable documentation must be submitted in order for the preference to be given.
** This level of preference applies to all Foreign Service employees on LWOP and CS with re-employment rights back to their agency or bureau.
For more information (i.e., what is an EFM, USEFM, AEFM, MOH, etc?) and for additional employment considerations, please visit the following
link: https://careers.state.gov/downloads/files/definitions-for-va
How to Apply: Applicants must submit the following documents to be considered: 1. Universal Application for Employment (UAE) (Form DS-174); and
2. Any additional documentation that supports or addresses the requirements listed above (e.g. transcripts, degrees, etc.)
What to Expect Next: Applicants who are invited to take a language or skills test, or who are selected
for an interview will be contacted via email.
WHERE TO APPLY:
Human Resources Office American Embassy Beijing, China No.55 An Jia Lou, Beijing 100600 Email: [email protected] (Please specify the position title in the subject line.)
What to Expect Next: Applicants who are invited to take a language or skills test, or who are selected
for an interview will be contacted via email.
For further information: the complete position description listing all of the duties, responsibilities, required qualifications, etc. may be obtained by contacting the Human Resources office.
