Consulting
Expertise. Delivered.
ExactTarget is an industry-leading global Software as a Service (SaaS) provider that powers all types of interactive marketing messages—from targeted email, mobile, social media, and landing page marketing—through a single Interactive Marketing Hub™ platform. Headquartered in Indianapolis with offices in London, Sydney, Melbourne, Seattle, and San Francisco, our global presence not only positions us as an industry leader—it helps us better serve our clients whenever and wherever they need interactive marketing expertise.
Now it’s time for you to revolutionize your marketing communications with our passion, technology, and proven expertise too. More than 1,000 employees are behind our mission to make clients look like heroes—no matter their specific challenges. In fact, at ExactTarget, we’ve forever changed the way companies communicate with customers online.
ExactTarget
WE’RE
nice to meet you.
We’ve created the industry’s most experienced and knowledgeable professional services organization whose mission is to maximize your investment in our software and solutions. Our deliverables-based services approach ensures you’ll be up and running as quickly as possible—with tangible results and marketing success to follow. And with the help of your personal ExactTarget Relationship Manager, we’re with you every step of the way, partnering with you to build a program that exceeds expectations. Plus, our ecosystem of 500+ global partners allows us to connect you with other certified and reliable technology companies when you need a provider to fill other interactive needs. Think of it this way: ExactTarget Consulting is your personal “quarterback” when it comes to achieving the results you want, directing your needs so your program is always in good hands.
FOR THE
WORLD’S
SOLUTIONS
LARGEST
BRANDS
WHO
WE ARE.
ExactTarget has the tools to help you solve your unique business challenges, regardless of your industry or size. We know that it takes powerful technology, flexible solutions, and experienced people to consistently deliver exceptional results. Clients like The Home Depot, Microsoft, Best Buy, Expedia, and countless others—including large retailers, enterprises, non-profits, small businesses, and agencies around the world—rely on ExactTarget to increase sales, optimize marketing investments, and strengthen relationships. Become a customer and you’ll understand why!
OV E R 2 , 1 0 0 E X AC T TA R G E T C L I E N T S H AV E I N V E S T E D I N A C O N S U LT I N G E N G AG E M E N T I N T H E L A S T 1 2 M O N T H S .
After all, the most prominent brands in the world rely on ExactTarget Consulting to deliver exceptional results—isn’t it time you relied on us too?
DID YOU KNOW?
ExactTarget was the only
Email Service Provider
to receive a 5 in the
“Customers” category
of The Forrester Wave
TM:
Email Marketing Service
Providers, Q4 2009 report.
We’re more than just software. We’re a complete services solution. When you partner with ExactTarget, you’re not just receiving a product—you’re investing in a total solution. Unlike other interactive marketing providers, ExactTarget assesses a project based on the deliverables you receive at the end of your engagement—not by the hours it took us to get them to you. And because we’re a full business consulting service, we’ll help you get the most out of your software, maximizing your investment until you see the results you’re looking for.
WHAT
CAN
EXACTTARGET
CONSULTING
DO FOR
YOU
?
CONSULTING HELPS YOU GET THE MOST OUT OF YOUR SOFTWARE.
No one has time to waste. That’s why a Consulting engagement helps you get up and running with the ExactTarget platform quicker and easier. And when you have everything you need to create world-class interactive communications, you have the power to better go to market—helping you capture deeper relationships with subscribers and increased ROI.
There’s no point in having data unless you can actually use it. And with integrations from ExactTarget, connecting your CRM and web analytics data with your interactive marketing system is simple. ExactTarget offers more integrations than any other provider in the industry, giving you a seamless connection to data management tools from big names like Salesforce, Microsoft Dynamics™ CRM, and Adobe with the ease of “out-of-the-box” solutions that don’t require any “stitching” or connectivity concerns on your part.
Investing in services shouldn’t mean wasting time and resources just getting started. With ExactTarget, our software does all the heavy lifting on its own— so you don’t have to. And that means more of your time and resources invested in services consulting to make your marketing approach even better— instead of on basic software ins and outs that slow you down.
TO MARKET
SPEED
DOES
THE
OUR SOFTWARE
HEAVY
LIFTING
INTEGRATE
WITH OTHER
DATA SYSTEMS
HOW
DOES
From our 24/7/365 technical support center to our exclusive social networking community, 3sixty, you’ll never be on your own when it comes to your interactive marketing programs.
CHOOSE
You know your business best. Choose from Self, Collaborative, or Full-Service offerings to better serve your specific needs. With Consulting, you choose how to allocate resources in order to maximize your investment.
We provide a wide array of services offerings to take you beyond the basics through a proven three-phase, lifecycle-based methodology to Migrate, Operate, and Evolve your interactive marketing program.
1
you
RECEIVE MORE
2
you
GET WORLD-CLASS SUPPORT
3
you
MEET YOUR
NEEDS
?
“With high satisfaction
scores and online community,
ExactTarget can successfully
meet marketers’ complex
business needs.”
The Forrester Wave™: Email Marketing Service Providers, Q4 2009 report
SOPHISTICA
TED.
DEDICATED
.
EXPERIENCED
.
EXACTTARGET CONSULTING OFFERS OVER 100 PRODUCTIZED SERVICES ENGAGEMENTS.
NEED MORE? CONSIDER A CUSTOM ENGAGEMENT TO MEET YOUR SPECIFIC NEEDS.
EXACTTARGET
SERVICES
THE
WAY
YOU
WANT
IT!
We give you a choice when it comes to the level of service you need. Our team-based Self, Collaborative, and Full-Service offerings are designed with
your specific needs in mind, allowing you to choose how much or how little assistance you need. And because no one understands your business better than you, we provide an array of productized and customizable services so you can get the comprehensive solutions you need.
With our full-service offering, ET@, you can get hands-on help from ExactTarget, right at your organization—literally! Your on-site ExactTarget services expert has the ability to handle every part of your ExactTarget solution for you—so you never have
to compromise your time, resources, or confidence that your interactive program is being handled properly. Our global team of more than 200 multi-disciplinary consultants help you through every stage of your services engagement, demonstrating our commitment to your goals—even beyond implementation.
SELF-SERVICE
Using our self-service model, clients have more freedom and control over their
use of the ExactTarget platform. At the same time, ExactTarget Consulting is here to answer any of your questions along the way, building a cohesive, collaborative experience that still lets you take the reigns.
COLLABORATIVE
If you’re looking for greater control of your ExactTarget experience, but still need some help along the way, our services organization has the flexibility to give you the right balance of hands-on, hands-off assistance. Either way, the choice is yours. We’ll partner with you to
create a truly collaborative experience, letting you choose the amount of support you need.
DID YOU KNOW?
“[ExactTarget] has
a growing services
organization that
offers the ability
for its personnel to
be deployed at the
client location.”
The Forrester Wave™: Email Marketing Service Providers, Q4 2009 report
FULL-SERVICE
WE GIVE YOU A CHOICE WHEN IT COMES TO THE LEVEL OF SERVICE YOU NEED.
ALL
WITH
YOU
THE WAY.
Over 125 ExactTarget clients
are currently invested in a
full-service ET@ engagement.
It’s ExactTarget expertise—
OUR SERVICES METHODOLOGY: By servicing customers through a
three-phase, lifecycle-based approach of Migrate, Operate, and Evolve, our experienced professionals will provide you with the exact level of support you need. With Consulting, we don’t just help you get your program up and running. We spend time developing your interactive marketing and business strategies instead of on basic software development. ExactTarget Consulting takes your program above and beyond, exceeding your expectations for migration, execution, and consultative services with innovative ideas that produce results—not hassle.
CONSULTING HELPS YOU GET THE MOST OUT OF YOUR SOFTWARE.
M I G R A T E | O P E R A T E | E V O L V E
CLIENT SUCCESS STORY
CareerBuilder.com decided to
revitalize its “top job seeker”
newsletter by using email test
results to pinpoint the most
relevant content. They then
worked with ExactTarget’s
Design and Deployment teams
to redesign its email template
based on the findings, resulting
in an 88% lift in conversions.
IT’S
TIME
TO GET STARTED.
NOW THAT YOU KNOW A LITTLE MORE ABOUT US,
STRATEGY
.
TECHNOLOGY
.
PERFORMANCE
.
This phase of the services lifecycle was specifically designed to take your marketing programs to new heights. In the Evolve phase, you’ll work closely with our industry experts to identify areas for program optimization, greater ROI, and competitive advantage—so that ideas for improvement actually become a reality.
EVOLVE:
DESIGN
.
CAMPAIGN SERVICES
.
DEPLOYMENT
.
We’ll provide the day-to-day operational guidance and assistance you need to execute your marketing plan, so you can achieve the tangible business results you’ve been hearing about. In the Operate phase, we can help you reduce email build time, power relevant content, and minimize your potential for errors—all of which lead to better results for your business.
OPERATE:
IMPLEMENTATION.
INTEGRATIONS
.
TRAINING
.
We understand. The thought of migrating to a new interactive marketing platform can seem daunting. But ExactTarget Consulting makes it easy and hassle-free. Through our on-boarding phase known as Migrate, we strategically help all new customers smoothly and effectively transition their existing marketing programs to our platform as quickly as possible.Over the years, we’ve discovered that no one person can be everything to our valued clients. That’s why we’ve created a multi-faceted approach to your success. It’s our mission to set you up for ongoing success long after your short-term goals have been met or your services budget has been spent.
YOUR PERSONAL RELATIONSHIP MANAGER. ExactTarget
Relationship Managers are proactive, strategic consultants who understand your goals and act as a resource to help you tackle your bigger, broader initiatives. Your personal relationship manager will provide the expertise you need to take your program to a more sophisticated, targeted, and productive place.
24/7/365 GLOBAL SUPPORT. Whether you need immediate
technical troubleshooting help or have functionality or feature activation questions, our Global Support Centers— located in Indianapolis, London, and Melbourne—are
ready to help you solve your unique business challenges. Our live team of technical experts can help with:
• Problem/resolution scenarios • Documentation requests • Best practices • Deliverability assistance • Account changes and administration • Requests for additional features, functionality, and/or messaging volume
3SIXTY USER COMMUNITY. You don’t have to make additional
monetary investments in order to ensure your success. With more than 25,000 of the world’s top marketers as members, ExactTarget’s exclusive online user community, 3sixty, was developed as a support network for your marketing efforts, featuring free tutorials, how-to guides, industry research papers, and more.
GLOBAL
WORLD-CLASS
SUPPORT
INTRODUCING A NEW APPROACH TO CUSTOMER SUCCESS
With a comprehensive set of engagements, a unique services methodology, and 200+ experts working around the clock to bring you the best in global support, there’s simply no other interactive service provider who can provide the resources and collaboration you need to not only get the job done—but take your programs beyond expectations. No matter your industry, business challenge, or interactive vision, we’re here with you every step of the way, bringing our interactive expertise, award-winning industry support, and determined attitude along with us.
If you’re ready to experience a complete services solution that delivers results, team up with ExactTarget Consulting today. You (and your ROI) won’t be disappointed.
IS HERE TO HELP
EXACTTARGET
CONSULTING
Consulting
Expertise. Delivered.
Visit www.exacttarget.com/globalsupport to download our Global Support brochure.
INTERACTIVE MARKETING EXPERTS READY TO SERVE YOU—ANY TIME OF DAY.
READY TO TAKE YOUR PROGRAM ABOVE & BEYOND?
To learn more, visit us at www.exacttarget.com or contact your ExactTarget Representative.
