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Table of Contents
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WHAT IS THE SUBCONSCIOUS? 4
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Think About the Treasure Hunter 5
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Identifying Your Mental Backpack 6
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"It's Just Like Riding a Bike!" 7
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"How Did I Get Here?" 9
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Not Just a Coincidence 11
... EXPLORING THE RULES OF THE SUBCONSCIOUS MIND 13
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Analyzing Conscious vs. Subconscious Minds 14
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Think About the Office Presentation 15
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A List of the 10 Key Rules 17
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The Effectiveness of Subtle Strategy 26
... HOW TO MASTER THE ART OF SUBLIMINAL MESSAGES 27
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What is a Subliminal Message? 28
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The Value of a Subliminal Message 31
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The Danger of Habitual Behaviors 32
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The Danger of Habitual Thoughts 34
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Why Do Subliminal Messages Work? 36
... CHANGING YOUR LIFE THROUGH SUBLIMINAL MESSAGES 39
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A Tale of Two Hemispheres 40
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The Left Hemisphere 40
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The Right Hemisphere 42
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The Power of Affirmations 43
... HOW YOU CAN ENHANCE THE QUALITY OF YOUR LIFE 45
WHAT IS THE SUBCONSCIOUS?
"Honestly, sometimes I get really fed up of my subconscious…it's like it's got a mind of its own." – Alexei Sayle
When you hear the phrase "subconscious mind," what exactly comes to your mind? The overall concept of the subconscious has been talked about for years. It's been researched by scientists and psychologists, talked about casually amongst friends and relatives and even comically by comedians and actors over the years.
However, there are not very many people that fully understand the subconscious mind or the power that it possesses. Taking the time to truly get to know what it is and how it works can change your life in a way that you have never imagined was even possible. How so? By the time you are
finished reading this book, the answer to that question will have become crystal clear to you.
Think About the Treasure Hunter
One of the best ways to define your subconscious mind is to think about it like your mental backpack. Let's say that you were a treasure hunter that lived in a land that was overflowing with cherished valuables. As soon as you find your first big treasure, you study and examine it closely in order to get acquainted with your new discovery. Do you stop there? Of course not! Your objective is going to be to find as many treasures as possible throughout your journey – regardless of their shape, size or type. Unfortunately, you quickly notice that your two hands can only carry but so much at one time. What will you do?
Well, you can grab your backpack and use it to store all of the treasures that you have found as you go along. By using the backpack wisely, you will be able to collect many more treasures over time. Whenever you need to take a second look at a treasure that you already found, you could just open the storage compartment and dig it right out of the backpack. What does this illustration have to do with the subconscious mind?
Identifying Your Mental Backpack
Throughout your life, you have been able to collect a wide variety of mental "treasures" of all different shapes, sizes and types. Those valuable items may include such things as past experiences, memories, talents, abilities and so on. You more than likely have been able to hold
most of the treasures that you have found recently within the "hands" of your conscious mind. However, the available space that you have within your conscious mind is just like the space that you have within your physical hands – limited.
Just as you would not throw away actual treasures, you cannot just throw away your mental ones either. That is when your subconscious mind, or your mental backpack, comes into play. It allows you to have a place to store all of your discoveries as you continue to find new ones each day. Even when you may have forgotten that you even found, they will always be stored within your mental backpack – ready and waiting to return to your hands whenever necessary.
You have probably heard that saying many times before and may have even used it yourself on occasion. Even though it may seem just like a popular phrase that is easy to understand, it is also one of the simplest y e t p o w e r f u l r e f e r e n c e s t o t h e subconscious mind. How? Play the actual scenario out in your mind for a moment. Even though you may not have been on a bicycle since you were a child, it doesn’t take long for you to get reacquainted with how it works. Within a few minutes (at the most) you will be back on the road – riding your bicycle as if you never stopped riding it in the first place. This is because you have been able to retrieve that ability ("treasure") from your subconscious mind ("mental backpack").
The same principle can be applied to almost any scenario simply because the basic foundation is the same. We use this
popular saying whenever we are referring to something that we have not done in a while but are now being put in a position where we have to do it again. By trusting in the power of the subconscious mind, we know that it will retrieve that treasure for us and allow us to do whatever is necessary simply because "it's just like riding a bike."
"How Did I Get Here?"
Have you ever been sitting in your car even in the driveway or parking lot and had no idea how you got there? You may have remembered getting in the car to head to a specific destination and clearly can see that you have made it now but have no idea what happened in between. Well, you can thank your subconscious mind for coming to your rescue and taking care of all of the details for you.
In most cases, this is the exact opposite of what took place the very first time that you made this trip. You may have studied every single part of the trip because it was brand new territory for you. Even if you had a map or followed the instructions of a GPS device, your conscious mind paid close attention to every turn, each traffic light and even the different landmarks that you passed along the way.
Once that first trip is committed to memory, your subconscious mind takes over to keep your conscious mind free and clear so that you can explore other things. Even though it's not recommended, you are able to talk on the cell phone, listen to a radio loudly and even eat a delicious meal while you are driving because your subconscious mind will kick in just like an
auto-pilot and walk your body through the rest on its own.
Not Just a Coincidence
Before you proceed any further with reading this book, it is important for you to understand that none of these things just happen "coincidentally." Throughout our lives, it becomes rather simple to place things that we simply do not understand within the category of coincidence. Even though there are many different things that rightfully belong under that category, actions that are stored within and controlled by your subconscious mind do not belong there.
Your subconscious mind is an extremely powerful force that should never be taken for granted. There is a way that you can use this power to your advantage in order
to improve the quality of your life – allowing your subconscious mind to work for you. Before you can learn how that is possible, you must first learn exactly how the subconscious mind works.
EXPLORING THE RULES OF THE SUBCONSCIOUS MIND
"I am perfectly aware that all of my important decisions are made for me by my subconscious. My frontal lobes are just kidding themselves that they decide anything at all. All they do is think up reasons for the decisions that are already made." – Rex Stout
Experts and critics have been debating for years when it comes to finding out which is more powerful – an individual's subconscious mind or their conscious one. If you were to truly focus on the responsibilities of each, the answer should become clear to you immediately.
Analyzing Conscious vs. Subconscious Minds
Your conscious mind is responsible for all of the actions that are performed while you are consciously aware of them. For example, when you are logically working your way through a problem, calculating a series of figures and statistics or even having a full-length conversation with another person, your conscious mind is hard at work through each of those scenarios and many more. In each of these situations, you literally have to think your way through them actively – which is something that is handled efficiently by your conscious mind.
On the other hand, your subconscious mind is responsible primarily for all of the feelings, emotions and thoughts that are triggered automatically as responses to
different experiences and unexpected situations. Which one is more powerful than the other? Let's pay attention to a simple scenario in which both minds play a significant role.
Think About the Office Presentation
You have been asked to give a presentation to your team at work about a specific project that you have been developing recently. Your conscious mind is going to be used to prepare the actual presentation because that is where the logical side of the equation will come into play. However, on the other side of the same coin, you have the subconscious mind that is going to kick in when you are actually giving the presentation. The overall anxiety, fear and sense of panic that you may experience are all triggered by your subconscious mind. When you first heard about this
assignment, the overwhelming weight that you may have felt being placed on your shoulders was a reaction that was conducted by your subconscious mind.
How you logically act or even react is controlled by your conscious mind, but how your body unintentionally and even unknowingly reacts to things is done by your subconscious mind.
You do not even have to worry about controlling your breathing throughout the day or keeping your heart beating at a regular pace because these functions are controlled by your subconscious mind as well. Therefore, while the things that your conscious mind controls are clear and concise, the extensive list of functions and actions that are controlled by your subconscious mind may seem to go on endlessly forever! Clearly, when it comes
to the debate of overall power, it is the s u b c o n s c i o u s m i n d t h a t e m e rg e s victorious.
A List of the 10 Key Rules
Contrary to popular opinion, the subconscious mind can be controlled. Even though it is much more powerful than the conscious mind, it can still be trained and basically manipulated to remain under your control. Many psychoanalysts and psychotherapists of old would have scoffed at that statement, arguing that there was no way that this could be accomplished. However, modern-day studies have been able to prove the exact opposite.
It has been discovered that even though the subconscious mind is not coincidental, it is systematic. It plays by a specific set of
rules and does not work outside of those boundaries on its own. However, you can penetrate those boundaries and learn how to bend those rules in your favor. The first step, though, is to take the time to learn them.
If you are able to see it, then it is real.
The subconscious is not able to tell the difference between a real situation that is actually occurring and something that is only occurring visually. Think about what happened the last time that you saw a very suspenseful scene from a scary, horror movie. Your pulse will start to race as if you were experiencing real fear and your body starts to react as if you were really involved in that particular scene.
You may have said quite a few times that a particular movie "made me feel like I was
really there!" This saying is so popular because that is exactly what your subconscious mind does since it cannot tell the difference between real life and a real movie, especially when you are seeing the movie on the big screen of a theater.
Time flies by because it is not clearly defined.
Your subconscious mind has no track of time whatsoever. As long as you are not consciously looking at the clock every five seconds, time is going to fly by because your subconscious mind will completely eclipse your conscious awareness. During an engaging class lesson, students will sometimes get so involved that the only reason they will know when it is time to leave is when either the bell rings or the teacher dismisses them. This all because of
the mental ride that they have taken courtesy of the Subconscious Express!
An accepted idea will not move until it is replaced.
You can view an idea that has been accepted as a stubborn King that has just stepped into his throne. Until he is replaced by another king, the throne belongs to him and he is simply just not going to budge from that spot. People used to think that the earth was flat five centuries ago until that idea was replaced by the current idea that the earth was round. The current idea has been able to maintain its "throne" since then. However, if an idea from the future was able to replace it, your subconscious mind will make sure that the change was enforced.
The longer you believe it, the harder it is to change.
The longer that you have a specific belief in place within your mind, the more difficult that it will be to change it. Take, for example, your religious beliefs (or lack thereof). Regardless of how much proof is presented to make you change your mind in reference to those beliefs, completing that change will be much more difficult than it seems primarily because of the attachment that they have to the subconscious.
If you think it, your body will react.
This rule basically picks up where the first rule leaves off by connecting your mental thoughts with your physical reactions, but
from the equation. For example, if you never about looking at the results from a pregnancy test, your heart rate and pulse may go through the roof. Your physical reaction after you have seen the results will also respond to your mental thoughts about it, such as being overly emotional and overflowing with tears of either joy or sadness.
Expectations can quickly turn into realizations.
What you expect provides the blueprint that your subconscious mind will use to help build a realization. If you truly expect to make a shot during a basketball game, the odds of you making it are much higher than if you expected not to make it. That is because your subconscious mind wants to do whatever it can to make your
expectations come true – even if they are not very positive expectations.
Evidence that proves your beliefs will make them stronger.
This rule basically expands on the third and fourth rules. Finding any type of evidence that supports your beliefs will successfully strengthen them. Think about the substantial amount of evidence that scientists had to present in order for people to believe that the world was not flat after all. More recently, think about the abundance of evidence that needed to be used in order to convince people that Pluto was not an actual planet. Evidence is very effective when working with the subconscious mind.
Trying to force something out of the subconscious mind is only going to make it more difficult to change or remove at all. If you are suffering from the mental burden of insomnia, for example, trying to force yourself to go to sleep is guaranteed to backfire on you. Avoid the conscious effort that is required to force you to do anything and focus on thinking about or doing other things instead. This is why counting sheep, listening to a soothing song or watching a rather slow and boring movie will usually work because of the lack of conscious effort that is required.
In the battle of the minds, the subconscious always wins.
It does not matter what you consciously want to believe or even what seems to make sense, your subconscious is going to
win any sort of conflict with your conscious mind time after time. This explains why there are so many children that are afraid of monsters in their closets regardless of how many times their parent may open and close them to show that there was no one in there. People that suffer from cynophobia are not going near a dog, for example, no matter how friendly or cuddly they may seem because their subconscious fear simply will not allow them to do so.
The power of suggestions can program the subconscious.
The world of hypnosis is based on this specific rule. Suggestions are being sent directly to the subconscious mind and are easily accepted as long as the conscious mind is not there to block it.
The Effectiveness of Subtle Strategy
Just like with any other rule or regulation, the rules that govern your subconscious mind can be bent in your favor so that you can finally gain control over it. The final rule about suggestions should have clued you in on this possibility, because if something can be changed by one thing, it can also be changed by other things as well. Keep in mind that even though this journey can be traveled does not mean that it is going to be a quick and easy trip. Think about it this way:
• To access your conscious mind, you just have to open a door or window
• To access your subconscious however, you need to cross through a maximum security electrical fence and force field.
As you have seen in many different espionage movies, this mission is not as impossible as it may seem. However, you are going to need to use a subtle strategy to get the job done.
In the movies, the subtle strategy requires a vast collection of high-end tools, equipment and even acrobatic acts in extreme cases. What do you need to break into your subconscious and gain full control? Subliminal messages!
HOW TO MASTER THE ART OF SUBLIMINAL MESSAGES
"Subliminal messages…can have an impact on our emotional life and we cannot control it because we are not even conscious of it." – Tariq Ramadan
Before you read any further, there is one basic principle that you need to clearly understand. Subliminal messages are real, powerful and very effective! Many people in today's society still believe that the overall concept of these messages is based on foolish trickery. This is not the case whatsoever. The subtle strategy of subliminal messages is used in a wide variety of different ways by a wide range of different people and even companies today. Once you understand what they are and how they work, you will be able to use them effectively to break through the security barriers that are protecting your subconscious mind.
What is a Subliminal Message?
The word "subliminal" is derived from two basic Latin words that can be translated as
"under threshold." Therefore, the literal meaning of a subliminal message is one that connects directly to the subconscious "under the threshold" of a person's conscious awareness. Through subliminal programming, pre-arranged ideas and t h o u g h t s a r e p l a c e d w i t h i n t h e subconscious mind.
This process can also be used to reinforce information that is already stored within the subconscious and enhance an individual's selective attention.
As mentioned earlier when we were discussing the subconscious mind, subliminal messages are not coincidental and neither are the effects that these messages have on a person. You are just not responding to these strategically placed messages coincidentally because you were simply unaware of them. These
react to advanced forms of stimulation that extend much farther above your physiological boundaries and below your thresholds of perception. How is that even possible?
Have you ever been in the shower and thought that you heard the phone ring, even though it may have been on the other side of your home? You would likely turn the water off before realizing that the phone was actually ringing. You have just been a victim of subliminal programming. How so? The sound of the running water flowing from your showerhead was responsible for drowning out the ringing sound of the telephone. Your conscious perception was not able to detect it primarily because of the running water. However, the ringing still reinforced your subconscious desire to take the necessary action and answer it.
The Value of a Subliminal Message
Regardless of where you come from or where you are at in your life right now, these minor details are not the significant factors that will determine whether or not you will be happy and successful or a frustrated failure in the future. The thoughts, beliefs, behaviors and attitudes that are buried deep within your mind as well as your conscious thoughts all played important roles in where you are today.
Your own thoughts are either the stepping stones that will take you down the road to success or the roadblocks that prevent you from taking that route.
Even though it might be quite easy to blame other influences and circumstances, we have to remember that we are all
by-how to effectively use subliminal messages will allow us to gain direct access to our subconscious minds in order to flush out all of the negative programming that has become embedded within it over the years. This negative programming includes such things as the doubts, fears and uncertainties that may have been plaguing our lives for many years, preventing us from being able to reach our full potential.
The Danger of Habitual Behaviors
As we learned from the previous chapter that discussed the various rules of the subconscious mind, once something is in there it is nearly impossible to get it out. All of our habits (including our habitual thoughts) are secured deeply within our subconscious minds. Regardless of the conscious decisions that we make, the vast
majority of them will never be able to achieve the same level of depth that is needed to reach the subconscious. This explains why the average drug addict struggles to stay clean, regardless of how much he or she may think about getting clean or even desire to remain sober. Their minds are simply just programmed to continue using those drugs.
It does not matter how many stories they read or documentaries that they watch about people that have suffered grim consequences of habitual drug abuse. These different things may convince them to stop using drugs but the programming will remain the same until it is completely changed at a subconscious level. Conscious thoughts and the conscious desire to change are not going to go deep enough to stick within their subconscious
with all of the other thoughts that failed to complete the same journey.
The Danger of Habitual Thoughts
This trend does not just stop at habitual behaviors, but also includes habitual thoughts as well – the more subtle of the two different types of habits. Unlike habitual behaviors, you may not even know that you have habitual thoughts that are holding you back from achieving success in life.
If you grew up in a low-income household that struggled to pay bills, had an abysmal credit rating and could barely afford basic sustenance and covering, this habitual way of thinking will follow you for many years after you have already left the house and started a family of your own. Studies have proven that this type of subconscious
pattern of habitual thoughts can actually sabotage any opportunities that you have for financial success until you are right back where you started -- broke.
Are you constantly bringing yourself down with your own negativity? Even though you may be very talented, do you seem to always doubt your own abilities? These are examples of habitual thoughts that will make you believe that the ways things are now is how they are going to be later. If you are stuck in a deadbeat job now, you'll be stuck in the same deadbeat job later. If you are out of shape and overweight now, there is really no need to even go to a gym or work out since this is the way that you will always look. These habitual thoughts may seem small and insignificant at first until you realize that many years have passed and you are still trapped in the
Why Do Subliminal Messages Work?
Knowing that subliminal messages work is great, but that is just enough to continue becoming a victim of its power. If you truly want to gain a position of power and control over subliminal messages when it comes to your life and your future success, then you need to fully understand just why they work in the first place.
As discussed earlier in this chapter, these messages are able to enter your brain at a high enough point for your subconscious mind to detect them clearly while still remaining undetected by your conscious mind. Otherwise, the conscious security system would have stopped them at the door. These messages are the key to being able to identify, isolate and eliminate all of the negative thoughts, attitudes, habits and behaviors that are currently dwelling
within your subconscious because they provide you with a direct route of access that the conscious mind cannot provide. By bypassing all of your conscious filters, these messages can influence you and direct your behavior, thoughts and habits accordingly.
Studies have proven over the years that subliminal programming can affect your behavior in three key ways:
• Activate healthy thoughts and wishes t h a t a r e b u r i e d w i t h i n y o u r subconscious
• Impart new information that is useful and beneficial within the subconscious • Increase one's selective attention
within the subconscious while enhancing overall awareness
You have to want to make those changes – your subconscious cannot do all of the work for you. Keep in mind that subliminal messages are specifically designed to reinforce and trigger motives, values and drives that are already there within you – allowing them to finally influence your conscious behavior through the process of positive reinforcement. However, you have to be able to meet it halfway and wholeheartedly want to make these changes.
Once you have mastered the art of subliminal messages, you will be able to get rid of those negative thoughts, habits, ideas and behaviors and finally fill your mind with positive messages and inspiring suggestions that can change your life forever simply by changing your subconscious mind. How? The concluding chapter will discuss just how you can
structure these subliminal messages effectively and how they can benefit you by changing your life for the better.
CHANGING YOUR LIFE THROUGH SUBLIMINAL MESSAGES
"The realization that limitations are imaginary will make you strong and overpowering." – Stephen Richards
"You have to open up to the world and learn optimism…Contentment with the past, happiness with the present and hope for the future. Learned optimism." – Jennifer Crusie
You need to think of your subconscious mind as a computer and subliminal messages as data codes that need to be entered into the system. These codes are
system run smoothly and efficiently. How are effective messages structured? How can they be used to improve the quality of your life right now?
A Tale of Two Hemispheres
Even though there are still many questions about the brain that remain unanswered today, scientists have been able to prove that both hemispheres of the brain have d i f f e r e n t c o n n e c t i o n s w i t h t h e subconscious mind that can be accessed and controlled through subliminal messages. However, you need to fully understand the functions of both hemispheres as well as how their differences affect the overall structure of the messages themselves.
The left hemisphere, for example, is the more cerebral of the two sides. This is the hemisphere that focuses on your writing, reading, thinking and speech since it is the control center for your logic and sense of reason all together. All of the information is received, analyzed and organized into a well-structured framework of logic here. The best way to throw off the rational resistance to positive subliminal messages within the left hemisphere of your brain is to have an overall permissive approach when structuring your messages. For example, you need to say that "it is okay to succeed" or "there is nothing wrong with being successful." Direct statements may seem to be more effective but will only trigger negativity and destructive self-talk such as "I have never been able to succeed at anything before in the past. What would
make this time any different from all of the others?"
The Right Hemisphere
On the other hand, the right hemisphere of your brain is going to be more involved with visual impressions, your feelings and overall creativity since it is the non-discriminatory control center for your intuitiveness. It is willing to absorb all of the information that you feed it without questioning or analyzing it any further. This is where you will find messages like, "you will never amount to much of anything," "you are never going to be successful," and "you will never be able to make your dreams come true."
These are statements that you may have embedded within your subconscious and not even know that they are there simply
because of their level of depth. Consciously, you may try to reprogram that negativity but will not be able to succeed. You have to use strong statements that are authoritative in nature in order to be easily accepted by this hemisphere, including "I am the best at what I do," "I am always successful at everything that I decide to do," and the simple yet effective statement that "I will succeed."
The Power of Affirmations
Strong, powerful and positive statements (such as the ones used in the previous examples) are technically defined as "affirmations." The most effective subliminal programming that you use when it comes to reprogramming your subconscious is affirmations. If you are interested in truly changing the way that you look at yourself and the world around
you, then you need to use positive, simple statements such as:
• I know that I cannot control everything in my life
• I accept that I will not be able to c o n t r o l e v e r y s i t u a t i o n a n d circumstance
• I know that there are specific circumstances that I can manage
• Every single problem that I encounter is another great learning experience
• I have the power to build a much better life not only for myself but my family as well
These statements will allow you to gradually rid your subconscious of all of the negativity that is holding you down and setting you back in life overall. Over time, these positive thoughts will become an integral part of your core set of beliefs
and standards. Once that has been achieved, you will be able to feed off of that positive energy and encouragement whenever you need it – turning it on just like flicking a switch in order to get through whatever negative experiences may come your way at any given moment. Make sure that you find the perfect affirmations to use that are the most effective for you and your specific needs. Keep in mind that once they have reached the depth of your subconscious, it is going to be nearly impossible to remove them. Finding the perfect code is, therefore, the most important step of the process.
HOW YOU CAN ENHANCE THE QUALITY OF YOUR LIFE
Can you imagine being able to go through the entire day with a positive outlook on your life – past, present and future? For many people, this may seem just like a pipe dream that is only fulfilled in the movies. By using subliminal messaging to reprogram your subconscious mind, however, you will realize that this fantasy will become your reality. There are three important steps that need to be followed closely when you are reviewing your personal affirmations each day that will allow them to effectively hit the right spot within your subconscious successfully.
Location & Timing Are Essential: It is much easier for your mind to absorb your subliminal messages when it is completely relaxed. Find a setting that is peaceful, quiet, tranquil and absolutely calm so that you can create the perfect environment for this type of daily programming. Many
people choose to do it in the morning before they get started with their day-to-day routines or late at night before they tuck themselves into bed.
Clear Your Mind Completely: Having a clear head is an important part of the programming process. Do your very best to eliminate the worries, stresses and anxieties that you may encounter on a daily basis. You can use positive images and visualization to help eliminate any signs of negative emotions. Many people decide to picture themselves, for example, writing out all of those worries on a sheet of paper and then lighting that sheet on fire until it burns to ashes. Relaxing music also comes in handy when you want to induce a trance state of mind that will allow the door of your subconscious to be open wide - ready and willing to accept incoming
Recite Your Affirmations Slowly: After you have found the perfect time and setting as well as cleared your mind completely of all negativity, recite each of your affirmations slowly and repeat them several times. It truly does not matter whether you create your own affirmations, purchase a book that is filled with them or just grab some off of the Internet that captivated your attention.
Subliminal messages can be used as an effective weapon to eliminate the negative thoughts, behaviors and attitudes that have been holding you back from doing the very best you can in every aspect of your life. You can achieve more than you ever thought possible simply by using these "codes" to reprogram your "computer." Subliminal programming can help you to search through the contents of your mental
backpack to get rid of all of the garbage and unnecessary clutter so that you can truly cherish the treasures that remain.
Keep in mind, though, that once these affirmations are in your subconscious that is it! Therefore, you need to make sure that you choose affirmations that are truly going to allow you to create a solid foundation for your future success as you build a thriving, positive life for yourself from this day forward.
Enjoy the journey!
The World of Subliminal Team
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