BRAND
GUIDELINES
Introduction
Our brand is our identity, it’s who we are. It’s the ideas, emotions and associations that come to mind whenever anyone thinks about Yarlington. Our brand is in our advertising, our websites, our
direct mail, and every communication we do. Our brand runs right through our business from talking to customers and stakeholders to all of our One Team Activities. It’s everything that is Yarlington.
The tone of voice when writing for Yarlington communication should be appropriate for audience/campaign.
Tone of voice
CMYK
Black: C: 40 M: 30 Y: 30 K: 100 Yellow: C: 0 M: 16 Y: 100 K: 0 Grey: C: 40 M: 30 Y: 30 K: 35
RGB
R: 0 G: 1 B: 4 R: 255 G: 210 B: 0 R: 113 G: 117 B: 119
Hex
Black: 000004 Yellow: ffd200 Grey: 707577 Colour breakdown
Main Yarlington logo
Greyscale Reversed
Black: 100%
Black: 65%
Black: 40%
Black: 100%
Reversed & greyscale Yarlington logo
Logo should be placed in either the top right or bottom right corner
y y
y y
y y
y y
Minimum clearance spacearound the logo
Logo applications
Brand
guidelines
On a colour document with a clean background the main 4 colour Yarlington logo should be used.
On a black and white
document the greyscale logo should be used
Wherever possible the main 4 colour logo should be used except in the following cases:
1. The document is grey scale
2. The logo is lost on a textured background 3. The logo is lost on a solid colour background.
Logo applications
Brand
guidelines
On a document with solid colour background a white Yarlington logo should be used.
Brand
guidelines
On a document with a textured background the reversed out Yarlington logo should be used.
Logo applications
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Our typeface for printed documents is Dinot.
For digital Dinot is used where it is not available on third party, Arial should be used.
Dinot light
Dinot regular
Dinot bold
Typeface
Primary colour palette
Black
C:40 M:30 Y:30 K:100 R:0 G:0 B:0 Pantone: Black
Text100% black
Yellow
C:0 M:16 Y:100 K:0 R:255 G:210 B:0 Pantone: 116
Grey
C:40 M:30 Y:30 K:35 R:113 G:117 B:119 Pantone: Cool grey 11
Secondary colour palette
Blue
C:90 M:11 Y:0 K:0
R:0 G:164 B:228 Pantone: 2995
Yellow
C:0 M:30 Y:100 K:0 R:253 G:185 B:19 Pantone:130
Green
C:100 M:0 Y:44 K:0 R:0 G:170 B:166 Pantone: 3272
Red
C:0 M:100 Y:55 K:0 R:237 G:21 B:86 Pantone: 1925
Orange Purple
Colour palette
Our secondary colour palette is linked to our business strategies and should be used accordingly. For all documents the whole colour palette can be used to create vibrant communications, however if there is an underlying strategy being communicated in the document the relevant colour should be the dominant colour.
For example orange is associated with people so a document focusing on Yarlington staff should have a dominant orange colour flowing through.
A document with a variety of strategy associations should use a variety of colours and have no single colour dominating.
Red - Customer Insight and Engagement Yellow - Homes and Services
Green - Viability
Blue - Community Enterprise
Orange - People and Culture Purple - Business Growth
How to use the colour palette
Below are examples of how to apply the colour palette
How to use the colour palette
Images should be real-life photographs of our residents or properties wherever possible and not obviously stock.
Thinking about taking in a lodger?
Taking in a lodger
As a Yarlington tenant, you may want to consider taking in a lodger. This can be a good way to earn extra money to help to pay your rent and household bills. If you are thinking of taking in lodger, please contact your Community Coordinator and the Incomes Department, they will advise you if you are permitted to have a lodger. When you have found a suitable lodger you must supply the lodger’s full details to your Community Coordinator. You are also required to tell any relevant Local Authorities for any benefits you receive.
NEXT STEPS
1. Contact your Community Coordinator to find out
2. Work out how much you will earn weekly from having a lodger.
3. Set up an advert for taking in a lodger.
4. Look online and in the local shops and newspapers for adverts looking for a room to rent.
5. When you have found someone interested, set up a meeting in public place to get to know them.
6. Write out a list of rules for your house for your lodger to read.
7. Contact any local authorities to let them know you have taking in a lodger.
Enjoy the benefits a lodger can bring!
Contact us:
Yarlington Housing Group, Lupin way Yeovil, Somerset BA21 8WN Tel: 01935 404500 Pros
• Extra money every month to help cover the mortgage, or simply as extra spending money.
• A new friend to go to the pub/share a bottle of wine with
• Someone to look after the property/cat/stick insect while you’re away
Cons
• You could potentially end up living with a stranger. So it’s important you get someone trustworthy in.
• You may also find it difficult to gain personal space as you will also have to allow them use of the communal areas such as the kitchen and bathroom.
• Friction between you and your lodger if the rent is late.
Pros and cons of taking in a lodger
Tenant Incident Reports
Tackling
Anti-Social Behaviour Tackling
Anti-Social Behaviour
At Yarlington Housing Gr
oup, we are committed to working within communities to create safe and attractive environments for people to live in.
A Homes and Services communication use can use multi-brand colours but the dominant colour should be yellow.
Anti-social behaviour - issues residents face in and around their home, main colour should be yellow.
These lines represent the 6 Yarlington strategies, Customer Insight and Engagement, Homes and Services, Viability, Community Enterprise, People and Culture and Business Growth.
The lines are closely intertwined to represent the strategies united throughout the different areas of the business.
These lines are a creative device which could be used in various ways throughout our documents
We are dedicated to providing so much more than houses for people to live in. While that still remains at the core of our business, we recognise that our communities need homes – not houses, and our focus should be on people – not places.
our 3 year strategy explains our approach clearly, and sets out our aims and objectives, and the ways we will achieve our ambitious goals.
We have made a significant investment in this new approach, part of which is being used to provide the staff we need to deliver the services that are vital to success, and part of which is available to help fund community projects.
We had a Community Fund with a budget of £100,000 for the financial year 2011/12 which invited applications from existing or new community groups or initiatives to help them to deliver their own projects. They needed to show the benefit to the community, in line with our own aims and objectives, and were monitored so we could be sure that this was achieved. match funding from other sources was encouraged; the projects had to show that they could support themselves in the longer term and were not reliant on Yarlington or other organisations for future funding.
46 Community Fund applications were supported which ensured that community projects in excess of £1 million took place,
We helped 51 elderly residents financially who were struggling to pay rising fuel bills. Working in partnership with Somerset Community Foundation, we identified those most needy residents and gave them the security of knowing they could keep warm in the winter.
We established community investment projects working with organisations including Connect South West, Citizens Advice Bureau (CAB), Barnardo’s, Yeovil College, Federation of Schools, WATCh project Chard, South Somerset voluntary & Community Action (SSvCA), Somerset Rural Youth project and South Somerset mind.
These projects are targeted to individuals who are often isolated or have barriers to getting into employment or training. only by having an in-depth knowledge of our communities are we able to identify and help those who are most vulnerable or disengaged. Working in partnership with other organisations gives us a greater impact and the ability to signpost these people to access the services they need.
This approach has already created or maintained 21 jobs in the local area, demonstrating our commitment to invest in our communities as places where people choose to live, learn and work.
At Yarlington Housing Group we are committed to
“invest in our communities as places where people choose to live, learn and work”.