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Cotrugli MBA & Executive MBA outline
COTRUGLI MBA programs are not only an investment in knowledge, information and networks, nor are they just an investment in career advancement.
Our MBA programs inspire participants to adopt an entrepreneurial approach that will drive and deliver innovative products and services. Such programs inspire our participants to develop both professionally and personally and offer them an enhanced life.
Our programs are designed to provide a balance between organizational and personal
development. The reason why personal development is a part of our programs lies in the fact that managers bring who they are to the workplace, and who they are, as well as how they are, gives character to all their actions, and influences people that surround them.
1 year MBA
The curriculum for the MBA Program has been created to meet the needs of junior and middle‐
managers.
Some 70 percent of the curriculum is designed to cover a broad range of functional areas in order to sharpen general managerial skills. The remaining 30 percent of the curriculum is designed to enhance each participant’s interpersonal skills in order to help them become effective managers and team players.
Unique ‘blended ‐learning’ formula ensures minimum absence from work since contact modules take place over nine separate weeks in several European locations.
Involvement of several participants from each organization is strongly encouraged.
When these participants return to their organization, sharing of a common knowledge base and a network they have created at COTRUGLI, will place them in a better position to generate and implement new ideas that can truly make a difference.
THE PROGRAM’S STRUCTURE IS COMPATIBLE WITH FULL‐TIME EMPLOYMENT.
• Modules: 560 contact hours
• Team Project
• Individual Projects
• Final Presentation
Program price: 12.000 Euro
1 year MBA modules – 9 modules spread over 12 months
modul 1 Duration
Managerial Economics & Quantitative Methods 3 days
Entrepreneurship 4 days
modul 2
Marketing Management 3 days
Sales Management 2 days
modul 3
HR & People Management 3 days
Financial & Managerial Accounting 3 days modul 4
Financial Management 6 days
modul 5
Operations Management 3 days
Strategy 3 days
modul 6
Decision Making 3 days
Advance Finance 3 days
modul 7
Business Communication 3 days
Personal Development & Management 4 days modul 8
Advanced management program 6 days
module 9
Leadership 5 days
Entrepreneurship 2/Business plan presentation 2 days
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2 year Executive MBA program
The curriculum for the EMBA Program has been created to meet the needs of middle and senior managers. Some 50 percent of the curriculum is designed to cover a broad range of functional areas in order to sharpen general management skills.
The remaining 50 percent of the curriculum is designed to enhance each participant’s strategic thinking, leadership, and interpersonal skills in order to develop them be more effective leaders and change agents.
This two year program ensures minimum absence from work since most of the modules take place one long weekend a month, usually from Friday to Sunday.
• Modules: 560 contact hours
• Team Project
• Individual Project
• Final Presentation
Program price: 18.000 Euro
2 year EMBA modules – 16 modules spread over 20 months 1 Managerial Economics & Quantitative Methods 3 days
2 Strategic Marketing 3 days
3 Entrepreneurship 4 days
4 Decision Making 3 days
5 Financial & Managerial Accounting 3 days
6 Financial Management 6 days
7 HR Management 3 days
8 Sales Management 2 days
9 Operations Management 3 days
10 Strategic Management 3 days
11 Business Communication 3 days
12 Personal Development & Management 4 days
13 Advance Finance 3 days
14 AMP 6 days
15 Leadership 5 days
16 BP Presentations 3 days
Module descriptions
Please note that Marketing and Leadership modules are different for MBA/EMBA participants
MANAGERIAL ECONOMICS & QUANTITATIVE METHODS – MBA & EMBA
The aim of the first half of the module is to equip students with knowledge of fundamental principles of micro and macroeconomics and their relevance to management decision‐making. The course covers many theories and approaches to enable students to appreciate the impact of economic forces on functional and strategic managerial decisions in contemporary organisation situations.
Second half of the module aims to equip students with a basic understanding of fundamental techniques in quantitative and statistical analysis and their application to practical business situations.
MARKETING MANAGEMENT ‐ MBA
The Marketing Management course provides the students with the opportunity to comprehend the critical role of marketing in contemporary business. Marketing concepts enable the partaker to fully understand all elements of a customer focused business. During this course the students engage in practical exercises based on current business cases as well as on involved individuals existing business situation, working in teams to create innovative and viable marketing strategies.
STRATEGIC MARKETING – EMBA
The Strategic Marketing course reviews the main aspect of the marketing focusing on the most important strategic issues. The objective is to give participants an opportunity to analyse the main changes and innovations in the way marketing is implemented worldwide.
CREATIVITY AND ENTREPRENEURSHIP – MBA & EMBA
During the course of this course, the students gain a perception of the concepts and tools that drive the entrepreneurial initiative. In the course of three sections, the students develop an in depth business plan of a project of their immediate interest. The first section covers the conceptual framework of entrepreneurship through construction of building blocks that will allow the students to master all segments of comprehensive business plan development. In the second section the students work on the creation of a comprehensive business plan and modification of its creative and entrepreneurial elements, in order to fulfil the criteria necessary to launch a new business venture, new product or implement a new development strategy for an existing business. The final section consists of a presentation of the business plan to a committee comprised of CBS faculty members.
DECISION MAKING – MBA & EMBA
The course aims to enhance student’s ability to solve complex management problems and to make decisions under conditions of uncertainty, competing objectives and incentives, and complicated
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constraints. Course will cover behavioral, quantitative and strategic approaches to decision‐making and introduce techniques that allow structural approach to making decisions: from recognizing a decision situation, understanding its essential features, to obtaining insights that makes clear what the appropriate action is and why.
FINANCIAL & MANAGERIAL ACCOUNTING – MBA & EMBA
The course covers an overview of Financial Accounting, a topic which will be addressed yet again during the Finance course. It principally focuses on cost and management accounting, presenting in detail how these disciplines are used as key indicators in support of the decision‐making process. Managerial Accounting introduces core concepts and vocabulary of Cost Accounting. It presents the design of the managerial accounting system and at the same time displays various (sometimes unintended) dysfunctional consequences of traditional Cost Accounting. It will show how numbers can help the decision‐making process but also stress the need for a complementary analysis.
FINANCIAL MANAGEMENT – MBA & EMBA
The objective of this course is to provide the students with a review of basic principles of Financial Management. The course primarily introduces tools and techniques, including time value of money, net present value analysis, risk and return, and the effect of leverage. The rest of the Finance course is focused on the applications of these tools and techniques with common, important issues in Corporate Finance, including capital budgeting, capital structure policy, cost of capital estimation, financial planning, and simple valuation. Keystone of this entire course is the concept of creating value.
HR & PEOPLE MANAGEMENT – MBA & EMBA
In duration of the HR Management course the students will learn to appreciate the increasing importance of people management to success in business. They will be expected to participate in development and implementation of HR management strategy covering organization design and development, management of HR processes and direct HR involvement with key people. An understanding of basic HR principles and functions will ensure their effectiveness and maximize the contribution to their organizations.
SALES MANAGEMENT – MBA & EMBA
Success in sale is more depended on managing sales force than on setting sales processes and sales tricks. Managing sales force means managing people. Sales management is about inspiration, motivation, setting examples, helping solving problems, controlling efficiency of sales force and sales activities...
Students will learn key principles of sales management and gain deeper understanding of some crucial sales concepts. Through the course the sales management topics will be connected with marketing, HRM, business strategy… to show interdependence between different business functions and stress the
benefits sales can get from internal cooperation. At the end of the module students will know how to evaluate and how to improve sales management in their own companies or how to better work with sales department (if they are not sales managers).
OPERATIONS MANAGEMENT – MBA & EMBA
The Operations Management course acquaints the students with concepts, techniques and practices of Operations Management in both industrial and service oriented organizations. The students will be required to perform exercises in order to gain an understanding of the strategic relevance of basic and advanced Operations Management within structured business enterprises.
STRATEGIC MANAGEMENT – MBA & EMBA
The strategic management course will assist the students in developing a blend of skills and knowledge which will form a personal approach to identifying and solving strategic problems placed before top management executives. Using an overall framework for strategy formulation and implementation, as well as strategic thinking (intuition, personal judgment and creativity) the students will address crucial questions related to the design of competitive strategy, value creation and capture. This course will also introduce new game strategies to the students
BUSINESS COMMUNICATION – MBA & EMBA
The Business Communication course serves as a ground for teaching the students the theoretical basics of verbal and nonverbal communication, and guides them through the analysis of selected cases. It provides numerous simulations of business situations in various cross cultural business environments with a goal of acquainting the participant with verbal and non‐verbal communication. The course covers specifics of body language, learning to listen, making contacts and passing on information.
PERSONAL DEVELOPMENT AND MANAGEMENT – MBA & EMBA
The Personal Development and Management course’s objective is to provide students with the insights, methods and processes required to manage time effectively, understand, manage and prevent stress, build self esteem, develop emotional intelligence and control over emotional states. It clearly identifies steps required to sustain personal development and help grasp the nature of inner resources and how to manage them with quality. The goal of this course is to bring an understanding of how Personal Development serves as a foundation of being an effective manager, to each participant.
ADVANCE FINANCE – MBA & EMBA
Expansion of knowledge developed through the Financial Management course, is the objective of this unit. The Advanced Finance course will primarily cover different aspects of financial strategy chosen for the participant’s organization, stressing the indicators of value creation. The case of a European based company will be used to grasp the links between strategy and financial objectives.
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The course will also focus on major financial decisions which lead to the creation of value in the organization. In addition to these issues, different techniques of organization valuation will be discussed during this unit as well.
ADVANCED MANAGEMENT PROGRAM – MBA & EMBA
The objective of this course is to develop the conceptual knowledge and analytic skills essential for solving complex managerial problems and situations. Through the discussion of case studies, from all key areas you studied in Year 1 (Marketing, Managerial Accounting, Finance, Strategy and Operations) you will gain experience in identifying problems, identifying goals and objectives, generating and evaluating alternative solutions, and committing organisations to a course of action.
LEADERSHIP ‐ MBA
Improvement of leadership skills in dynamic, changing organizations is critical to success. As organizations evolve in response to the needs of their target markets, it is of key importance for managers at every level to display leadership qualities. The objective of the Leadership course is to provide an understanding of different approaches to leadership, the characteristics of an effective leader, and also the impact of context and situation on the leadership style of the individual. This unit also places weight on the leader’s relationship with subordinates, stressing the role of a leader in a team, and addresses their influence on others in order to enhance performance in organizations.
LEADERSHIP – EMBA
As technology continues to shrink the world, unite cultures and globalise economic systems, the relentless transformation of the way we organise work is calling for a new kind of leadership. Leaders in the 21st century not only have to learn to cope with exponential change themselves, but also help others, coach others, counsel others, teach others, inspire and empower others through turbulent times.
The profile of such a leader is multidimensional. Today's leaders are challenged to reverse the conditioned managerial impulses of two centuries and make the transition from controlling to allowing, from `power over' to `power with', from managing to facilitating, from enforcement to empathy, from telling to asking.
INNOVATION AND ENTREPRENEURSHIP/BUSINESS PLAN PRESENTATION
The increasing business velocity and market change in today’s inter‐connected global economy means that only innovative companies can succeed or they will be replaced by innovative competitors. This intensively interactive unit is focused on the process of creating and presenting business plans for new ventures by teams formed from course students. The students apply their recently acquired knowledge and skills to the development of a novel venture. During the development process, authentic business plans are used to address arising issues. Upon completion, the students should have in their hands an achievable and comprehensive business plan and present it to a committee comprised of CBS faculty and alumni members.
