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Sales promotions and point of sales materials, does it work of not? : To what extent does advertising on the shopping floor influence the (negative) effects of sales promotions on customer brand equity?

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Figure

TABLE OF CONTENS
Figure 2. Example of the presentation of sales promotions on the shopping floor
Figure 3. Examples of Point of Sales materials on the shopping floor
Table 1. Shopper Marketing Stimuli (GMA/Deloitte, 2007)
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