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First Impression Website Attractiveness: a Consumer Neuroscience Approach

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Figure

Figure 1 The information-processing stage model of aesthetic processing (Leder et al., 2004)
Figure 2 An example stimulus used in this study which consist of two website homepages
Table 1 The different categories which all have a different combination of high/low VC and PT
Figure 3 A representation of a single stimulus exposure.
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