Institute of Management Studies,
Devi Ahilya Vishwavidyalaya, Indore
MBA (e-Commerce) 5 Yrs
Semester VI
Advance Java Programming
OBJECTIVE:
The objectives of the course is to teach web application development in java
EXAMINATION SCHEME: The semester examination is worth 70 marks. Internal Assessment comprises of 10 marks for internal assessment and 20 marks for external viva-voce exam. Students will have to answer five questions out of 7/8 questions.
Course Content
1) INTRODUCTION AND OVERVIEW
Web application development
The requirements of a Web application , Components of an n-tier architecture
Key components of Java EE for Web development : Servlets , JSP ,XML
2) GENERATING CONTENT WITH SERVLETS
Getting started with servlets
Integrating servlets into the Web application architecture , Configuring the servlet development environment Avoiding common servlet pitfalls
Utilizing the Java Servlet API: Servlet life cycle methods , Accessing servlet environment variables
Creating Web-based forms for user input : Adding text fields and drop-down lists , Linking forms to servlets
Retrieving form data in the servlet
3) ACCESSING DATABASES WITH SERVLETS
Extending servlets with Java Database Connectivity (JDBC)
Connecting to the database, Submitting SQL statements, Retrieving and processing data
Formatting database results : Constructing an HTML table ,Adding drill-down features
4) MAINTAINING STATE IN JAVA WEB APPLICATIONS
Reading and writing cookies to personalize Web content
Retrieving cookies from a client request ,Sending cookies to the client ,Circumventing cookie limitations
Managing application state with sessions : Creating a unique session for each user ,Storing and retrieving
Java objects within sessions , Controlling a session's life span ,Creating application and session event listeners ,Implementing a shopping cart
5) CREATING JAVASERVER PAGES (JSP)
JSP fundamentals : Design goals of JSP,Using JSP scriptlets, ex-pressions and
declarations,Communicating with the client using built-in JSP server objects ,Leveraging the JSP 2 ex-pression Language (EL),
State management with JSP : Accessing cookies and sessions,Storing common application data
6) DESIGNING JSP AND SERVLET ARCHITECTURES
Integrating JSP and JavaBeans :Promoting object reuse,Separating application logic from the presentation Calling JSP from servlets : Forwarding Java objects to JSP,Using JavaBeans to transfer data, Servlet and
JSP design patterns
7) INTEGRATING JSP CUSTOM TAGS
Leveraging the Tag Extension mechanism :The role of JSP custom tags , Applying the JSP Standard Tag
Library (JSTL)
Developing custom tags: Creating custom tags with JSP 2 tag files, Customizing tag behavior with attributes
8) DEVELOPING STRUTS APPLICATIONS
Struts framework overview : Components of the Struts framework, Model-View-Controller (MVC)
architecture
Developing Struts components : Building the JavaBean model , Presenting a view with JSP , Dispatching
actions with the controller
9) DEPLOYING YOUR JAVA WEB APPLICATION
Defining the deployment descriptor, Creating a Web Application Archive (WAR) file, Adding role-based application security
Text Reading:
1. The Complete Reference JAVA-Patrick Naughton and Herbert Schildt, Tata McGraw Hill Publishing Company Ltd.,
2. Mastering JAVA-Laurence Vanhelsuwe, Ivan Phillips, Gong Tay Hsu. Krishna Sankar etc.
Institute of Management Studies,
Devi Ahilya Vishwavidyalaya, Indore
MBA (e-Commerce) 5 Yrs
Semester VI
Introduction to Networking
OBJECTIVE: The objective of this course is to create awareness of networking concepts.
EXAMIANTION: The semester examination is worth 90 marks and 10 marks for internal assessment. Students will have to answer five questions out of 7/8 questions.
COURSE CONTENT:
1. Networking concepts, goals distributed systems & clients/server model, Layer, structure, Point to point and Broad Cast Transmission Technology. Services, Protocol., Connectivity standard problem.
2. Design issues of layers OSI model, Open System Inter-charge Model. Brief description of TCP/IP SNA, Novell Netware.
3. Signals encoding, Transmission media, Type and performance, Error detection techniques, Telephone System FDM, TDM, WDM. Circuit Switching Packet switching, Message Switching, Addressing Physical and Logical.
4. Introduction to LAN, MANM, WAN, LAN, Components, Hardware Software Media Topology Access Technology (CSMA/CD, Token Ring)
5. Reporter Bridge, Switch, Router Gateway, Subnet Internet, Advanced Networking concepts.
Readings:
1. Computer Network, By Andrew S. Tanenbaum III Edition PHI 2. Data Communication and Networking by CSV, Murthy.
3. Computer Communication & Networking Technologies by Michale A Gallo and William M. Hancock Thomas.
Institute of Management Studies,
Devi Ahilya Vishwavidyalaya, Indore
MBA (e-Commerce) 5 Yrs
Semester VI
Human Resource Management
OBJECTIVE:
The objective of this course is to help the students
develop an understanding of the dimensions of the management
of human resources Management.
EXAMINATION: The semester examination is worth 60 marks
and 40 marks for internal assessment. Students will have to
answer five questions out of 7/8 questions.
The Field of HRM – Overview, Concepts, Traits Role
and Responsibilities of HR Manager.
1. Acquisition – Recruit, Selection, Induction, Placement.
2. Development – Training, Performance Appraisal.
3. Compensation – Wage and Salary administration,
Compensation
4. Maintenance – Grievance Handling Discipline.
5. Separation – Turnover, Layoff, Discharge
Retrenchment, VRS
6. Future Trends in HR
Readings:
1. Personnel Management by CB Mamoria
2. Personnel Management by CB Gupta
3. Personnel Management by S.Robbins
Institute of Management Studies,
Devi Ahilya Vishwavidyalaya, Indore
MBA (e-Commerce) 5 Yrs
Semester VI
Fundamentals of e-Business
OBJECTIVE: The objective of this course is to increase understanding the concept of e-Business and e-Business Technologies.
EXAMINATION: The semester examination is worth 90 marks and 10 marks for internal assessment. Students will have to answer five questions out of 7/8 questions. COURSE CONTENTS:
Unit 1: Frame work of e-Business v/s e-Commerce, Traditional v/s e-Business Transactions, Infrastructural requirements for Business, issues and challenges of e-Business EDI: applications in e-Business, Implementation, Security, Standardization, and Internet based EDI.
Unit 2: Payments of the net: e-Transaction, Requirements of Payment Systems, Types of Payments, Implementation of payment systems, Risks of internet based payments, Control & Minimization.
Unit 3: Security and ethical challenges of e-Business; Breach in Security and its remedies.
Unit 4: Electronic market: Consumer and Business markets, e-ordering, marketplace for buyers and seller advertising and marketing on Internet, Distribution Chain, Customer support, Virtual Factories.
Unit 5: Cyber Laws: Information Technology Bill 2000, UNO resolutions concerning cyber crimes, provisions under law and scope of various cyber laws. Legal amendments in the Evidence Act concerning cyber crimes.
Readings:
1. David Koisur, “Understanding Electronic Commerce : How online transactions can grow your business” Microsoft – PHI, New Delhi 2001 2. Ravi Kolkatta and M. Robinson, “E-Business: Roadmap to Success:, Addison
Werley, New Delhi 2000.
3. Bare Act: IT Bill 2000. Khanna Publication, Delhi 2001.
4. Management Information System Managing IT in the e-Business Enterprise 5. James A.O’Brien Tal McGraw Hill Edition. Fifth Edition 2002
Institute of Management Studies,
Devi Ahilya Vishwavidyalaya, Indore
MBA (e-Commerce) 5 Yrs
Semester VI
Software engineering
Objective:
The objective of the course is to introduce the students the essential of software engineering and software project management concepts.Examination: the semester exam is worth 90 marks and 10 marks for internal assessment. Student will have to answer five questions out of 7 / 8 questions.
Unit 1: Introduction and models
What is software engineering, the evolving Role of software, software characteristics, software components, software application software process and models.
Unit 2: planning and managing the project
Software project planning, metrics for software productivity and quality, project estimation techniques and models.
Unit 3; capturing the requirements;
The requirement process types of requirement, object oriented analysis, software prototyping, requirement validation, measuring requirements, requirements analysis methods.
Unit 4: Designing the system
The design process, design fundamentals, data designs, arc
Institute of Management Studies,
Devi Ahilya Vishwavidyalaya, Indore
MBA (e-Commerce) 5 Yrs
Semester VI
Service Marketing
Course Objective
The objective of the course is to expose the nature of industrial and service markets and develop abilities to help them apply marketing concepts in these markets.
Examination
The semester examination carrying 90 marks will have two sections A and B section A worth 60 marks, will have five theory questions out of which students will be required to attempt three questions section B worth30 marks will have one or more cases.
Course Contents
1. Services: service sector and economic growth service concept characteristics and Classification of Service, Challenges in Service Marketing.
2. Designing a Service Strategy, Service Management Process: Internal External and Interactive marketing strategies.
3. Marketing Mix in Services Marketing Product Price Place Promotion People Physical Evidences and Process Decisions.
4. Strategic Issues. In Services Marketing Service Differentiation and Positioning Productivity in Services.
5. Managing Service Quality: Concept Dimensions and process service quality models ( Grommoos and Parsuraman) Application and Limitations. 6. Creating and delivering services Planning design development and
delivery of services Product support services.
7. Relationship Marketing: concept processes and importance.
8. Applications of Service Marketing, Marketing of Financial Services; Banking, Insurance, Stock Booking, Credit Card, Hire Purchase and Leasing, Mutual Fund, and Portfolio Management.
Books:
1. Services Marketing Christopher H. Lovelock, Prentice Hall of India Ltd. New Delhi.
2. Services Marketing, Ravishanker, Global Press, New Delhi.
3. Service Marketing, V.A Zaithmal and M.J Binter Mc Graw Hill,New Delhi. 4. Service Marketing, Helen Woodraffe, Macmillan India ltd. New Delhi.
