Doing what no one
else is doing…
Improving customer experience by combing e-Commerce and
digital marketing software
Digital
Doing what no one
else is doing…
Improving customer experience by combing e-Commerce and
digital marketing software
Position EPiServer
• We offer the essential software to create, manage and deliver great experiences online. No more, no less.
• Essential software
– The functionality you need for effectively managing the customer journey.
• Create, manage and deliver
– Best practice templates – One way of doing things – IT agility
– Everweb – Support
• Great experiences
– A simple UI designed for marketing agility – Ecosystem with best of breed add-ons
• Online
– Digital marketing & eCommerce
Competitive Landscape
• EPiServer sell into mid to enterprise businesses. Main
competitors in this space include:
– Adobe CQ5
– SiteCore
• Others that come up
– Ektron
– Kentico
Positioning
Adobe CQ5
The toolbox with everything to organize and manage the delivery of
creative assets and other content across your digital marketing
channels, including web, mobile, email, social media, and video.
EPiServer
Adobe CQ5
• Strengths
– Positioned as leader by both Gartner and Forrester
– A large platform with lots of advanced functionality
– Creative Suite reputation
– Digital Assets Management
– A UI that demos well
• Weaknesses
– Big and complex makes high cost solution
– Big and complex solution means long development cycles
Positioning
SiteCore
Customer Experience Management built on top of the only search
based architecture. Marketing automation and analytics built into
the platform to manage the needs for personal customer
experiences.
EPiServer
SiteCore
• Strengths
– Ranked in the Leaders Quadrant by Gartner
– Pure focus on digital marketing
– Marketing Automation
– Developer friendly with lots of functionality
• Weaknesses
– Technology driven. Forces marketers to change their process.
– More proprietary means longer learning curve
– Longer time to new features compared to best of breed ecosystem
– No eCommerce
13
WebSphere Commerce
Platform
PAAS
SAAS
Main Competitors
• EPiServer sell into mid to enterprise businesses, main competitors
in this space include:
– Hybris
– Magento
• Others that come up
– IBM Websphere Commerce
– Oracle ATG
Position EPiServer Commerce
E-Commerce Agility
• Customer Experience Focus - Strength of solid e-commerce platform plus advanced digital marketing
• Focus on ease of use for the business user
• Complete solution including PIM and Behavioral Merchandising and other Add-ons
• Easy to build with more out of the box in sample sites
• Can be used by small businesses to Enterprises – Different commercial models (licensed or cloud)
• Get business online and earning revenue quickly and iterate – Less risk and higher ROI
Multi Touch-point
• Customize and adapt to any journey across any device
Magento Positioning
• Large number of reference sites – over 25% of the world’s
e-commerce sites run Magento
• Roadmap is a democratic process, not driven by single minded
company
• Larger global customers (Mothercare in UK, TOMS in US)
selected the platform to grow into new markets
Strengths
•
Large developer network globally, especially in EU and Asian markets. Benefits for local
payment integrations
•
Large number of Magento Connect modules
•
Suitable for smaller, entrepreneurial companies
Weaknesses
•
Solutions are expensive to maintain, especially when Connect modules are part of solution
•
Performance Issues
•
Community (open source) Edition – Especially for solutions developed by inexperienced
partners
•
Enterprise Edition – Generally better performance, larger multi-site, multi-market solutions
can lead to performance issues
•
Difficult, non-intuitive user interface
•
Limited B2B capabilities
EPiServer Positioning
Project cost and TCO
Total project cost will be comparable as customizations and Connect modules require additional development and maintenance. Some SIs recommend employing a full time developer to maintain and optimize the site. Competitive solutions rely on the wider developer network and modules.Magento Enterprise is an annual fee ($15.5K per server or $50K for the premium), EPiServer licenses are equivalent in a TCO over 3 years. Global solutions are complex and expensive to roll out and manage on Magento (EPiServer multi-site licenses can increase EPiServer cost).
Magento will push customer to paid Enterprise model for support.
Customer Experience & Digital
Marketing
Magento is only really commerce. EPiServer provides strong control of the Customer Experience - Including powerful multi-screen CMS drag and drop control of content and layout, personalization, A/B, MVT testing, Marketing Automation tools. Provides the agility for marketers to launch campaigns and respond to trends quickly.
Scale
EPiServer is more complete and scalable (largest Magento catalogs around 50,000 SKUs). Largest EPiServer catalogs 15M SKUs.Add-ons
Robust Add-on modules -EPiServer and all of it’s add-ons come from a carefully managed code-base, not exposed to the varying quality of Magento add-ons and extensions.Our partnerships with global PSPs allow local payment types to be accepted. (Magento will position local payment methods Connect modules)
Roadmap
Roadmap – EPiServer has an aggressive roadmap, not driven by the open source community requiring consensus. We provideupgrades in each release to ensure customers platform keep progressing. Magento reliant on connect modules also upgrading.
Ease of Use
EPiServer products are developed with a focus on User Experience and ease of use.EPiServer user experience is easier and more efficient for managing site structure, content and customer experience. Magento combined with Wordpress or Drupal bring separate user interface.
EPiServer 7.5 – Brings efficiencies to managing product catalogs and performing other day to day operations. Multi-market features are easier to use and better performance for larger solutions.
B2B Capabilities
B2B Features – EPiServer includes organization management, advanced pricing and sample templates for company buyingHybris Positioning
• Omni-channel – More significant than multi-channel, putting the customer at heart
of everything:
–
Big data to optimize the customer experience
–
Integration to in-store experience - tying online and offline
–
Sophisticated order management - Faster delivery to consumers and more efficient use of stock in
various locations
• Complete solution (e-commerce + PIM + order management)
• Flexibility to do anything you want
• Accelerators to speed up solution development of B2C and B2B
Strengths
•
Ranked as leader by Gartner and Forrester
•
Order Management / Fulfillment – Apps to allow in-store order from online or other store to fulfil
customer demand. Logistics – automatically recommend profitable route to fulfil; from DC, store,
whether to consolidate or not etc.
•
Strong customer service capabilities – Flexible framework for customizing call center and
in-store interfaces
•
Accelerators - Fully functional starter kits - to enable quick site development with pre-integration
to PSP, Analytics, integration component
Weaknesses
•
Expensive licensing and tough to deal with commercially
•
Long project development times (3 times equivalent EPI)
•
Acquisition by SAP raises questions on future direction
•
Poor CMS with limited personalization
EPiServer Positioning
Project cost and TCO
Complex system throughout, both for developers and business users. Complex to integrate to business systems. Cost to build and operate means less agility.Company Direction
Hybris focus on high value deals and are not as competitive in mid-market.Recent SAP Acquisition– Will distract Hybris from e-commerce innovation (as ATG after acquisition by Oracle). CMS partnership with Adobe CQ5 under threat, poor CMS capabilities.
Customer Experience & Digital
Marketing
Taking online transactions is not hard, driving traffic, conversions and revenue requires strong digital marketing. Hybris is weak here, requiring additional integrations and systems (cost and complexity)
EPiServer provides strong control of the Customer Experience - Including powerful multi-screen CMS drag and drop control of content and layout, easy to use personalization engine to optimize the user journey, A/B, MVT testing, Marketing Automation tools. Provides the agility for marketers to launch campaigns and respond to trends quickly.
Add-ons
Robust Add-on modules -EPiServer and all of it’s add-ons come from a carefully managed code-base. Limited partner solutions in place for Hybris (they recommend Solr for search, CQ5 for CMS)Ease of Use
EPiServer products are developed with a focus on User Experience and ease of use.EPiServer user experience is easier and more efficient for managing site structure, content and customer experience. Easy to create and manage multiple sites and markets
Condor– Brings efficiencies to managing product catalogs and performing other day to day operations. Multi-market features are easier to use and better performance for larger solutions.
