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Matthias Kuemmel, HP Imaging and Printing Group. Date: 24/05/2011

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(1)

Cl d S

i

Cloud Services –

Threat or Chance?

Threat or Chance?

(2)

Agenda

Cloud Computing what is it?

Cloud Computing – what is it?

HP Cloud Strategy and Solutions

Cloud Printing – current state

(3)

Cloud Computing

Wh t i it?

(4)

3 Global Mega Trends

Evolving Business

Models

Evolving Business

Models

The Instant-on Enterprise

T

h

l

T

h

l

1

Connected

Instant results

E t

i & IT

i th

2

Technology

Advancements

Technology

Advancements

Enterprise & IT one in the same

Continuous

opportunity & competition

Changing

Changing

3

Anywhere, Any time, Any way

(5)

Hybrid Delivery Is The Foundation For The Instant-on

Enterprise

Enterprise

FASTER REVENUE GROWTH

Business and IT aligned

Business and IT aligned

INCREASED AGILITY

Respond to opportunity

i

di t l

immediately

INVESTMENT PROTECTION

Integrate traditional IT and new

g

cloud services

LOWER COST

Red ce CAPEX and

OPEX

Traditional

Private

Public

5 of 36 © Copyright 2011 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice. HP Confidential Created 04/05/2011

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

(6)

Understanding The Cloud

CORE ATTRIBUTES

Service Based • Scalable and Elastic • Shared • Metered by Use • Delivered via Internet

Hybrid/Federated

Public

Private

DEPLOYMENT MODELS

SERVICE MODELS

(7)

Workloads Are Shifting To Cloud

PRIVATE CLOUD

1

PUBLIC CLOUD

1

Server Capacity On

Demand

IT Management

Email

Personal Productivity Apps

Website Creation &

IT Helpdesk

Collaborative

Applications

IT Management

Business Apps (CRM, ERP)

Website Creation &

Management

Storage Capacity on

Demand

App Dev. & Test

Tech. Computing Apps

Applications

Data backup/Archive

Services

Tech. Computing Apps

Data Analysis and Mining

Custom Applications

Applications with sensitive data

Each company has unique needs that must be assessed to determine the right destination for

TRADITIONAL IT

7 of 36 © Copyright 2011 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice. HP Confidential Created 04/05/2011

Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated 4 or 5 on 1-5 scale, IDC May 2010

Source: IDC, EB Strategy Analysis

p y

q

g

(8)

Different To Traditional IT?

Cloud Service

What consumers see

What consumers see

Billing & Metering

Lifecycle Automation

Service Management

Configuration/Asset Mgmt

Virtualization

Workload Optimization

Data Management

Data Management

Business Continuity

Provisioning

Grid

S

l bl I f

What Service Providers

What Service Providers

do

do

Scalable Infrastructure

(9)

HP Cloud Strategy

A d S l ti

(10)

HP: Complete Solutions For Hybrid Delivery

Seamless heterogeneous management, security and governance

of services across traditional, public, and private cloud

MANAGE AND SECURE

Cloud and existing IT services

I t

t d i t

Flexible, secure,

pay as you go

enterprise cloud

Integrated private

and public cloud

solutions optimized

for applications

CONSUME

Enterprise

cloud

services

BUILD

Cloud Solutions

for Private &

Public Clouds

Burst

enterprise cloud

services

for applications

Consulting services to plan design

TRANSFORM

Infrastructure and applications for the Cloud

(11)

HP Utility Services

Portfolio

Portfolio

S i D k

HP Utility Services WPS

HP Utility Services - Applications

MS D

i AX

MS E h

Internet Access

ERP

Messaging & Collaboration

Web Services

Service Desk

Client Virtualization

SAP

MS Dynamics CRM

MS Dynamics AX

MS Exchange

BlackBerry

MS SharePoint

Internet Access

Web Applications

Web Analytics

Online Storage

Managed Server

Utility Services

D

b

Network

MS OCS / LM

y

Web Middleware

g

Backup

Archiving

g

Client Managed Server

Database

Antivirus

11 of 36 © Copyright 2011 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice. HP Confidential Created 04/05/2011

(12)

HP Cloud Discovery Workshop

Main Topics to Consider

Main Topics to Consider

Business Context

Cloud

Cloud Service

Cloud Financials

Cloud Service

Concepts

Portfolio

& ROI

Management

Transformation

Cloud

Cloud Security &

Governance &

Applications

Transformation

Journey

Cloud

(13)

Cloud Computing:

C

t St t

(14)

IKT/HP study, April 2011, on

Clo d Comp ting in Nor a *

Cloud Computing in Norway*

• 101 organizations responded

101 organizations responded

• 70% CEOs

• 20% from public companies

• 20% from public companies

*"Hvor star skyen i Norge?"

(15)
(16)
(17)
(18)
(19)
(20)

Example: Cloud Printing

ith HP P i t

(21)

Mobility is transforming business

By 2014, 90% of global Fortune 1000

companies will implement cloud printing

p

p

p

g

services for mobile personnel.

1

More than 20% of information workers

spend at least 3 hours each day using

spend at least 3 hours each day using

smartphones for work.

2

43% of surveyed IT executives are somewhat

d b

90%

or very concerned about

the security of using smartphones

for business.

2

(22)

When, where and how we work has shifted

Mobile

Ultra-mobile

• Flexible

Telework

• Anytime,

anywhere

via

Wi-Fi or

VPN

Mobile

• Always

connected

T diti

l

hours

• Home

desktop,

laptop

and

VPN

• Smartphone

• 9:00–

5:00

• Desktop

Traditional

office

land line

(23)

HP is making printing as mobile as you are

Cloud-based printing solutions for today’s mobile workforce

Cloud based printing solutions for today s mobile workforce

Mobile Apps

e-mail

On the go

At the office

At home

23

(24)

HP ePrint Enterprise solution

Print easily and conveniently while on the go

Print easily and conveniently while on the go

(25)

HP ePrint Enterprise

d f

b

b l

Optimized for true business mobility

Easy to use—print to any of your

company’s offices with just a few clicks

1

Printer-agnostic solution integrates

seamlessly with your infrastructure,

including HP and non-HP printers

including HP and non-HP printers

Keeps documents secure—

all rendering is done within

the enterprise

No printer drivers needed

25

Further enhance security by integrating

(26)

Print experience with the iPhone

Click each line to

Select the email

Select what you want

Click each line to

select and unselect

the file

(27)

Print experience with the iPhone

Open a list of

i t

printers

List of favorite printers

Quick access to last

used and favorite

i t

(t b)

printers (tab)

(28)

Print experience with the iPhone

(29)

Print experience with the iPhone

Receive confirmation

Receive confirmation

9SYEI5

(30)

Enterprise-level security with HP ePrint Enterprise

Your document is

processed and printed

Your print request moves to an HP

ePrint Enterprise server where it

d

d

i

processed and printed.

Your data stays

processed and sent to a printer.

Enhanced security options include

pull-printing integration.

Your data stays

within the enterprise

Hit print, using

your smartphone.

(31)

Thank you

Thank you

References

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