July, 2013
Start Your Journey Into the Cloud
with SAP HANA Cloud
© 2013 SAP AG. All rights reserved. 2
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Why develop cloud applications?
Why develop with SAP HANA Cloud?
© 2013 SAP AG. All rights reserved. 4
Cloud
– not only hype, but reality
59%
of large enterprises
indicate that
Cloud
solutions
are
already
used
in their companies*
Further growth expected:
21%
of the remaining
respondents say that their
companies
plan to use
Cloud solutions in the
future
79%
of the respondents
consider Cloud Computing to
be
important for the
business success
of their
companies.
Source: TNS Infratest Online Survey Q1 2012 on behalf of SAP
with 601 respondents of large enterprises from US, UK, Germany and Brazil
Source: Saugatuck Technology,
2012 Cloud Business Solution Survey, Global, N-228 (Feb 2012)
„61%
see
mobile devices significantly improve value
and
usefulness of Social Cloud solutions”
„65% agree that the most important long-term benefits of Cloud are
greater business flexibility and agility vs. cost savings
”
Software-as-a-Service market - a big opportunity growing fast
1: Market opportunity in 2013 and Market growth 2012-2016 - Source: Gartner, Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 2Q12 Update
2: 2010-2014 – Source: IDC, Goldman Sachs research estimates
0
5
10
15
20
25
30
2012
2013
2014
2015
2016
US$
Bill
io
ns
Market Size: Cloud Application Services (SaaS)
$US 17B Market Opportunity
1
17,4% CAGR
2
4 times higher growth of cloud
© 2013 SAP AG. All rights reserved. 6
Where Cloud can help your application business
Cost
Time
Agility
Opportunities
No server costs
Operations by
cloud provider
Instant runtime
provisioning
Shorter
development cycles
Always on
latest feature set
* Sample mid-size Service Partner
Source: SAP
0
10
20
30
40
50
60
70
80
90
100
Today*
Future
Product business
Reselling
Managed
Services
Implementation
Higher margins!
Revenue structure of SAP partners changes
with shift from project to product business
Cloud partner ecosystem dynamics
Change of focus and revenue mix
Today
Future
Geographic focus
Local service focus
Global reach (via marketplace);
local responsiveness
Business model
Upfront revenue
Professional service
focused
Less sales; more
implementation
Pure costumer specific
Recurring revenue
Product sales focused +
renewals
More sales; less implementation
Increased customer interaction
Profitability
Driven by implementation
projects (1-10%) trend
to be negative
Specific development for
customer
Higher & driven by solution sales
(10-20%)
Packaging of solutions
Higher ROI
Innovation
Lower focus on innovation
Faster innovation cycle
Profitable dev for long tail of
customer needs through reduced
CAPEX
Value for Customer
Perfect fit to individual
customer needs
High agility & low TCO
© 2013 SAP AG. All rights reserved. 8
Cloud is one of 5 Market Categories, where SAP together with the
Ecosystem is determined to win
SAP’s Five Markets
SAP is the market leader in Enterprise Applications, Cloud Applications, Mobile and Analytics
SAP has 200,000+ Small, Medium and Large customers, with 250,000+ subsidiaries
SAP’s 2015 Objective is 1,000,000 Customers and 1 Billion Users
Technology & Database
Cloud
Mobile
Applications
Database
Mobility
Cloud
BI/Analytics
Middleware
Core ERP +
Suite
BI/Analytics
Middleware
Core ERP +
Suite
$110B
$220B
2010
2015
SAP’s Addressable Market ($B)
Analytics
... to drive scale, market adoption & provide customer choice
Co-Innovation
Drive game-changing co-innovation and
proliferation of partner applications to
accelerate market adoption of
all SAP platforms
Routes-to-Market
Expand & specialize all routes-to-market,
optimize coverage and accelerate growth across
all segments
Services Capacity
Scale high quality service capacity and expert
skills of our partner ecosystem with special
focus on fast growth markets and innovations
Partners
playing pivotal role
in all 5 markets categories -
they are crucial in cloud
Strategic imperatives
10k
Packaged Applications
40%+
Partner Revenue
400k
Trained Partner Consultants
2015 goals
Why develop cloud applications?
Why develop with SAP HANA Cloud?
Our Purpose: A cloud platform to extend the enterprise to power
consumer grade experiences
Need an innovative cloud
platform to:
•
Engage
with your customers
with new experiences
•
Extend
the enterprise to the
network
•
Empower
with real-time insights
© 2013 SAP AG. All rights reserved. 12
SAVE: Develop cloud applications
quickly and easily with low cost
INNOVATE: Build new types of
applications in the cloud, leveraging
SAP HANA in-memory technology
EXTEND: Leverage native integration
with the SAP portfolio – cloud and
on-premise
MONETIZE: Sell applications via the
SAP store into the SAP installed base
The SAP HANA Cloud platform
Effective end-to-end support for your cloud business
SAP
Your value from SAP HANA Cloud
SAVE:
No server landscape required (hardware AND
operations)
Platform and infrastructure management by SAP
Subscription model pricing
Low effort for developer training due to usage of
standard tools/languages
Faster innovation cycles
EXTEND:
Direct integration of cloud applications with on premise
applications via our cloud connector component
Re-use shared services across SAP solutions (cloud and
on-premise)
Broad support of standard (REST, SOAP, etc.) to
integrate with any business application system
MONETIZE:
Get an additional Go-To-Market channel with the SAP
Store: Reach close to 200,000 SAP customers
Increase the value of your application with an official SAP
certification
Get more out of your investment: sell your application
multiple times, maintain only a single code base. Roll out
innovations quickly to all your customers.
INNOVATE:
Benefit from frequent update cycles for SAP HANA Cloud
to leverage the latest platform service innovations
Explore the possibilities to develop applications that span
system boundaries
© 2013 SAP AG. All rights reserved. 14
Standards-based
development
and run-time environment
Federated identity management via the ID
service
Persistency service leveraging
the
speed of in-memory technology
Remotely monitored and managed via a
web-based Operations Console
Scalable Document Service for
managing unstructured data
Foundation for additional, well-integrated
application platform service capabilities
(Integration, Portal, Mobility…)
Connectivity service enabling seamless
integration with SAP
and other systems
Built for leveraging the SAP Store
SAP HANA Cloud platform
Open, standards-based, modular services accelerate software development in the cloud
Eclipse plug-in IDE
Leveraging open source projects from Eclipse
and Apache
JDBC and JPA (w/ EclipseLink) persistence
providers
Support for OSGi and WAR application
packaging
No restricted classes
© 2013 SAP AG. All rights reserved. Public 16
Deploy with Confidence
SAP Global Data Center Operations
World-class Tier-3 and 4 data centers
Customer data always stays in same national jurisdiction
SAP managed data centers and selected partners
operating according to SAP standards
Data Center
BS25999
CERTIFIED
ISO 27001
CERTIFIED
SAP HANA Cloud
SAP HANA DBServices
In-Memory | Transactions | Analytics | XS | Text | Predictive | Planning
SAP HANA Cloud AppServices
Portal | Mobile | Collaboration | Integration | HTML5
SAP HANA Cloud Runtime for JAVA | SAP HANA Cloud Tools for JAVA |
SAP HANA Cloud connectivity, persistency and identity service
SAP HANA Cloud Infrastructure Layer
SAP Cloud | Public Cloud – SAP HANA One on AWS |
Hosting Partner Cloud (Telco / Hosting Partners)
© 2013 SAP AG. All rights reserved. 18
Structured storage using Sybase ASE and
HANA (via JDBC)
1
Dedicated database user and schema isolated
by account space
Object persistence using JPA 2.0 with
EclipseLink and relational persistence using
JDBC
Embedded Apache Derby database for local
development
2
Persistency Service
Database Access On-Demand Leveraging the Speed of HANA
1
Current version uses MaxDB for structured storage, ASE planned for H1/2013
2
Alternate database can be configured
SAP HANA Cloud Apps
Why develop cloud applications?
Why develop with SAP HANA Cloud?
© 2013 SAP AG. All rights reserved. 20
SAP PartnerEdge program for Application Development
The Innovation pack for SAP Hana Cloud
Any company that develops and
markets packaged applications can
join:
•
Cloud ISVs
•
Systems Integrators
•
VARs
•
SAP Customers
•
…
Community
Attract
Educate
Excite
Partnering
On-board
Enable
Coach
GTM and SAP Store
Packaged Applications Criteria by SAP
Standardized (NOT built specifically to the needs and
environment of an individual customer)
Fully functional
Standard license agreement
Upfront or recurring license fee
Standard support and maintenance terms
Implementation mainly by configuration
© 2013 SAP AG. All rights reserved. 22
Market Potential: Immense Growth & Opportunity
Take advantage of the $17B+ market opportunity
and reach our 200K SAP customers
GTM Support: Industry Leading application Store
Showcase your solutions on our industry leading SAP
Store for Cloud Applications, sell them and deploy them
Partnering: Flexible Pricing & Lower Startup Costs
Flexible startup packages for software development
licenses and resources based on your company’s needs
Community: Collaboration amongst Developers
Connect and benefit from the technical expertise of your peers
End to End Engagement Across the Lifecycle
• Learn about the SAP PartnerEdge program for Application Development - the SAP HANA Cloud Innovation pack
• Focus on Packaged Applications
• Requirements
Applications must be built on the SAP HANA Cloud platform
Fully functional applications
Process Scope
& Deliverables
• Register as Partner and sign agreement
• Develop Use Case and Business Plan
• Nominate Solution
• Train and enable resources
• Build and package application
• Identify runtime resource requirements for application
• Get cloud application reviewed and certified for integration scenarios.
• Define SAP HANA Cloud application Offering
Solution Price
Maintenance Terms
EULA that meets SAP’s standards
• Provide SAP Store Content
• Publish content in SAP Store
• Generate Demand
• Sell SAP HANA Cloud applications via SAP Store
Get Started
Become a Partner
Build
Publish & Sell
• SAP Application Development Partner Center
• Application Development Partner Offering
• First Touch Presentation
• Customer & Partner testimonials
• FAQs
SAP Support
& Enablement
Content for
Partner
• One global contract
• SAP Idea Place
• SAP Community Network
• SAP Developer Center
• Positioning & Messaging
• FAQs
• Learning maps
• Code samples
• Product documentation
• Application Review and Certification
• FAQs
• SAP Store criteria
• Campaigns-in-a-box and tools
• Inclusion in SAP Events and Press/Analyst coverage
© 2013 SAP AG. All rights reserved. 24
Community Access via the SAP Developer Center
Learn about the SAP HANA Cloud
platform and try it out!
Simple
– removes barriers for learning and trial
Guided
– step by step exercises
Community
– developers sharing applications
and samples
“Hands-on” – access to free trial
Instantly - deploy your first applications 60
Powerful Enablement via the Application Development Partner Center
A single entry point to …
Learn about SAP’s PartnerEdge
program for Application
Development Partner
Get access to learning content and
development sandbox
Get help
Become a partner
Access specific tools to build,
publish, sell solutions
© 2013 SAP AG. All rights reserved. 26
Act Now!
Get ready for take-off into the cloud
with SAP HANA Cloud
…and take advantage of a $17B market opportunity reaching out to close to 200k SAP customers
Visit and Contact us @
www.sapappsdevelopmentpartnercenter.com
© 2013 SAP AG. All rights reserved. 28
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