INTRODUC
TION
DCN is the total solution at the heart of the data centre industry.
Being the only dedicated digital magazine devoted to the data centre industry, we have a powerful reach across the data market and now boast over 35,000 engaged subscribers that utilise the magazine on a monthly basis. Our readers use DCN to keep up to date with industry news, product developments, insight, analysis and opinion concerning all of the popular topics surrounding the industry.
Due to its popularity as well as circulation development at key industry events via our media partnerships, DCN has attracted readers from all over the globe and as a result we are now aimed at a more diverse geographical readerbase. This means that we will be covering international data centre news, developments and product releases.
The central hub of all things data centre
data centre news
‘Every issue of DCN is
packed full of interesting
comment. It keeps me up to speed
with all the big industry talking points.’
Campbell Williams, Six Degrees Group
The central hub of all things data centre
Originally launched in 2012 with a base readership of 12,000 targeted professionals and focused entirely on the UK market, DCN has cemented itself as not only an invaluable resource for senior CIOs, CTOs, IT & data centre management professionals but also as an impactful and cost effective marketing platform offering unrivalled ROI for both new and existing clients. The magazine’s success and growth to over 25,000* UK and 11,000* international readers is largely due to the timely, industry reflective editorial content. DCN has engaged with the tablet & smartphone generation and has in turn increased the benefits, response rates and ROI for our advertisers.
News
Products
Innovation
Forecasts
Research
Analysis & Opinion
‘Data storage requirements
are set to reach 40
zetabytes by 2020.’
IDC – The Digital Universe
The global data centre industry is growing at an incredible rate. With ever increasing demands on satisfying end user needs, the role and importance of data centres across the globe is evolving. Billions of pounds are being spent to improve data centre infrastructure to continually meet the growing demands of businesses and their customers. The recent boom in tablets and smartphones has placed further demands on data centres and cloud services, and is responsible for a large proportion of recent growth.
As expected, specialised hosting and cloud vendors as well as colocation providors are likely to see the most growth over the coming two years, followed closely by managed service providers. Issues and developments relating to cloud services, virtualisation, infrastructure, security, legislation and energy efficiency are never far from the thoughts of C-Level and senior management professionals across the industry and the pace of change means that there are always updates and innovations to be aware of.
Various trends are emerging which are driving global industry development. With predicted growth in particular across the UK, Central and Eastern Europe, Asia-Pacific and Nordic countries, it’s an exciting time to be a part of the data bubble and, it doesn't seem likely that the bubble will be popping any time soon!
OUR INDUS
TR
‘DCN has got the balance of
news, features and opinions just
right. The magazine is easy to
navigate and certainly keeps you up to
date with the data centre industry.’
Debby Freeman, Communicator Marketing
Since its launch, DCN has attracted subscriptions from a vast array of senior industry professionals from across the UK and more recently, internationally. With a dedicated circulations manager as well as targeted new reader activity at industry events that we are media sponsors for, the DCN readership is continuallly evolving. We constantly evaluate and maintain our database to ensure that our audience is growing and that our content is always relevant to our target audience.
OUR READERSHIP
Please refer to our marketing solutions for audience / reach figures on specific marketing platforms.
IT/data centre management 68
Manufacturing 6 Distribution 5 Specification 4 Consulting 3 Training 3 Reselling 2 Other 9
Main activity of business (%)
Areas of involvement (%) Industry sectors (%) 0 20 40 60 80 100 0 2 4 6 8 10 12 Cabling
Colocation & outsourcing
Cooling
Cloud computing
Data centre design Energy ef
ficiency
Infrastructure management
Modular systems
Power
Security Storage Software
Virtualisation
Automotive Aerospace Defence Education Finance
Health Hotel Leisure Legal Media Retail
Security Transport Utilities Other
76 3 2 4 7 10 11 9 2 2 6 4 2 9 6 6 6 3 6 5 16 86 62 61 92 74 41 79 68 59 26 59
Digital magazine subscribers:
CTO / CIO / COO 18%
CEO 16% IT & Data Centre Senior Manager 21%
Network/Systems Manager 10%
Project Manager 9%
Purchasing Manager 7%
Data Centre Designer 5%
Installer 12% Other 2%
Overseas readership breakdown:
Africa 221 (2%)
The Americas 4289 (38%)
Asia 2325 (21%)
Australia/Oceania 834 (7%)
Europe 3672 (32%)
‘DCN is a great source of
information on the data centre
industry with a perfect mix of news
articles and informed analysis.’
James Carter,Touchdown PR
EDIT
ORIAL
Please send press releases and register editorial interest to [email protected]
Forward features & deadlines
Special feature Editorial Advertising
October Green IT 17th September 24th September
November Security 16th October 23rd October
December Modular systems 13th November 20th November
January Software & applications 11th December 18th December
February Infrastructure management 19th January 27th January
March Storage, servers & hardware 17th February 24th February
April Cabling 17th March 24th March
May Design & facilities management 20th April 27th April
June Big Data 19th May 26th May
July Virtualisation & cloud services 18th June 25th June
August Cooling 21st July 28th July
September Colocation and outsourcing 18th August 25th August
October Green IT 17th September 24th September
November Security 20th October 27th October
‘I advertise in DCN because as a
digital magazine it reaches a wider
spectru m of readers than just a direct mail
paper magazine - and today’s readers are
tomorrow’s decision makers.’
John Grover, G4 MPS
Magazine opportunities
DCN offers an interactive and engaged audience that view the
magazine as an invaluable resource of industry news and product information. Couple this with the viewing opportunities across tablets, smartphones, laptops and desktops and you have a powerful and effective marketing stage to promote your products, services, brand and thought leadership. We have a wealth of marketing solutions in order for you to reach out to your target customers within our monthly digital copy of Data Centre News.
Every advertiser receives a hyperlink attached to their advert in order to drive response and traffic to their website as well as having their company logo on the front cover of each issue they advertise in.
Standard positions
x1 x3 x6
DPS £1000 £900 £800
Full Page Premium
(includes front cover mirror, inside front, first right hand page & inside back) £750 £700 £650
Full Page Standard £675 £625 £575
Full Page Advertorial £800
Half Page (Horizontal & Vertical) £415 £394.25 £373.50
Third Page £340 £323 £306
Quarter Page 275 £261.25 £247.50
MARKETING OPPOR
TUNITIE
S
Video content advertising within DCN Magazine
MARKETING OPPOR
TUNITIE
S
Website opportunities
The DCN website has a wealth of daily industry news as well as features, hosted white paper downloads, social media feeds and online reading links. We offer a multitude of digital web advertising opportunities including video content promotion, leaderboard banner, skyscrapers and white paper promotion.
Website positions (all positions appear on every page of the site)
x1 month x2 months x3 months
MPU Video Content Box £500 per month £450 per month £400 per month
Leaderboard £450 per month £400 per month £350 per month
Skyscraper £550 per month £525 per month £500 per month
CEO spotlight interviews
Dedicated and focused interviews with senior level CEO or technical director – ideal for communicating technology or thought leadership. Price includes interview and full production of the piece as well as proofing process and pictures. Prices on request.
White paper hosting packages
If you have pre-produced white papers, research or case studies, we can host the data online on our dedicated white paper and case study sections of the website. We can also offer you competitive packages to promote your white paper within our magazine, website and newsletter in order to drive traffic and increase awareness. There is the option of data capture which allows you to capture the audience of individuals that have chosen to download your white paper in order for you to contact them via email in response to their engagement with your media.
Standard 3 month white paper / case study hosting on DCN website £750
Silver hosting package As above with 3 months’ worth of newsletter banners to link to download page
£1,250 Gold Hosting Package 3 month hosting of white paper on DCN website / 3 months
’worth of newsletter banners to link to download page / data capture capability which gives you all the contact details for every paticipant that downloads the white paper
£2,000
Once your three month hosting package expires, we offer you the option to extend the hosting for £250 per month – this can be extended for as long as you require us to host the white paper. (Includes data capture package).
“DCN provides us with a
specific channel to access
key professionals in the data
centre market”
Please do not hesitate in contacting us to discuss your individual campaign requirements.
‘The investment in spending
on IT hardware, software, services,
telecommunications and staff that could be
considered the “infrastructure” of the digital universe
will grow by 40 per cent between 2012 and 2020.’
IDC – The Digital Universe
MARKETING OPPOR
TUNITIE
S
Newsletter opportunities
DCN Bytesize is our popular monthly newsletter which is sent to
our entire subscriber list. Emailed directly to every reader at the end of each month, DCN Bytesize offers a mix of industry news and product information as well as key information about industry events. With above industry average open and click rates, DCN Bytesize offers our advertisers a powerful alternative to the magazine or an impactful add on to complement your other marketing activity. Our newsletter is ideal for driving response, creating trafffic and increasing leads for product releases, events, seminars, webinars, product trial sign ups and special offers. We also offer sponsored news stories or press release links to feature within the newsletter.
x1 x3 x6 x9 x12
Banners £400 £380 £360 £340 £320
Skyscraper £450 £422.50 £405 £382.50 £360
Sponsored news story
200 words plus picture & link £250
Top right button £190 £175 £160 £145 £130
Bespoke email marketing opportunities
As an established publisher, Terrington Media (publisher of DCN, NCN, F2tX & ECN magazines) has an unprecedented database of senior level CEOs, CIOs and director/management professionals across the data centre, IT, network, fibre and electrical markets. We work with a myriad of companies from different industry sectors who are looking to appeal to fresh eyes with their email marketing. As a respected publisher of highly valued industry magazines and websites, our bespoke mail campaigns offer fantastic ROI for our clients. Above average open & click rates translate into high direct response and increased sales leads, which is why we receive so much repeat business.We can offer you a search facility in order for you to ensure that you are only reaching out to the target group you desire – this means that budget will be spent effectively on reaching the right people.
CONT
AC
T US
Editorial
Group editor Michael Crane
T: 01353 616117 | [email protected]
Editor Russell Drury
T: 01353 616105 | [email protected]
Art editor Jon Appleton
T: 01353 616114 | [email protected]
Production
Production manager Hayley Hopkins
T: 01353 616102 | [email protected]
Advertising & marketing
Group advertisement manager Alan Goodes
T: 01353 616110 | [email protected]
Publishers
Publishing director Mike Marsh
T: 01353 616108 | [email protected]
Managing director Dennis Hill
