Toys and Games in Portugal

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Toys and Games in Portugal

Description: The Toys and Games in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: traditional toys and games and video games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report?

- Get a detailed picture of the toys and games industry; - Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.

Contents: Toys and Games in Portugal Euromonitor International February 2010

List of Contents and Tables Executive Summary

Traditional Toys and Games and Video Games Post Divergent Performances Portuguese Economic Slump Driving Market Performance

Multinationals Dominating Portuguese Toys and Games Market Growing Importance of Non-specialist Channels

Positive Performance of Overall Market Over Forecast Period Key Trends and Developments

Portuguese Economic Crisis Impacts on Toys and Games Market Demographic Patterns Influence Market Demand

Consumer Habits Changing Toys and Games Landscape Producers' Predilection for Low-wage Countries

Non-specialist Retailers Gaining Market Share Market Data

Table 1 Sales of Toys and Games by Sector: Value 2004-2009

Table 2 Sales of Toys and Games by Sector: % Value Growth 2004-2009 Table 3 Sales of Toys and Games by Distribution Format: % Analysis 2004-2009 Table 4 Toys and Games Company Shares by Value 2004-2008

Table 5 Forecast Sales of Toys and Games by Sector: Value 2009-2014

Table 6 Forecast Sales of Toys and Games by Sector: % Value Growth 2009-2014 Definitions

Summary 1 Research Sources Atari Iberica Distribuición, SA Strategic Direction

Key Facts

Summary 2 Atari Ibérica Distribuición, S.A.: Key Facts

Summary 3 Atari Ibérica Distribuición, S.A.: Operational Indicators 2006-2008 Company Background

Production

Competitive Positioning

Summary 4 Atari Ibérica Distribuición, S.A.: Competitive Position 2008 Hasbro-importação E Exportação De Jogos E Brinquedos Lda

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Key Facts

Summary 5 Hasbro - Importação e Exportação de Jogos e Brinquedos, Lda: Key Facts

Summary 6 Hasbro - Importação e Exportação de Jogos e Brinquedos, Lda: Operational Indicators 2006-2008 Company Background

Production

Summary 7 Hasbro - Importação e Exportação de Jogos e Brinquedos, Lda: Competitive Position 2008 Lego Sociedade Para O Comércio De Brinquedos, Lda

Strategic Direction Key Facts

Summary 8 Lego - Sociedade para o Comércio de Brinquedos, Lda: Key Facts

Summary 9 Lego - Sociedade para o Comércio de Brinquedos, Lda: Operational Indicators 2006-2008 Company Background

Production

Summary 10 Lego - Sociedade para o Comércio de Brinquedos, Lda: Competitive Position 2008 Mattel Portugal - Fabrico E Comércio De Brinquedos, Lda

Summary 11 Mattel Portugal - Fabrico e Comércio de Brinquedos, Lda : Key Facts

Summary 12 Mattel Portugal - Fabrico e Comércio de Brinquedos, Lda: Operational Indicators 2006-2008 Company Background

Production

Summary 13 Mattel Portugal - Fabrico e Comércio de Brinquedos, Lda: Competitive Position 2008 Sony Computer Entertainment Portugal, Unipessoal, Lda

Summary 14 Sony Computer Entertainment Portugal, Unipessoal, Lda: Key Facts

Summary 15 Sony Computer Entertainment Portugal, Unipessoal, Lda: Operational Indicators 2006-2008 Company Background

Production

Summary 16 Sony Computer Entertainment Portugal, Unipessoal, Lda: Competitive Position 2008 Headlines

Trends

Competitive Landscape Prospects

New Product Developments

Summary 17 New Product Launches 2008-2009 Sector Data

Table 7 Sales of Traditional Toys and Games by Subsector: Value 2004-2009

Table 8 Sales of Traditional Toys and Games by Subsector: % Value Growth 2004-2009 Table 9 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2004-2009 Table 10 Traditional Toys and Games Company Shares by Value 2004-2008

Table 11 Forecast Sales of Traditional Toys and Games by Subsector: Value 2009-2014

Table 12 Forecast Sales of Traditional Toys and Games by Subsector: % Value Growth 2009-2014 Headlines

Trends

Competitive Landscape Prospects

New Product Developments

Summary 18 New Product Launches 2008-2009 Sector Data

Table 13 Sales of Video Games by Subsector: Value 2004-2009

Table 14 Sales of Video Games by Subsector: % Value Growth 2004-2009 Table 15 Sales of Video Games by Distribution Format: % Analysis 2004-2009 Table 16 Video Games Company Shares by Value 2004-2008

Table 17 Forecast Sales of Video Games by Subsector: Value 2009-2014

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