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Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising

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Figure

Figure 1: Illustration of different budget pacing schemes with respect to the portion of the budget spent every time interval
Figure 2: Illustration of our performance based bud- bud-get pacing for flat CPM campaigns.
Figure 3: Illustration of ad request workflow in our proposed bid optimization framework.
Figure 5: Relative performance across different time slot. The x-axis represents the time slot, and the  y-axis represents the relative performance in terms of

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