eDynamic
Blending Creativity and Technology to Deliver Better Business Solutions
Introduction to eDynamic
Business Intelligence Analytics
MicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation
www.edynamic.net
About eDynamic: eDynamic ( ) is a Global Technology, Interactive Marketing
Services & Consulting Firm focused on delivering integrated business solutions. eDynamic is a rapidly growing, privately held company that delivers on the technology, creativity & marketing needs of enterprises. Through its offices in New York, Toronto, Dubai, and New Delhi, eDynamic is
serving customers such as Suncor Energy, UPS, PepsiCo, New York Life, GlaxoSmithKline, Sunlife, General Electric, Allianz, Advance America, Preferred Commerce, Intercontinental Hotels, Maruti Suzuki, Jet Airways, Barista, Costa Coffee, Samsung, Sony, among many others.
eDynamic’s service offerings include Application Development (Web based, .NET, Java), Application Management, Testing, Resource Augmentation, Systems Integration, Business Intelligence, Content Management Systems, Customer Relationship Management, Interactive Marketing and Business Consulting. eDynamic has deep domain expertise in verticals such as Insurance, Credit Cards, Pay Day Loans, Retail, Leisure Travel, Hotels & Hospitality, Business Travel, Real Estate and Franchise. eDynamic has enviable expertise in best-of-breed technologies such as Business Intelligence
(MicroStrategy, IBM-Cognos, Business Objects, SQL, IBI), Customer Relationship Management
(Microsoft Dynamics, Sales Force). eDynamic has technology partnerships with IBM, Microsoft and are also certified solution partners for Sitecore Content Management Systems in North America, Europe & India.
IT Services Application Development Application Management Testing Resource Augmentation Systems Integration Business Intelligence
Content Management Systems Knowledge Management Systems Customer Relationship Management Interactive Marketing
eDynamic – Business Intelligence, Analytics & Reporting Capabilities
Business Intelligence Analytics
MicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation
eDynamic’s Business Intelligence (BI) expertise focuses on tying business needs to intelligence and not just data. Our team of domain & technology experts consults with our customers to simplify their reporting experience & maximize leverage from their existing BI infrastructure. Our BI offerings include:
Customer Data Reporting Benchmark Reporting eStatements
Report Designing, Modification, Customization
eDynamic has enviable technology capabilities in best-of-breed BI tools such as MicroStrategy, IBM-Cognos, Business Objects, SQL, IBI, etc. eDynamic provides the following services on these tools:
End-to-end, high quality, cost-effective implementation (onshore/offshore/blended) for BI tools using our Global Delivery Model
Business Intelligence Solution Development
Migration from one tool to another / Version Upgrade Ongoing maintenance & support
Testing
Portal Integration with BI tools
Customer Data Reporting Benchmark Reporting eStatements
Expertise
Experience with Microstrategy, IBI, IBM-Cognos, Business Objects, SAS and SQL Reporting services Expertise in simplifying reporting experience
Tying needs to intelligence, not just data
Experience
Simplified reporting experience of MI Travel
In the process of simplifying experience for MI Card
End-to-End Microstrategy implementation for Advisory Services eStatements for all BTA products globally
Sales Reporting Product in-process for Establishment Services Designed over 200 reports for Business Travel
Results
Blend of effective design and complex technology Reporting that meets the needs of the user
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation Challenges
Complicated product (MicroStrategy)
Current reporting environment difficult to use; only advanced users can use the system though most users are novice
@Work Reporting provides Management Information to Corporate clients
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation
Solutions
Used User Experience Models that users are familiar with to create a system that makes complicated reporting easier
Windows Explorer - list view
Mail client – view email
Simplified the user experience
Design implemented on a complex reporting system
Global team of 40 people worked on the project
Redesigned the MicroStrategy UI to cater to Basic, Intermediate and Advanced users
User Experience team created a user experience that blended into MicroStrategy
Used our Global Delivery Model, to reduce costs and improve quality. eDynamic resources from New York, Toronto and New Delhi worked collaboratively
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation
Easy to follow; Reports grouped in
categories; Aesthetically pleasing
Viewing options allow users to view reports in different ways. Similar to how Windows Explorer
allows users to see information
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation
Outlook or Lotus Notes type List-View Capability
Familiar user experience -Windows Document Explorer Film Strip and MAC
user experience
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation
Simple report builder with ‘Interactive Sample Viewer’ that allows users to see the
reports they are creating
Benefits
No learning required to use the system
Solution simpler, easier to follow, more aesthetic than most competitors identified
Single integrated reporting platform for all user types
Case Study – Data Manager
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation Challenges
The existing reporting capabilities were archaic and were causing severe dissatisfaction
Some key technology gaps such as invalid data, lack of instant reports, no centralized data sources were causing client dissatisfaction
There was no linkages between the external and internal islands of data
Lack of business intelligence to efficiently and effectively analyze the health of client’s programs leading to compromising of consulting capabilities
List of reports
Case Study – Data Manager
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation Solutions
eDynamic architected the solution with the following key features:
Real time reporting
Report creation
Report modification
In-depth analysis through drill down capabilities
Running the prompts for the Report: “Operated Activity by Meeting Type”
Selecting the Year for which data has to be retrieved
Left Prompt panel lists all the Clients who have a ‘Meeting Type’ CRF
Right Prompt Panel shows the selected Client. ‘All the Clients’ maps to ‘CMS Meeting Type’
Case Study – Data Manager
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation
Grid after the data has been retrieved. (sorted by Spend Amt descending)
eDynamic’s architected solution
Benefits
Access to all the data at a centralized location to provide its client single truth of data
Data integrity insuring less dissatisfaction
Ability to generate ad-hoc reports in-turn providing them with the ability to justify the value of their services
Real time and in-depth intelligence enabling them to provide consultative services to their clients
Access to historical data to understand the client past performance & behavior giving them an edge over their competitors
Case Study – MI Travel Reporting Redesign
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation Challenges
@Work Reporting provides Management Information to Corporate clients
eDynamic was contracted to simplify the UI of Microstrategy
Solutions
Global team of 40 people worked on the project
Redesigned the Microstrategy UI to cater to Basic, Intermediate and Advanced users
User Experience team created a user experience that blended into Microstrategy
Used our Global Delivery Model, to reduce costs and improve quality. eDynamic resources from New York, Toronto, and New Delhi worked collaboratively
Benefits
Single integrated reporting platform for all user types
Easy to follow; Reports grouped in
categories; Aesthetically pleasing
Case Study – MI Travel Reporting Redesign
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation
Viewing options allow users to view reports in different ways. Similar
to how Windows Explorer allows users to
Outlook or Lotus Notes type List-View Capability
Case Study – MI Travel Reporting Redesign
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation
Familiar user experience - Windows Document Explorer Film Strip and
Simple report builder with ‘Interactive Sample Viewer’ that allows users to see the
Case Study – Corporate Card eStatement
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation Challenges
Central bill products (example: BTA) had offline statements that had to be converted to eStatements on a complex reporting platform, IBI
Solutions
eDynamic’s user experience group, Card program expert analysts and Reporting team worked collaboratively together to convert offline statements into eStatements
eDynamic converged over 10 different BTA statements globally into a single integrated PDF statement
Further, we created an online experience for the statements that allowed users easy information access
Benefits
The communications demystified the value proposition of corporate cards for both users and decision makers
Case Study – Corporate Card eStatement
Fortune 100 Banking & Financial Services Company
Business Intelligence AnalyticsMicroStrategy Reporting, Cognos BI Implementation, Business Objects Implementation
