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Analyzing the Determinants of Tourists’ Buying Behaviour in Sri Lanka: With Special Reference to Tourism Destinations in Down South of Sri Lanka

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Academic year: 2020

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Figure

Table 1. Operationalization of variables
Table 2. Reliability analysis
Fig. 2. Impact of marketing mix factors on tourists’ buying behavior Source: Computed by authors based on field survey
Fig. 3. Impact of situational factors on tourists’ buying behavior
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