MUTUALOAN CORP. (Exact Name of registrant as specified in it s charter)

OTC
Markets
Alternative
Reporting


Issuer’s
Initial
Disclosure
Obligations



 
 [
X
]

 Quarterly
Report
 
 For
the
Quarter
Ending:
 31
March
2011
 
 [


]

 Transition
Report
 
 For
the
Transition
Period
from
____________
to
______________
 
 Commission
file
№
000‐27831
 
 
 


MUTUALOAN
CORP.


(Exact
Name
of
registrant
as
specified
in
it’s
charter)
 
 Delaware
 (State
or
other
jurisdiction
of
incorporation)
 
 1375
Gateway,
Blvd,
Boyton
Beach
Florida
 (address
of
principal
executive
offices)
 
 *
 (IRS
Identification
Number)
 
 33426
 (Zip
Code)
 
 Registrant’s
telephone
number:
 (561)
767‐4346
 
 
 
 Securities:
 
 Title
of
Each
Class:
 1) Common
 2) –
end
‐
 Name
of
Exchange
registered
on:
 None
 
 
 
 
 



 Table
of
contents:
 
 
 
 Item
 Page
 Part
A
–
General
Company
Information
 3
 Item
1:
Name
of
the
Issuer
(Inc.
f.k.a.)

 3
 Item
2:
The
address
of
the
issuer’s
principal
executive
offices
 3
 Item
3:
The
jurisdiction
and
date
of
the
issuer’s
incorporation
or
organization
 3
 Part
B
–
Share
Structure
 3
 Item
4:
The
exact
title
and
class
of
securities
outstanding
 3
 Item
5:
Par
or
stated
value
and
description
of
the
security
 3
 Item
6:
The
Number
of
shares
of
total
amount
of
the
securities
outstanding
for
each
class
of
 securities
authorized.
 3
 Item
7:
The
name
and
address
of
the
transfer
agent
 3
 Part
C
–
Business
Information

 4
 Item
8:
The
nature
of
the
Issuer’s
business
 4
 Item
9:
The
nature
of
products
or
services
offered
 5
 Item
10:
The
nature
and
extent
of
the
Issuer’s
facilities
 12
 Part
D
–
Management
Structure
and
Financial
Information
 12
 Item
11:
The
name
of
the
chief
executive
officer,
members
of
the
board
of
directors,
as
well
as
 control
persons
 12
 Item
12:
Financial
information
for
the
Issuer’s
most
recent
fiscal
period
 12
 Item
13:
Similar
financial
information
for
such
part
of
the
two
preceding
fiscal
years
as
the
issuer
 of
its
predecessor
have
been
in
existence
 22
 Item
14:
Beneficial
owners
 22
 Item
15:
The
name,
address,
telephone
number,
and
email
address
of
each
of
the
following
 providers
that
advise
the
issuer
on
matters
relating
to
operations,
business
development
and
 disclosure
 22
 Item
16:
Management’s
discussion
and
analysis
or
Plan
of
operation
 23
 Part
E
–
Issuance
History
 24
 Item
17:
List
of
securities
offerings
and
shares
issued
for
services
in
the
past
two
years
 24
 Part
F
–
Exhibits
 24
 Item
18:
Material
Contracts
 24
 Item
19:
Articles
of
Incorporation
and
Bylaws
 24
 Item
20:
Purchase
of
equity
securities
by
the
Issuer
and
affiliated
Purchasers
 24
 Item
21
Issuer’s
certifications
 24
 Exhibit
1
–
Nexus
Business
Solutions,
Inc.
Preliminary
Business
Plan
 26
 
 
 
 



 
 
 Part
A
–
General
Company
Information
 
 Item
1:
Name
of
the
Issuer
(including
prior
names)
 Mutualoan
Corp.,
formerly
known
as
(f.k.a.)
Global
Link
Technologies,
Inc.
(Jan.
2009)
 
 Item
2:

The
address
of
the
Issuer’s
principal
executive
offices:
 1375
Gateway
Boulevard,
Boyton
Beach,
Florida
33426


Tel
 (561)
767‐4346
x1661;
fax
 (561)
767‐4347;
www.mutualoans.com




 Item
3:
The
Jurisdiction(s)
and
date
of
the
Issuer’s
incorporation
or
organization
 Mutualoan
was
incorporated
in
the
State
of
Wyoming
on
19
October
1995.

 
 Part
B
–
Share
Structure
 
 Item
4:
The
exact
title
and
class
of
securities
outstanding
 



 Class
 Title
 CUSIP
 Symbol


1
 Common
Stock
 Common
 62846T104
 MUTA



 
‐end
‐
 
 
 
 
 

Item
5:
Par
or
stated
value
and
description
of
the
security
 
 Class
 Par
 Value


Dividend
 Voting
 Preemption
 Conversion
 Liquidation
 Redemption
 Sinking


Fund


Common
 $0.001
 N/A
 1:1
 none
 N/A
 N/A
 N/A
 N/A



‐end
‐
 
 
 
 
 Item
6:
The
number
of
shares
or
total
amount
of
the
securities
outstanding
for
each
class
of
securities
 authorized
 
 Class
 Period
End


Date
 Shares
№
of


authorized
 №
of
 shares
 outstanding
 Freely
tradable
 shares
(public
 float)
 Total
№
of
 beneficial
 shareholders
 Total
№
of
 shareholders
of
 record
 Common
 31
March
 2011
 500,000,000
 141,432
 34,753
 186
 186
 
 Item
7:
The
name
and
address
of
transfer
agent
 
 X‐Pedited
Transfer
Corporation1
 535
16th
St
Suite
810
 






 1_{X‐Pedited
Transfer
is
in
the
process
of
dissolution
and
the
Issuer
will
shortly
be
changing
transfer
agents.}

Denver,
CO
80220
 
 
 Part
C
–
Business
Information

 
 Item
8:
The
Nature
of
the
Issuer’s
Business
 
 This
report
on
Initial
Disclosure
contains
forward‐looking
statements
that
are
based
on
current
expectations,
 estimates,
forecasts
and
projections
about
the
Company,
us,
our
future
performance,
our
beliefs
and
our
 Management's
assumptions.
In
addition,
other
written
or
oral
statements
that
constitute
forward‐looking
 statements
may
be
made
by
us
or
on
our
behalf.
Words
such
as
“expects,”
“anticipates,”
“targets,”
“goals,”
 “projects,”
“intends,”
“plans,”
“believes,”
“seeks,”
“estimates,”
or

variations
of
such
words
and
similar
 expressions
are
intended
to
identify
such
forward‐looking
statements.
These
statements
are
not
guarantees
of
 future
performance
and
involve
certain
risks,
uncertainties
and
assumptions
that
are
difficult
to
predict
or
 assess.
Therefore,
actual
outcomes
and
results
may
differ
materially
from
what
is
expressed
or
forecast
in
 such
forward‐looking
statements.
Except
as
required
under
the
federal
securities
laws
and
the
rules
and
 regulations
of
the
SEC,
we
do
not
have
any
intention
or
obligation
to
update
publicly
any
forward‐looking
 statements
after
the
filing
of
this
Initial
Disclosure,
whether
as
a
result
of
new
information,
future
events,
 changes
in
assumptions
or
otherwise.
 
 Unless
the
context
otherwise
requires,
throughout
this
Initial
Disclosure
the
words
“Company,”
“we,”
“us”
and
 “our”
refer
to
MUTUALOAN
CORP.
and
its
consolidated
subsidiaries.
 
 
 Mutualoan
Corp.
(f.k.a.
Global
Link
Technologies
[Jan.
2009])
was
incorporated
in
Wyoming
on
19
October
 1995
with
its
fiscal
year
ending
on
31
December.
Neither
Mutualoan
nor
Global
Link
has
gone
into
bankruptcy,
 receivership,
or
any
similar
proceeding,
and
has
not
defaulted
on
any
note,
loan,
lease,
opr
other
 indebtedness
or
financial
arrangement
requiring
the
Issuer
to
make
payments,
or
material
contract.

 
 Mutualoan
completed
a
business
combination
with
Great
Leads
Vacations,
Inc.
on
or
about
June
2010.
The
 business
combination
had
several
performance
benchmarks,
and
neither
party
to
the
agreement
has
 succeeded
in
fulfilling
the
performance
initially
intended.
As
a
result,
Mutualoan
is
currently
contemplating
 finding
a
new
business
model
to
move
forward
with,
which
will
probably
entail
another
business
combination.

 Currently,
Great
Leads
Vacations,
Inc.
is
mutually
and
amicably
contemplated
as
being
spun
out,
pursuant
to
 rescission
provisions
in
the
combination
agreement,
upon
such
terms
and
conditions
thereto,
and
upon
timing
 that
would
mutually
benefit
and
not
disadvantage
any
party
materially.
Although
several
targets
have
been
 identified
for
a
combination
or
acquisition,
none,
to
date,
have
been
fulfilled.
No
other
material
 reclassification,
merger,
consolidation,
or
purchase
or
sale
of
any
significant
amount
of
asset(s)
have
taken
 place,
nor
has
any
material
change
in
control
taken
place,
nor
any
increase
of
10%
or
more
of
any
class
of
 securities
outstanding
taken
place.

 
 Mutualoan
has
not
declared
a
stock
dividend,
recapitalized
its
stock,
nor
declared
a
stock
dividend.
Mutualoan
 does
expect
to
spin
off
Leadbarrel,
Inc.

and
combine
with
another
operating
business
entity,
although
no
firm
 commitments
have
been
given.


Mutualoan
has
not
been
delisted
by
any
securities
exchange
or
deleted
from
 the
OTCBB.



 
 No
legal
proceedings
are
pending
or
threatened
against
Mutualoan,
its
Directors,
officers,
or
affiliates.

 
 Mutualoan’s
primary
business,
currently,
is
the
lead
generation
business,
primarily
focused
on
vacation
 products.
Specifically,
Leadbarrel,
Inc.
,
which
did
a
business
combination
with
Mutualoan,
identifies
persons
 who
are
willing
to
take
a
vacation
in
exchange
for
sales
presentations
by
resort
providers.

 Prior
to
the
business
combination
with
Great
Vacation
Leads,
Inc.
(n.k.a.
Leadbarrel,
Inc.),
Mutualoan
was
not
 operational
but
had
its
agents
attempting
to
secure
lines
of
credit
to
commence
operations.
Mutualoan
has
a
 total
of
one
employee,
Brian
Tompakov
running
the
leads
business
line,
and
no
less
than
three
part‐time
 agents
attempting
to
secure
funding
for
operations
of
the
Mutualoan
business
model.

 Mutualoan
has
been
severely
impacted
by
the
economic
conditions
and
financial
regulations,
which
have
 stymied
its
efforts
to
have
its
business
plan
come
to
fruition.
No
law,
rule,
or
regulation
is
known
to
have
any
 impact
on
Leadbarrel,
Inc.
.
Environmental
concerns
not
expected
to
impact
either
group.

 
 
 Item
9:
The
nature
of
the
products
or
services
offered
 
 EXECUTIVE
SUMMARY
 
 Leadbarrel,
Inc.,
formally
Great
Vacation
Leads,
Inc.,
became
effective
in
2010
when
management
decided
to
 broaden
the
scope
of
current
business
by
expanding
into
multiple
lead
verticals.
The
vision
of
Leadbarrel,
Inc.
 (LB)
is
to
become
the
largest
provider
of
real‐time
Internet
leads
and
call
center
leads
to
the
travel,
debt
 settlement,
education,
and
mortgage
industry.
While
most
lead
companies
focus
on
generic
leads.
LB
 separates
itself
from
the
competition
by
being
a
supplier
of
both
custom
branded
and
non‐branded
real‐time
 leads
for
clients.
LB
operates
through
LeadBarrel.com
and
Traveleads.org.
 
 Management
of
LB,
brings
to
the
table
a
wealth
of
knowledge,
contacts,
and
experience
in
regards
to
the
lead
 generation
space
and
real‐time
lead
management.
Being
able
to
convert
leads
at
a
low
acquisition
cost
is
key.
 Through
management’s
extensive
network
of
real‐time
lead
generators,
publishers,
programmers
and
 utilization
of
top
lead
management
software,
LB
is
ahead
of
the
curve.
Most
call
centers
spend
their
marketing
 budget
on
semi‐exclusive
leads,
leads
bought
through
lead/list
brokers
at
high
prices,
or
lack
the
experience
 necessary
to
adjust
quickly
if
there
is
ever
a
problem
with
a
good
lead
provider.
These
methods
are
inefficient,
 and
usually
lead
to
high
call
center
representative
turnover
due
to
lack
of
lead
quality.
For
a
call
center,
there
 are
over
1000
Internet
lead
generators,
networks,
and
brokers
to
negotiate
through.
Trying
to
discover
the
 right
lead
source
from
LB’s
competition
will
not
only
be
difficult,
it
will
be
expensive
and
time
consuming.

LB
 takes
over
this
problem
for
lead
prospects,
and
provide
custom
real‐time
lead
solutions.
 
 
 
 LeadBarrel.com
 LeadBarrel.com,
a
Mutualoan
company,
is
primed
to
be
one
of
the
largest
online
and
offline
lead
generation
 agencies
in
the
world.
The
website’s
main
focus
consists
primarily
on
the
consumer
travel,
online
education,
 debt
settlement,
and
mortgage
lead
verticals.
LeadBarrel.com’s
dominant
market
position
allows
us
to
work
 directly
with
advertisers
in
these
market
sectors
to
optimize
the
products
and
services
that
are
launched.
 Conversion
rates,
profitability,
and
sustainability
are
key
to
keeping
valuable
clients
coming
back
for
more


leads.
Through
our
network
of
online
and
offline
publishers,
LeadBarrel
delivers
exactly
the
type
of
lead
our
 clients
need
to
meet
their
target
client
acquisition
cost.
We
offer
branded
and
non‐branded
lead
generation
 solutions,
and
all
leads
generated
have
real‐time
deliverability
capabilities.
We
offer
exclusive
and
non‐ exclusive
leads.
LeadBarrel.com
generates
new
clients
from
its
website
www.leadbarrel.com,
referrals,
 tradeshows,
and
an
outbound
sales
force.
 
 
 Traveleads.org

 The
website
Traveleads.org,
is
a
division
of
Leadbarrel.com,
and
is
one
of
the
largest
provider
of
Internet
leads
 to
the
vacation
call
center
industry.
Currently
there
is
little
to
no
serious
travel
lead
company
competition
 advertised
in
this
marketplace.
Traveleads.org
has
established
and
maintained
call
center
clientele
since
 inception.
It
is
clear
that
the
marketplace
has
been
desperate
for
a
higher
quality
Internet
real‐time
lead
 generation
product.
Traveleads.org
provides
this
product
through
branded
and
non‐branded
lead
generation.


 Call
centers
are
continually
striving
to
lower
their
client
acquisition
costs.
Traveleads.org
understands
this,
and
 only
uses
the
top
Internet
publishers
to
generate
the
quality
leads
needed.
In
addition,
Traveleads.org
has
 future
plans
to
offer
a
custom
live
transfer
travel
lead
solution
which
will
enable
an
even
more
qualified
hot
 lead
to
its
clients.Traveleads.org
sales
representatives
are
focusing
on
gaining
new
clientele
in
the
mini‐ vacation,
cruise,
and
timeshare
sector.
Traveleads.org
generates
new
clients
from
its
website
 www.traveleads.org,
referrals,
tradeshows,
and
an
outbound
sales
force.

 
 
 
 Description
Lead
Generation
and
How
Leads
Are
Generated
 
 
 LEAD
GENERATION
DEFINITION:
A
lead,
in
a
marketing
context,
is
a
potential
sales
contact:
an
individual
or
 organization
that
expresses
an
interest
in
your
goods
or
services.
Leads
are
typically
obtained
through
the
 referral
of
an
existing
customer,
or
through
a
direct
response
to
advertising/publicity.
A
company's
marketing
 department
is
typically
responsible
for
lead
generation.
Pursuing
and
closing
leads
normally
falls
to
the
 company's
sales
department.
For
example,
a
vendor
will
display
their
wares
at
an
industry
trade
show,
hoping
 to
attract
the
attention
of
qualified
buyers
attending
the
exhibit.
Each
inquiry
for
more
vendor
information
 would
be
a
"lead,"
which
might
subsequently
be
developed
into
a
sale.
A
company's
lead
generation
efforts
 and
its
approach
to
dealing
with
leads
can
significantly
impact
its
success
in
the
marketplace.
 
 
 We
can
break
down
how
leads
are
generated
into
two
categories.
They
are
online
generation
and
offline
 generation.
 
 Online
generation
 
 There
are
many
ways
to
generate
leads
online.
Each
has
its
own
formula
that
needs
to
be
perfected
in
order
to
 find
the
balance
between
quantity
and
quality.
They
are
the
following
with
description.
 
 1.
Proprietary
Lead
Portals
:
provides
several
ways
for
advertisers
to
put
targeted
offers
in
front
of
a
buying
 consumer
audience
via
a
proprietary
network
of
websites
all
specifically
built
for
a
broad
or
specific
vertical.


Advertisers
pay
per
generated
lead
on
a
cost
per
lead
(the
delivery
of
just
the
name
and
contact
details)
or
 cost
per
acquisition
basis
(an
actual
credit
card
paid
transaction.)
 




 2.
Search
engine
optimization
(SEO):
is
the
process
of
improving
the
volume
or
quality
of
traffic
to
a
website
 from
search
engines
via
"natural"
or
un‐paid
("organic"
or
"algorithmic")
search
results
as
opposed
to
search
 engine
marketing
(SEM)
which
deals
with
paid
inclusion.
Typically,
the
earlier
(or
higher)
a
site
appears
in
the
 search
results
list,
the
more
visitors
it
will
receive
from
the
search
engine.
SEO
may
target
different
kinds
of
 search,
including
image
search,
local
search,
video
search,
and
industry‐specific
vertical
search
engines.
This
 gives
a
web
site
web
presence.
 As
an
Internet
marketing
strategy,
SEO
considers
how
search
engines
work
and
what
people
search
for.
 Optimizing
a
website
primarily
involves
editing
its
content
and
HTML
and
associated
coding
to
both
increase
 its
relevance
to
specific
keywords
and
to
remove
barriers
to
the
indexing
activities
of
search
engines.
 The
acronym
"SEO"
can
refer
to
"search
engine
optimizers,"
a
term
adopted
by
an
industry
of
consultants
who
 carry
out
optimization
projects
on
behalf
of
clients,
and
by
employees
who
perform
SEO
services
in‐house.
 Search
engine
optimizers
may
offer
SEO
as
a
stand‐alone
service
or
as
a
part
of
a
broader
marketing
campaign.
 Because
effective
SEO
may
require
changes
to
the
HTML
source
code
of
a
site,
SEO
tactics
may
be
 incorporated
into
web
site
development
and
design.
The
term
"search
engine
friendly"
may
be
used
to
 describe
web
site
designs,
menus,
content
management
systems,
images,
videos,
shopping
carts,
and
other
 elements
that
have
been
optimized
for
the
purpose
of
search
engine
exposure.
 Another
class
of
techniques,
known
as
black
hat
SEO
or
spamdexing,
use
methods
such
as
link
farms,
keyword
 stuffing
and
article
spinning
that
degrade
both
the
relevance
of
search
results
and
the
user‐experience
of
 search
engines.
Search
engines
look
for
sites
that
employ
these
techniques
in
order
to
remove
them
from
 their
indices.
 
 
 3.
Pay
Per
Click:
is
an
Internet
advertising
model
used
on
websites,
in
which
advertisers
pay
their
host
only
 when
their
ad
is
clicked.
With
search
engines,
advertisers
typically
bid
on
keyword
phrases
relevant
to
their
 target
market.
Content
sites
commonly
charge
a
fixed
price
per
click
rather
than
use
a
bidding
system.
 Cost
per
click
(CPC)
is
the
amount
of
money
an
advertiser
pays
search
engines
and
other
Internet
publishers
 for
a
single
click
on
its
advertisement
that
brings
one
visitor
to
its
website.
 In
contrast
to
the
generalized
portal,
which
seeks
to
drive
a
high
volume
of
traffic
to
one
site,
PPC
implements
 so
called
affiliate
model,
that
provides
purchase
opportunities
wherever
people
may
be
surfing.
It
does
this
by
 offering
financial
incentives
(in
the
form
of
a
percentage
of
revenue)
to
affiliated
partner
sites.
The
affiliates
 provide
purchase‐point
click‐through
to
the
merchant.
It
is
a
pay‐for‐performance
model—if
an
affiliate
does
 not
generate
sales,
it
represents
no
cost
to
the
merchant.
The
affiliate
model
is
inherently
well‐suited
to
the
 web,
which
explains
its
popularity.
Variations
include,
banner
exchange,
pay‐per‐click,
and
revenue
sharing
 programs.
 Websites
that
utilize
PPC
ads
will
display
an
advertisement
when
a
keyword
query
matches
an
advertiser's
 keyword
list,
or
when
a
content
site
displays
relevant
content.
Such
advertisements
are
called
sponsored
links


or
sponsored
ads,
and
appear
adjacent
to
or
above
organic
results
on
search
engine
results
pages,
or
 anywhere
a
web
developer
chooses
on
a
content
site.


Although
many
PPC
providers
exist,
Google
AdWords,
Yahoo!
Search
Marketing,
and
Bing
adCenter
are
the
 three
largest
network
operators,
and
all
three
operate
under
a
bid‐based
model.
Cost
per
click
(CPC)
varies
 depending
on
the
search
engine
and
the
level
of
competition
for
a
particular
keyword.


The
PPC
advertising
model
is
open
to
abuse
through
click
fraud,
although
Google
and
others
have
 implemented
automated
systems
to
guard
against
abusive
clicks
by
competitors
or
corrupt
web
developers.
 
 4.
Email
Advertising:
is
a
form
of
direct
marketing
which
uses
electronic
mail
as
a
means
of
communicating
 commercial
or
fundraising
messages
to
an
audience.
In
its
broadest
sense,
every
e‐mail
sent
to
a
potential
or
 current
customer
could
be
considered
e‐mail
marketing.
However,
the
term
is
usually
used
to
refer
to:
 • sending
e‐mails
with
the
purpose
of
enhancing
the
relationship
of
a
merchant
with
its
current
or
 previous
customers
and
to
encourage
customer
loyalty
and
repeat
business,
 • sending
e‐mails
with
the
purpose
of
acquiring
new
customers
or
convincing
current
customers
to
 purchase
something
immediately,
 • adding
advertisements
to
e‐mails
sent
by
other
companies
to
their
customers,
and
 • sending
e‐mails
over
the
Internet,
as
e‐mail
did
and
does
exist
outside
the
Internet

 Researchers
estimate
that
United
States
firms
alone
spent
US$600
million
on
e‐mail
marketing
in
2008.
 
 5.
Online
Internet
Publishers:
are
companies
specializing
in
lead
generation
and
spend
a
great
deal
of
money
 buying
email,
search,
and
banner
traffic
to
drive
potential
leads
to
proprietary
portals
that
they
own.
Using
 ads
promoting
information
about
products
and
services,
potential
leads
arrive
at
these
portals
at
which
time
 they
are
required
to
fill
out
their
full
contact
information.
The
lead
prospects
see
a
variety
of
different
 advertisements
from
all
types
of
industries
‐
healthcare,
auto,
finance,
and
of
course
travel
to
name
a
few.
The
 prospects
then
choose
freely
what
advertisements
they
are
interested
in
by
opting
into
or
filling
out
a
custom
 form
of
each
offer
they
want
more
information
about.
After
they
clicked
on
a
offer
or
filled
out
a
form,
they
 then
become
a
lead
which
will
be
delivered
to
an
agency
or
client
real‐time
to
email
or
a
Contact
Relationship
 Management
Solution.
Since
each
lead
opts
in,
the
Internet
publishers
capture
the
ip
address
of
the
computer
 each
lead
comes
from,
as
well
as
the
date
and
time
of
capture.
This
protects
an
outbound
call
center
against
 having
anyone
complain
against
being
on
the
Do
Not
Call
List,
because
by
opting
in
they
have
given
a
company
 permission
to
call.

 
 6.
Website
Banner
Advertisements:
A
web
banner
or
banner
ad
is
a
form
of
advertising
on
the
World
Wide
 Web.
This
form
of
online
advertising
entails
embedding
an
advertisement
into
a
web
page.
It
is
intended
to
 attract
traffic
to
a
website
by
linking
to
the
website
of
the
advertiser.
The
advertisement
is
constructed
from
 an
image
(GIF,
JPEG,
PNG),
JavaScript
program
or
multimedia
object
employing
technologies
such
as
Java,
 Shockwave
or
Flash,
often
employing
animation,
sound,
or
video
to
maximize
presence.
Images
are
usually
in
a
 high‐aspect
ratio
shape
(i.e.
either
wide
and
short,
or
tall
and
narrow)
hence
the
reference
to
banners.
These
 images
are
usually
placed
on
web
pages
that
have
interesting
content,
such
as
a
newspaper
article
or
an
 opinion
piece.
Affiliates
earn
money
usually
on
a
CPC
(cost
per
click)
basis,
for
every
unique
user
click
on
the
 ad,
the
affiliate
earns
money.


 
 The
web
banner
is
displayed
when
a
web
page
that
references
the
banner
is
loaded
into
a
web
browser.
This
 event
is
known
as
an
"impression".
When
the
viewer
clicks
on
the
banner,
the
viewer
is
directed
to
the
 website
advertised
in
the
banner.
This
event
is
known
as
a
"click
through".
In
many
cases,
banners
are
 delivered
by
a
central
ad
server.
 When
the
advertiser
scans
their
log
files
and
detects
that
a
web
user
has
visited
the
advertiser's
site
from
the
 content
site
by
clicking
on
the
banner
ad,
the
advertiser
sends
the
content
provider
some
small
amount
of
 money
(usually
around
five
to
ten
US
cents).
This
payback
system
is
often
how
the
content
provider
is
able
to


pay
for
the
Internet
access
to
supply
the
content
in
the
first
place.
Usually
though,
advertisers
use
ad
networks
 to
serve
their
advertisements,
resulting
in
a
revshare
system
and
higher
quality
ad
placement.
 Web
banners
function
the
same
way
as
traditional
advertisements
are
intended
to
function:
notifying
 consumers
of
the
product
or
service
and
presenting
reasons
why
the
consumer
should
choose
the
product
in
 question,
although
web
banners
differ
in
that
the
results
for
advertisement
campaigns
may
be
monitored
real‐ time
and
may
be
targeted
to
the
viewer's
interests.
Behavior
is
often
tracked
through
the
use
of
a
click
tag.
 Many
web
surfers
regard
these
advertisements
as
highly
annoying
because
they
distract
from
a
web
page's
 actual
content
or
waste
bandwidth.
(Of
course,
the
purpose
of
the
banner
ad
is
to
attract
attention
and
many
 advertisers
try
to
get
attention
to
the
advert
by
making
them
annoying.
Without
attracting
attention
it
would
 provide
no
revenue
for
the
advertiser
or
for
the
content
provider.)
Newer
web
browsers
often
include
options
 to
disable
pop‐ups
or
block
images
from
selected
websites.
Another
way
of
avoiding
banners
is
to
use
a
proxy
 server
that
blocks
them,
such
as
Privoxy.
 
 7.
Blogs:
A
weblog,
web
log
or
simply
a
blog,
is
a
web
application
which
contains
periodic
time‐stamped
posts
 on
a
common
webpage.
These
posts
are
often
but
not
necessarily
in
reverse
chronological
order.
Such
a
 website
would
typically
be
accessible
to
any
Internet
user.
"Weblog"
is
a
portmanteau
of
"web"
and
"log".
The
 term
"blog"
came
into
common
use
as
a
way
of
avoiding
confusion
with
the
term
server
log.
 Blogs
run
from
individual
diaries
to
arms
of
political
campaigns,
media
programs
and
corporations,
and
from
 the
writing
of
one
occasional
author
to
the
collaboration
of
a
large
community
of
writers.
Many
weblogs
 enable
visitors
to
leave
public
comments,
which
can
lead
to
a
community
of
readers
centered
around
the
blog;


others
are
non‐interactive.
The
totality
of
weblogs
or
blog‐related
websites
is
usually
called
the
blogosphere.


When
a
large
amount
of
activity,
information
and
opinion
erupts
around
a
particular
subject
or
controversy
in
 the
blogosphere,
it
is
commonly
called
a
blogstorm
or
blog
swarm.
 The
format
of
weblogs
varies,
from
simple
bullet
lists
of
hyperlinks,
to
article
summaries
with
user‐provided
 comments
and
ratings.
Individual
weblog
entries
are
almost
always
date
and
time‐stamped,
with
the
newest
 post
at
the
top
of
the
page.
Because
links
are
so
important
to
weblogs,
most
blogs
have
a
way
of
archiving
 older
entries
and
generating
a
static
address
for
individual
entries;
this
static
link
is
referred
to
as
a
permalink.
 The
latest
headlines,
with
hyperlinks
and
summaries,
are
offered
in
weblogs
in
the
RSS
or
Atom
XML
format,
 to
be
read
with
a
feed
reader.
 A
weblog
is
edited,
organized
and
published
often
through
a
content
management
system
or
CMS.
 
 
 8.
Social
Networking:
is
a
term
that
describes
use
of
social
networks,
online
communities,
blogs,
wikis
or
any
 other
online
collaborative
media
for
marketing,
sales,
public
relations
and
customer
service.
Common
social
 media
marketing
tools
include
Twitter,
LinkedIn,
Facebook,
Flickr,
Wikipedia,
Orkut
and
YouTube.
 In
the
context
of
internet
marketing,
social
media
refers
to
a
collective
group
of
web
properties
whose
content
 is
primarily
published
by
users,
not
direct
employees
of
the
property
(e.g.,
the
vast
majority
of
video
on
 YouTube
is
published
by
non‐YouTube
employees).
 
 9.
Affiliate
Networks:
is
an
Internet‐based
marketing
practice
in
which
a
business
rewards
one
or
more
 affiliates
for
each
visitor
or
customer
brought
about
by
the
affiliate's
marketing
efforts.
It
is
an
application
of
 crowdsourcing.
Examples
include
rewards
sites,
where
users
are
rewarded
with
cash
or
gifts,
for
the
 completion
of
an
offer,
and
the
referral
of
others
to
the
site.
 The
affiliate
marketing
industry
has
four
core
players:
the
merchant
(also
known
as
'retailer'
or
'brand'),
the
 network,
the
publisher
(also
known
as
'the
affiliate')
and
the
customer.
The
market
has
grown
in
complexity
to


warrant
a
secondary
tier
of
players,
including
affiliate
management
agencies,
super‐affiliates
and
specialized
 third
parties
vendors.
 Affiliate
marketing
overlaps
with
other
Internet
marketing
methods
to
some
degree,
because
affiliates
often
 use
regular
advertising
methods.
Those
methods
include
organic
search
engine
optimization,
paid
search
 engine
marketing,
e‐mail
marketing,
and
in
some
sense
display
advertising.
On
the
other
hand,
affiliates
 sometimes
use
less
orthodox
techniques,
such
as
publishing
reviews
of
products
or
services
offered
by
a
 partner.
 
 10.
Affiliate
Programs:
using
one
website
to
drive
traffic
to
another—is
a
form
of
online
marketing,
which
is
 frequently
overlooked
by
advertisers.
While
search
engines,
e‐mail,
and
website
syndication
capture
much
of
 the
attention
of
online
retailers,
affiliate
marketing
carries
a
much
lower
profile.
Still,
affiliates
continue
to
 play
a
significant
role
in
e‐retailers'
marketing
strategies.
 
 Offline
Lead
Generation
 Live
Phone
Lead
Transfer
Division
 Using
a
combination
of
a
predictive
dialer
call
center
solution
and
an
overseas
outsourced
call
center
solution,
 management
will
generate
custom
live
transfer
leads
for
the
education,
debt
settlement,
mortgage,
and
travel
 lead
vertical.
Management
has
consulted
with
some
of
the
current
leaders
in
the
call
center
space,
and
is
 confident
that
a
high
volume
of
live
leads
can
be
generated
and
sold
for
a
profit.

A
pre‐screened
custom
real‐ time
live
lead
is
considered
the
best
type
of
lead
for
any
sales
organization.
From
this
fact
alone,
it
is
possible
 to
charge
high
prices
for
leads
generated
by
the
division
in
order
to
meet
profitability
goals
for
LeadBarrel
and
 acquisition
costs
goals
for
the
client.
Competitive
pricing
will
be
determined
from
the
ability
to
generate
a
 certain
volume
of
leads/day
for
each
custom
campaign.
Scaling
up
or
down
for
any
campaign
will
be
 determined
each
day
from
the
Live
Phone
Lead
Transfer
Division
Sales
Manager
whom
will
be
monitoring
all
 campaigns
each
business
day
from
the
Internet
and
with
the
current
client
base.
The
goal
of
this
division
is
to
 continually
grab
market
share
through
a
full
commission
sales
force,
tradeshows,
networking,
and
a
website.

 
 Direct
Mail
Division
 Using
data
from
LeadBarrels
existing
database
of
over
100
million
recent
opt
in
records
with
full
contact
 information
and
data
cards
from
trusted
data
management
companies,
management
will
provide
targeted
 direct
mail
data
solutions
to
companies
who
need
them.
Having
the
advantage
of
owning
data
will
allow
 LeadBarrel
to
be
very
competitive
with
pricing
compared
to
most
companies.
LeadBarrel
also
has
significant
 large
printing
relationships
with
two
companies
out
of
New
York
and
Dallas
who
consistently
deal
with
fortune
 500
companies
for
their
printing
needs.
LeadBarrel
can
outsource
printing
and
fulfillment
needs
for
our
client
 to
these
firms
if
need
be.
 
 


MANAGEMENT
BIOGRAPHIES
 
 JASON
KUMPF,
President
 
 Having
over
ten
years
of
international
experience
in
business
development,
sales,
marketing
and
consulting
 across
a
wide
range
of
industries,
ranging
from
Finance
to
Telecom,
Jason
brings
a
unique
prospective
and
 creative
background
to
the
table.
Having
worked
as
an
Investment
Advisor
in
Europe
while
finishing
his
double
 major
in
Accounting
&
Finance,
with
a
Minor
in
Marketing,
Jason
moved
back
to
the
US
and
worked
as
the
 sales
manager
for
the
small
business
Internet
division
of
the
global
telecommunications
firm,
Primus
 Telecommunication.

After
quadrupling
sales
there,
Jason
then
moved
on
to
one
of
the
largest
 telecommunication
conglomerates,
America
Movil
&
Telmex,
owned
by
the
3rd_{richest
man
in
the
world,} Carlos
Slim,
to
whom
he
reported
to
directly.
Along
the
way,
he
was
instrumental
in
growing
the
$80Million
 dollar
telecom
firm
into
over
$1Billion
dollars
in
revenue,
leading
and
implementing
almost
every
major
 initiative
while
at
the
company.

 
 
 BRIAN
TOMPAKOV,
Consultant
 
 After
earning
a
Bachelors
Degree
in
Business
Administration
and
Minor
in
Mass
Communications
from
the
 University
of
Florida
in
1999,
Brian
spent
3
years
working
as
a
Financial
Advisor
for
Morgan
Stanley.
He
was
 consistently
recognized
in
the
top
1%
for
like
tenured
advisors
throughout
the
firm
where
he
managed
over
 $22
million
in
assets
for
clientele.
Brian’s
entrepreneurial
spirit
was
launched
in
2001
when
he
founded
his
 first
Internet
lead
agency,
Tompakov
Capital,
Inc.
Brian
turned
$4,000.00
into
$260,000
profits
his
first
year.

 After
operating
a
few
years
successfully
in
a
number
of
lead
verticals,
Brian
then
decided
to
pursue
a
great
 opportunity
that
was
extended
by
AMR
Capital,
LLC.
Brian
was
trained
as
a
proprietary
trader
for
AMR’s
#1
 trading
office.
Brian
left
AMR
voluntarily
after
realizing
his
true
passion
was
not
trading,
but
building
 companies.
In
January
2007,
Brian
founded
BRT
Capital,
Inc.,
a
company
dealing
in
venture
capital.
In
March
 2008,
BRT
Capital
founded
Traveleads.org,
a
Internet
travel
lead
generation
agency
with
$5000.00
investment
 capital.
After
a
combined
22
months
in
business,
Traveleads.org
has
generated
over
$400,000
in
profits
 yielding
a
great
return
for
shareholders,
and
is
positioned
to
become
the
largest
travel
lead
agency
in
the
 world.
 
 
 JOSH
FERTEL,
SALES
MANAGER

 
 
 Mr.
Fertel
has
a
been
in
sales
for
the
last
17
years
and
has
consistently
increased
volume
and
profitability
in
 every
venue
that
he
has
been.

Mr.
Fertel
worked
for
3
separate
divisions
of
Toyota,
and
served
as
the
general
 sales
manager
increasing
sales
volume
by
68%
in
already
mature
divisions.

While
working
with
Toyota
of
 Hollywood,
Mr.
Fertel
increased
volume
so
significantly,
that
the
division
went
from
27th
in
the
country
to
2nd
 in
largest
volume
in
the
United
States.

 
 Mr.
Fertel
holds
a
B.S.
from
SUNY
Buffalo.

 
 



 Item
10:
The
nature
and
extent
of
the
Issuer’s
facilities
 
 Mutualoan
has
nominal
business
facilities,
equipment,
and
assets.

 
 Part
D
–
Management
Structure
and
Financial
Information
 
 Item
11:
The
name
of
the
chief
executive
officer,
members
of
the
Board
of
Directors,
as
well
as
the
control
 persons.

 


Name
 Position
 Age
 Board
Memberships,


other
affiliations
 Compensation
 Ownership


Brian


Tompakov2
 Chief
Executive
Officer
 ?
 Chairman
of
the
Board
of
MUTA,
no
other
affiliations
 None
 51%
of
common
shares



 No
family
relations
within
the
company
are
known
to
exist,
nor
are
any
related
persons3
involved.

 
 
 Item
12
–
Financial
Information
for
the
Issuer’s
most
recent
fiscal
period
 
 
 






 2_{Brian
Tompakov
has
not
been
involved
in
any
material
legal
proceedings.
(non‐material
example:
traffic
violations,
etc.)} 3_{Related
persons
–
Director,
Officer,
nominee
for
Director,
or
beneficial
owner
of
more
then
5%
of
any
class
of
securities,
immediate} family
members
of
any
such
person,
and
any
person
(other
than
a
tenant
or
employee)
sharing
the
household
of
such
person.



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MZ#ZFU[FX&?XK

H99+/9+%)&+9&H*/3/,*30&Q+3+%=%/+)


 
 
 
 
 Item
13
–
Similar
financial
information
for
such
part
of
the
two
preceding
fiscal
years
as
the
issuer
or
its
 predecessor
has
been
in
existence
 
 Incorporated
from
prior
filings
by
reference.

 
 Item
14
–
Beneficial
Owners
 
 NAME
 OWNERSHIP
 Cede
&
Co.
 P.O.B.
Bowling
Green
Station
 New
York,
NY
10004
 14,385
 Linda
Hawk
 211
Kirkwood
Court
 Sugarland,
Texas
77478
 22,549
 Mutualoan
Corp.

 ℅
Peter
Camitiello,
Esq.
 Rarter
Krinsky
&
Drogin,
LLP
 1350
Broadway,
New
York,
New
York
10018
 72,235
 
 
 
 
 Item
15
–
Contact
information
for
material
advisors

 
 
 15.1
 Investment
Bankers
 ‐
 N/A
 
 15.2
 Promoters
 
 ‐
 N/A
 
 15.3
 Counsel
 
 ‐
 Marshal
Shichtman
&
Associates,
P.C.

 
 
 
 One
Old
Country
Road
STE
360
 
 
 
 Carle
Place,
New
York
11514
 
 
 
 (516)
741‐5222
 
 15.4
 Accountant
or
Auditors
 ‐
 N/A
 
 15.5
 Public
Relations
 ‐
 N/A
 
 15.6
 Investor
Relations
 ‐
 N/A
 
 15.7
 Other
Relations
 ‐
 N/A
 
 
 
 
 
 



 
 Item
16
–
Management’s
Discussion
and
Analysis
or
Plan
of
Operation
 
 
 Our
merger
and
acquisition
activity
also
increased
as
we
were
continuing
our
due
diligence
of
our
acquisition,
 THE
LICE
COMPANY.
This
Boynton
Beach,
Florida
based
business
that
has
a
unique
method
of
eliminating
Lice
 in
children’s
hair,
genital
crabs
in
adults,
Scabies,
and
bed
bugs.
The
company’s
estimated
growth
of
100%
(not
 verified)
from
last
year’s
sales
has
alluded
to
tremendous
upside
and
momentum
moving
into
2011.
The
 father
and
son
team
are
in
the
process
of
patenting
the
homeopathic
product,
which
is
a
completely
natural
 formula
made
with
organic
products
that
exterminates
Lice.
We
anticipate
that
this
will
provide
the
MUTA
 shareholders
with
potential
upside
in
asset
value,
acquired
at
a
discounted
level.
We
are
currently
in
talks
with
 the
company
and
looking
to
have
acquisition
completed
no
later
than
the
second
quarter
of
2011.
 
 MUTA
currently
is
in
talks
with
an
investor
who
is
looking
to
infuse
$250,000
of
equity
funding
to
allow
us
not
 only
to
acquire
The
lice
company,
but
also
provide
the
necessary
operating
capital
to
grow
their
operations.
 We
are
in
negotiations
with
the
investors
and
are
also
hoping
to
close
funding
in
the
second
quarter
of
2011.
 
 Upon
us
completing
a
feasibility
study
on
business
model,
underlying
business,
and
completion
of
due
 diligence,
we
have
started
looking
into
expanding
into
vertical
integration
of
homeopathic
products,
such
as
a
 insect
repellent,
which
is
a
repellent
that
we
can
redistribute
through
The
lice
company’s
distribution
 channels,
that
they
have
already
set
up.
We
have
also
engaged
in
further
talks
with
county
schools,
summer
 camps
and
other
relevant
areas
to
redistribute
the
product.

 We
have
also
realized
the
marketing
side
of
The
lice
company’s
business
has
to
be
built
out,
which
will
result
 in
a

lower
cost
per
sale.
Our
primary
concern
is
management
and
the
infrastructure
which
we
feel
will
require
 substantial
capital
and
organizational

reorganization.
We
have
conducted
extensive
due
diligence
and
are
 attempting
to
determine
if
the
valuations
we
are
looking
for
are
fiscally
realistic,
and
have
a
high
probability
of
 successful
implementation.
We
suspect
The
lice
company
needs
more
funding
than
we
initially
estimated
after
 our
accounting
firm
has
examined
the
The
lice
company
financials
thoroughly.
We
have
also
determined
that
 we
would
have
to
place
a
more
aggressive
management
team
to
deliver
the
results
we
need
for
our
 shareholders
to
achieve
an
acceptable
ROI.
 
 We
have
also
engaged
in
discussions
with
Nexus
Business
Solutions,
Inc.
Nexus
Business
Solutions,
Inc.
is
an
 internet‐based
company
that
utilizes
different
internet
marketing
strategies
to
capture
targeted
buyer
data
 and
use
that
data
to
generate
revenues
through
both
affiliate
marketing
and
lead
generation
sales.
 There
is
an
incredibly
growing
demand
from
companies
to
specifically
target
market
their
consumers
and
the
 internet
has
been
the
tool
that
allows
advertising
companies
to
do
that.


 Nexus
Business
Solutions
plans
to
build
out
different
web
properties
that
meet
the
search
needs
of
people
for
 specific
areas
and
have
those
individuals
whom
are
searching
to
allow
outside
companies
to
contact
them.

 Nexus
Business
Solutions
will
then
be
able
to
create
a
revenue
stream
from
both
a
lead
generation
and
 affiliate
marketing
strategy.


 Nexus
Business
Solutions,
Inc.
is
attempting
to
bring
about
a
fundamental
change
in
the
strategic
mindset
 concerning
how
services,
information
and
products
are
marketed
and
distributed.
The
company
is
specifically
 designed
to
thrive
in
any
regional
marketplace,
where
an
organization’s
actions
directly
affect
both
its
cost
 structure
and
its
value
proposition
to
consumers.
Their
unique
methodologies
generate
significant
cost
savings


by
greatly
reducing
the
factors
which
generate
material
price
thresholds.
Buyer
value
is
directly
lifted
by
 creating
innovative
and
unique
elements
to
promote
industry
competition
and
give
the
respective
constituent
 companies
a
competitive
edge
.
It
is
expected
that
over
time,
costs
will
be
reduced
even
further
as
economies
 of
scale
take
effect,
due
to
the
high
sales
volumes
that
this
superior
value
is
expected
to
generate.
 With
that
being
said,
we
have
entered
into
a
preliminary
agreement
to
acquire
Nexus
Business
Solution
for
 $100,000
in
cash
and
10
million
shares.
The
final
agreement
is
expected
to
be
drafted
and
laid
out
for
 investors
in
the
second
quarter
of
2011.
There
is
an
attached
business
plan
for
review.
We
will
also
integrate
 management
as
agreed.
 Company
counsel
is
determine
what
type
of
registration
will
be
required
for
us.
We
are
currently
looking
at
 Super
8k.
This
will
also
be
outlined
in
the
second
quarter
of
2011.
 
 
 
 Part
E
–
Issuance
History
 
 Item
17
–
List
all
securities
offerings
or
shares
issued
for
services
in
the
past
two
years
 
 None
 
 Part
F
–
Material
Contracts
 
 Item
18
–
Material
Contracts
 
None
 
 Item
19
–
Articles
of
Incorporation
and
bylaws
 
 Incorporated
by
reference
from
prior
filings.

 
 Item
20
–
Purchases
of
equity
securities
by
the
issuer
and
affiliated
purchasers

 
 None
 
 Item
21
–
Issuer’s
Certifications
 
 I,
Brian
Tompakov,
certify
that:
 
 1. I
have
reviewed
this
Second
Quarter
Initial
Disclosure
Statement
of
Mutualoan;
 2. Based
on
my
knowledge,
this
disclosure
statement
does
not
contain
any
untrue
statement
of
a
 material
fact
or
omit
to
state
a
material
fact
necessary
to
make
the
statements
made,
in
light
of
the
 circumstances
under
which
such
statements
were
made,
not
misleading
with
respect
to
the
period
 covered
by
this
disclosure
statement;
and
 3. Based
on
my
knowledge,
the
financial
statements,
and
other
financial
information
included
or
 incorporated
by
reference
in
this
disclosure
statement,
fairly
present
in
all
material
respects
the
 financial
condition,
results
of
operation
and
cash
flows
of
the
issuer
as
of,
and
for,
the
periods
 presented
in
this
disclosure
statement.




 Date:
 25
May
2011
 
 
 
 
 
 Exhibit
1
–
Nexus
Business
Solutions,
Inc.
Preliminary
Business
Plan
 



 
 
 Nexus
Business
Solutions,
Inc.
 





 
 





 
 
 








 ORGANIZATION
PLAN
 SUMMARY
 Nexus
Business
Solutions,
Inc.
is
an
internet‐based
company
that
utilizes
different
internet
marketing
 strategies
to
capture
targeted
buyer
data
and
use
that
data
to
generate
revenues
through
both
affiliate
 marketing
and
lead
generation
sales.
 There
is
an
incredibly
growing
demand
from
companies
to
target
market
their
consumers
and
the
internet
has
 been
the
tool
that
allows
advertising
companies
to
do
that.

Nexus
Business
Solutions
plans
to
build
out
 different
web
properties
that
meet
the
search
needs
of
people
for
specific
areas
and
have
those
individuals
 whom
are
searching
to
allow
outside
companies
to
contact
them.

Nexus
Business
Solutions
will
then
be
able
 to
create
a
revenue
stream
from
both
a
lead
generation
and
affiliate
marketing
strategy.


 Nexus
Business
Solutions,
Inc.
is
bringing
about
a
fundamental
change
in
the
strategic
mindset
concerning
how
 services,
information
and
products
are
marketed
and
distributed.
The
company
is
specifically
designed
to
 thrive
in
any
region
or
marketplace,
where
an
organization’s
actions
directly
affect
both
its
cost
structure
and
 its
value
proposition
to
consumers.
Our
unique
methodologies
generate
amazing
cost
savings
by
greatly
 reducing
the
factors
upon
which
an
industry
must
compete.
Buyer
value
is
directly
lifted
by
raising
and
 creating
elements
that
the
industry
has
never
before
offered.
Over
time,
costs
are
reduced
even
further
as
 scale
economies
kick
in,
due
to
the
high
sales
volumes
that
this
superior
value
generates.
 Among
the
largest
challenges
facing
businesses
in
our
marketplace
are:
 
 ◊
Lead
generation
and
customer
acquisition
is
expensive
and
difficult
 ◊
Companies
are
not
versed
well
in
customer
retention
 ◊
Conversion
ratios
are
abysmal

 ◊
Business
Intelligence
is
severely
lacking
 ◊
Customer
trust
is
very
difficult
to
achieve
 ◊
Customer
loyalty,
engagement,
and
the
bottom‐line
are
suffering
 ◊
Cross‐selling
opportunities
are
minimized
if
available
at
all
 
 Companies
constantly
spend
millions
of
dollars
trying
to
bring
different
services,
products,
and
their
 customers
together.
The
current
methods
that
are
attempting
to
bridge
the
gap
in
this
effort
are
anything
but
 efficient,
more
specifically
businesses
have
been
unable
to
effectively
address
these
lost
dollars
and
 opportunities.
 
 
 The
short‐term
goals
of
Nexus
Business
Solutions,
Inc.
are
to
create
websites
that
meet
two
criteria:


 1)
An
industry
or
idea
that
demonstrates
a
large
amount
of
search
traffic
and
thus
a
demand
for
information
 on
the
topic
and

 2)
An
industry
or
idea
where
companies
could
capitalize
on
those
searchers
demands
for
products
related
to
 that
particular
industry
or
idea;
 These
websites
will
include
blogging
and
expert
analysis
on
a
particular
topic
and
the
opportunity
for
the
 searcher
to
gain
more
information
by
downloading
white
papers.

In
order
to
obtain
this
level
of
information,
 the
individual
would
need
to
input
their
information,
including,
but
not
limited
to:
their
name,
email
address,
 zip
code
and
Date‐of‐Birth.

With
this
information,
NBS
can
then
create
an
affiliate
marketing
campaign
 around
this
data
or
sell
the
leads
to
a
procuring
party.

In
the
initial
stage,
NBS
will
create
web
properties
in
 five
different
industries
that
meet
the
above
criteria.




The
long‐term
goal
for
Nexus
Business
Solutions,
Inc.
is
to
become
a
large‐scale
publisher
of
highly‐targeted
 information
and
leads.

With
the
emergence
of
internet
giants
like
Facebook,
Groupon,
and
Google,
marketing
 companies
have
made
a
tremendous
push
to
be
able
to
demographically
target
potential
customers
and
also
 be
able
to
quantify
results.


 With
the
internet’s
ability
to
track
traffic
patterns
of
potential
customers,
companies
no
longer
need
to
 advertise
on
a
billboard
or
magazine
page
in
hopes
of
getting
exposure.

The
current
trends
are
to
know
 exactly
how
many
people
have
viewed
your
ad,
exactly
how
many
showed
interest
in
your
ad
(clicked
on
an
 ad)
and
exactly
how
many
people
took
action
specifically
on
that
particular
ad
or
did
they
buy
what
I’m
selling
 them.

In
addition,
a
publishing
company
such
as
Nexus
Business
Solutions
will
be
able
to
know
those
 consumers’
buying
habits
and
interests,
so
that
future
advertisers
do
not
have
to
waste
time
or
money
on
 consumers
that
would
most
likely
not
be
interested
in
their
products
or
services.
 Many
companies
are
slow
to
adapt
to
the
evolution
of
business
and
this
creates
a
tremendous
advantage
for
a
 company
such
as
Nexus
Business
Solutions,
Inc.

The
bloodline
of
a
company
is
its
ability
to
attract
and
convert
 business,
and
therefore
many
companies
are
willing
to
spend
a
large
portion
of
their
budget
doing
just
this.

 NBS
will
be
able
to
accommodate
the
needs
of
these
companies
that
do
not
have
either
the
knowledge
or
 budget
to
explore
and
execute
this
type
of
marketing
program.


For
instance,
if
we
create
a
blog
or
white
 paper
about
what
the
latest
trends
in
running
are
and
we
have
20,000
readers
register
to
read
this
article,
we
 know
that
these
people
have
shown
an
interest
in
running.

If
we
then
approach
Nike
about
their
new
running
 shoe
line
and
they
inform
us
that
they
are
looking
for
names
of
people
between
the
ages
of
25‐45
that
run,
 NBS
can
be
pretty
sure
that
they
can
draw
from
our
database
of
names
that
registered
to
read
our
 information
on
running
to
accommodate
Nike’s
demands.
 This
biggest
threat
that
faces
Nexus
Business
Solutions
is
the
quickly
changing
and
evolving
marketplace.

It
is
 because
of
this,
that
NBS
will
put
considerable
resources
and
following
internet
marketing
trends
and
will
 therefore
be
on
the
forefront
of
these
trends.
 SERVICES
 Nexus
Business
Solutions
will
consist
of
a
multiple
revenue
stream
approach.

The
initial
revenue
stream
will
 be
from
purchasing
the
white
papers
on
the
subject
where
the
customer
will
gain
unpublished
information
on
 whatever
industry
or
idea
they
are
looking
for.

Upon
the
reader
registering
with
NBS,
they
will
be
able
to
 download
a
white
paper
from
their
email
that
will
include
this
proprietary
information
they
are
looking
for.
 Once
the
reader
has
input
their
information,
they
will
have
agreed
to
get
notified
by
our
partners.

These
 “partners”
would
be
the
companies
such
as
Nike
in
the
aforementioned
example.

With
this
lead,
we
have
a
 more
segmented,
highly
targeted
lead.

Since
Nexus
Business
Solutions
will
be
running
offers
in
different
 market
segments,
we
can
correlate
and
partner
with
companies
in
similar
industries
that
are
looking
for
these
 customer
types.

Through
these
strategic
partnerships
Nexus
Business
Solutions
can
sell
this
data
directly
to
 the
partners,
can
customize
a
premium
campaign
for
the
partner,
or
work
through
multiple
affiliate
networks
 such
as
Commission
Junction
or
LinkShare
to
create
custom
publishing
campaigns
for
larger
partners
such
as
a
 Target,
WalMart,
and
Sports
Authority.


 By
taking
this
approach,
Nexus
Business
Solutions
is
able
to
find
people
that
are
interested
in
a
specific
area
 and
therefore
NBS
is
able
to
sell
that
person’s
information
to
multiple
partners.

If
we
look
back
to
our
runner
 example,
we
would
not
have
to
stop
at
marketing
Nike’s
shoes
to
them.

There
may
be
a
5k
race
in
Orlando
 that
is
looking
to
promote
its
event
and
may
ask
us
to
market
to
people
that
have
an
interest
in
running
within
 200
miles
of
Orlando
or
a
product
like
Everstride
that
is
a
lubricant
that
runners
use
to
avoid
chaffing
in
their
 inner‐thighs
and
chest.

To
the
viewpoint
of
the
researcher,
they
will
be
happy
as
marketing
will
be
 unobtrusive
and
will
bring
new
products
and
events
that
they
have
demonstrated
interest
in
to
the
forefront.