Ephemeral Architecture
Exhibitions
Temporary
Spaces
Research
Events
Pop-up
Devices
Public Spaces
Master’s
Degree in
epheMeral
spaces
Design
nd N oèl ia A se nsi .MASTER AND POSTGRADUATE PROGRAMMES
SPACE
DESIGN AND
ARCHITECTURE
Master’s Degree in
ePHeMeraL arCHiteCtUre
an teMPOrarY sPaCes
Start date: September and February ECTS Credits: 60
Language: Spanish
Qualification: Master’s Degree in Ephemeral Spaces Design , degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.
Schedule: Monday, Tuesday, and Thursday, from 5pm to 9.15 pm
Course leaders
ROGER PAEZ I BLAncHwww.aib.cat
Architect (ETSAB), M.S. in Advanced Architectural Design from Columbia University, where he received the GSAPP Honor Award for Excellence in Design. PhD candidate at the UPC in Barcelona. Following professional experience in the studios of Alison + Peter Smithson and Enric Miralles, he founded A i B estudi d’arquitectes, a studio devoted to contemporary architectural practice with a critical edge. Architectural design professor at ETSALS and co-director (with Toni Montes) of the Master in Ephemeral Architecture and Temporary Spaces at ELISAVA.
TOnI mOnTES BOADAwww.mibaarq.com
Architect (ETSAB). He was co-founder partner of F451 arquitectura where he developed his professional practice from 2000 until 2014. In 2014 he founded miba architects with Laia Isern, a platform devoted to architectural design and research. His work has been extensively awarded and published both nationally and internationally. He has taught in the Master Program at IAAC (Institute for advanced architecture of Catalonia), and Eina University School of Design and Art. He currently teaches design at BAC (Barcelona Architecture Centre) he is co-director (with Roger Paez) of the Master in Ephemeral Architecture and Temporary Spaces at ELISAVA.
aimed at
Architects. Interior Designers. Product Designers. Graphic Designers. Graduates in Fine Arts. Professionals with proven experience in related fields.
net
http://www.elisava.net/en/studies/master-ephemeral-architecture-and-temporary-spaces http://2012.intervenciones.net
Presentation
Ephemeral architecture and temporary space design are currently increasingly relevant activities, encompassing a wide range of formats which are well-established in the cultural world and emerging formats in the business world.
Interventions in public spaces, exhibitions, events and pop-up units are usually treated in isolation from various fields of design without being considered as a cohesive disciplinary body. The Master’s Degree in Ephemeral Architecture and Design of Temporary Spaces proposes an overall approach to the world of ephemeral formats in order to equip students with shared conceptual and instrumental tools.
Key elements in ephemeral projects include time, light, sound and narrative, whereas they are secondary in structural architecture and interior design. The ephemeral nature of structures also involves other paradigms in terms of materiality and constructive solutions. Firmness and durability, classic pillars of architecture, are the hallmarks of ephemeral architecture, which is based instead on lightness, ease of assembly, the economy of resources, the ability to respond to changes in real time and the ability to create atmospheres and environments.
This is precisely why we see the need to have a Master’s programme focused on the design of ephemeral spaces as a whole, a programme that delves into the essential aspects of this specific discipline and focuses on key formats — from concept design to concrete and detailed production.
Course aims
The main goal of ELISAVA’s 2015-2016 Master’s Degree in Ephemeral Architecture and Temporary Spaces Design is the comprehensive training of designers and planners in the ephemeral space field.
This training involves the acquisition of the following capabilities:
• Research
• Strategic Thinking
• Multidisciplinary work and Negotiation with the rest of agents involved in the project process
• Material production of designs
• Presentation and communication of designs
The thematic and methodological structure is organised to fulfil this primary objective, so students who successfully complete the Master’s Degree will acquire a high value-added professional profile specialised in the design of ephemeral spaces for business and cultural applications.
Beyond academic postgraduate training, the Master’s Degree seeks to provide specialized training to enable students to be very well positioned in the ephemeral space design labour market.
syllabus
The Master’s Degree in Ephemeral Architecture and Temporary Spaces Design is an organic whole structured in two semesters. Two specific subject areas are addressed in each semester, so that a total of four subject areas are addressed during the Master’s Degree.
InTRODucTIOn TO THE mASTER’S DEGREE
Welcome and general introduction to MEATS, presentation of the academic and professional profile of the directors and core teachers, and informal session for getting to know each other and networking.
SEmESTER 1: cuLTuRAL EPHEmERAL SPAcES module 1: Thematic and methodological foundations unit 1.1. Ephemeral spaces in the cultural world
The aim of this module is for students to acquire a general and cross-cutting knowledge of the various formats of ephemeral architecture in the cultural world. It does so through a seminar where leading practitioners in the field of design and curating present their work and explain their production processes. Students in turn will be asked to complete an exercise involving a summary of what they have learned.
unit 1.2 mediation systems in the project: maps, diagrams, scenarios and protocols
Ephemeral projects are usually developed in very complex environments involving the collaboration of professionals from many disciplines and affected by fluctuating factors (time, flow of people, environmental changes of light, sound, etc.) and they often must manage a variety of programmes, especially in the case of exhibitions. When it comes to proposing and implementing effective design strategies, it becomes necessary to develop mediation tools that allow interrelating and coordinating all these factors in a single interface. Mediation systems can be grouped in four basic categories: maps, diagrams, scenarios and protocols. This module is aimed at helping students become familiar and learn to build and use mediation systems between the environment and the project in a seminar and practical exercise format.
module 2: Design of Ephemeral Interventions in the Public Space
unit 2.1. Location and strategy
Ephemeral projects in the public space are probably those with the greatest ability to influence a larger environment and population with smaller economic and material investments. Public space work poses the greatest complexity because it converges all types of morphological, environmental, social and aesthetic factors. Many of these factors are dynamic systems that are in a state of constant flux.
The strategic approach is critical in the case of ephemeral public space projects, and often stems from identifying potentials in the environment that have not been previously identified. This first module focuses on recognising the physical environment and the
module 3: Design of exhibition spaces unit 3.1. From curating the exhibition proposal
Every exhibition begins with a curating process: defining the subject, drafting the script and specifying the contents. The key role of the designer is to deploy this approach in the space. This process of transferring a drafted script onto a physical space is not at all a straightforward process. There are many factors and vectors involved, which without the designer’s involvement would not be taken into account in the curating process. The success of an exhibition depends largely on the negotiation process between design and curating. In this feedback process, the script and the contents are modified based on the critical review provided by the design team.
This seminar- and workshop-format module proposes an approach to the initial period of an exhibition design process, all the way to the design strategy definition and the creation of a mediation interface between the space, scripts, exhibition formats, graphic elements, lighting, etc.
unit 3.2 Exhibition project
This second module module is geared toward the implementation and development of project strategies proposed in the previous module. The aim is to formalize a concrete and detailed proposal with the help of the workshop director and specialized consultants.
SEmESTER 2: EPHEmERAL BuSInESS SPAcES module 4: Thematic and methodological foundations
unit 4.1. Ephemeral spaces in the business world
The aim of this module is for students to acquire a general and cross-cutting knowledge of the various formats of ephemeral architecture in the business world. It does so through a seminar where leading practitioners in the field of design and curating present their work and explain their production processes.
unit 4.2 Implementation strategies
One of the characteristic features of any business ephemeral project is that they are installed in spaces already used for other purposes, which is an advantage but also a source of competition. The implementation of the project in its environment can be decisive. The analysis and interpretation of these environmental conditions are essential to the success of the proposal. Based on the definition of the overall framework and the objectives defined with the associated organization, this first workshop module is focused on the operational analysis and the approach to the strategy for space use.
module 5: Event design unit 5.1. Time and process
Event design begins with the design of an action: the script, the actors involved, the timing, etc. The design of space or the environment should be fully coordinated with the action itself, such as with scenography.
module 6: Design of pop-up stores and stands unit 6.1. From corporate image to design
The interpretation of the brand and the construction of a corporate identity tailored to a particular format is essential in the design of any new ephemeral project format carried out for a trademark. This module aims to focus on the development of this process up to and including defining the concepts that we wish to convey and determining corporate identity criteria to be developed in a workshop format led by specialised professionals.
unit 6.2 material systems and project development
The pop-up store or stand is the most object-based format of all ephemeral formats we work with in the Master’s Degree, and it represents the best opportunity to explore material systems and building solutions based on small-scale prototypes.
The aim of this module is to address the detailed project
development based on the study and proposal of material systems and intensive model work.
Methodology
The methodology is common to the entire Master’s Degree and is based on three main areas:
Research
• The Master’s Degree as a whole is considered a research programme. Taking advantage of the opportunity offered by university postgraduate education, the set of modules encourage the knowledge acquisition and systematisation implicit in research. Special emphasis is placed on innovation both in terms of design processes and solutions.
• The Master’s Degree will work with external partners who will act as clients, in the sense that they will be involved in limiting the scope of research and the specific problem issues be addressed. One partner will be the business sector and the other from the culture sector.
• Work carried out in the Master’s Degree should not be confused with a professional assignment. In fact, the Master’s Degree becomes the ephemeral design research department for the external partners, so the trend is to generate knowledge and not just pass it on.
• Efforts will be made to ensure that the results of the Master’s Degree are developed and implemented, and research will be extended through internship agreements between ELISAVA and external partners for Master’s Degree students.
Strategic Thinking
• A significant part of the Master’s Degree will be focused on strategic thinking, since we think that it is the best possible preparation in a business world in constant transformation.
• Approaching design from a strategic point of view involves the following phases:
1. Identifying the issues to be addressed 2. Pinpointing the specific opportunities 3. Developing the design strategy
• Mediation Systems in design, i.e., the systems that allow strategy-level decision making without going into operative aspects (maps, diagrams, scripts etc.) will be an important tool throughout the Master’s Degree.
High value-added professional profile
• The ultimate goal of the methodology is for students to leave the Master with a high value-added professional profile and specialised in the ephemeral space design in all areas (business and cultural).
• The Master’s Degree aims to offer this specialised and high value-added professional profile through a combination of training and information.
• Training deals with strategic and abstract matters, while information focuses on operative and concrete aspects. Both components are vitally necessary for paving the way to a successful, high-level career, especially given the rapid changes faced by different design disciplines, as well as the major differences we find in the professional functions of designers and planners in various countries.
• The Master’s Degree will promote the following tasks: 1. Design conceptualisation
2. Ability to understand, negotiate and coordinate with all professionals associated with ephemeral space design (curators, writers, designers, lighting technicians, etc.) 3. Communication of design strategies and proposals 4. Concrete rendering of the design, with special emphasis
Lecturers
Teachers in charge of a concrete module. They are renowned professionals in the thematic area for which they are responsible. JORDI QUERALT I SUAU (Unit 2.1)
www.queraltsuau.com
Architect (ETSALS, Barcelona) and Master’s Degree in Art Production and Research (University of Barcelona Fine Arts, Barcelona). From his studio in Barcelona, espais per l’acció, he develops projects that stand out for the inextricable connection between space, time and narrative in their designs: stage areas, art direction, facilities and exhibition design. He teaches architecture and design at the undergraduate and graduate levels, as well as workshops.
MERCÈ ALSINA (Unit 3.1)
www.murcritic.org
PhD student in History and Art Theory. Art critic and independent curator. She has curated more than a hundred exhibitions as the artistic director for the ARTUAL and GALERIA 44 galleries (Barcelona), and others like: Abelló Museum, Mollet; Palau Robert, Barcelona; Axe Actuel, Toulouse; Studio Oggetto, Milan; Aqua Viva, Naples. Co-editor of contents for “murcritic”, a platform for documentary resources on art and contemporary thought. JULIA SCHULZ-DORNBURG (Unit 3.2)
www.juliaschulzdornburg.com
Architect since 1990 by the Architectural Association in London. She has her own professional office in Barcelona since 1993 and has been awarded for her work as a designer with the City of Barcelona Prize, the Maresme Triennial Architecture Prize and two FAD Awards for Ephemeral Spaces. She is author of the book Arte y Arquitectura: nuevas afinidades (Gustavo Gili 2000) and Ruinas Modernas, una topografía de lucro (Àmbit 2012). BORJA MALET PERDIGÓ (Unit 5.1)
www.charmingmusic.com
He holds a degree in Economics, a Postgraduate Degree in Cultural Management and Policy (University of Barcelona) and a Postgraduate Degree in E-Commerce (Birkbeck College, University of London). He is currently CEO of Charming Music, a creative consulting agency for brands and musical director of culinary-musical festival SoundEat. He has participated in organising and curating events and festivals such as Beefeater In-Edit and Eme3.
DAVID ESPLUGA (Unit 5.2)
www.espluga.net
Founder and Creative Director of espluga+associates, he holds a degree in Industrial Psychology (University of Barcelona) and graphic design from Llotja (Barcelona). Since 1992, espluga+associates has been awarded 85 national and
international awards in various disciplines. David has served on the jury of numerous awards and has more than 350 projects published in specialized industry books. espluga+associates specialises in comprehensive branding projects, ranging from strategy, naming, visual identity and interior design to communication. Currently David Espluga also teaches the Master’s Degree of Information
guest lecturers / speakers
These professionals contribute occasionally as guest speakers in lectures or work sessions in both the seminars and workshops. Their contributions may vary depending on availability.
Marcel·lí Antúnez David Armengol Xavier Basiana Josep Bohigas Ignasi Bonjoch David Bravo Sergi Caballero Manuel Delgado Xavier Fähndrich Joan Fontcoberta Oriol Fontdevila Enric Franch Dani Freixes
Pep Gatell (La Fura dels Baus) Juan Insúa
Ignasi Llauradó Marga Losantos Vicenç Mas Antoni Miralda
Ferran Mitjans – Oriol Armengou Frederic Montornés Francesc Muñoz Ramón Parramón Perejaume Josep Perelló Augusto Saavedra Jorge Wagensberg
Bold category members of Elisava Alumni Association enjoy a 15% reduction. The teaching staff is likely to change according to reasons beyond the course programme. ELISAVA reserves the right to make changes in programming as well as the right to suspend the course two weeks before it starts if not reached the minimum number of participants, without further obligation of the amounts paid by each participant.
Master’s and Postgraduate Degree programmes schedules can be expanded according to the selected course activities (weekends included).
Master’s Degree
Advanced Design and Digital Architecture Retail Space: Retail Design
Interior Design
Ephemeral Architecture and Temporary Spaces Set Design
PostgraDuate DiPloMa
Retail Design. Design and Space: Shopping Retail Design. Design and Concept: Branding Interior Space. Private Perimeters
Design of Work Space Set Design
Design, Image and Architecture Design of Bars and Restaurants
