Short courSeS
at cBS
Short courSeS IN
thIS cataLoGue:
bio-business
csr and sustainabilitY
health management
design business
social entrepreneurship
maritime shipping
We WeLcoMe You
CBS welcomes MBA students from valued partner universities who want to experience a special sort of economy and culture, and to do so through analytical perspectives that allow you to integrate the experience with your own academic curricula.
the Short courSe coNcePt
The one- or two-week programmes described in this catalogue are all Master`s level and offer you the opportunity to get to know some of the features that are special to the Danish economy and business life, and to connect with prominent Danish businesses, corporations and business researchers.
These short courses are new and build on exist-ing experiences with research and education at CBS.
eXPerIeNce DaNISh
economY and business...
If you would like to know more about our short courses, please contact
Niels henrik Larsen by
mail nhl.io@cbs.dk
or
phone +45 3815 3093
t c our Se S
3
...
at cBS
cbs is a public university, founded in 1917, currently providing business
educa-tion to 20,000 students at all levels of academic and professional educaeduca-tion.
cbs is
eQuIS-accredited (european Quality improvement system) since 2000
cbs is accredited by
aMBa (association of mbas) since 2007
cbs is accredited by
aacSB (association to advance collegiate schools of
business) as the first school in scandinavia
cbs is among the 8 danish and swedish universities constituting the
Øresund
university Network with more than 165,000 students and more than 10,000
researchers
cbs is the danish member of
ceMS (the global alliance in management
education)
BIo-business
this course presents analyses of
innovation and business
development as it unfolds in the complex and dynamic
environment of
bio-business.
t c our Se S bio -b us ine ss
5
What You LearN:
• To apply innovation and business develop-ment concepts to the biotech sector • The characteristics of biotech as a networked
industrial cluster
• The characteristics of the interrelations between industry, institutions and regulators as they appear in a Scandinavian context
the DaNISh WaY
The “Øresund region” around Copenhagen and Malmø has a strong biotech sector, globally connected and driven by the interactions of pharmaceutical firms, universities, biotech companies and hospitals in a supportive regula-tory framework.
FroM theorY to PractIce
The course runs over five days with one module on each day. The course modules:
INNOVATION AND INDUSTRY DYNAMICS
NOVO NORDISK.
Biotech as a science-based industry. Patterns of innovations. Emergence and development of new industry segments. Differences between pharma and industrial bio.
THE IMPORTANCE OF REGIONAL EFFECTS
MEDICON VALLEY ACADEMY
Overview of the industry and innovation system of Medicon Valley Academy Øresund biotech. Key points from industrial history: lessons to be learned. Effects of the current financial crisis.
BIO-ENTREPRENEURSHIP DYNAMICS
COBIS
Patterns in the founding of bio-ventures. Outcomes and performance. Guest talk by a bio-entrepreneur. Frameworks for entrepre-neurship.
CLEANTECH - BUILDING A NEW INDUSTRY
NOVOZYMES/DONG/NOVO NORDISK
Dynamics propelling - and holding back. The unfolding of new industry. The role and strategy of core actors in the Øresund region.
Coordinator:
Professor Finn Valentin, CBS Department of Innovation and Organizational Economics.
cSr and sustainabilitY
explore corporate social responsibility (cSr) and sustainability in
scandinavia, while also considering the on-going and looming
challenges
to sustain these performances.
t c our Se S cs r a n d su st ai na bi li tY
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What You LearN:
• Become familiar with the CSR and sustainability activities in Scandinavia by Scandinavian companies
• How partnerships between companies, NGOs, and governments are fundamental to the CSR and sustainability approaches of leading Scandinavian firms
• Get to know the Scandinavian government initiatives related to CSR, the “Scandinavian leadership approach” and the role this may play in CSR and sustainability approaches at Scandinavian companies
• How the notion of ethics in sustainability and CSR has been discussed in Scandinavia • To perform a stakeholder analysis of a major Scandinavian firm and assess the degree to which the firm is effectively engaging with its stakeholders and what this means in terms of CSR and sustainability
the DaNISh WaY
Scandinavia represents a uniquely stimulating region of the world in which to explore CSR and sustainability.
Corporations are disproportionately well represented in the major CSR and sustainability performance indicators, including the Dow Jones Sustainability Index.
The region as a whole has demonstrated the strongest macro-level sustainability performances in the world, with strong and balanced country-level economic, social, and environmental performances.
Scandinavian governments are working to combine a high level of public service and a generous welfare state with an engagement by companies to develop corporate responsibility in social and environmental areas.
FroM theorY to PractIce
The course runs over either 1 or 2 weeks. We approach the topics at hand through multiple perspectives with focus on:
• Scandinavian companies • Partnerships
• Government initiatives • Cultural and social norms • Corporate governance & ownership • Ethics
• Useful generalisations?
• Current relevant management research
Coordinator:
Assistant Professor Robert Strand, CBS Centre for CSR, and Professor Mette Morsing, CBS Sustainability Platform.
heaLth management
the short course will discuss
policy, management, innovation and
implementation in the hospital sector, focusing on recent national
reforms and their implementation in the danish healthcare system.
t c our Se S he a lt h ma na ge m en t
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What You LearN:
• Become familiar with the structure and operation of technically complicated, large-scale, tax-financed services like the Danish health service
• Be able to frame questions and inquiries into important aspects of health management, including both theoretical and practical perspectives and both producer, user and regulator issues
• Reflect on the interplay between the stakeholders in a hospital system including scientific, therapeutic, managerial and user perspectives
the DaNISh WaY
The Danish public hospitals form an important part of the Danish welfare model. Despite the growing proportion of elderly in the popula-tion and the fast-growing demand for medical services, both costs and satisfaction have been stable for the last 20 years.
The background for this stability is a high level of change in the form of a vast series of reforms made by government regulators, regional authorities and the medical and administrative hospital staff.
The health service is a politically managed system with many actors that none the less is able to simultaneously transform and stabilise itself.
FroM theorY to PractIce
The course will be realised through a close collaboration between Gentofte Hospital (a hospital in the Copenhagen capital region) and CBS.
Before the course the students should: 1) Have some basic knowledge about the
Dan-ish health services. If so desired, CBS can send a package of selected reading material for preparation purposes.
2) Formulate a question they want to investigate during their stay in Denmark. The question must be relevant to both the management-practice of participants and to the Danish health services. This preparation can be done in groups.
3) Based on the question to be investigated, the students should inform the coordinators about whom or what kind of function they would like to visit during their stay at CBS/ Gentofte Hospital. It is our experience that this kind of peer-to-peer exchange of experi-ence can be very inspiring.
Coordinator:
Morten Knudsen, PhD, Associate Professor, CBS Department of Organizationn, and Eva Zeuthen Bentsen, PhD, former Associate Professor and Head of Department at CBS, now CEO of Gentofte Hospital.
DeSIGN business
learn how companies are developing
a competitive advantage and
making money through bringing design thinking,
design-driven
innovation, strategic design, interaction design, experience design,
and co-creative design into
the value chain.
t c our Se S de sig n b us ine ss
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What You LearN:
• The latest and most important approaches, methods, practices, and tools for creating competitive advantage through design • To analyse decisions about design business,
taking into account strategy, competitive situation, operational risk, capabilities, and limitations
• To assess the innovation portfolio of a firm and identify strengths and weaknesses in its design strategy
• Choose the most appropriate design process according to the type of innovation at hand
the DaNISh WaY
We are inviting participants to one of the most exciting places for design in the world: Copenhagen. Scandinavian design has been a mainstay in the international scene since the 1950s and Copenhagen has proven a particularly fruitful place for design trends, development of design processes, and design-driven companies.
A recent study of design-driven companies in the region showed that they were able to weather the economic turmoil of the past years much better than traditional firms, even im-proving their economic performance in many cases. These companies will visit our class.
Innovation has moved to the top of the agenda for most firms today. With this, bringing design considerations, capabilities, and processes into the value chain at an early stage has become a much talked about recipe for achieving breakthroughs and creating game changers. Businesses have changed their perspective on design, up-scaling it from a marketing device to a strategic asset for discovering blue oceans. As Dan Hill, a prominent designer from Finland puts it:
“Design has too often been deployed at the low value end of the product spectrum, putting the lipstick on the pig. In doing this, design has failed to make the case for its core value, which is addressing genuinely meaningful, genuinely knotty problems by convincingly articulating and delivering alternative ways of being. Rethinking the pig altogether, rather than worrying about the shade of lipstick.”
FroM theorY to PractIce
60% classroom work, chunked into 30% content delivery and 30% process work in the studio at CBS (www.cbs.dk/studio), and 40% interacting with design-driven companies.
Coordinator:
Associate Professor Stefan Meisiek and Professor Daved Barry, CBS Department of Management, Politics and Philosophy.
SocIaL entrepreneurship
get an insight into:
how social entrepreneurs turn opportunities
into reality. how they identify (or create) opportunities for social
change and how they must muster the necessary resources.
13
What You LearN:
• The differences between social entrepre-neurship theories
• How these theories link to social perfor-mance
• Which variables impact the social perfor-mance of social enterprises
• To apply these theories to the analysis of social entrepreneurship in a wide range of case studies
the DaNISh WaY
Today, many foundations aim to identify and promote social entrepreneurs. The most prominent Danish example is the Sociale Kapital Fond (Denmark’s first social venture fund, investing capital and competencies in promising social entrepreneurs to scale their social impact and economic performance). Given its large number of innovative social entrepreneurs, Denmark is often referred to as the Nation of Social Innovation.
Despite its generous welfare state and large public sector, voluntary work and private social initiative are widespread in Denmark. NGOs, so-cial and community projects are mushrooming, and the incentive to optimise the management and operations of these organisations is growing. Thus, the domain of social change and social initiative is no longer reserved for students of political sciences and development studies. Business students are increasingly recognised as possessing important skills that can provide social goods and drive social change.
FroM theorY to PractIce
Through the study of Social Entrepreneurship (S-ENT), CBS is looking at the discovery and sustainable exploitation of opportunities to create public goods. The identification of disequilibria in market and non-market en-vironments enables students to engage with interesting societal issues.
The S-ENT process often leads to the creation of social enterprises. These social ventures are hybrid organisations exhibiting characteristics of both the for-profit and not-for profit sector. Individuals engaging in S-ENT are usually referred to as social entrepreneurs, a term that describes resourceful individuals working to create social innovation.
During the program, students will visit some Danish social enterprises, such as:
- Specialists (a company employing staff with autism in software testing; founded by Denmark’s first Ashoka fellow) - MyC4 (a website allowing individuals to
invest in microfinance in Africa) - Chaos Pilots (a school for social
entrepre-neurs founded over 20 years ago)
Coordinator:
Professor Kai Hockerts, CBS Department of Intercultural Management (IKL).
t c our Se S so ci a l en tr ep ren eu rsh ip
MarItIMe shipping
get introduced to the economics and business of
international maritime
shipping with a special focus on the most important contemporary
developments in the organisation of the international shipping industry
and associated trades.
t c our Se S m a ri time s hip ping
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What You LearN:
• To identify the key drivers of demand and supply in the four main shipping markets • To apply proper principles of forecasting to
current maritime market scenarios • How contemporary developments in the
organisation of international shipping alter the nature of commercial decisions • How contemporary developments in the
organisation of international shipping change the role of maritime policy and reduce the influence of official policy-makers
the DaNISh WaY
For centuries, Denmark has been an important seafaring nation, and recently, the Danish fleet of cargo vessels has been a significant feature in many areas of maritime transport. The most successful Danish shipping company, Maersk, is not only the world’s largest container shipper, but is also involved in harbour construction and management in Asia and America.
In Denmark, maritime education and research has been provided through cooperation between the companies, their trade associa-tions, and the public sector. The research centre CENSEI (Centre for Shipping Economics and Innovation) at CBS is one of the strongest research environments for shipping man-agement in Northern Europe, with a strong international profile and a strong connection to the industry in Denmark.
Among many other things, the shipping companies have to deal with issues such as intensifying global competition; the contin-ued internationalisation of shipping and its supply chain; the growing role of research and development (R&D), branding and marketing; diverse stakeholder demands; and the neces-sity of handling the increasingly multifaceted, international regulation of shipping.
FroM theorY to PractIce
The course is divided into two short modules, offered individually or in combination over a 1-2 week period with focus on:
1. Historical developments in maritime trade 2. The world’s fleet
3. The establishment of maritime economics as a special discipline
4. Maritime supply and demand 5. Economics of shipping segments 6. Maritime forecasting
Coordinator:
Associate Professor Henrik Sornn-Friese, CBS Department of Innovation and Organizational Economics
copenhagen business school solbjerg plads 3 2000 frederiksberg denmark tel: +45 3815 3815 fax: +45 3815 2015 e-mail: cbs@cbs.dk www.cbs.dk