www.ems.guj.de
Mobile Advertising
Mobile facts on the German market and advertising possibilities at G+J EMS
www.ems.guj.de
AGENDA
01
AGOF Mobile Facts
02
G+J EMS Mobile Portfolio
www.ems.guj.de
www.ems.guj.de
9.13 million unique mobile users as potential for your message
12.9 percent
of the German-speaking aged 14 years and over have accessed a
mobile-enabled site or a mobile app within the last 30 days.
Basis: 18,713 unweighted cases, German resident population aged14 years and over Source: AGOF e.V. / mobile facts 2010
Unique mobile users
in the last 30 days:
9.13 million
Total population
70.51 million
Total number
of mobile users
62.39 million
www.ems.guj.de
Material Folie 9
8.2 million
www.ems.guj.de
Young and old, well educated and interested…
46,2
43,9
10,0
9,8
19,2
22,5
19,9
21,0
7,6
33,0
67,0
49,3
14,4
50,7
7,9
19,5
15,7
27,6
44,3
27,2
28,4
14,9
0
10
20
30
40
50
60
70
80
A-Levels
O-Levels
Leaving certificate or no qualification
60 and older
50-59
40-49
30-39
20-29
14-19
women
men
Unique mobile users
Total population
Basis: 9,697 cases (Unique mobile users in last 30 days) / 18,713 cases (German resident population aged14 years and over) / Figures in percent. Source: AGOF e.V. / mobile facts 2010
www.ems.guj.de
… 74.9% are in employment…
6,2 12,8 19,4 61,6 12,5 74,9 12,7 55,8 11,4 23,1 5,1 16,0 33,3 55,4 0 10 20 30 40 50 60 70 80 Civil servants Workers Self-employed/Freelancers Employees Not or no longer in employment Employed (full-/part-time) Schoolchildren/StudentsUnique mobile users Total population
Basis: 9,697 cases(Unique mobile users in last 30 days) / 18,713 cases (German resident population aged 14 years and over) / Figures in percent. Source: AGOF e.V. / mobile facts 2010
www.ems.guj.de
… and with money to spend = relevant for advertising….
Basis: 9,242 cases (Unique mobile users in last 30 days) / 18,713 cases (German resident population aged 18 years and over) / Figures in percent. Source: AGOF e.V. / mobile facts 2010
18,3
19,6
27,7
23,9
10,7
34,7
13,1
11,1
24,9
16,2
0
5
10
15
20
25
30
35
40
4,000 Euros and more
from 3,000 to below
4,000 Euros
from 2,000 to below
3,000 Euros
from 1,000 to below
2,000 Euros
HH net income less
than 1,000 Euros
Unique mobile users
Total population
www.ems.guj.de
Relevance makes the difference – you book 50% of the top 20 with us…
Basis: 9,697 cases (Unique mobile users in last 30 days) / Figures in percent. Source: AGOF e.V. / mobile facts 2010
482
532
561
571
589
604
623
655
675
695
769
803
821
876
1.026
1.041
1.200
1.358
1.541
2.665
FAZ.NET
stern.de Mobil
Computerbild Mobil
das telefonbuch mobile
RTL mobil
KINO.de Mobil
n-tv mobil
YAHOO! MOBILE
Telekom w'n'w (without use of w'n'w iPhone)
FOCUS Online
DasÖrtliche Mobil
CHIP Online
WEB.DE Mobile
VZ Mobil (studiVZ, mein VZ, schülerVZ)
GMX Mobile
BILDmobil *)
SPIEGEL MOBIL
o2 Active
Wetter.com Mobil
Vodafone
www.ems.guj.de
Mobile Web, iPhone App, Android App etc. – you decide.
1
stern.de
iPhone App
for all iPhones
2
3
stern.de
Mobil Website
for all mobile terminal devices
stern.de
Android App
for HTC Magic
www.ems.guj.de
… and 40% of the top 20 apps…
126
167
170
174
198
208
237
263
314
319
389
412
444
471
605
613
715
791
827
1.014
Stau-Mobil (Netbiscuits) App
Sport1 App
WEB.DE App
kicker App
MEIN STADT App
iLiga App
FTD App
RTL Pole Position Formel 1 App
FOCUS App
N24 App
TV Spielfilm App
Wer wird Millionär App
Handelsblatt Online App
Yahoo! Search App
Yahoo! App
wetter.com App
n-tv App
stern.de App
wetter.de App
VZ (studiVZ, meinVZ, schülerVZ) App
Basis: 9.697 cases (Unique mobile users in last 30 days) / Figures in percent. Source: AGOF e.V. / mobile facts 2010
