Enabling Transformation through Oracle Analytics, Big Data, and Cloud

Enabling Transformation through

Oracle Analytics, Big Data, and Cloud

Björn Ständer

Business Development Director

Business Analytics

Oracle Deutschland B.V. & Co KG

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for

information purposes only, and may not be incorporated into any contract. It is not a

commitment to deliver any material, code, or functionality, and should not be relied upon

in making purchasing decisions. The development, release, and timing of any features or

functionality described for Oracle’s products remains at the sole discretion of Oracle.

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for

information purposes only, and may not be incorporated into any contract. It is not a

commitment to deliver any material, code, or functionality, and should not be relied upon

in making purchasing decisions. The development, release, and timing of any features or

functionality described for Oracle’s products remains at the sole discretion of Oracle.

Key Analytics Trends

Analytics take

to the cloud

Big Data means

datafication of

everything

Business users

hooked on

self-service and

mobile

Oracle Business Analytics Focus Areas

•

Business User Self Service

•

Mobile

•

Analytics in the Cloud – Platform and Applications

•

Big Data Analytics

Cloud Adoption is on Fire!

Cloud is

Mainstream

• Using Cloud today

or will be in Two Years

84

%

Cloud Growth

is Exploding

• Cloud computing growing

faster than traditional IT

investment

Top Cloud Benefits: Agility and TCO

88

%

89

%

Greater Business Agility

Better Use of Resources

87

%

Rapid implementation of

Business Models

87

%

Lower Capital Expense

81

%

Why is the Cloud so Vital?

Lower Cost

•

Reduced infrastructure cost

•

Reduced IT maintenance cost

•

Reduced customization and

Faster Innovation

•

Faster pace to product

innovation

•

Modern, global platform

•

Shorter upgrade cycle

State of the Art Analytics

•

Best-practice analytical content

•

User experience-focused design

•

Comprehensive analytic

capabilities

Lower Risk

•

Reduced administrative burden

•

Guaranteed system availability

Oracle: The Most Complete Cloud

Applications

(SaaS)

Platform

(PaaS)

Infrastructure

(IaaS)

Data

(DaaS)

Private Cloud

Public Cloud

Managed Cloud

Deployment choices

Oracle Analytics Cloud

Metrics available across

HCM, CX & ERP – out of the

box expertise

Cross-source Connectors

and Analytics bridging HCM,

CX and Finance

Proven results capitalizing

on

4000+

BI Apps

deployments worldwide

Daily users of reports and

dashboard across the

Oracle Cloud

5000+

Oracle BI Cloud Service Strategy

1

Data Anywhere

2

Full Functionality

3

Managed Service

4

Scale From Personal to Enterprise BI

Business

Intelligence

Cloud Service

Data Anywhere

1

Cloud

SaaS

Cloud

IaaS, PaaS

Applications

EDW

Datamarts

Files

Files

Databases

Oracle SaaS

Other SaaS

Web services

Oracle and other Storage, Compute,

Doc, etc

Data Anywhere

1

Import

Web based file loader

BI User mashups

On-premise: SQL developer

Cloud: Web service importers

Direct Query

On-premise data sources

Web services

ETL

Simple ETL Client

REST API

SQL*NET

Oracle Business Intelligence Cloud Service

• Exploratory Analytics Interface on

Desktop or Mobile

• Data Mashup across Managed and

User Data

• Proven Reporting Solution

• Integrated with Oracle DB

• Best-in-class Cloud Infrastructure

• Room to grow to full enterprise

Business Driven Data Mash-ups

More data and shorter decision cycles

require

agile analytics

Allow

LoB users to upload and analyse

data from local sources (XLS, CSV)

Join local and cloud data

for a complete

view

Smart Data Blending Promotes Accurate Analysis

•

Extend Facts

•

Extend Dimensions

•

Standalone analysis

•

Smart blending extends curated

model to cover all

–

Smart Joins

–

Full outer join support

•

Lose no data in analysis

Introducing Visual Analyzer

New Data Discovery/Interactive Visualization Client for OBI

• Built on proven OBIEE platform

• Rich library of visualizations

• Easily blend enterprise data with

personal data

• Complex predictive analytics

with a single click of the mouse

• Mobile, too

Keyword Search Guides Users Through Data Model

•

Unfamiliar data

models can be

investigated using

keyword search

•

Selecting search result

automatically updates

visualization according

to best practices

•

Consumer-style

experience powered

by deep integration

between search

engine technology

and semantic model

Rich Library of Visual Components

•

18 ways to

visualize data

•

Creative use of

color, size, shape

and various

coordinate systems

•

Implemented via

modern JavaScript

library and

rendered through

HTML5

Rich Trellising Exposes Deep Patterns in Data

•

Any visualization

can be trellised by

both columns and

rows

•

No limitation on

the number of

attributes used in

trellis

•

Brushing

functionality also

works within cells

of trellis

Full Functionality: End-user tools

Data Exploration & Data Mashups

Visual Analysis, Answers

Dashboards

OBIEE Dashboards & Scorecards

2

Production Reporting

BI Publisher

Full Functionality: Data Modeling for the Cloud

No

Modeling

Auto-modeling

Schema Introspection

Data Mashups

Cloud Data Modeler

Fully Cloud Based

Multi-User

OBIEE Admin Tool

Legacy Applications

Managed Services

3

Task (Cost)

BI Cloud Service

DB Cloud Service

Patching

Included

Included

Upgrade

Included

Included

Backup

One click

Included

Uptime

Included

Included

Scale

Included

Included

Tuning

Premium

Premium

Solution for Individuals and Workgroups

4

SQL

Fast Provisioning

No Setup fees

10 users or fewer

Multitenant

Self Contained

Includes DB and BI

Use without

Extends to Full-scale Enterprise BI

4

Single Tenant Isolation

As Needed

Flexible scaling

EDW in the cloud

Exadata storage

Full Hardware VPN

Integrate on-premise

security, network

On-premise Application

Migration

BI Cloud Service: Cloud First Roadmap

November’14

March’15 MayApril June Aug Fall 2015

• Answers + Dashboards

• BI Mobile HD

• DB Cloud 50GB

• REST API for ETL

• DataSync client

• Data Modeler update

• Bug fixes

• Visual Analyzer

• Data Mashup

• DBaaS Support

• RPD Lift and Shift

• Exadata Service

• 250GB Schema DB

• Mapviewer

• Data Enrichment CS

support

• Languages Support

• Report Delivery

• Essbase Service

• Direct SaaS import

• On-premise query

Immediate Access to New Functionality

Monthly update cycle; some of them bearing features

Oracle Analytics Cloud

Most Comprehensive Analytics Cloud Available

Business

Intelligence

Service

BI Technology as a Service

Big Data

Service

Hadoop as a Service

Transactional

Business

Intelligence

Embedded Analytics for Oracle SaaS Apps

_{Big Data Analytics as a Service}

Big Data

Discovery

Service

Coming Soon

•

Embedded within every Oracle SaaS application – CRM, HCM,

CRM, Marketing, etc

•

Real time insight on transactional data and events

•

Secure – security roles of Source Application

•

Extensible – understands and confirms to transactional data

model extensions

•

Built for LOB Users – Mobile, Packaged KPIs, Alerts

Oracle Analytics Cloud

•

Deeper SaaS Analytics for Cross Source & Subject Area – e.g.

CRM & Marketing, HCM & ERP

•

Cloud & Premise data sources – e.g. Cloud CRM,

On-Premise ERP

•

Extensible & Secure – similar to OTBI

•

Advanced Analytics – Predictive Analysis, Data Mining, etc

•

Built for LOB Users – Mobile, Packaged KPIs, Alerts

Oracle Analytics Cloud

Introducing BI Ask

Next Hot Mobile Innovation

Visualizations auto-created

on-the-fly while user types (or speaks)

Keyword search

interrogates all

reports, metadata, and the semantic layer

Ideal for phone form factors, including easy

login using touchID & biometric sensors

Oracle BI 12c Key Features and Highlights

BI Ask

Model

BI Application Archive

(BAR)

Content Roles

Other

Lifecycle Management

• On-Premise

• Engineered Systems

• Cloud Offerings

• Embedding in applications

Single 12c release stream for

• Full multi-tenant

• Model extensibility and data mashup

• Zero downtime

• Radically simple and robust upgrade

from 11g

Operations and Architecture

What’s New in BI Applications 11.1.1.9.1

New

Content Enhancements



Manufacturing



Project



Procurement



Student Information



HR and Sales

New

Oracle Cloud Application Sources

Oracle Project Cloud

Oracle Procurement Cloud

Oracle Financials Cloud

Oracle Sales Cloud

Oracle Business

Intelligence

Applications

Oracle Applications

Cloud Services

Oracle Sales Cloud

Oracle HCM Cloud

Oracle Financial Cloud

…

On-Premise Systems

E-Business Suite

Siebel

PeopleSoft

JD Edwards E1

Fusion

Hybrid Analytics

Sales Analytics

HR Analytics

Financial Analytics

…

On

-Pr

e

mises

Clou

d

BI Applications with Oracle Cloud Applications

Solution Overview

•

OBIA 11.1.1.9.1 supports:

–

Oracle Sales Cloud

–

Oracle HCM Cloud

–

Oracle Financial Cloud

–

Oracle Procurement Cloud

–

Oracle Project Cloud

Oracle Applications Cloud

Service for OBIA

Big Data

Disruption

Digitization

Analytics 2.0

Analytics 3.0

Analytics 1.0

• Basic reporting

• Limited range of tabular data

• Batch oriented analysis

• Analysis bolted onto limited

set of business processes

• “Competing on Analytics”

• Extended analytics to larger and less

structured datasets

• Fact and exception based

management doctrine

• Recognition of Data Science

• Platform for monetisation

• Deeper analysis on more data

• Faster test-do-learn

• wider business process coverage

• Analysts focus on discovery and

driving business value

Adapted from Tom Davenport

What are businesses trying

to achieve using Big Data?

What does Big Data mean to the business?

The reality

Why is Big Data Analytic a Challenge?

Tool Complexity

•

Early Hadoop tools only for experts

•

Existing BI tools not designed for Hadoop

•

Emerging solutions lack broad capabilities

80% effort typically

spent on evaluating

and preparing data

Data Uncertainty

•

Not familiar and overwhelming

•

Potential value not obvious

•

Requires significant manipulation

Over dependent on

scarce and highly

skilled resources

Oracle Big Data Discovery.

The Visual Face of Hadoop

Productize,

Secure & Govern

Experiment, Prototype

& Collaborate

Data Reservoir

Un

stru

ctu

red

Da

ta

Data Warehouse

Oracle Database

Stru

ctu

red

Da

ta

Oracle Big Data

Discovery

Oracle Big Data

SQL

Hadoop (HDFS)

Oracle R for

Hadoop

Oracle Advanced Analytics

Tables in Hadoop

Tables in DB

SQL join

In-Memory Appliance

Oracle BI Foundation Suite

Oracle SQL

Queries

Exalytics

Exadata

BDA

Oracle’s Unified Big Data Management and Analytics Strategy

•

Experiment, Prototype,

Collaborate

–

Quickly find, explore, transform,

discover and share in BDD

–

Publish results to HDFS

–

Use to build predictive models with

Oracle R for Hadoop

•

Productize, Secure, Govern

–

Connect published HDFS files to secure

Oracle DB using Oracle Big Data SQL

–

No data movement required

–

Seamlessly extends existing DWH and

BI investments with non-traditional

data in Hadoop

•

Rapid global growth since GA

•

100+ certified analytic applications

and tools, including full suite of OBI

and Hyperion applications

•

Proven ROI based on superfast

analytics and TCO advantages

Oracle Exalytics

Exalytics X4-4

•

Brand new Software

–

Oracle Database Memory Option: 100% Data

In-Memory

–

Oracle Essbase In-Memory option:

Maximum concurrency; 2X faster on X4-4

•

Brand new Hardware

–

Intel Xeon E7-V2; 50% faster clock speed; 50% more

processing cores; co-engineered with Oracle

–

50% more memory; 100% more flash; 33% more

storage; 10X more networking

In Summary, Our Priorities Are….

•

Business User Self Service

•

Mobile

•

Analytics in the Cloud – Platform and Applications

•

Big Data Analytics

In the Cloud

On-Premise

Oracle Business Analytics Strategy

Any

Data

Packaged Analytic

and EPM Apps

Engineered

Systems

Available Today

Integrated

Tools