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Creating Dashboards in Google Analytics

         

 

12/10/2011

(2)

1

T

ABLE OF

C

ONTENTS

Introduction to Dashboards ... 3

Adding Data to Dashboards ... 3

Creating a “Management” Dashboard ... 4

1. Starting the Dashboard ... 4

2. Adding the “Total Visits this period” Widget ... 4

3. Adding the “Total Pageviews this period” Widget ... 5

4. Adding the “Pages per Visit” Widget ... 5

5. Adding the “Pageviews by Day” Widget ... 6

6. Adding the “Most Viewed Sections” Widget ... 6

7. Adding the “Visitors and Visits” Widget ... 7

8. Adding the “Top Cities by Visitors” Widget ... 7

9. Adding the “Visits by Source” widget ... 8

10. Completing the “Management” Dashboard ... 8

Creating a Dashboard for “Site Search Tracking” ... 9

1. Starting the Dashboard ... 9

2. Adding the “Visits with Search” widget ... 9

3. Adding the “Visits with Site Search” widget ... 10

4. Adding the “Top Search Terms” widget ... 10

5. Adding the “Results Pageviews/Search” Widget ... 11

6. Adding the “% Search Refinements” Widget ... 11

7. Adding the “Search Refinements” Widget ... 12

8. Adding the “% Exits after Search” Widget ... 12

9. Completing the “Site Search Tracking” Dashboard ... 13

Creating a “Social Media” Dashboard ... 14

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2

2. Adding the “Visits from Social Sources” widget ... 14

3. Adding the “Visits by Social Sources” widget ... 15

4. Adding the “% New Social Visits” widget ... 15

5. Adding the “Top 10 Landing Pages from Facebook” widget ... 16

6. Adding the “Facebook Visitors Daily” widget ... 16

7. Completing the “Social Media” Dashboard ... 17

Creating a Dashboard for “News” ... 18

1. Starting the Dashboard ... 18

2. Adding the “Top 10 News Pages” widget ... 18

3. Adding the “Top 10 Cities by Visitors to News” widget ... 19

4. Adding the “Pageviews To News By Day” widget ... 19

5. Adding the “In-State Visitors to News” Widget ... 20

6. Adding the “In-State Visitors to News” Widget ... 20

7. Adding the “Traffic Sources to News” Widget ... 21

8. Completing the “News” Dashboard ... 21

Creating a Dashboard for “Visitors Technology” ... 22

1. Starting the Dashboard ... 22

2. Adding the “Top 10 Browsers” Widget ... 22

3. Adding the “Top 10 Service Providers” Widget ... 23

4. Adding the “Screen Resolution” Widget ... 23

5. Adding the “Java Support” widget ... 24

6. Adding the “Operating System” widget ... 24

7. Adding the “Top 10 Mobile Devices” Widget ... 25

8. Completing the “Visitor Technology” Dashboard ... 25

Appendix ... 26

(4)

3

I

NTRODUCTION TO

D

ASHBOARDS

A dashboard is a special type of Google Analytics report that aggregates a collection of statistics on a single page. It is a way to view data that would otherwise be found in separate reports all at once on a single report. You can create dashboards around a single kind of statistic like visitors, or around a variety of statistics that may be useful to you.

When you create a dashboard, it is visible only in the profile and user account in which you created it – which means it can only be seen by you (or someone using your logon). Currently, dashboards cannot be shared or exported. You can create up to 20 dashboards.

Each dashboard consists of up to 12 report elements called widgets. A widget can contain statistics in the form of a pie chart, a timeline, a data table, or a single data point, for example Daily Visits.

When viewing a dashboard, the period of the displayed data covers the last 30 days, but you can easily adjust the time frame to view data for any period, and to make comparisons to prior periods.

A

DDING

D

ATA TO

D

ASHBOARDS

There are two methods of adding data to a dashboard. This guide gives step-by-step instructions for both methods.

• Add data using the “Add a Widget” wizard, under the Home > Dashboards menu. • Add data using the “Add to Dashboard” option, after first obtaining the data you want by

pulling it up in a Standard or Custom report.

The resultant dashboard is identical with either method – the difference being that widgets created using the Standard/Custom report method are clickable, meaning that when the dashboard is viewed, it is possible to drill down to the underlying report.

Note that each Profile comes with a built-in starter dashboard (called My Dashboard) already set up with a selection of widgets. You can use this supplied dashboard as a basis for your own dashboard, or start from a ‘blank canvas’. This guide assumes each dashboard is created from a blank canvas. This guide shows how a variety of suggested dashboards can be created.

• Management Dashboard

• Site Search Tracking Dashboard • Social Media Dashboard

• News

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4

C

REATING A

“M

ANAGEMENT

D

ASHBOARD

1. S

TARTING THE

D

ASHBOARD

1. Log on to Google Analytics and select your account and profile 2. Click the Home tab

3. In the left-hand pane, expand Dashboards, then click + New Dashboard 4. Select Blank Canvas

5. Enter the name “Management Dashboard”, and then click Create Dashboard

2. A

DDING THE

“T

OTAL

V

ISITS THIS PERIOD

W

IDGET

1. Click Add Widget

2. Select the Metric tab. In the metric list, select Visits

(6)

5

3. A

DDING THE

“T

OTAL

P

AGEVIEWS THIS PERIOD

W

IDGET

1. Click Add Widget

2. Select the Metric tab. In the metric list, select Pageviews

3. Change the Widget title to Total Pageviews this period, click Save

4. A

DDING THE

“P

AGES PER

V

ISIT

W

IDGET

1. Click Add Widget

2. Select the Metric tab. In the metric list, select Pages/Visit 3. Change the Widget title to Avg. Pages/Visit, click Save

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6

5. A

DDING THE

“P

AGEVIEWS BY

D

AY

W

IDGET

1. On the top menu, switch to the Standard Reporting tab

2. In the left-hand pane, expand Content, then Site Content and select Pages 3. Click Add To Dashboard on the top menu

4. Select the Management Dashboard

5. Check to Add a Timeline; change the Widget Title to Pageviews by Day 6. Click Add to Dashboard

6. A

DDING THE

“M

OST

V

IEWED

S

ECTIONS

W

IDGET

1. On the top menu, switch to the Standard Reporting tab

2. In the left-hand pane, expand Content, then Site Content and select Content Drilldown 3. Click Add To Dashboard on the top menu

4. Select the Management Dashboard

5. Check to Add a Timeline; change the Widget Title to Most Viewed Sections 6. Click Add to Dashboard

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7

7. A

DDING THE

“V

ISITORS AND

V

ISITS

W

IDGET

1. Click Add Widget

2. Select the Timeline tab. Set the first metric to Visitors and the second metric to Visits 3. Change the Widget title to Visitors and Visits, click Save

8. A

DDING THE

“T

OP

C

ITIES BY

V

ISITORS

W

IDGET

1. On the top menu, switch to the Standard Reporting tab

2. In the left-hand pane, expand Audience, then Demographics and select Location 3. Click Add To Dashboard on the top menu

4. Select the Management Dashboard

5. Check to Add a Table; change the Widget Title to Top Cities by Visitors 6. Click Add to Dashboard

(9)

8

9. A

DDING THE

“V

ISITS BY

S

OURCE

WIDGET

1. Click Add Widget

2. Select the Pie tab. In the pie chart list, select Visits, then grouped by Source 3. Change the Widget title to Visits by Source, click Save

10. C

OMPLETING THE

“M

ANAGEMENT

D

ASHBOARD

(10)

9

C

REATING A

D

ASHBOARD FOR

“S

ITE

S

EARCH

T

RACKING

1. S

TARTING THE

D

ASHBOARD

1. Log on to Google Analytics and select your account and profile 2. Click the Home tab

3. In the left-hand pane, expand Dashboards, then click + New Dashboard 4. Select Blank Canvas

5. Enter the name “Site Search Tracking”, and Create Dashboard

2. A

DDING THE

“V

ISITS WITH

S

EARCH

WIDGET

1. Click Add Widget

2. Select the Timeline tab. In the metric list, select to graph Visits with Search over time 3. [Optionally] Compare to Search Refinements

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10

3. A

DDING THE

“V

ISITS WITH

S

ITE

S

EARCH

WIDGET

1. On the top menu, switch to the Standard Reporting tab

2. In the left-hand pane, expand Content, then Site Search and select Overview 3. Click Add To Dashboard on the top menu

4. Select the Site Search Tracking dashboard

5. Check to Add a Pie; change the Widget Title to Visits with Site Search 6. Click Add to Dashboard

4. A

DDING THE

“T

OP

S

EARCH

T

ERMS

WIDGET

1. Click Add Widget

2. Select the Table tab. In the first column, select the dimension Search Term. In the second column, add the metric Total Unique Searches. In the third column, add the metric Time

after Search

(12)

11

5. A

DDING THE

“R

ESULTS

P

AGEVIEWS

/S

EARCH

W

IDGET

1. Click Add Widget

2. Select the Metric tab. In the metric list, select Results Pageviews/Search, click Save

6. A

DDING THE

“%

S

EARCH

R

EFINEMENTS

W

IDGET

1. Click Add Widget

(13)

12

7. A

DDING THE

“S

EARCH

R

EFINEMENTS

W

IDGET

1. Click Add Widget

2. Select the Metric tab. In the metric list, select Search Refinements, click Save

8. A

DDING THE

“%

E

XITS AFTER

S

EARCH

W

IDGET

1. Click Add Widget

2. Select the Table tab. In the first column, select the dimension Site Search Status. In the second column, add the metric % Search Exits

(14)

13

9. C

OMPLETING THE

“S

ITE

S

EARCH

T

RACKING

D

ASHBOARD

(15)

14

C

REATING A

“S

OCIAL

M

EDIA

D

ASHBOARD

1. S

TARTING THE

D

ASHBOARD

1. Log on to Google Analytics and select your account and profile 2. Click the Home tab

3. In the left-hand pane, expand Dashboards, then click + New Dashboard 4. Select Blank Canvas

5. Enter the name “Social Media Dashboard”, and Create Dashboard

2. A

DDING THE

“V

ISITS FROM

S

OCIAL

S

OURCES

WIDGET

1. Click Add Widget

2. Select the Metric tab. In the metric list, select Visits

3. Select to Filter this data to Only show the dimension Source with a Regular Expression1 of

facebook|twitter|t.co$|reddit|stumbleupon|youtube.    (

Include here any other social media sites that you want to be covered by this filter).

4. Change the Widget title to Visits from Social Sources, click Save

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15

3. A

DDING THE

“V

ISITS BY

S

OCIAL

S

OURCES

WIDGET

1. Click Add Widget

2. Select the Pie tab. In the pie chart list, select Visits, then grouped by Source

3. Select to Filter this data to Only show the dimension Source with a Regular Expression1 of

facebook|twitter|t.co$|reddit|stumbleupon|youtube.  (

Include here any other social media sites that you want to be covered by this filter).

4. Change the Widget title to Visits by Social Sources, click Save

4. A

DDING THE

“%

N

EW

S

OCIAL

V

ISITS

WIDGET

1. Click Add Widget

2. Select the Metric tab. In the metric list, select % New Visits

3. Select to Filter this data to Only show the dimension Source with a Regular Expression1

of

facebook|twitter|t.co$|reddit|stumbleupon|youtube.    (

Include here any other social media sites that you want to be covered by this filter).

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16

5. A

DDING THE

“T

OP

10

L

ANDING

P

AGES FROM

F

ACEBOOK

WIDGET

1. Click Add Widget

2. Select the Table tab. In the first column, select the dimension Landing Page. In the second column add the metric Visits and (optionally) in the third column add the metric Bounce

Rate

3. Select to Filter this data to Only show the dimension Source with a Regular Expression1 of

facebook

4. Change the Widget title to Top 10 Landing Pages from Facebook, click Save

6. A

DDING THE

“F

ACEBOOK

V

ISITORS

D

AILY

WIDGET

1. Click Add Widget

2. Select the Timeline tab. In the metric list, select to graph Unique Visitors over time 3. Select to Filter this data to Only show the dimension Source with a Regular Expression1

of

facebook

(18)

17

7. C

OMPLETING THE

“S

OCIAL

M

EDIA

D

ASHBOARD

(19)

18

C

REATING A

D

ASHBOARD FOR

“N

EWS

1. S

TARTING THE

D

ASHBOARD

1. Log on to Google Analytics and select your account and profile 2

2. Click the Home tab

3. In the left-hand pane, expand Dashboards, then click + New Dashboard 4. Select Blank Canvas

5. Enter the name “News”, and Create Dashboard

2. A

DDING THE

“T

OP

10

N

EWS

P

AGES

WIDGET

1. On the top menu, switch to the Standard Reporting tab

2. In the left-hand pane, expand Content, then Site Content and select Content Drilldown 3. In the page list, click on the entry for /news/ 3

4. Click Add To Dashboard on the top menu and select the News Dashboard

5. Check to Add a Table; change the Widget Title to Top 10 News Pages, Add to Dashboard

2

The ‘News’ dashboard would work best in a profile specifically set up for ‘News’. See the Guide to Setting up Profiles and

Filters in Google Analytics.

3 Skip this step if you have set up a profile for ‘News’. If not, complete this step and use /news/ or the equivalent directory name on your site.

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19

3. A

DDING THE

“T

OP

10

C

ITIES BY

V

ISITORS TO

N

EWS

WIDGET

1. Click Add Widget

2. Select the Table tab. In the first column, select the dimension City. In the second column, add the metric Unique Visitors. In the third column, add the metric Avg.Time on Site 3. Select to Filter this data by Page path level 1 Exactly matching /news/ 3

4. Enter Link to Report Content / Site Content / Content Drilldown

5. Change the Widget title to Top 10 Cities by Visitors to News, click Save

4. A

DDING THE

“P

AGEVIEWS

T

O

N

EWS

B

Y

D

AY

WIDGET

1. On the top menu, switch to the Standard Reporting tab

2. In the left-hand pane, expand Content, then Site Content and select Pages 3. In the page list, click on the entry for /news/ 3

4. Click Add To Dashboard on the top menu 5. Select the News Dashboard

6. Check to Add a Timeline; change the Widget Title to Pageviews to News by Day 7. Click Add to Dashboard

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20

5. A

DDING THE

“I

N

-S

TATE

V

ISITORS TO

N

EWS

W

IDGET

1. Click Add Widget

2. Select the Metric tab. In the metric list, Unique Visitors

3. Select to Filter this data to Only show the dimension Page path level 1 Exactly matching /news/ 3

4. Add a filter to Only show the Region Exactly matching [your State]

5.

Change the Widget title to In-State Visitors to News, click Save

6. A

DDING THE

“I

N

-S

TATE

V

ISITORS TO

N

EWS

W

IDGET

1. Click Add Widget

2. Select the Metric tab. In the metric list, Unique Visitors

3. Select to Filter this data to Only show the dimension Page path level 1 Exactly matching /news/ 3

4. Add a filter to Don’t show the Region Exactly matching [your State]

5.

Change the Widget title to Out-of-State Visitors to News, click Save

(22)

21

7. A

DDING THE

“T

RAFFIC

S

OURCES TO

N

EWS

W

IDGET

1. Click Add Widget

2. Select the Pie tab. In the pie chart list, select Visits, then grouped by Traffic Type

3. Select to Filter this data to Only show the dimension Page path level 1 Exactly matching /news/ 3

4. Enter Link to Report Traffic Sources / Overview

5. Change the Widget title Traffic Sources to News, click Save

8. C

OMPLETING THE

“N

EWS

D

ASHBOARD

(23)

22

C

REATING A

D

ASHBOARD FOR

“V

ISITORS

T

ECHNOLOGY

1. S

TARTING THE

D

ASHBOARD

1. Log on to Google Analytics and select your account and profile 2. Click the Home tab

3. In the left-hand pane, expand Dashboards, then click + New Dashboard 4. Select Blank Canvas

5. Enter the name “Visitor Technology”, and Create Dashboard

2. A

DDING THE

“T

OP

10

B

ROWSERS

W

IDGET

1. Click Add Widget

2. Select the Table tab. In the first column, select the dimension Browser. In the second column, add the metric Visits

(24)

23

3. A

DDING THE

“T

OP

10

S

ERVICE

P

ROVIDERS

W

IDGET

1. Click Add Widget

2. Select the Table tab. In the first column, select the dimension Service Provider. In the second column, add the metric Visits

3. Change the Widget title to Top 10 Service Providers, click Save

4. A

DDING THE

“S

CREEN

R

ESOLUTION

W

IDGET

1. Click Add Widget

2. Select the Table tab. In the first column, select the dimension Screen Resolution. In the second column, add the metric Visits

(25)

24

5. A

DDING THE

“J

AVA

S

UPPORT

WIDGET

1. Click Add Widget

2. Select the Pie tab. In the pie chart list, select Visits, then grouped by Java Support 3. Change the Widget title to Java Support, click Save

6. A

DDING THE

“O

PERATING

S

YSTEM

WIDGET

1. Click Add Widget

2. Select the Pie tab. In the pie chart list, select Visits, then grouped by Operating System 3. Change the Widget title to Operating System, click Save

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25

7. A

DDING THE

“T

OP

10

M

OBILE

D

EVICES

W

IDGET

1. Click Add Widget

2. Select the Table tab. In the first column, select the dimension Mobile Device Info. In the second column, add the metric Visits

3. Select to Filter this data to Don’t show Mobile Device Info Exactly matching (not set) 4. Link to Report Audience / Mobile / Devices

5. Change the Widget title to Top 10 Mobile Devices, click Save

8. C

OMPLETING THE

“V

ISITOR

T

ECHNOLOGY

D

ASHBOARD

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26

A

PPENDIX

R

EGULAR

E

XPRESSIONS

Use these symbols when creating a filter in a dashboard widget using ‘Regular Expressions’, to define what data should be included/excluded.

 

Symbol  

Description    

 

Example  

Matches  

 

but  not  

^     Starts  with       ^cat     cats  are  cool     the  cat  

 

.     Any  1  Character       .at     cat,  hat       gnat    

*     0  or  more       pbs*     pb,  pbs,  pbss,  pbss   pbx    

+     1  or  more       pbs+     pbs,  pbss,  pbsss     pb    

.*     Anything       cat.*hat   cat  in  the  hat     hat  on  the  cat  

 

|     Or         this|that   this,  that      

 

?     optional       ca?t     cat,  ct      

$     Ends  with       cats$     I  like  cats     cats  are  cool    

\     Match  special  character   pbs\.com   pbs.com     pbsXcom  

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