umove, 28 Aprile 2015 Davide Ghezzi, Founder

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uMove, 28 Aprile 2015

Davide Ghezzi, Founder

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Instant Urban Carpooling

Letzgo is a ride sharing application

that easily connects

PEER-TO-PEER

INSTANT

LOW COST

letz-go.com

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The product: a driver or a passenger 2 to 3 clicks away

letz-go.com

3. The ride ends with a

reimbursement and a

mutual rating

2. A driver accepts the

request, picks up the

passenger and starts the ride

1. A passenger makes a

request, the system

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Free app download

Free app registration

All payments in-app

20% of driver fee goes to Letzgo

A simple business model

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Drivers checked

Real time tracking, sharing during ride

Feedback

Safety

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Source: Comune di Milano 2012, ACEA 2012, Federconsumatori 2012

A car stays idle for 97% of the time*

Average yearly cost of owning a car: 4.600 euros (growth 15% 2011-2012)

Cars driving around the city are mostly empty: 90% of cars have 4 unused seats

The ratio of cars ownership per 100 people in metropolitan areas is too high in

Italy and other European developed countries

Public transportation cannot always fulfil mobility needs (peak hours, specific

areas/times, during strikes)

1. Unsustainable mobility

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Mobility

The rise of a new economic model: Sharing economy and

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Instant

To passenger

destination

Cost

€€

€€

€€€€€

Social features

No need to drive

€€€€

History of urban mobility opportunities

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Benchmark Letzgo vs Taxi, Uber and Carsharing

Average Trip Cost

Assumptions: standard trip 5km and 20 minutes. Average speed 15km/h

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Source

(1) Source: Confcommercio “Sciogliere i nodi per competere”, 2012

(2) Internal estimate based on a weekday standard option Taxi fee, “Mobility and Transport division Public Vehicle Service”, Comune di Milano July 2012

(3) Night starting fare €6.20 + 5minutes from taxi-stand to passenger (4) Uber Black: €6.00 + €1.10/km + €0.60/min

(5) Uber Pop: €2.00 + €0.35/km + €0.20/min (6) Car2Go: €0.29/min + 2minutes for parking

17.8 24.4 23.5 7.8 6.4 5.9 5.5 4.8 Taxi MI Taxi MI night Uber Black Uber Pop

Car2Go Twist Enjoy Let zGo

by night

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(7) Twist: €0.27/min + 2minutes for parking (8) Enjoy: €0.25/min + 2minutes for parking (9) Letzgo: €0.95/km

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A win win…win model: Benefiting passengers, drivers & cities

letz-go.com

For Passengers

For Drivers

For Cities

• Saving money versus

owning a car (gas,

insurance, repairs, fines)

and compared to other

options with a driver

• Saving time (parking, car

maintenance, ability to

read or make calls)

• Providing another mobility

solution

• Socializing

• Gaining freedom (2nd glass

of wine )

• Sharing a car and its related

costs (even if no profit, still

making extra money)

• Socializing

• Being a good citizen

contributing to a greener

world with less cars needed

• Helping neighbors with no

other options but a driver

and no means for usual

options

• Being green:

Improving traffic

Improving air quality

Improving parking

• Offering more mobility

solutions to the city

• Serving disadvantaged

communities (outskirts,

elderly and reduced

mobility citizens)

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Launched beta (June 2014) – iOs

Launch Android (today) + new iOs (today)

Backend re-engineered to allow for flexibility

Where we are

Community of more than 300 drivers (Milan)

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Instant

Urban

Carpooling

Looking forward: an extremely versatile platform

REAL-TIME

GEOLOCALIZED

PEER TO PEER EXCHANGE

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With strong assets vs. all the competitors

Vs. TAXI

Vs. UBER

Vs. CAR SHARING

Vs. PUBLIC

TRANSPORTATION

- Price

- Better experience (in-car and via app)

- Sense of frustration vs. the incumbent

- Price level and cost peace of mind

- Social connections/Community (P2P)

- True sharing values

- Convenience (no need to look for a car, to

drive and to park)

- Km billing (don’t pay traffic jams)

- Flexibility (routes, time)

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Letzgo evolution

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Urban deliveries

Vertical Partnerships

(e.g. navigation

systems, fleet

management)

Core product

enrichment (premium

services)

Data collection

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TEAM

• Former Head of Advertising & Trade Communication, Vodafone Italy • Advertising Manager, Vodafone Italy

• Head of Marketing & Communication, Panaria Group • Cofounder of Private Equity Sistema Solare SpA • Director, Mediobanca London; JPMorgan London • Cofounder, Cellulari.it

• MBA, Columbia Business School – EP, Singularity University Luigi Pincelli

Marketing

• Former Head of Marketing Consumer Mobile, Vodafone Italy • Head of Marketing Consumer, Poste Mobile

• Product Manager, Vodafone Italy Sabrina Vinella Operations Fabrizio Negro IT Paolo Percuoco Finance

• Former Head of Demand and Technology Architecture, Vodafone It • Managing partner, Doxa Digital

• Head of Online Services, Vodafone Italy

• Current Head of Reporting and Consolidation, Sky Italia

• Head of Finance, Mobile Virtual Network Operator, Vodafone • Business Controller, Pirelli

Davide Ghezzi

CEO

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Chi sono

letz-go.com

Co-founder & Managing Partner, renewable energy private equity fund Sistema

Solare SpA

Director, Mediobanca London, Emerging Markets

Associate, JPMorgan London, Sub-Saharan Africa Origination

Co-founder, Cellulari.it

Project Manager, Pirelli Optical Fibers

EP, Singularity University

MBA, Columbia Business School

Figure

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References

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