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(1)

Orientation Program for Students of Our

MSc. Programs Business Administration, 

Economics and MEMS 

Information Systems

(2)

What it is about

Who we are

What we offer

Information Systems

(3)

What IS is About: The Business Eco‐System

Customer

Customer

Customer

Customer

Customer

Customer

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

Sales &

Marketing

Finance & 

Accounting

Human Resources

Production &

Purchasing

Senior

Management

g

Middle

Management

Production

Workers

g

Operational

Management

(4)

What IS is About: Strategic Objectives

Sales &

Marketing

Finance & 

Accounting

Human Resources

Production &

Purchasing

Seminar

Management

Middle

Management

Production

Workers

Customer

Customer

Customer

Customer

Customer

Customer

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

Business Processes

Operational

Management

New Business 

New Business 

Models

Better Decisions

Operational Excellence

(5)

Analysis and Development of Information Systems

Organization

Business applications and ‐processes

Governance

Management

Decision Support

Collaboration & Coordination

IS / IT business value

Technology

Data management

IT‐Infrastructure & Security

What IS is About: Summary

Information‐

Information‐

systems

Development

Analysis

Management

(6)

Prof. Dr. Stefan Lessmann

Short bio

2002, 2007: 

University of Hamburg

MSc, PhD in Business Administration

2005 – 2014: 

University of Hamburg 

Lecturer in Information Systems

2009 –

University of Southampton (part‐time)

Guest lecturer in Management Science

2014 –

Humboldt‐University of Berlin

Professor of Information Systems

Main research areas

Big Data, Business Analytics, Data Science

Management decision support 

Marketing and risk analytics

Time series forecasting

Who We Are

(7)

Dr. Ben Fabian

Short bio 

2000: 

Free University of Berlin

MSc. in Mathematics

2005 – 2008:  Humboldt‐University of Berlin

PhD in Information Systems

2009 –

Humboldt‐University of Berlin

Senior Lecturer in Information Systems

Main research areas

IT security and privacy

Internet of Things

Data Science

Complex Networks

Who We Are

(8)

Annika Baumann

Short bio

2007 – 2010:  Humboldt‐University Berlin 

BSc. Business Administration

2010 – 2013:  MSc. Information Systems

2013 –

Research assistant (PhD)

Main research areas

Internet topology

Graph‐based algorithms

Customer behavior in E‐Commerce

Social network analysis

(9)

Anna‐Lena Bujarek

Coordinates

Room: SPA1, 326

Phone: +49 30 2093‐5742

Email: bujarek@wiwi.hu‐berlin.de

Office Hours: TUE, WED, THUR (9 – 12)

Who We Are

(10)

Our Offers (in winter)

Mandatory elective or elective units

Chair of Information Systems

Advanced Information Systems I

Business Analytics & 

Predictive Modeling 

Tutorial BA & PM

IT‐Security & Privacy

Lecture

Seminar

Seminar AIS I

(11)

Our Offers (in summer)

Mandatory elective or elective units

Chair of Information Systems

Business Process Management

Lecture

Tutorial

E‐Business & Online Marketing

Lecture

Seminar

Applied Predictive Analytics

(12)

Lecture (by S. Lessmann)

Business Intelligence and Data Warehousing

The business case for analytics

The data science toolbox: Techniques for predictive and 

explanatory modeling

Tutorial (by S. Lessmann)

Further elaborate topics covered in the lecture

Hands‐on exercises 

 Analytics software

 RapidMiner, Matlab, R, Python, etc.

Business Analytics & Predictive Modeling

(13)

Recent topics in the broad field of Information Systems

About 15 – 20 alternative topics per seminar

Typically related to our research areas

Seminar thesis 

Choice of one topic (by draw if needed)

Group work (normally two students)

Oral presentation

Two presentation

Mid‐term & before submitting final thesis

Seminar AIS I (by the whole team)

(14)

Lecture (by B. Fabian)

Introduction to Cryptography

Public Key Infrastructure / Network Security

Security Standards and Best Practices

Case Studies (electronic Health Card, electronic Identity Card)

Privacy Regulation

Why do users disclose information?

Seminar (by B. Fabian)

A variety of topics: 

Experiments on Privacy

Security Threats and Countermeasures  for emerging Technologies

Value of Information to Users

Interesting and challenging!

IT‐Security and Privacy

(15)

Lecture (by S. Lessmann)

Process management lifecycle

Principles of business process modeling using BPMN

Process analysis

Technologies for business process automation (e.g., BPEL)

Business process outsourcing

Process mining

Tutorial (by A. Baumann & B. Fabian)

Further elaborate topics covered in the lecture

Hands‐on exercises 

 Business Process Model and Notation

 Business Process Execution Language

 …

Business Process Management

(16)

Lecture (by S. Lessmann)

E‐Business strategy

E‐Business infrastructure

E‐Business applications

Internet marketing mix 

Marketing communication using digital channels

Web controlling

Seminar (by A. Baumann, S. Lessmann)

Recent topics in the scope of E‐Business and Online Marketing 

Seminar thesis (group work)

Oral presentation

E‐Business and Online Marketing 

(17)

Practical seminar (by A. Baumann S. Lessmann)

(More than a )Simulation of a real‐life modeling project

Participating in an intern. forecasting competition

Kaggle

KDD Cup

Data Mining Cup

Teamwork

Variety of analytic software tools

MS Excel, SPSS, RapidMiner, Hadoop, R, Matlab, Python, …

Applied Predictive Analytics

(18)

Welcome! And have a great time @ HU

Prof. Dr. Stefan Lessmann

Chair of Information Systems

Faculty of Business and Economics

Humboldt‐University of  Berlin

Spandauer Straße 1

D‐10178 Berlin, Germany

Tel.  +49.30.2093.5742

Fax. +49.30.2093.5741

stefan.lessmann@hu‐berlin.de

www.wiwi.hu‐berlin.de/professuren/quantitativ/wi

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