FACT SHEET.

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Publicity Group is an innovative company in Georgia,

established

and

run

by

experienced

PR,

communications and media professionals with

extensive professional and personal contacts

nationwide.

As a full service public relations, communications and

media service Provider Company it works with

Georgian private, non-governmental, governmental

and international donor organizations and projects

and implements contracts in public relations,

educational and public outreach campaigns,

marketing and interactive communications, event

management and media services.

Company also strongly involved in promoting public

relations as a practice and profession in the country

by implementing educational and training programs.

FACT SHEET

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www.publicitygroup.ge

EMPLOYEE NEWSLETTER

Implemented Public Outreach Campaigns

2010 – Present,

Media Services and Public Outreach Support to JSC “Populi”

From November, 2010 Publicity Group is awarded the contract to provide media services and public outreach support to the largest retail chain supermarket networks in Georgia JSC “Populi”. Services include, but are not limit to: Media buying and relations, social media and online PR services, outdoor and BTL.

Information support through textual, visual and video press release was provided by the Press Release and Corporate News distribution Agency – PUBLICITY.GE owned by Publicity Group.

March 2011, Media Support and Facilitation to the Conference

On March 12, 2011, at Radisson Hotel, Tbilisi, Publicity Group provided media management and mediafacilitation support to the conference through the contract from the Targeted Initiative for Georgia’s implemented “Support Reintegration of Georgian Returning Migrants and the Implementation of the EU-Georgia Readmission Agreement” program funded by the EU and supported by the Ministry of Internally Displaced Persons form the Occupied Territories, Accommodation and Refugees of Georgia. Conference was attended by the Ambassador of the Czech Republic to Georgia, Head of Delegation of the European Union to Georgia, Minister of Internally Displaced Persons form the Occupied Territories, Accommodation and Refugees of Georgia, Deputy Minister, Ministry of Foreign Affairs of Georgia, Deputy Head of the State Commission on Migration and other local and international key officials.

Information support through textual, visual and video press release was provided by the Press Release and Corporate News distribution Agency – PUBLICITY.GE owned by Publicity Group.

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PAGE 3 EMPLOYEE NEWSLETTER

August 2009 – June 2010, Professional Public Relations Services for the UNDP Inclusive Financial Systems in Georgia Project

On August 25, 2009 Publicity Group signed a contract with the UNDP to implement 10 month public outreach campaign for its Inclusive Financial Systems in Georgia project (IFSG) funded by the European Union, designed to support the growth and development of income generation activities of the vulnerable populations, particularly small-scale farmers, women, internally displaced persons (IDPs) and resettled persons, residing in the Shida Kartli, Mtskheta - Mtianeti and Samegrelo – Zemo Svaneti regions of Georgia through providing them with the access to microfinance from selected partner microfinance organizations and provision of business advisory services to enhance the business skill capacities of the IFSG’s potential borrowers and loan recipients.

Publicity Group, as a PR and Media Service Provider elaborated and is in the process of implementing comprehensive public outreach campaign, including: the design of project promotional materials (posters, flyers, banners, mugs, T-shirts, bags); the organization of information and briefing sessions for media representatives (60 media representatives), microfinance and business training providers (30 representatives) in Zugdidi, Gori and Tbilisi; creation and placing of newspaper advertisements, PSA’s, radio advertisements and press releases to local and nationwide print and electronic media during the September 2009 – June 2010.

Detailed information can be found here:

http://publicity.ge/index.php?m=2&newsid=328 http://publicity.ge/index.php?m=2&newsid=327 http://publicity.ge/index.php?m=2&newsid=326

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November 2009, 20th Anniversary of the Convention on the

Rights of the Child by UNICEF

On November 20, 2009 Hotel “Iveria Radisson” hosted the 20th_{anniversary of the Convention on the Rights of the} Children with the special events, including presentation of the work that has been done in Georgia in this direction, press conference, photo exhibition of children’s work accompanied by live music, seminar for children and with the performance of “Fingers Theatre”.

As an event organizer, Publicity Group was involved in all stages of the event planning and was responsible not only for production of promotional materials, including invitations and present packages for the guests, but relations with media.

Event was attended by the donor community and representatives of local and international organizations working in the field of children rights, Georgian parliamentarians, ambassadors and 17 journalists from nationwide print and electronic media.

Implemented Public Outreach Campaigns

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PAGE 5 EMPLOYEE NEWSLETTER

September 2009, Launching the New Product by Roche

On September 16, 2009 Hotel “Sheraton Metekhi Palace” hosted the scientific – conference “New Ways of Treatment

of Rheumatics Arthritis”. The conference was organized on

behalf of the Hoffmann-La Roche and was aiming introduction of new preparation “Actemra” to Georgian market.

As an event organizer, Publicity Group was involved in all stages of the event planning, especially concentrating on media relations, starting production of media advisories and personal calls to journalists, hosting the journalists during the event and preparation of press releases for the event. As a result, fifteen print and electronic media attended and prepared information about the event. Special guest speaker from the Great Britain, Mr. Endrew Ostar, representing the Cambridge University attended the event, along with the 70 representatives from Georgian medicine sector as well as representatives of local and international organizations working in the field.

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May 2009, Georgia Race for the Cure®

On May 10, 2009, the Georgia Race for the Cure®, a partnership between the Women Wellness Care Alliance HERA and Susan G Komen for the Cure®, took place on Turtle Lake (Tbilisi). The project was organized by the HERA, Presenting sponsors included the National Screening Center and the John Snow Research and Training Institute within the scope of the Healthy Women in Georgia Program financed by the United States Agency for International Development. Publicity Group was in charge of implementing the project’s PR component and simultaneously featured as the communication campaign sponsor.

The goal of the event was to raise awareness in Georgia about breast cancer and the methods of early detection. Within the scope of Georgia Race for the Cure® Publicity Group created a number of promo materials (flyers, posters, banners, invitations), planned and ran the communication and advertising campaign of the whole project, intensively related to media which resulted in excellent coverage of the 10 May event by 5 National televisions (Georgian Public Broadcasting, Imedi, Alania, Rustavi 2, Maestro), 4 radio stations (Georgian Radio, Apkhazeti’s Voice, Green Wave, Imedi), 4 printed editions (24 Hours, Aversi Magazine, Georgian Times, Georgia Today) and a number of electronic publications and online portals. Within the framework of the project In addition to the Race, on May 8, Nina Ananiashvili hosted a benefit performance for breast cancer screening at the Tbilisi Z. Paliashvili Opera and Ballet State Theatre. On May 7, the Theatre hosted a press conference about the performance at Red Hall, which was organized by Publicity Group together with the ballet’s press centre.

As a communication campaign sponsor Publicity Group created and managed Georgia Race for the Cure’s website www.raceforthecure.ge ran the internet banner advertising campaign to Georgian internet and distributed media advisories and text and video press releases through the Press Release and Corporate News distribution Agency – PUBLICITY.GE owned by Publicity Group.

Implemented Public Outreach Campaigns

http://publicity.ge/index.php?m=2&newsid=249 http://publicity.ge/index.php?m=2&newsid=252

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March 2009, Photo Exhibition – “All We Want is Peace”

On March 26, 2009, the grand opening of a one month long photo exhibition – “All We Want is Peace” took place at the Amirani Cinema Hall. The exhibition, which displayed children's photos about the damage caused by the August war, was organized by Publicity Group on behalf of UNICEF. The objective of the project was to deliver the pain and sorrow these talented young photographers experienced during the conflict days to broad society and media.

All the necessary works for organizing the exhibition were implemented by Publicity Group. These works included choosing of the exhibition hall, preparation, print and distribution of invitations; invitation of famous Georgian photographers and media representatives, creation of the exhibition scenario, preparation of a slide-show etc. Publicity Group enriched the photo exhibition scenario with live classical music, face painting for the children, attendance of famous Georgian photographers who addressed the children in their speeches and thanked the organizers for presenting them this joyful and memorable day.

Publicity Group took care of the media attendance component as well which resulted in the coverage of the event by all local televisions and a number of Georgian and English language newspapers. Information support through textual, visual and video press release was provided by the Press Release and Corporate News distribution Agency – PUBLICITY.GE owned by Publicity Group:

Implemented Public Outreach Campaigns

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March 2009, Media Tour and Press Conference in Goodwill

On March 19 2009, Publicity Group organized a media tour and a press conference in Goodwill Hypermarket on behalf of Goodwill Company.

The aim of the activity was to inform media representatives that Goodwill was the first Company in Georgia who integrated HACCP standards in retail sales. It must be mentioned that Publicity Group had to fit the timeline of two days for bringing about all the necessary works including banner design and print and media relations. 15 Journalists took part in the media tour and press conference, most of them represented the spheres of business and economy which was Goodwill’s priority, though some of them represented social media services and informational agencies who also got interested in HACCP standards and the issues of product safety. All the journalists covered the obtained information in their stories and reports.

Information support through textual, visual and video press release was provided by the Press Release and Corporate News distribution Agency – PUBLICITY.GE owned by Publicity Group:

Implemented Public Outreach Campaigns

http://publicity.ge/index.php?m=2&newsid=236 http://publicity.ge/index.php?m=2&newsid=238

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October 2008, Media Against Measles and Rubella Campaign

From 15 to 21 October 2008 Publicity Group implemented UNICEF’s contract partnering with the Ministry of Health and Social Affairs “Media Against Measles and Rubella” which implied the arrangement of media tours and seminars in Tbilisi and Georgia’s three Regional cities – Kutaisi (Imereti), Telavi (Kakheti) and Batumi (Adjara). The goal of the project was to provide media representatives with relevant information about measles and rubella virus and the role of immunization. For organizing the above mentioned, Publicity Group elaborated a PR strategy, which included the motivation plan of journalist’s active attendance and the arrangement of technical issues of the campaign. Publicity Group united the media tour and seminar project under the strong slogan – “Media Against Measles and Rubella”. As a result in Tbilisi and in all three above mentioned regions 52 journalists representing most popular local media service from each region attended. Souvenirs with the campaign’s slogan and logotype (bags, cups, pens and notebooks) and certificates were prepared and given to journalists. All the technical requirements including press-conference halls, presentation equipments (lap top, projector, microphones etc.), lunch, microbus etc for all three regions were arranged by Publicity Group.

Information support through textual, visual and video press release was provided by the Press Release and Corporate News distribution Agency – PUBLICITY.GE owned by Publicity Group:

Implemented Public Outreach Campaigns

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Publicity Group is implementing its activities with following own subsidiary agencies:

PRHYPERMARKET – PR, Marketing Communications, Event Management

It is a full service public relations and marketing communications agency, offering services in public relations planning and management, marketing & interactive communications and event management. When working on projects, agency is using most innovative interventions and strategic approaches which make all agency projects and consolations effective and results oriented.

REGIONS.GE – Regional Online News Service

It is the only regional news online service in Georgia delivering quality news and analysis about regions of Georgia. By partnering with twelve regional newspapers and journalists in eight regions of Georgia, REGIONS.GE website is updated on daily basis, where all interested people are having an opportunity not only to receive news and read the articles developed by regional journalists, but also access photo and video sections and post comments, thus involving readers in two cay communication process about the regional issues.

PUBLICITY.GE – Press Release Distribution Service

It is the first and only press release and corporate news distribution agency in Georgia offering text, audio and video press release development and distribution services for business, NGO and governmental sectors. With more than 175 subscribed journalists, PUBLICITY.GE is having one of the biggest operational media distribution mailing lists in Georgia. Besides distributing press releases and corporate news, all documents are uploaded and placed in the agency web portal, so they can be red by all interested people and generate publicity for wider audience.

PRGUIDE.GE – Georgian PR Online Portal

It is a first and only PR professional internet portal deducted to Public Relations in Georgia. The goal of the project is to promote the field of public relations and communications, buy providing local and international PR news, articles, online books, internet resources and other useful information to all professionals and interested people from Georgia.

POLLING.GE – Online Auditoria Polling Service

It is a first and only internet auditorium pooling services in Georgia, offering polling and survey services to all interested organizations and individuals. By using this service clients are getting an opportunity to make pools and sociological surveys among registered online auditoria of the service. Considering increasing number of internet users among Georgian population, online polling service is cheep and very important tool in getting picture about the attitudes and opinions among online auditoria.

Publicity Group Capacity

www.prhypermarket.ge

www.regions.ge

www.publicity.ge

www.prguide.ge

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Publicity Group Key Employee Profile

“Hire people, who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine”. David Ogilvy

Publicity group is proud to have recognized PR professionals and educators in Georgia as a key personal, bringing more than 10 years of experience in public relations practice and theory. All personal are holding PhD, Masters and Bachelors degrees in public relations and having great experience in participating in local an international short term professional development seminars and trainings, thus combining theory and practice in their daily work, which makes all the project results shiny.

As a team effort, all services and contracts are implemented by a group, headed by a team leader. In this way, company’s approach is to utilize all the existing resources, ideas and different perspectives which make final result successfully accomplished. One of the biggest assets of the company is its extensive networks among Georgian private sector, non-governmental and

international organizations, donor funded projects and

governmental agencies nationwide, as well as with central and regional media, which helps to run any project on a national level independently, with own resources and cadre.

References

Maya Kurtsikidze, Communication Officer, UNICEF Tel: 995 99) 533 071

Email: [email protected]

Marine Davituliani, Director, Women Wellness Care Alliance “HERA” Tel: (995 99) 257 172

Email: [email protected]

Ia Bobokhidze, Executive Director, Georgian Regional Media Association

Tel: (995 99) 740 760

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Web Design & Hosting Company Proservice Georgian Regional Broadcasters Association Georgian Regional Media Association Open Society Georgia Foundation US Embassy in Tbilisi

Partners

UNDP Inclusive Financial Systems in Georgia Project UNICEF

Hoffmann-La Roche UNFPA

CNFA

UNDP Gender and Politics Programme Gender Network of Southern Caucasus Hypermarket Goodwill

BTA Bank

Tbilisi Free University

E-info, Electronic Information Service Business Consulting Network of Georgia Young Economists Association of Georgia Magi style

Etc …

http://publicity.ge/index.php?m=2&newsid=328

www.raceforthecure.ge

David Ogilvy