Travel Demand Management & Travel Behavior Change

(1)

Travel Demand

Management & Travel

Behavior Change

(2)

As transportation experts, AECOM understands the cost that congestion exacts on communities — and on the people who live in them. Our Travel Demand Management (TDM) practice designs and executes programs that change travel behavior — especially at peak commuting times — so people can get where they need to go with less aggravation, less cost and less impact on the environment.

TDM is a set of strategies typically applied at worksites that influence travel behavior. It incorporates traditional approaches like ridesharing, bicycling, telework and transit. With recent trends in car sharing, on-demand services and real-time applications, these strategies redistribute commuter travel across a variety of alternatives and away from daily peak periods. Our TDM services reflect current theories about behavioral change and incorporate planning, design, implementation, outreach, branding, marketing and evaluation. AECOM’s TDM services are:

− Driven by traveler needs

− Simple to understand and operate

− Comprehensive and designed for expansion

− Tailored to regional transportation policies and priorities − Able to produce quantifiable mileage

and emissions reductions

Traffic, congestion, rush hour — call it

by any name, the costs are the same:

lost money, lost time, inconvenience,

frustration and unwelcome increases

in greenhouse gas emissions. The

cause of congestion is simple demand

versus capacity; the answer to this

problem is challenging.

That’s where we come in.

Services

–TDM program

design, planning and

evaluation

–Turnkey program

management

–Worksite and

commuter outreach

–Marketing and

promotional campaigns

–Call/resource center

operations

–Stakeholder

coordination

–Commuter incentive

program development

–Database and program

participation

management

–Safe Routes to School

and school pool

coordination

Strategies

that move

people

Cover:

Travel Demand Management (TDM) offers a series of programs that helps change travel behaviors, reducing roadway congestion during peak commuting hours.

This page:

Bus and cycling programs are often key parts of TDM programs.

(3)

Travel demands can change depending on the traveler, passengers, trip particulars, season, day of the week and even time of day. Weather, work zones and travel incidents can change roadway capacity. The result can be a complex web of variables that requires expertise to untangle. AECOM’s certified planners and project managers are well versed in all aspects of TDM. We are a one-stop shop, delivering services that reduce the number of cars on the road, benefit employers and transportation authorities, and provide travelers with reliable alternatives. Available services include:

Turnkey program management:

We tailor transportation programs to community, employers’ and

commuters’ needs, providing outreach efforts that influence changes in travel habits. Our behavior change programs include training and discount alliances/affiliations, direct traveler

assistance, interactive ride matching, incentives, promotional campaigns and emergency ride home programs. We provide resources to assist in implementing customized worksite commute options programs such as commuter tax benefits, parking management, vanpool formation and on-site amenities.

Our services:

Your solutions

Incentive programs encouraging transportation alternatives such as walking, ride sharing, mass transit and cycling are catching on around the globe.

Stakeholder coordination: Our

teams coordinate and cross-promote with employers as well as with local and state transportation stakeholders, transit and vanpool service providers, car- and bike-share programs, transportation management associations, and numerous other transportation services and technologies.

TDM marketing support: Our

targeted and branded campaigns incorporate a mix of strategies to raise awareness and promote the benefits of changing transportation behaviors. Our marketing efforts include mass media, promotions, events, traditional collateral, explainer videos, web and mobile application development, digital marketing and social media.

LEED certification: The LEED

(Leadership in Energy and Environmental Design) Green Building designation accelerates the adoption of sustainable building and development practices by creating and implementing universally accepted tools and performance measurements. AECOM helps companies qualify for the sustainable sites category by implementing qualifying worksite TDM programs.

Call/resource center operations:

We help states, regions and agencies implement multi-lingual customer services through toll-free hotlines and web-based chat functions. We also work to refocus, consolidate and modernize existing programs.

Program planning and evaluation: Without proper

planning, evaluation and analysis techniques, and ongoing evaluation, programs will never meet their potential. AECOM uses the latest planning, evaluation and analysis techniques to help clients ensure their efforts are operating efficiently and effectively.

(4)

MassRIDES Travel Options,

Massachusetts, U.S.A.

− Incentive-based carpool and

vanpool commuter ride matching service

− Special promotions ranging from car-free week to a high school video contest

− Project website to encourage ridesharing

− Emergency Ride Home program This worksite-based program promotes carpooling, vanpooling, transit, telecommuting, bicycling and walking initiatives as well as alternative work hour programs for employer partners. AECOM’s professionals developed MassRIDES’ infrastructure and technical services for the Massachusetts Department of Transportation. Under our

management the employer outreach, ride matching service and vanpool programs saw significant expansion.

Safe Routes to School,

Massachusetts, U.S.A.

− School-based partnership program − Technical assistance with program

design and implementation − Pedestrian and bicycle safety

training

− Educational activities for students, parents and the community This program reaches nearly 50 percent of students from kindergarten through 8th grade across the state. AECOM manages the education, encouragement, enforcement and evaluation of the initiative, including technical assistance with program design and implementation as well as pedestrian and bicycle safety training and education activities for students, parents and the community.

Our experts have been successful in programs

across the Americas and around the world. Some

of our projects include:

Let’s Get to Work,

Manchester, U.K.

− Online and in person meetings with employees

− Personalized travel packs for more than 8,000 employees

This project for Transport for Greater Manchester encourages workers to shift to sustainable transportation for business trips and commutes. One of the largest programs of its kind in the U.K., the program includes more than 40 regional businesses and 14,000 workers. AECOM is working across all aspects of the program, including a 3-month participant monitoring survey to assess travel needs and patterns.

Planning and Environmental

Assessment Study,

Ontario, Canada

− Assessed alternative solutions within a 130-kilometer corridor − Administered an origin destination

study at four Niagara River crossings

− Reviewed policy and status with agencies in the study area This phase 1 study included TDM as a key part of a transportation systems and transit planning report for the designated corridor, which stretched between Niagara and the greater Toronto area. The project included interviews with numerous stakeholders and a report that encompassed identifying current practices, strengths, challenges, solutions and recommendations for the area. Recommendations included the need to designate targeted areas, develop broader policy frameworks and implement a regionally

coordinated TDM program.

Travel Smart, Singapore

− Transportation planning − Marketing and events

− Personalized travel planning advice − Program management

Undertaken for the Land Transport Authority, this pilot program

incentivized morning travel behavior shifts by offering free or reduced fare rides on public transport. AECOM designed and implemented the program, which focused on flexible work practices as well as facilities and support for employees who chose to walk or cycle to work. Benefits to organizations included reduced property costs and progress toward environmental goals.

Club Ride Commuter

Services, Nevada, U.S.A.

− Comprehensive incentive-based

commuter program − Bilingual outreach staff

− Award-winning English and Spanish language marketing campaigns − Touch screen kiosks and mobile

applications that increase commuter reporting

This commuter options program includes a 29,000+ commuter ride share database and a 250-employer business listing. The AECOM-maintained databases track mode shift, air quality impacts and employer participation. The program won the U.S. Environmental Protection Agency’s 2015 Clean Air Excellence Award for Community Action. Club Ride’s Spanish-speaking staff helps reach Hispanic communities which, comprise 30 percent of area residents.

Our projects

Bicycling and transit incentive programs help advance changes in the ways commuters travel

(5)

aecom.com

About AECOM

AECOM is built to deliver a better world. We design, build, finance and operate infrastructure assets for governments, businesses and organizations in more than 150 countries. As a fully integrated firm, we connect knowledge and experience across our global network of experts to help clients solve their most complex challenges. From high-performance buildings and infrastructure, to resilient communities and environments, to stable and secure nations, our work is transformative, differentiated and vital. A Fortune 500 firm, AECOM companies have annual revenue of approximately US$18 billion. See how we deliver what others can only imagine at aecom.com and @AECOM.