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Best Small Business &

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As  an  entrepreneur  and  a  small  business  owner  you  need  to  

be  able  to  create  and  share  documents,  photos,  projects  and  

move  things  along  in  an  efficient  way.    

I  love  finding  and  experimen>ng  with  new  tools  that  will  help  

me  save  >me  and  money  for  my  business  while  making  the  

process  fun  and  stress-­‐free.    

   

Here  are  my  all  >me  favorite  tools  that  I  use  regularly  for  my  

business:      

   

Evernote:  

Evernote  is  a  soEware  that  you  can  easily  use  on  your  computer  or   device  to  save  and  create  notes  and  archive  them.  It  can  be  a  text   note,  photo,  link,  webpage  or  even  a  video.  

You  can  create  a  notebook  and  add  notes  and  pictures  to  it.  It  will  also   sync  between  your  devices.  

 

Pocket:    

Pocket  is  an  online  organizer  that  will  help  people  save  interes>ng   ar>cles,  videos  and  more  from  the  web  for  later  enjoyment.  Once   saved  to  Pocket,  the  list  of  content  is  visible  on  any  device  —  phone,   tablet  or  computer.    

 

IFTTT    

IFTTT  is  a  “if,  then”  trigger.  It  will  create  chains  of  simple  condi>ons   called  recipes.  Complicated?  Not  at  all.  

Once  you  ac>vate  your  channels  (social  media,  plugins,  websites…)   you  can  choose  from  thousands  already  created  recipes  or  create  a   new  one.  

   

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Hootsuite    

Lets  you  manage  your  social  media  accounts   such  as  TwiVer,  Facebook,  Google+  and   Linkedin  through  one  interface  and  schedule   posts  to  go  out  when  your  followers  are  most   ac>ve.  I’ve  been  using  Hootsuite  for  the  last  3   years.  I  find  it  reliable  and  easy  to  use.    

   

Buffer    

Buffer  is  another  scheduling  tool  for  social   media.  What  I  like  about  it  is  that  it  will  also   suggest  a  mix  of  posts  for  you  to  share  on  your   social  media  pla^orms.  Fast  and  easy!  

Sarit  Lotem  has  15   years  experience  as   a  website  and  graphic   designer  and  is  the     founder  and  CEO  of Lotem  Website  and     Graphic  Design  and  

Small  Business  Online  Club.com   Sarit  is  an  expert  website  and  graphic   designer  who  loves  to  help  turn  small   business  owners’  visions  into  a   profitable  online  presence.    

In  addi>on  to  designing  websites,   Sarit  uses  her  skills  as  a  professional   designer  and  entrepreneur  to  teach   small  business  owners  how  to  create  

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Dropbox    

Dropbox  is  your  storage  in  the  cloud.    

You  can  also  hare  your  Dropbox  folders  with  your  team  and  make  it   easier  to  keep  everyone  quite  literally  on  the  same  page.  I  use  it  when  I   sent  big  document  to  my  clients  such  as  artwork  and  high  regula>on   designs.    

Free      

Google  Drive    

Google  driveis  a  mix  of  the  old  Google  Docs  with  a  twist  of  cloud   storage.    

It  will  let  you  create  a  document  and  presenta>ons  on  any  device  (for   example  your  laptop)  and  edit  it  on  another  (your  cellphone).  Love  it        

Google  Hangouts      

Like  Skype  only  by  Google.  A  fantas>c  tool  to  hold  face-­‐to-­‐face  mee>ng   with  your  client  as  well  as  webinars.  

   

WebinarJam    

I  used  Teleseminar  for  my  webinars  and  I  switched  over  6  months  ago  to   WebinarJam.  Webinarjum  is  an  add-­‐on  system  for  Goggle  hangouts.    It   will  give  you  extra  features  to  enhance  the  webinars  experience  such  as   interac>ve  comment  system  and  popup  promo>ons.    It  will  also  let  you   send  emails  to  your  aVendees  before  and  aEer  your  webinar.    So  far,   I’m  very  happy  with  it.    

   

SurveyMonkey  

A  great  tool  to  build  free  surveys  to  conduct  market  research,  and  keep   a  pulse  on  customer  desires  and  sa>sfac>on.  

   

Canva  

Canva  will  let  you  create  beau>ful  graphics  fast  and  easy.  You  can   choose  if  you  want  your  graphics  to  be  published  on  Facebook  or   TwiVer  and  Canva  will  resize  and  share  it  for  you.    

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Asana  

Asana  is  a  web-­‐based  project  management  system.  Users  can  create   &  assign  tasks  to  themselves  or  other  team  members,  and  all  

members  can  have  access  to  the  tasks  and  comment  and  update   their  progress.  

Asana  is  free  for  teams  of  up  to  15  people.        

MailChimp  

One  of  the  most  powerful  email  marke>ng  tools  out  there.   MailChimp  allows  you  to  create  and  manage  email  lists,  create   newsleVers  and  auto  responders.  It  will  also  show  you  important   insight  such  as  how  many  people  opened  your  email  and  which  link   they  clicked  on.    

Free  for  the  first  up  to  2000  email  addresses.      

Carbonite  

If  you  do  not  use  an  external  drive  to  protect  your  important  

document  and  family  photos,  do  yourself  a  favor  and  get  Carbonite.   It’s  is  a  cloud  storage  and  online  backup.  When  my  laptop  crashed  a   couple  years  ago,  I  didn’t  go  ballis>c  because  I  knew  that  all  my  files   are  protected  with  Carbonite.    

   

Free  Press  Release  

Gets  the  word  out  about  your  business  –  whether  you’re  just   launching  the  business,  a  new  product,  or  upda>ng  your  service.   Free  Press  Release  will  distribute  your  news  to  major  search  engines   and  targeted  journalists  who  cover  your  industry.    

This  one  is  new  to  me  and  I’m  just  star>ng  to  use  it.        

Mural.ly    

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