Senior Marketing and Communications Manager

Job description

Job title: Alumni and Marketing Manager (part-time)

Accountable to: Senior Marketing and Communications Manager

Contract type: Permanent

Salary: £44,967 per annum, pro rata

Hours per week: 22.5 per week, flexibility on when these hours are worked

(core office hours are 9:00am – 5:30pm Monday to Friday although we are currently working remotely)

The Health Foundation

We are an independent charity committed to bringing about better health and health care for people in the UK.

Our aim is a healthier population, supported by high quality health care that can be equitably accessed. We learn what works to make people’s lives healthier and improve the health care system. From giving grants to those working at the front line to carrying out research and policy analysis, we shine a light on how to make successful change happen.

We make links between the knowledge we gain from working with those delivering health and health care and our research and analysis. Our aspiration is to create a virtuous circle, using what we know works on the ground to inform effective policymaking and vice versa. We believe good health and health care are key to a flourishing society. Through sharing what we learn, collaborating with others and building people’s skills and knowledge, we aim to make a difference and contribute to a healthier population.

Purpose of the role

The main duties of the post holder will be to lead on the delivery of the alumni strategy, driving engagement of and managing the Health Foundation’s Alumni.

The role sits within the marketing and communications team which works across several areas including: integrated communications, corporate communications and brand, email communications, CRM and data, product marketing, internal communications, Health Foundation and third-party events and alumni engagement. We expect that the post holder will also work on other projects to engage with our target audiences as needed.

The Alumni and Marketing Manager should have excellent communication skills, knowledge and experience of alumni management and an understanding of integrated communications approaches. Working as part of a lively and dynamic integrated communications team, the post holder will create, develop, implement and evaluate targeted strategies and plans to support and develop the Health Foundation’s Alumni network. The post holder will contribute to achievement of our overall communications objectives, helping us reach and engage with our audiences, and ultimately playing a part in bringing about better health and health care for people in the UK.

Key responsibilities and outcomes

The Alumni and Marketing Manager will need to develop strong relationships with people from across the organisation at all levels. They will work closely with colleagues, including senior managers and directors, providing strategic communications and marketing advice and influencing beyond line management boundaries to achieve the agreed objectives of the alumni strategy and project plan.

They will need to develop relationships with members of the Alumni network (often very senior clinicians and health care leaders) to ensure they are actively engaged with our work and to foster high quality relationships between alumni and Health Foundation employees. They will build relationships with our alumni to shape the development of new engagement activities and services; devising strategies and plans to influence and spread our evidence and learning; and ensuring that opportunities to build on the organisation’s external profile, understanding of the Foundation’s brand and reputation are maximised.

The post holder will also commission and manage a range of external suppliers and

freelancers (covering a number of areas, such as, market research, design, copy writing and editing) to deliver key elements of the alumni strategy and project plan.

The post holder will support the current objectives of the alumni strategy:

1. Promote positive experiences to Health Foundation employees of ‘working together’ with our alumni and collectively identify and develop ways staff can share learning, leverage insights, and work with our fellows.

2. Engage our alumni using our current channels (ie: events, Alumni Hub, ecomms, etc); and introduce new ways to engage our alumni so they are able to network, collaborate and share their learning with each other and the Foundation, supporting greater impact of our collective work.

3. Communicate regularly with our alumni to keep them engaged and invested in the work of the Foundation to ensure they are positive ambassadors for the organisation and so we can easily leverage their expertise.

4. Maintain an up-to-date record of relevant alumni and map individuals accordingly on our alumni grid to ensure easy filtering and targeting when reengaging cold, but

• Manage the development, implementation and evaluation of marketing and

communications strategies and plans (both directly and through external suppliers) to help develop, shape, support and achieve high levels of engagement with the

members of the alumni.

• Build and maintain relationships with Health Foundation staff to create and develop ways of working to enable members of the alumni to an engage with the work of The Health Foundation and further the Foundation’s organisational objectives.

• Pro-actively work with colleagues within the Foundation and the alumni on

Foundation products and services, to identify opportunities to enhance the alumni and Foundation’s profile and brand identity.

• Develop and maintain relationships with internal stakeholders to advise on the most appropriate marketing communications approaches to meet desired external and internal communications objectives, and with members of the alumni to further the Foundation’s communications objectives.

• Review and develop an infrastructure that facilitates engagement with the members of the alumni, ensuring that we have high quality data, appropriate communications channels and suitable ways of developing connections across the alumni.

• Manage integrated marketing communications strategies, using traditional and digital channels, to spread knowledge of learning from the alumni and the wider Health Foundation.

• Develop and lead a programme of strategically planned activities (as appropriate) for alumni, ensuring the coordination of logistics, and the effective showcasing of the Foundation’s work to alumni to ensure maximum impact.

• Commission, manage and analyse results from market research from external suppliers and other sources as necessary to inform the development of the Health Foundation alumni and other communications projects.

• Contract and manage work from a range of freelancers and suppliers, including writing detailed and accurate briefs of required outputs and ensuring delivery against agreed standards.

• Develop and co-ordinate a full range of marketing materials for our alumni. • Manage the budget for your areas of responsibility, ensuring value for money is

adhered to and the budget kept to.

• Develop, manage and implement marketing and communications projects, strategies and plans for other Health Foundation work, where required.

Wider contribution

As with other staff at the Foundation, the postholder will be expected to contribute to

corporate activities and initiatives, such as staff meetings, cross-Foundation leadership and development programmes and other corporate projects as necessary. The postholder will similarly be expected to play a role in supporting and helping to develop the communications team to enable it to improve its effectiveness. The postholder will also be expected to show active initiative in developing their professional expertise, and to demonstrate commitment to the Health Foundation’s key behaviours: Working Together; Achieving Impact and

Person specification

Commitment to diversity and inclusion - A commitment to

diversity and inclusion in employment and service delivery

I E

Working together - Excellent interpersonal skills and an

effective communicator, capable of working in a team and with people at all levels of the organisation.

SS E

Achieving impact - A track record of contributing to the

development and project management of successful marketing campaigns that engage audiences, raise the profile of the organisation and that have run on time and on budget.

CV/SS E

Discovering and learning – A commitment and drive to

develop specialist knowledge of those areas of the charity’s work they will support.

I E

Educated to degree level, or with equivalent professional experience. A relevant marketing qualification is a plus.

CV D

Experience of marketing communications in an alumni

relations or membership marketing position within a university, membership/professional body, network or charity. Experience in the health care industry is a plus.

CV/SS E

A good understanding of, and strong interest in, developments in UK health and health care.

SS D

Experience of building relationships with a wide variety of external and internal stakeholders with tenacity and diplomacy.

I E

Experience of developing, implementing and evaluating marketing communications plans using audience insight to engage senior level audiences.

CV/T E

The ability to create targeted and impactful marketing and communications campaigns, which achieve agreed outcomes and objectives, in a busy and demanding environment.

CV/I E

A good understanding of events management. CV/I E

A good working knowledge of core marketing skills (digital, brand, audience research, events and CRM)

CV/I E

Significant understanding of best practice in digital

communication, including websites; ecomms and social media.

CV E

Experience of managing the challenges of CRM integration, uptake and maintaining data integrity. Salesforce is a plus.

CV D

Proactive and comfortable taking the initiative, with a track record of seeking out opportunities to engage audiences.

CV/I E

Creative, yet practical, with the ability to turn good ideas into action and deliver against agreed objectives.

CV E

Able to work flexibly and adapt plans quickly to changing circumstances as fast-moving projects evolve.

A willingness to travel (depending on COVID-19 government guidance) and undertake some out of hours activities

associated with the events management aspects of this post.