TURN THE HONOR INTO BUSINESS

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SHOWCASE YOUR

ACCOMPLISHMENTS

IN PRINT AND ONLINE

WITH SUPER LAWYERS

TURN THE

HONOR INTO

BUSINESS

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Connecting selected attorneys with

consumers and referring colleagues

Super Lawyers is a research-driven, peer-influenced rating

service of outstanding lawyers who have attained a high

degree of peer recognition and professional achievement.

Attorneys are selected from more than 70 practice areas and

all firm sizes, assuring a credible and relevant annual list.

Our mission is to provide visibility to attorneys

who exhibit excellence in the practice of law.

NOMINATIONS

Diverse list of the top attorneys nominated by their own peers

INDEPENDENT RESEARCH

Validated with third-party research across 12 key categories

EVALUATIONS Reviewed by a highly credentialed panel of attorneys FINAL SELECTION 5% of attorneys selected to Super Lawyers 2.5% of attorneys selected to Rising Stars

PATENTED SELECTION PROCESS

Super Lawyers selects attorneys using a patented multiphase selection process. Peer nominations and evaluations are combined with third-party research, and each candidate is evaluated on 12 indicators of peer recognition and professional achievement. Selections are made on an annual, state-by-state basis.

The objective is to create a credible, comprehensive and diverse listing of outstanding attorneys that can be used as a resource for attorneys and consumers searching for legal counsel.

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SUPERLAWYERS.COM/ADVERTISING 3 ADVERTISING OPPORTUNITIES

print

Platinum Profile ...6

NEW! Premier Platinum Profile... ...6

Display Advertising ... 7

Ask Super Lawyers Print Advertising ...8

Standard Profile ...9

NEW! Premier Impact Listing... ...9

Attorney Impact Listing ...9

Firm Impact Listing.. ...9

online

Premium Online Attorney Profile ... 11

Expanded Online Attorney Profile ... 11

Super Lawyers TopSpots ... 11

Ask Super Lawyers Answer Page ...12

Premium Online Firm Profile ...12

Super Lawyers Video...13

content marketing

NEW! Legal Leader... ...14

recognition and gift collection

Recognition and Gifts ...15

VISIBILITY

Super Lawyers Magazines feature lists and profiles of selected attorneys, and are distributed

to attorneys in the state or region and the ABA-accredited law school libraries. Super Lawyers is also published as a special section in leading city and regional magazines across the country, reaching more than 21 million consumers annually.

Attorneys selected to a Super Lawyers or Rising Stars list can also be found on SuperLawyers.com. With more than 500,000 visits per month, online profiles are visible to both consumers and attorneys searching for a lawyer. Eighty percent of SuperLawyers.com traffic comes from major search engines. All selected attorneys are listed in associated publications and on SuperLawyers.com at no charge.

Attorneys selected to a Super Lawyers or Rising

Stars list from any year have the exclusive

opportunity to display attorney badges on their

website, blog or other online property at no cost.

PROMOTE

YOUR

SELECTION

GET YOUR PERSONALIZED

SUPER LAWYERS BADGE

Go to your Super Lawyers online attorney

profile and click the link at the bottom.

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SUPER LAWYERS STUDIO TOOL

Studio.SuperLawyers.com is an online tool designed to create a custom preview of print and online marketing solutions, allowing selected attorneys to preview what their custom ad or online profile would look like. This new tool uses all information loaded into My.SuperLawyers.com to show an attorney’s headshot image, contact information and practice areas within various print and online marketing solutions.

Studio.SuperLawyers.com features

• Preview a variety of custom print and online marketing solutions • Make purchases in the My.SuperLawyers.com online store • Send a link to share the custom preview with others • Print custom preview (or save as an image)

Print marketing solutions available for custom preview:

• 1/3 page Standard Profile (10 design options available) • 1/9 page Standard Profile

• Impact Listing • Firm Impact Listing

Online marketing solutions available for custom preview:

• Premium Online Attorney Profile

• Expanded Online Attorney Profile • Ask Super Lawyers Answer Page • Super Lawyers TopSpots

Login today at Studio.SuperLawyers.com to get started!

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SUPERLAWYERS.COM/ADVERTISING 5

THE POWER OF PRINT

Magazines are the strongest media influence on

personal recommendations. Influence word-of-mouth

recommendations and compel readers to take action

with Super Lawyers Print Advertising.

• Benefit from high-impact visibility within the lists • Generate brand attention from potential clients

reading magazines at leisure and without interruption • Drive more visits to your website by influencing readers

to search for your content online

• Develop long-term relationships with consumers, who invest more in products seen in magazines than on television or the Internet • Diversify your marketing strategy and improve overall ROI

with print advertising

Super Lawyers Magazine has, by far, been the best business-attracting

publication that I have ever tried. I’ve received numerous calls that

have become new clients and current clients tell me they saw me in

Super Lawyers. It is an honor and it is a marketing golden apple!

MICHAEL CALDWELL

DELONG, CALDWELL, BRIDGERS & FITZPATRICK, LLC ATLANTA, GA

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Platinum Profile

Platinum Profiles provide high-impactvisibility in both print and digital versions of Super Lawyers Magazine and special sections in leading city and regional magazines across the country. Platinum Profiles are offered in a wide variety of layouts and sizes to fit your brand and budget.

• Preparation services from a photographer and writer • Complimentary practice area listing stands out in red and

references profile page number

• 25 bonus copies of Super Lawyers Magazine and/or your state-appropriate consumer publication, 300 profile reprints, a framed profile reprint and up to three framed Super Lawyers or Rising Stars Certificates

FULL PAGE PLATINUM PROFILE

HALF PAGE PLATINUM PROFILE

print SOLUTIONS

THE ANNUAL LIST

The Top Attorneys in Pennsylvania & Delaware Including Rising Stars

SPECIAL ADVERTISING SECTION

PENNS YL V ANIA & DEL A W ARE 2 0 15 SuperLawyers.com/Pennsylvania SuperLawyers.com/Delaware Personal Injury Defective Products Toxic Tort Business Law Employment Law PHILADELPHIA | (215) 555-1212 | hatchkellerchoilawfirm.com

LEADING THE CHARGE FOR VICTIMS’ RIGHTS

HATCH, KELLER & CHOI, LLP

Left to right: Brian Anderson**, Jim Matthews, Lisa Keller*, Richard Jones*, Trevor Hatch*, Alice Miller *Selected to 2015 Super Lawyers **Selected to 2015 Rising Stars

PREMIER PLATINUM PROFILE

Purchase the opening page of a Super Lawyers special section within a regional/city magazine.

ONE SPOT PER CONSUMER PUBLICATION AVAILABLE.

LIMITED INVENTORY NEW!

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SUPERLAWYERS.COM/ADVERTISING 7

Whenever I need to refer a case to someone outside my area of expertise, I first grab

Super Lawyers Magazine and browse the list of reputable attorneys. I think other

lawyers do that too, because the number of quality referrals coming into our office

has gone up since being selected to the Super Lawyers list.

KEITH VANCE

VANCE & LARSON LAW FIRM ALAMOSA, CO

Display Advertising

Display Advertising allows impact and flexibility regarding the design of the advertisement. The firm may provide camera-ready ads, or Super Lawyers can assist with design (additional fees apply).

• Maximize your existing firm brand • Available in five sizes

• Excellent solution for larger firms where a group photo may not be feasible

FULL PAGE DISPLAY AD HALF PAGE

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Ask Super Lawyers Print Advertising

Showcase your expertise in a specific area of practice with Ask Super Lawyers Print Advertising. This print solution includes advertorial-style Q&A within consumer publications, optimizing your exposure and credibility to consumers seeking legal advice.

• Relevant exposure in leading city/regional consumer publications and/or your state’s Super Lawyers Magazine

• Available in a variety of layouts and sizes • Custom answer provided by attorney

ONE-THIRD PAGE

DISPLAY HALF PAGE DISPLAY FULL PAGE DISPLAY FULL PAGE PLATINUM

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SUPERLAWYERS.COM/ADVERTISING 9 PREMIER IMPACT LISTING

• Fully customizable and can include firm contact info, website and all selected attorneys at a firm (space limited based on number of selectees)

• For individual attorneys, a photo can be included

• 2 ads per practice area listing are available (per publication)

ATTORNEY IMPACT LISTING

• Included in both the print and digital versions of Super Lawyers Magazine and the state-appropriate consumer magazine or newspaper supplement

• Includes attorney name, firm name, city, phone number and website

FIRM IMPACT LISTING • Available in select publications

• Includes firm logo, city and state, phone number and website

Impact Listing

Standard Profile

Standard Profiles give an attorney both a strong attorney referral network and unmatched visibility to consumers in need of legal services.

• Available in two sizes: one-third page (up to 150 words) and one-ninth page (100 words)

• Features a full-color photo, biography and contact information • Sorted as a standalone ad or within the practice area list pages

JOHN R. SMITH ATTORNEY AT LAW Anytown • 123-456-7890 www.lawfirmname.com Anytown‚ State • 123-456-7890 lawfirmname.com ONE-NINTH PAGE ONE-THIRD PAGE SEVERAL DESIGN OPTIONS AVAILABLE

SUPER LAWYERS / ILLINOIS 2015 BY PRACTICE AREA

Wolven, Lauren J., Horwood Marcus & Berk, Chicago, 312‑606‑3239 Pg. S‑5 Zaluda, Jeffrey A., Horwood Marcus & Berk,

Chicago, 312‑606‑3200 FAMILY LAW Kimberly A. Cook* Jay P. Dahlin Timothy M. Daw Charles J. Fleck Meighan A. Harmon Burton S. Hochberg David H. Hopkins Jennifer Dillon Kotz Joshua M. Jackson* Michelle A. Lawless Gregory C. Maksimuk* Carlton R. Marcyan Claire R. McKenzie Karen Pinkert-Lieb** Patrick T. Ryan* Donald C. Schiller Eric L. Schulman Tanya J. Stanish Arnold B. Stein Anita M. Ventrelli

*Rising Stars honorees **Top 50 Women

162 W. Grand Avenue, Chicago (312) 600-0000 |AnkinLaw.com

Adess, Jason G., Berger Schatz, Chicago, 312‑782‑3456

Ainley, David Clyde, Katz & Stefani, Chicago, 312‑364‑9000

Siegal, Barry P., Golan & Christie, Chicago, 312‑263‑2300

Simon, Gregg M., Much Shelist, Chicago, 312‑521‑2605

Stark, Blooma, Aronberg Goldgehn, Chicago, 312‑755‑3152

Stetter, Debra L., Schiff Hardin, Chicago, 312‑258‑5741

Stone, J. Andrew P., Kozusko Harris Duncan, Chicago, 312‑589‑2410

Strauss, Benton C., Strauss & Malk, Northbrook, 847‑562‑1400

Stuart, Jr., Robert A., Brown Hay & Stephens, Springfield, 217‑544‑8491

Such, III, Domingo P., Perkins Coie, Chicago, 312‑324‑8415

Sugar, Richard A., Sugar Felsenthal Grais & Hammer, Chicago, 312‑704‑9400

Thies, Richard B., Hamilton Thies & Lorch, Chicago, 312‑650‑8620

Tish, Martin H., Neal Gerber & Eisenberg, Chicago, 312‑269‑8031

Trost, Eileen B., Freeborn & Peters, Chicago, 312‑360‑6313

Turk, Mary Lee Jontz, Levin Schreder & Carey, Chicago, 312‑332‑6300

Weinberg, Neil H., Katten Muchin Rosenman, Chicago, 312‑902‑5646

Whitty, Michael D., Handler Thayer, Chicago, 312‑641‑2100

Williams, H. Randolph, Williams & Baerson, Chicago, 312‑629‑9003

Allen, Gemma B., Ladden & Allen, Chicago, 312‑853‑3000 Pg. S‑44

Ashmore, Laura N., Lake Toback, Chicago, 312‑726‑7111 Pg. S‑13

Beermann, Miles N., Beermann Pritikin Mirabelli Swerdlove, Chicago, 312‑621‑9700 Pg. S‑4 Benassi, A. Lou, Benassi & Benassi, Peoria,

309‑674‑3556

Bennett, Margaret A., Bennett Law Firm, Oak Brook, 630‑573‑8800 Pg. S‑4, S‑5, S‑44 Berger, Michael J., Berger Schatz, Chicago,

312‑782‑3456

Berman, Arthur M., Grund & Leavitt, Chicago, 312‑640‑0500

Birnbaum, Jacalyn F., Birnbaum Haddon Gelfman & Arnoux, Chicago, 312‑863‑2800

Block, Gloria E., Hoffenberg and Block, Chicago, 312‑853‑8000

Bognar, Erin J., Griffin McCarthy & Rice, Chicago, 312‑782‑4244

Bolon, Laurence J., Bolon Law Offices, Chicago, 312‑782‑1272

Botti, Stephen R., Botti Marinaccio, Oak Brook, 630‑575‑8585 Pg. S‑44

STEPHEN R. BOTTI

BOTTI MARINACCIO, LTD. Oak Brook • 630‑575‑8585

www.bottimarinacciolaw.com CONT’D FROM PAGE S-8

WILLIS TOWER, 233 S. WACKER DRIVE, SUITE 5210, CHICAGO, IL 60606 PH: (312) 258-9400 • FX: (312) 258-9444 • SPELLMIRELAW.COM

Spellmire Law Firm LLC represents attorneys, accountants and other professionals—as well as businesses, organizations and individuals—in litigation involving ethical and professional liability disputes in all courts, arbitration and mediation. George Spellmire has handled hundreds of professional liability cases from coast to coast. He is recognized by The National Law

Journal as one of the most prominent professional malpractice

lawyers in the United States. He is listed in The Best Lawyers in

America and selected to Illinois “Leading Lawyers.” Spellmire is

a Fellow of the American College of Trial Lawyers.

GEORGE W. SPELLMIRE

Chosen to 2005-2015 Super Lawyers

NEW!

LIMITED INVENTORY

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OPTIMIZE YOUR

ONLINE PRESENCE

Promote your expertise through Super Lawyers Online Advertising.

Proprietary Search Engine Optimization (SEO) tools and techniques

make it easy for your targeted audience to find you and make a

personal connection before they meet you.

• Be found online in search engines and on SuperLawyers.com through enhanced visibility

• Measure your success by generating new business via optimized contact options • Strengthen your portfolio by diversifying with websites, blogs and social media • Control your image with Super Lawyers’ credible, third-party validation

• Build relationships with prospects via photos, biographical information and video • Available to any attorney or firm ever selected to Super Lawyers

SEE IT ONLINE

Read the latest digital editions of Super Lawyers Magazine

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SUPERLAWYERS.COM/ADVERTISING 11

Premium Online Attorney Profile

The Premium Online Attorney Profile highlights an attorney’s achievements and expertise to potential clients searching online for legal assistance.

• Prominence in the SuperLawyers.com attorney directory; excellent visibility in major search engines

• Optimized contact options and interactive map • Ability to link all online properties and syndicate

social media and blogs

• Enhanced user experience with mobile devices that is optimized for conversion

Expanded Online Attorney Profile

The Expanded Online Attorney Profile is designed to introduce an attorney to a potential client by providing contact information, biographical information and a photo.

• Enhanced exposure within SuperLawyers.com attorney directory • Super Lawyers’ selections and top lists noted

• Contact information, photo and web link • Enhanced user experience with mobile devices

that is optimized for conversion

$150/month

$50/month

TOP PLACEMENT OPPORTUNITY

Super Lawyers TopSpots provide exclusive top-three placement of your Premium Online Attorney Profile in the SuperLawyers.com attorney directory, targeted by practice area and geographic location.

PRICING VARIES BY LOCATION AND PRACTICE AREA.

online SOLUTIONS

LIMITED INVENTORY

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Premium Online Firm Profile

The Premium Online Firm Profile provides instant online visibility for your entire firm. Establish credibility with potential clients by showcasing your law firm on SuperLawyers.com.

• Increased visibility in the SuperLawyers.com directory • Responsive design for desktop, mobile and tablet use • Professionally written overview of the firm and pie chart of

practice areas

• Visually optimized email contact form on every page, links to firm’s online properties and syndication of social media/blogs • Separate Premium Online Firm Profile for each office location

$400/month

Ask Super Lawyers Answer Page

Showcase your expertise online with an Ask Super Lawyers Answer Page. This advertorial spin on a traditional question-and-answer set uses optimized content to direct consumers with a specific legal issue to your personal Answer Page.

• Targeted content to reach a relevant audience with a particular legal question and answer

• Strategically placed contact buttons and excellent visibility in search results

• Links to SuperLawyers.com online attorney profile and your firm’s website

$100/month

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SUPERLAWYERS.COM/ADVERTISING 13

Super Lawyers Video

Super Lawyers Video provides flexibility and creativity to help you create a portfolio of videos for any attorney at your firm (at least one of the videos must be for an attorney selected to a Super Lawyers or Rising Stars list). Our competitive video marketing solution aligns with industry standards and capitalizes on our legal expertise providing your firm with the following:

• Video Producer – A video producer works with you to determine your key messages and strategy in a pre-production call. After the shoot, they continue to manage the production of each video.

• Professional Video Crew – Our experienced video team will film high quality video(s) that convey your firm’s message clearly, dynamically and professionally.

• Video Editing – Our team of video experts edits the footage and provides you with the finished video.

Jane Doe rated by Super Lawyers

Attorney Jane Doe describes her personal injury focused law practice.

SPECIAL DISTRIBUTION FOR SUBSCRIBERS

Current Super Lawyers Premium Online Attorney Profile and Ask Super Lawyers Answer Page subscribers will receive exclusive distribution via Super Lawyers channels:

• Premium Online Attorney Profile (if applicable) • Ask Super Lawyers Answer Page (if applicable) • Super Lawyers branded YouTube channel • Video.SuperLawyers.com

• Customer provided finished video via downloadable link Additionally, proprietary SEO techniques and tools are used to ensure maximum exposure as well as expanded viewership with HTML5 mobile compatibility. Performance management metrics are also included.

Half-Day Shoot: $5,500 one-time cost

1-10 AVERAGE VIDEOS (30-60 SECONDS EACH)

Full-Day Shoot: $9,000 one-time cost

3-10 AVERAGE VIDEOS (30-60 SECONDS EACH)

Please note: If an attorney has never been selected to a Super Lawyers or

Rising Stars list, their video will not have Super Lawyers branding or distribution through Super Lawyers channels.

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content MARKETING

SUPERLAWYERS.COM & FINDLAW.COM DISPLAY ADS

CUSTOM SLIDESHARE PRESENTATION CORE WHITE PAPER

BLOG POSTS SOCIAL POSTS & PROMOTION

© 2014 by Roberts Law Group, PLLC . All rights reserved. Design and editorial services by FindLaw, a part of Thomson Reuters. 9

The court also considers the methods used to conduct the fraudulent scheme. One provision in the guidelines calls for an enhancement if the individuals used “sophisticated means” to carry out the offense.8 What are sophisticated means? They could be many different things, from fake documents that allegedly cover up criminal activity to programs used by computer hackers. The more elaborate the scheme, the more likely it is that this enhancement will apply.

If the enhancement does apply, there are severe consequences for the defendant. The guideline says that two points will be added to the base offense level, with a minimum level of 12 if it is used in any particular case. That means that, even if the offender was at nine after the two points are added, he or she would automatically be raised to level 12 due to the sophisticated means enhancement.

IMAGINE AN EXAMPLE: SENTENCING GUIDELINES AND A PONZI SCHEME

8 U.S.S.G. § 2B1.1(b)(10)(C) 9 18 U.S.C.A. § 1343 WIRE FRAUD Level 17 Offense 1ST-TIME OFFENDER Level 1 Criminal History Category BASE SENTENCE 24 Months MAX SENTENCE 30 Months To better understand how the sentencing

guidelines work, imagine a man with no criminal history. He has never been in trouble with the law before, but he is being charged with wire fraud in connection with a Ponzi scheme. In a Ponzi scheme, the organizer typically makes promises of huge returns to investors in exchange for their investments. When a person invests in the fund, this money is then used to pay off earlier investors and reward the organizer. The scheme requires that new people be constantly recruited in order to maintain the funds necessary to repay those already involved. In many cases, the funds quickly dry up, leaving investors broke. The man may have sent emails to 100 potential investors, calling for a $5,000 investment, with a promise of

a $7,500 return. If 20 people participated in the proposal, he will have made $100,000. Under the code, a conviction for wire fraud carries a possible maximum sentence of 30 years.9 (Note that wire fraud is just one of the possible code sections that might apply in this case.) Because the man is a first-time offender, he falls in the Level I criminal history category.

© 2014 by Roberts Law Group, PLLC . All rights reserved. Design and editorial services by FindLaw, a part of Thomson Reuters. 6

Once a person’s criminal history category and offense level are determined, judges can use the Sentencing Table to see the number of months that an individual could serve under the guidelines. THE NUMBERS COUNT.The addition of even one criminal history point, or the application of just one offense level increase,

can mean several more months in prison. That is why it is critical that your attorney pay attention to each and every detail, making sure that nothing is wrongly counted against you. As a former prosecutor as well as an experienced defense attorney, I have seen many cases in which the guidelines were applied to extend a person’s prison sentence.

APPLYING THE GUIDELINES TO FRAUD CASES: WHY THE AMOUNT OF MONEY AT ISSUE IS THE ISSUE

The sentences imposed in many fraud cases are covered by the United States Sentencing Guideline 2B1.1. This guideline also applies to larceny, embezzlement, forgery and theft, as well as many other types of white collar crimes.

CREDIT CARD FRAUD FRAUD PONZI SCHEMES

FOR GER Y MAIL FRAUD IDENTITY THEFT LARCENY EMBEZZLEMENT BRIBER Y THEFT EXTORTION W IRE FR AUD MORTGAGE FRAUD HEAL TH CARE FR AUD

THENUMBERS COUNT

Fraud and the Federal Sentencing Guidelines

A White Paper Presented by

PATRICK ROBERTS, ESQ. An Award-Winning Federal Criminal Defense Attorney

Legal Leader

Legal Leader is a robust marketing campaign designed to expand your visibilty and solidify your reputation as a thought leader. Legal Leader provides a white paper that delivers forward-thinking content in a professional package that aligns with your brand. This includes:

• Core thought leadership white paper (custom content and design) • Supplement content (blog and social posts, SlideShare presentation) • 10-week promotional campaign (paid social advertising, FindLaw.com

and SuperLawyers.com advertising)

• Campaign report (summary of metrics such as reach, impressions and social engagements)

NEW!

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SUPERLAWYERS.COM/ADVERTISING 15

You’ve received the honor. Now spread the word.

Make a lasting impression with Super Lawyers authentic recognition items and gifts to show potential clients that you have been named to a Super Lawyers or Rising Stars list. Commemorate the honor with over 30 recognition items and gifts to choose from.

BEWARE OF IMITATIONS: NO ONE IS AUTHORIZED TO PROVIDE RECOGNITION ITEMS ON BEHALF OF SUPER LAWYERS—ONLY WE PROVIDE AUTHENTIC COMMEMORATIVE RECOGNITION ITEMS FOR YOUR SELECTION TO A SUPER LAWYERS OR RISING STARS LIST.

ORDER TODAY

My.SuperLawyers.com

PROMOTE YOUR SELECTION

recognition and GIFTS

ONLINE SELECTION ANNIVERSARY APPAREL BARWARE BUSINESS

ACCESSORIES SPORTING GOODS

LEARN MORE

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