Do you wish people to think well of you? Don t speak well of yourself. Blaise Pascal

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„Do you wish people

to think well of you?

Don‘t speak well of

yourself. “

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2

PEOPLE

lectures and teaching

raik Packeiser general Management

Political scientist and Pr consultant (daPr) Born in 1970

Personal coMPetencies and exPerience

development and implementation of inte-grated communications concepts

press relations

media and communications training online communications

crisis communications internal communications public affairs

lines of Business

languages

english

BBA (Akademie der Immobilienwirt-schaft e.V., Berlin)

„understanding journalists and editorial teams“

Department for Journalism and Communications Research

Ws 2007/2008 and ss 2009/2011/2013 „developing Pr strategies“

„Press relations“

Deutsches Institut für angewandtes Insolvenzrecht:

„Pr for insolvency crisis“

DOSB (Deutscher Olympischer Sportbund)

„Pr for sport associations“ „Pr for crisis in sport“

Fachhochschule der Deutschen Wirtschaft:

„Pr for small and medium enterprises“

Hochschule Hannover:

„developing Pr strategies“

IHK Hannover:

„Pr for small and medium enterprises“ „online-Pr“

Industrie-Club Hannover e. V.:

„Pr for crisis“

Mandantenveranstaltung der Gehrke Unternehmensgruppe:

„Pr crisis in food industry“

Ostfalia Hochschule:

„Pr for the sport business: challenges and conditions“

vdw Hannover (Verband der

Wohnungs- und Immobilienwirtschaft):

„Pr for real estate business“

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PEOPLE

gilles seifert senior Pr consultant

Political scientist and Pr consultant (daPr) Born in 1965 christian Wiards senior Pr consultant Political scientist Born in 1972 Personal coMPetencies and exPerience

press relations online communications crisis communications print products trade fairs/events sponsoring lines of Business

languages

french, english

press relations print products public affairs political consultant

lines of Business

languages

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4

PEOPLE

dr. gesa Panetta Pr consultant social economist M. a. euroculture Born in 1982 Personal coMPetencies and exPerience

press relations print products editorial work

internal communications

lines of Business

insurances | finance and banking | educational providers | sports

languages

english

Steffen Maltzan Pr consultant

history / Political sciences / euroculture (M. a.) Pr and Media relations (ihK)

Born in 1975

press relations editorial work

crosscultural communication

lines of Business

media | non-profit organizations | informa-tion technology | finance and banking

languages

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PEOPLE

netWorK

The network also includes five freelancers. they assist in graphics and Pr consulting with specialized know-how for particular branches.

cynthia galle Pr trainee

Political sciences (M. a.) Born in 1985

Sarah Trzynka Junior Pr consultant

Public relations (B. a.) Mediadesigner (ihK) Born in 1987

press relations editorial work events

lines of Business

real estate | information technology | insurances | capital goods

languages

english

press relations print products editorial work graphics/design

lines of Business

capital goods | finance and banking | non-profit organizations | real estate

languages

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6

PeoPle

thomas franke representative in Berlin Political scientist Born in 1970

press relations print products editorial work events political consultant public affairs lines of Business

politics | associations | non-profi t organisa-tions | trade | fi nancial service providers

languages

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it is possible to plan success through public relations (Pr). integrated communications ensure uniform perception – customized strategies and coordinated services incre-ase your efficiency and realize synergy effects.

our iMPerative is:

Practicability and evaluation of success are essential elements of our work.

We develop fresh concepts and ideas for you

which are efficiently implemented.

our suggestions stand out for Being:

concrete,

based on thorough analysis, creative and

realistic.

close cooperation for years connects us to many clients. customer proximity is ensured by dedicated contact persons consulting and assisting according to your individual issues and line of business – just as well in times of crisis and unexpected challenges.

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Within the field of

strategic

coMMunications consulting

development and realization of compre-hensive Pr concepts/corporate strategies and/or products

we have gained particularly outstanding experience in five core competencies:

press & media relations publications

media & communication training investor relations

political communications

We are use these competencies for general corporate communications as well as

in times of crisis

for internal communications for events.

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our core competencies in detail:

Press & Media relations

planning and conducting press conferences, trips, discussions, visits to editorial offices and interviews

creating and issuing press kits and press texts (press releases, articles,

customer stories, etc.)

creating and maintaining press mailing lists

press relations at events and trade fairs

online press relations

PuBlications

text and design for internal and external media:

papers and periodicals for clients, staff and other target groups

booklets, flyers, mailings and CD-ROM

online publications

Media & coMMunication training

communications coaching for general managers, board members and

managers preparing them for media appearances, discussions and other public events

investor relations

statutory obligatory and other capital mar-kets communications, e. g.:

obligatory communications pursuant to german companies act (ad hoc, quarter-ly and semi-annual reports, etc.)

business press relations annual reports

annual general meetings

Political coMMunications

connecting and cultivating political net-works

issue monitoring in political environments lobbying

political campaign management

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10

antispameurope GmbH

(it)

strategic communications consulting publications

media and press relations

biogas Nord AG

(biogas plants)

strategic communications consulting (worldwide)

press relations text work

print products for twelve national markets

events

Commerzbank AG Hannover

(finance)

„get connected 2007“: press relations, organization and realization of a premi- um event for diplomats and economy

Custom House Ltd. Dublin

(finances & real estate)

conception and realization of DVD image films

Flexsys GmbH

(chemical industry)

strategic communications consulting as lead agency

media and press relations

conception and realization annual report, print products, newsletter

media and communication trainings

hannoverimpuls GmbH

(economical development)

strategic communications consulting crisis communications

media relations publications

Kapitalbeteiligungsgesellschaft Niedersachsen mbH (NKB)

(finance)

strategic communications consulting media relations

publications

Konica Minolta Business Solutions Deutschland GmbH

(it)

strategic communications consulting as lead agency

specialised press relations press relations

text works

Konica Minolta Sensing, Inc.

(measurement technology) specialised press relations

myLife Lebensversicherung AG

(insurance)

media and communication trainings political communications

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Nexans Deutschland GmbH

(industry)

publications

Niedersächsische Bürgschaftsbank GmbH (NBB)/Mittelständische Beteiligungsgesellschaft

Niedersachsen mbH (MBG)

(finance)

publications

media and communication trainings political communications

events

NORD/LB Asset Management

(finance)

Pandatel AG

(telecommunications/it)

investor relations/capital market communications/Pr et al.

press relations

shareholder communications

organization and realization of annual general meetings & analyst conferences

obligatory communications pursuant to german companies act

text & design annual report

Outlet Centres International Ltd. London (OCI)

(retail)

press relations for the first Designer outlet centre in northern germany

political communications

Sparda Bank

(finance)

strategic communications consulting

Volkswagen Immobilien Service GmbH

(real estate)

communication training for managers

ZF Sachs AG

(automotive)

media and communication training for managers

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Press/studies

Press

Several publications/scientific papers on Pr-issues pubilished e. g. in:

connex verlagsgesellschaft – „Messe-zeitung“ (IFA, IAAN, Caravan Salon etc.) hannoversche allgemeine Zeitung Hannoversche Wirtschaftszeitung hannoversches Wirtschaftsjournal Immobilienzeitung iMMoBilienManager immobilienwirtschaft indat-report

neue Presse hannover niedersächsische Wirtschaft Politik & Kommunikation werben & verkaufen

studies

„decision-makers in demand“ hanover image study 2005 and 2008

„shell of building - in top location“ Pr for the real estate business

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engageMent

Quality

insignis stands up for high and uniform standards in the communications

industry.

raik Packeiser is auditor for „Prüfungs- und Zertifizierungsorganisation der deutschen Kommunikationswirtschaft” (PZoK), lecturer at the hanover department of Journalism and communication research and active member of relevant associations.

We successfully qualify trainees, convey- ing them pleasure and a solid foundation of expertise for pursuing a career in the communications industry.

MeMBershiPs

Bundesverband deutscher Pressesprecher e.v.

deutsche Public relations gesellschaft e.v. deutscher Journalisten verband e.v. industrie-club hannover e.v.

kre|H|tiv Netzwerk Hannover Marketing-club hannover e.v.

Prüfungs- und Zertifizierungsorganisation der deutschen Kommunikationswirtschaft (PZoK)

social coMMitMent

deutsches spendenparlament

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14

contact

hanover

insignis agency for communications gmbh Berliner allee 9-11 30175 hanover e-Mail hannover@insignis.de Phone +49 511 - 33 65 15-30 fax +49 511 - 33 65 15-33 your Personal direct line: raik Packeiser +49 179 - 51 00 00 4 raik.packeiser@insignis.de

WWW.insignis.de

Berlin

insignis agency for communications gmbh friedrichstraße 95

10117 Berlin

e-Mail berlin@insignis.de Phone +49 30 - 20 96 28-31 fax +49 30 - 20 96 28-32