RESUME September 2015

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Page 1/7 – Resume Maik Eisenbeiss

RESUME

Se pte mbe r 201 5 Prof. Dr. Maik Eisenbeiss Professor of Marketing Department of Marketing University of Bremen 66740 Bremen Germany Phone: +49‐(0)421‐218‐66740 Fax: +49‐(0)421‐218‐66741

E‐mail: eisenbeiss@uni‐bremen.de

Web: www.marketing.uni‐bremen.de

Facebook: www.facebook.com/Department.of.Marketing.Bremen

Current Position

2014 – present University of Bremen, Germany

Professor of Marketing, Department of Marketing

Previous Position

2009 – 2014

University of Cologne, Germany

OBI Assistant Professor of Marketing and Retailing

Visiting Positions 2015 Vienna University of Economics and Business, Austria Visiting Professor 2010 – 2013 Koç University, Turkey Visiting Professor Academic Job Offers 2014 University of Bremen, Germany

Professorship in Marketing (accepted)

2014

University of Basel, Switzerland

Professorship in Marketing (declined)

2009

University of Cologne, Germany

OBI Assistent Professorship in Marketing and Retailing (accepted)

Education

2004 – 2009 University of Münster, Germany

Doctoral Studies in Business Administration

▪ Major field: Marketing

▪ Thesis committee: Prof. Klaus Backhaus and Prof. Manfred Krafft

▪ Degree: Dr. rer. pol. (summa cum laude)

1998 – 2004 University of Bielefeld, Germany

Undergraduate and Graduate Studies in Business Administration

▪ Major fields: Marketing and Statistics

▪ Degree: Dipl.‐Kfm. (among top 3 students of graduating class)

2001 – 2002 University of Georgia, USA

Graduate studies in Business Administration at the Terry College of Business

▪ Major fields: Marketing and Finance

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RESEARCH

Research Areas ▪ Digital marketing and social media

▪ E‐commerce and (online) retailing

▪ Cross‐channel management

▪ Customer management

Journal Publications

Bleier, Alexander and Maik Eisenbeiss (2015): Personalized Online Advertising Effectiveness: The Interplay of

What, When, and Where, Marketing Science, forthcoming (VHB‐JOURQUAL 3: A+).

 Link to article: http://dx.doi.org/10.1287/mksc.2015.0930

Eisenbeiss, Maik, Robert Wilken, Bernd Skiera and Markus Cornelissen (2015): What Makes Deal‐of‐the‐Day

Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type,

International Journal of Research in Marketing, forthcoming (VHB‐JOURQUAL 3: A).

 Link to article: http://dx.doi.org/10.1016/j.ijresmar.2015.05.007

Bleier, Alexander and Maik Eisenbeiss (2015): The Importance of Trust for Personalized Online Advertising,

Journal of Retailing, 91 (3), 390–409 (VHB‐JOURQUAL 3: A).

 Link to article: http://dx.doi.org/10.1016/j.jretai.2015.04.001

 Featured in: “Personalized banner ads are a double‐edged sword”, EurekAlert!, July 23, 2015,

http://www.eurekalert.org/pub_releases/2015‐07/jora‐pba072315.php

Dost, Florian, Robert Wilken, Maik Eisenbeiss and Bernd Skiera (2014), On the Edge of Buying – A Targeting

Approach Based on Consumers' Willingness‐to‐pay Ranges. Journal of Retailing, 90 (3), 393–407 (VHB‐JOURQUAL

3: A).

 Link to article: http://dx.doi.org/10.1016/j.jretai.2014.03.007

Eisenbeiss, Maik, Markus Cornelissen, Klaus Backhaus and Wayne D. Hoyer (2014), Nonlinear and asymmetric

returns on customer satisfaction: do they vary across situations and consumers?

Journal of the Academy of Marketing Science, 42 (3), 242–263 (VHB‐JOURQUAL 3: A).

 Link to article: http://link.springer.com/article/10.1007%2Fs11747‐013‐0366‐1

Eisenbeiss, Maik, Boris Blechschmidt, Klaus Backhaus and Alexander Freund (2012), The (Real) World Is Not

Enough: Motivational Drivers and User Behavior in Virtual Worlds, Journal of Interactive Marketing,26 (1), 4–20

(VHB‐JOURQUAL 3: B).

 Link to article: http://dx.doi.org/10.1016/j.intmar.2011.06.002

Vieth, Matthias and Maik Eisenbeiss (2011), Die Geld‐zurück‐Garantie – Mehr als nur ein Qualitätsindikator?,

Zeitschrift für Betriebswirtschaft, 81 (12), 1285–1323 (VHB‐JOURQUAL 3: B).

Bijmolt, Tammo H.A., Peter S.H. Leeflang, Frank Block, Maik Eisenbeiss, Bruce G.S. Hardie, Aurélie Lemmens and

Peter Saffert (2010), Analytics for Customer Engagement, Journal of Service Research, 13 (3), 341–356 (VHB‐

JOURQUAL 3: A).

 Link to article: http://dx.doi.org/10.1177/1094670510375603

Backhaus, Klaus, Maik Eisenbeiss and Matthias Koch (2009), Die optimale Organisationsform für das

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Eisenbeiss, Maik and Maurice Eschweiler (2009), Generalisierte kanonische Zentroid‐Plots – Ein Ansatz zur

grafischen Erweiterung der MANOVA am Beispiel externer Referenzpreise, Marketing ZFP, 31 (1), 25–42 (VHB‐

JOURQUAL 3: C).

Eisenbeiss, Maik, Göran Kauermann and Willi Semmler (2007), Estimating Beta‐Coefficients of German Stock Data:

A Non‐Parametric Approach, The European Journal of Finance, Vol. 13 (6), 503–522 (VHB‐JOURQUAL 3: B).

 Link to article: http://dx.doi.org/10.1080/13518470701201405

Backhaus, Klaus, Boris Blechschmidt, and Maik Eisenbeiss (2006), Der Stichprobeneinfluss bei Kausalanalysen,

Die Betriebswirtschaft, 66 (6), 711–726 (VHB‐JOURQUAL 3: C).

Monographs

Eisenbeiss, Maik (2008), Unsicherheit bei dependenzanalytischen Untersuchungen – Ausgewählte Problemfelder

und Lösungsansätze am Beispiel betriebswirtschaftlicher Fragestellungen, Dissertation, University of Münster.

Book Chapters

Reinartz, Werner and Maik Eisenbeiss (2015), Managing Customer Loyalty to Maximize Customer Equity, in:

Handbook of Research on Customer Equity in Marketing, V. Kumar and Denish Shah (eds.), Cheltenham, Edward

Elgar Publishing Ltd.

Eisenbeiss, Maik and Alexander Bleier (2013), Customer‐Relationship‐Management, in: Handbuch Handel, J.

Zentes, B. Swoboda, D. Morschett, and H. Schramm‐Klein (eds.), 2. Auflage, Wiesbaden, Gabler.

Backhaus, Klaus, Maik Eisenbeiss and Elin Grotkopp (2009), Die Vernetzung der betriebswirtschaftlichen

Forschung – Strukturen und Entwicklungen, in: Distribution und Handel in Theorie und Praxis, H. Schröder, R.

Olbrich, P. Kenning, and H. Evanschitzky (eds.), Wiesbaden, Gabler.

Backhaus, Klaus, Oliver Beideck and Maik Eisenbeiss (2008), Kundenzufriedenheit – Eine Metaanalyse, Working

Paper No. 47, Working Paper Series of the Institute of Business‐to‐Business Marketing, Marketing Center Münster.

Conference Proceedings

Eisenbeiss, Maik, Monika Käuferle, Werner Reinartz and Peter Saffert (2015), Return on Channel Investments for

Customer Acquisition: Cross‐Channel Analyses, Proceedings of the European Marketing Conference (44), Leuven,

May.

Eisenbeiss, Maik, Robert Wilken, Bernd Skiera and Markus Cornelissen (2012), The deal is on: Understanding and

managing deal‐of‐the‐day promotions, Proceedings of the European Marketing Conference (41), Lissabon, May.

Cornelissen, Markus, Maik Eisenbeiss and Robert Wilken (2011), Exciting the customer: Whether and how “Deal‐

of‐the‐day” promotions increase consumers’ willingness to buy, Proceedings of the European Marketing

Conference (40), Ljubljana, May.

Backhaus, Klaus, Michael Budt, Maik Eisenbeiss and Katrin Muehlfeld (2009), How to win a standard contest –The

case of Blu‐Ray Disc vs. HD DVD, Proceedings of the EGOS Colloquium (25), Barcelona, July.

Cornelissen, Markus, Klaus Backhaus, Maik Eisenbeiss and Robert Wilken (2007), How do customer‐specific

characteristics influence the relationship between customer satisfaction and willingness to pay?, Proceedings of

the European Marketing Conference (36), Reykjavik, May.

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Page 4/7 – Resume Maik Eisenbeiss Conference Presentations

Elsner, Mark, Maik Eisenbeiss, and Werner Reinartz (2015), Reading between the Lines: The Impact of Online

Review Content on Sales, INFORMS Marketing Science Conference, Baltimore, June.

Bleier, Alexander and Maik Eisenbeiss (2015), Retargeting in Context: How Motive Congruence Drives the

Effectiveness of Personalized Online Ads, INFORMS Marketing Science Conference, Baltimore, June.

Elsner, Mark, Maik Eisenbeiss, and Werner Reinartz (2014), Beyond Star Ratings – The Influence of Review

Sentiment on Product Sales, INFORMS Marketing Science Conference, Atlanta, July.

Bleier, Alexander and Maik Eisenbeiss (2014), The Role of Sender and Message in Personalized Online Advertising,

INFORMS Marketing Science Conference, Atlanta, July.

Eisenbeiss, Maik and Werner Reinartz (2014), The Sales Effect of Creativity in Advertising, Marketing & Innovation

Symposium, Rotterdam, May.

Eisenbeiss, Maik (2014), When more isn’t always better: Determinants of effectiveness in personalized online

advertising, 1. Passauer Digital‐Marketing‐Konferenz, Passau, January.

Bleier, Alexander and Maik Eisenbeiss (2013), The Importance of the Source in Personalized Online Banner

Advertising, INFORMS Marketing Science Conference, Istanbul, July.

Eisenbeiss, Maik (2013), Personalized Banner Advertising: Understanding the Interactions between Content,

Timing, and Context, 43. Jahrestagung der Wissenschaftlichen Kommission Marketing im Verband der

Hochschullehrer für Betriebswirtschaft e. V., Frankfurt, January.

managing deal‐of‐the‐day promotions, INFORMS Marketing Science Conference, Boston, June.

Bleier, Alexander and Maik Eisenbeiss (2012), Right Ad, Wrong Time? A Field Experiment on the Effects of

Retargeting on Online Shopping Behavior, INFORMS Marketing Science Conference, Boston, June. Invited for

special track on “Internet and Interactive Marketing” by Eric Bradlow, Peter Fader, Donna Hoffman, and Arvind

Rangaswamy.

managing deal‐of‐the‐day promotions, European Marketing Conference, Lissabon, May.

Eisenbeiss, Maik, Werner Reinartz, Monika Käuferle and Peter Saffert (2011), Return on Channel Investments for

Customer Acquisition – A Cross‐Channel Analysis, INFORMS Marketing Science Conference, Houston, June.

Bleier, Alexander and Maik Eisenbeiss (2011), Retargeting – Investigating the Influence of Personalized Banner

Advertising on Online Purchase Behavior, INFORMS Marketing Science Conference, Houston, June. Invited for

special track on “Internet and Interactive Marketing” by Eric Bradlow, Peter Fader, and Arvind Rangaswamy.

Cornelissen, Markus, Maik Eisenbeiss and Robert Wilken (2011), Exciting the customer: Whether and how “Deal‐

of‐the‐day” promotions increase consumers’ willingness to buy. European Marketing Conference, Ljubljana, may.

Eisenbeiss, Maik, Markus Cornelissen, Klaus Backhaus and Wayne D. Hoyer (2010), The asymmetric impact of

customer satisfaction on willingness to pay: A semi‐parametric analysis, INFORMS Marketing Science Conference,

Köln, June.

Backhaus, Klaus, Michael Budt, Maik Eisenbeiss and Katrin Muehlfeld (2009), How to win a standard contest –The

cases of VHS vs. Betamax and Blu‐Ray Disc vs. HD DVD, EGOS Colloquium, Barcelona, July.

Eisenbeiss, Maik, Markus Cornelissen, Klaus Backhaus and Wayne D. Hoyer (2009), Which satisfied customers do

really pay more? A non‐parametric moderator analysis of an asymmetric relationship, INFORMS Marketing

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Eisenbeiss, Maik, Klaus Backhaus and Markus Cornelissen (2007), The Varying Coefficient Model as a Non‐

Parametric Alternative for Capturing Moderating Effects, INFORMS Marketing Science Conference, Singapur, June.

Blechschmidt, Boris, Klaus Backhaus and Maik Eisenbeiss (2007): Accounting for Sample Effects in Structural

Equations Models: A Process Model, INFORMS Marketing Science Conference, Singapur, June.

Cornelissen, Markus, Klaus Backhaus, Maik Eisenbeiss and Robert Wilken (2007), How do customer‐specific

characteristics influence the relationship between customer satisfaction and willingness to pay?, European

Marketing Conference, Reykjavik, May.

Conference Track Chairing

Track Chair “Designing Products, Services, and Solutions”, 2012 AMA Winter Marketing Educators’ Conference, St.

Petersburg, Florida.

Conference Organisation

Head of organizing committee for doctoral consortium of the 2010 INFORMS Marketing Science Conference,

Cologne.

Invitations to Conferences (by invitation only)

Marketing & Innovation Symposium, Erasmus School of Economics, Rotterdam, May 27–28, 2014.

Marketing Camp, University of Cologne, Germany, December 3, 2012.

2012 Academic Days Conference, Big Data Analytics, hosted by IBM Europe, Frankfurt, May 14–15, 2012.

4th Annual AiMark Summit “Marketing Across the Business Cycle: How to Stay Ahead of the Competition in Good

and Bad Times,” Berlin, March 4–5, 2010.

Marketing Camp, University of Cologne, Germany, January 4, 2010.

3rd Thought Leadership Conference on Customer Management “Managing the Interface between Firms and

Customers,” Montabaur, September 10–12, 2009.

Invited Talks

Kundenansprache durch Onlinewerbung: Was funktioniert und was nicht?, Faszination Handel 2014, Cologne,

September 25, 2014.

Marketing for Vending Operators – Potential and Starting Points, Vending 2013 Congress, C‐Shop Cologne Trade

Fair, Koelnmesse, Cologne, November 6, 2012.

Research Insights for Retailers, OBI International HR Meeting, Schloss Gracht, Erftstadt, April 15, 2010.

Media and Interviews

DIE ZEIT (2015, Issue), Der erste Arbeitstag (First day in a new job).

WDR Fernsehen (2013), Interview about “Abo‐Commerce”, in: “markt”, July.

Wirtschaft & Wissenschaft (2012, Issue 3), Wissenschaftliche Freiheit in Gefahr? Standpunkt.

Wirtschaft & Wissenschaft (2012, Issue 2), Dem Kunden auf der Spur: Stiftungsprofessor Maik Eisenbeiß erkundet

Verhaltensänderungen bei Konsumenten.

DIE ZEIT (2010, Issue 43), Junge Forscher im Portrait (A portrait of young scholars).

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Research Grants and Awards

Dodenhof: Research grant, 2015.

German Science Foundation (DFG): Research grant (“Sachbeihilfe”) on project “Coming out of a recession”, size of

grant > 200,000 €, 2014.

German Academic Exhange Service (DAAD): Grant for international conference participation to join the 2012

INFORMS Marketing Science Conference in Boston, USA, 2012.

Schmalenbach Association: Grant for international conference participation to join the 2012 European Marketing

Conference in Lisbon, Portugal, 2012.

INFORMS Marketing Science Conference in Houston, USA, 2011.

INFORMS Marketing Science Conference in Ann Arbor, USA, 2009.

University of Münster: Summa award for outstanding doctoral dissertations, 2008.

German Science Foundation (DFG): Grant for international conference participation participants to join the 2007

INFORMS Marketing Science Conference in Singapore, 2007.

German Academic Exhange Service (DAAD): Full scholarship (one year) to study at the Terry College of Business of

the University of Georgia, USA, 2001.

Industrie‐ und Handelsclub Ostwestfalen‐Lippe e.V.: Award for outstanding performances in undergraduate

studies, 2001.

Reviewing Activities

Journal of Service Research, Ad‐hoc Reviewer

OR Spectrum, Ad‐hoc Reviewer

Journal of Interactive Marketing, Ad‐hoc Reviewer

European Journal of Marketing, Ad‐hoc Reviewer

Review of Managerial Science, Ad‐hoc Reviewer

Zeitschrift für betriebswirtschaftliche Forschung/Schmalenbach Business Review, Ad‐hoc Reviewer

Marketing ZFP/Journal of Research and Management, Ad‐hoc Reviewer

Business & Information Systems Engineering (BISE), Ad‐hoc Reviewer

Marketing Review St. Gallen, Ad‐hoc Reviewer

Proceedings of the AMA Winter Marketing Educators’ Conference, Ad‐hoc Reviewer

Proceedings of the AMA Summer Marketing Educators’ Conference, Ad‐hoc Reviewer

Proceedings of the EMAC Annual Conference, Ad‐hoc Reviewer

Other Reviewing Activities

German Science Foundation (DFG): Ad‐hoc Reviewer

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Page 7/7 – Resume Maik Eisenbeiss Academic Careers of Former Ph.D. Candidates

Alexander Bleier: Tenure Track Assistant Professor, Boston College, Boston, USA.

Affiliations

Institute for Operations Research and the Management Sciences (INFORMS)

Verband der Hochschullehrer für Betriebswirtschaft e.V. (German Academic Association for Business Research)

Schmalenbach‐Gesellschaft für Betriebswirtschaft e.V.

Marketing Alumni, University of Münster

ALUMNIUM, University of Münster

Stuser e.V., Academic Supporter

Business Experience

Consultant for the Research Institute for Goods Transport (Forschungsstelle für Güterverkehrsmarketing), Münster,

Germany, 2004–2009

Freelance work for the market research department “InCom” (telecommunication and IT) at TNS, 2004

Various internships in different industries, e.g. banking (Deutsche Bank) and market research (TNS)

Project cooperation with a large number of international companies such as for example Deutsche Bahn, GfK, IBM,

real (Metro Group), A.T. Kearney, The Phonehouse, and xplosion interactive (Otto Group)