Advantages of using Feed management
software
We are Web Juice
• Web Development
• Technical SEO implementation
– Speed Optimisation
– W3 compliance improvements and checks – Conversion rate optimisation
– Mobile Stylesheet conversions
• Integrations
– Website to order management systems
• What is a feed?
• Feed Management software introduction • Advantages of Feed Management software • Examples of software
Advantages of using feed
management software
What is a feed?
• Name • Price • Stock
• SKU or EAN • Brand Name
• Location on your Website
What do feeds look like
CSV
id,title,brand,link,description,updated,image_link,gender,mpn
1060,product title, Brand, http://www.yoursite.com/page-1060.aspx, here is some description text, 2015-10-31T01:01:42Z, http://www.yoursite.com/images/1060.jpg, unisex,123456789 XML <entry> <g:id>1060</g:id> <title>product title</title> <g:brand>Brand</g:brand> <link>http://www.yoursite.com/page-1060.aspx</link> <description>here is some description text</description> <updated>2015-10-31T01:01:42Z</updated>
What is feed management
software?
What is feed management
software?
FEED MANAGEMENT
Why you should use Feed
Management software?
• Support multiple platforms • Easy to set-up
• Dynamic AdWords text ad • Bid management
• Advanced Reporting
• Manual Adjustment of feed content for each platform • Low entry costs
• Prices can increase significantly
• Check the conditions – some take percentage of orders or clicks
• Check Contracts
• There is no one solution • Don’t be afraid of FREE
LISTING MANAGEMENT
• Prices differ dependant upon number of marketplaces, and number of products
• From £42p/m to upwards of £635 p/m (if you have 20k+ products
• Features include:
• Website crawling • Competitor analysis
• Direct integration with most shopping carts • Performance analysis
• Social Network advertising • Tag Management
• Costs start at £320 and can go upwards of £1,000 • Features include:
• Custom management of products per marketplace
• Creation of automated rules and creation of custom labels
• Creation of custom feeds for other marketplaces
• Prices start at $29 p/m for less than 500 products
• Prices rise as add-ons are included like feed optimise taking
the base price to around $100 p/m excluding setup fees.
• Features include:
• Simple setup easy mapping of your single feed to new feeds
per channel
• Advanced reporting
• Direct integration with a number of systems
• Supports a wide array of chanels
Other Systems
• Channel Pilot (prices range from 30 p/m to £200 p/m) also charges a CPC or order fee
• SingleFeed – MultiChannel service from $199 p/m • FusePump – Service based
LISTING PLUGINS &
EXTENSIONS FOR STORES
Listing on third parties
• There are a number of plugins and extensions available to treat your site as the hub to manage listings on
Amazon, eBay, etc.
• Some platform specific • Others cloud based
• Previously owned by PayPal has recently been sold to a third party (likely paid model to come)
• M2E pro is a free to use Magento only extension which
allows you to list your products on:
• Amazon • eBay
• Rakuten (formely play.com)
• Management of the feeds through the Magento back office.
• Integrates with WooCommerce backoffice to easily sync your products to eBay.
• Free version as well as paid version ($149) • Familiar WordPress backoffice
• List all or some of your items in eBay • Simple template creator
• Sync orders and stock (paid)
• Full descriptions and specifications (paid)
• Amazon version of the same tool also available
• Biggest, most robust inventory management and multichannel solution
• It becomes the focal point for your product management feeding out to all platforms including your own website • Tailored to your needs
Website platform specific
• Shopify & Big Commerce – inkFrog Open ($9 p/m) • PrestaShop – eBay (built-in FREE), Amazon – (£125)
• X-cart – Ebay integration (0-$150) • Open Cart - OpenBay Pro (£5 p/m) Non-Store Based
• Channel Grabber • Shopping Cart Elite
Summary
• Support multiple platforms
• Easy to set-up multiple platforms quickly
• Dynamic marketing in AdWords can be used • Bid management per SKU or category
• Advanced Reporting – see how well your products perform through each channel
• Manual Adjustment of feed content for each platform • Low entry costs but costs can rise quickly
