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Master of Business Administration Programin Global Entrepreneurship International Program (Year 2007)

1. Name of Curriculum

Master of Business Administration Program in Global Entrepreneurship (International Program) 2. Name of Degree

Master of Business Administration (Global Entrepreneurship) M.B.A. (Global Entrepreneurship)

3. Responsible Institution

Faculty of Commerce and Accountancy Thammasat University 4. Rationale and Objectives

4.1 To prepare students for careers in international business and to be an entrepreneur under the dynamic changing environment and globalization. Students should be also able to apply theories and experiences to real business with effectiveness.

4.2 To prepare students to be an entrepreneur and to have career in international business students who graduated from the program should be able to communicate in Chinese or Japanese according to their chosen track.

4.3 To focus on culture, society, economic, environment and international and global business. The program is an international program.

4.4 To widen students’ perspectives in social responsibilities, corporate governance and ethics. 5. Time Schedule:

The Master of Business Administration Program (International Program) will start in the academic year of 2007.

6. Admission Requirements

Students applying for admission to the Master of Business Administration Program (International Program) must meet the following requirements:

6.1 Have at least a Bachelor’s Degree in any field from a university formally recognized by the Thammasat University Council.

6.2 Have working experience at least 1 year

6.3 Meet the requirements indicated in Item 8 of the Thammasat University Graduate School regulations (1998).

7. Selection Criteria

The Qualified Master of Business Administration Program (International Program) students must:

7.1 Hold at least a Bachelor’s Degree in any field

7.2 Have a valid TU-GET score (550 or above) or TOEFL (550 or above for paper-based or 213 or above for computer-based) or IELTS (6.0 or above) not older than 2 years

7.3 Pass written entrance exam (GMAT Style) or have GMAT score at least 80% in quantitative part (not older than 5 years)

7.4 Pass Interview Exam 8. Program Structure

8.1 Master of Business Administration Program (International Program) operates on an evening - trimester system, as follow

1st Semester : September – December 2ndSemester : January - April

3rd Semester : May - September

8.2 All classes will be conducted in English at Thammasat University – Tha Prachan Campus, Rangsit Campus, or other places specified by the Faculty of Commerce and Accountancy

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8.3 To successfully complete the Master of Business Administration Program (International Program), students must obtain not less than 51 credit hours for both Plan A. and Plan B. 8.4 The Curriculum

8.4.1 field is available, as follows - Global Entrepreneurship 8.4.2 2 Plans are available, as follows

Plan A. Thesis : Plan A. student will conduct and defend a research project (in English) which is equivalent to 12 credits and study 39 credits of coursework. Plan B. Non-thesis : Plan B. student will conduct and defend an Independent Study in English which is equivalent to 6 credits (GI790 and GI791) and study 45 credits of coursework.

8.4.3 The student must receive a “P” in English Proficiency.

8.4.4 Students are eligible to register for thesis (Only Plan A.) after meeting these requirements :

- Receive a “P” in English Proficiency.

- Study at least 2 semesters or successfully complete at least 12 credits - Have a G.P.A. of at least 3.00

8.4.5 In order to maintain the standard for doing research, the Faculty will appoint academic advisors with the following requirements to monitor and advise the student choosing Plan A :

- advisor or co-advisor with Ph.D. or holding academic ranking not less than associate professor in related field and

- advisor or co-advisor must also have experiences in conducting research, but not part of his or her previous work for degree, in such field.

8.4.6 After the student completed his or her outline of thesis with approval from academic advisors, the Faculty will appoint committee to review the outline. The committee consists of 3 persons at least : academic advisor; at least one faculty member ; outsider-person who also has the same academic qualification as advisor or co-advisor, mentioned in 8.4.6.

8.4.7 For oral-defending a thesis, it will be conducted by the committee appointed in 8.4.6. Adding or changing person in the said committee may be possible only in necessary and inevitable situations.

8.4.8 Also, writing and defending thesis must comply with the Thammasat University’s Regulation on Graduate Study (1985).

8.4.9 Students are eligible to take the comprehensive examination (Only Plan B.) after meeting these requirements :

-Successfully complete the following 6 MBA Core Courses 18 Credits: GI600, GI601, GI602, GI603, GI604, GI605

- Have a G.P.A. of at least 3.00

- Students must pass the comprehensive examination with a grade of P in no more than 3 attempts. If they fail to do so, they shall be dismissed from the Graduate School.

8.4.10 Students are eligible to register for GI 790 Independent Study (Only Plan B.) after meeting these requirements :

- Successfully complete the following 6 MBA Core Courses18 Credits: GI600, GI601, GI602, GI603, GI604, GI605

- For independent study examination, program are required to have independent study committee which includes internal and external professor in Thammasat University.

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8.4.11 Faculty of Commerce and Accountancy’s Graduate Studies

Committee may allow students to transfer any of the total coursework regarding to the requirements indicated in Item 16 of the Thammasat University Graduate School regulations (1998)

9. Length of Study

To complete the Program, students must be registered for not more than 16 semesters 10. Registration

It is a must for evening program students to register not less than 3 credit hours and not more than 9 credit hours per trimester regarding to the requirements indicated in Item 11 of the Thammasat University Graduate School regulations (1998)

11. Student Assessment

Details of the grading system will be in accordance with Thammasat University’s regulation number 13 for graduate studies, 1985.

11.1 Assessment

11.1.1 The nine final course grades are as follows :

Grade A A- B+ B B- C+ C D F Point 4.00 3.67 3.33 3.00 2.67 2.33 2.00 1.00 0.00 11.1.2 Total credits counted include courses with “S” or at least “C” only.

11.1.3 For Thesis and Independent Study, there are “S” for satisfactory and “U” for unsatisfactory.

11.1.4 For Pre-courses , Comprehensive and Foreign Language Examination (English) there are “P” for pass and “N” for not pass.

11.1.5 Referring to Item 13 of the Thammasat University Graduate School regulations (1998) for other conditions

11.2 Graduation Requirements

For a student to be awarded a Master of Business Administration Program (International Program), he or she must fulfill the following requirements:

11.2.1 The student must complete all courses according to the Master of Business Administration Program in Global Entrepreneurship (International Program) Curriculum and follow all rules, regulations of the Faculty of Commerce and Accountancy, Thammasat University.

11.2.2 The student must attain a minimum cumulative grade point average of 3.00. 11.2.3 The student must receive a “S” in Thesis (Plan A.) and Independent Study (Plan B.)

11.2.4 The student must receive a “P” in the comprehensive examination. (Plan B.) 11.2.5 The student must receive a “P” in the foreign language examination

Global Entrepreneurship Students – English 11.2.6 The student must receive “P” in Pre-courses.

11.2.7 For student choosing Plan A (Thesis), his or her thesis or part of the thesis must be published or being accepted to be published in an academic journal or academic publication or being presented in an academic conference, which also has a

proceeding thereafter.

11.2.8 The student must fulfill other requirements for graduation according to the Thammasat University’s Regulation on Graduate Study (1985).

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12. Lecturers (Details are shown at the back of the curriculum)

12.1 Curriculum SupervisorGE

Assoc.Prof.Dr.Kulpatra Sirodom

B.B.A. (Finance) / Thammasat University M.B.A. / West Virginia, U.S.A.

Ph.D. (Finance) / University of Pittsburgh, U.S.A.

Assoc.Prof.Dr.Phanthisa Pavabutr

B.B.A. (Finance, 1st class honors) / Thammasat University

M.B.A. (International Business) / George Washington University, U.S.A.

Ph.D. (Finance) / University of Texas at Austin, U.S.A.

Asst. Prof. Dr. Kangwan Yodwisitsak

BBA (Marketing) / Assumption University

M.B.A. (Finance & Marketing) / Sasin Graduate Institute of Business Administration of Chulalongkorn University

DBA. (Strategic Change Management) / University of South Australia, Australia

12.2 Curriculum Committee GE

Assoc.Prof.Dr.Kulpatra Sirodom

B.B.A. (Finance) / Thammasat University M.B.A. / West Virginia, U.S.A.

Ph.D. (Finance) / University of Pittsburgh, U.S.A.

Assoc.Prof.Dr.Phanthisa Pavabutr

B.B.A. (Finance, 1st class honors) / Thammasat University

M.B.A. (International Business) / George Washington University, U.S.A.

Ph.D. (Finance) / University of Texas at Austin, U.S.A.

Asst. Prof. Dr. Kangwan Yodwisitsak

BBA (Marketing) / Assumption University

M.B.A. (Finance & Marketing) / Sasin Graduate Institute of Business Administration of Chulalongkorn University

DBA. (Strategic Change Management) / University of South Australia, Australia

Prof. Robert T.Green

B.A., Arts and Sciences / The Pennsylvania State University, U.S.A. M.B.A. / State University of New York, U.S.A.

Ph.D., Business Administration (with fields in Marketing, International Business, and Political Science) / The Pennsylvania State University, U.S.A.

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Dr. James Edward Rubesch

Bachelor of Science (Mechanical Engineering) / Massachusetts Institute of Technology, U.S.A.

Master of Science (Mechanical Engineering) / Massachusetts Institute of Technology, U.S.A.

Master of Management / Sasin Graduate Institute of Business Ph.D. in Marketing / Thammasat University

13. Number of Students (Expected)

Year 2007 2008 2009 2010 2011 New Students 40 40 40 40 40 Existing Students - 40 40 40 40 Total Students 40 80 80 80 80 Graduated Students - 40 40 40 40

14. Places and Facilities

It cover Thammasat University – Tha Prachan Campus, Rangsit Campus, or other places specified by the Faculty of Commerce and Accountancy.

15. Libraries

Research can be done in 4 libraries below. They provide textbooks in monetary economics, public finance and business finance, theses, journals and other academic related publications both national and international.

1) The library of the Faculty of Commerce and Accountancy = 41,000 items 2) The library of the Faculty of Economics = 60,000 items

3) The Main University Library (Pridi Banomyong Library) = 100,000 volumes 4) Puey Ungphakorn Library (Rungsit Campus) = 50,000 items

In addition, databases necessary for conducting financial researches are provided as follows: 1. ABI/INFORM

2. EMERALD 3. Nexis 16. Cost

Each student is required to pay approximately 490,000 Baht for the entire 2 years program. The program is self financed.

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17. Curriculum

The Hundreds The Tens

The program requires program evaluation in every five years

5 Pre-courses

6 Post graduate fundamental subject

7 Post graduate advanced subject or Pre requisite subject 8 Thesis

0-2 Core- Courses

3 Area Studies Courses (International Business)

4 Area Specialization Courses (International Business: China Track) 5 Area Specialization Courses (International Business: Japan Track) 6 Area Specialization Courses (GE Track)

7 Elective Courses 8-9 Other

0-9 Subject order of each course cluster

17.1 Total 51 Credits

17.2 Study Plan

Study Plan For Global Entrepreneurship

Plan A (Thesis) Plan B (Non-Thesis)

1.Pre-courses

2.MBA Core Courses 3.Global Entrepreneurship Required Courses 4.Thesis No Credit 21 Credits 18 Credits 12 Credits 1.Pre-courses

2.MBA Core Courses 3.Global Entrepreneurship Required Courses 4.Elective Courses 5.Independent Study No Credit 21 Credits 21 Credits 3 Credits 6 Credits

Total 51 Credits Total 51 Credits

17.3 Subjects

17.3.1 Pre-courses

To understand the basic business characters, students are required to study 2 pre-courses (non-credit). For those who have strong business background might waive GI500 upon the consideration of Master of Business Administration Program (International Program)’s committee.

Code Courses Credit Hours

GI500 Intensive Business 1 and 3(3-0-9) GI501 Intensive Business 2 3(3-0-9) 17.3.2 MBA Core Courses

The students who choose either Plan A or Plan B must earn up to 8 subjects of core courses equivalent to 21 credits.

Code Courses Credit Hours

GI600 Business Economics 3(3-0-9) GI601 Accounting for Management and Decision Making 3(3-0-9) GI602 Marketing Decisions 3(3-0-9)

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GI603 Financial Decisions 3(3-0-9) GI604 Management Research 3(3-0-9) GI605 Logistics and Operation Management 3(3-0-9)

for Decisions Making

GI606 Corporate Governance and Corporate 1.5(1.5-0-4.5) Social Responsibility

GI607 Organization Development: 1.5(1.5-0-4.5) Teams and Leaderships 17.3.3 Area Studies Courses

Global Entrepreneurship Required Courses

The students who choose either Plan A must earn up to 18 credits and The students who choose either Plan B must earn up to 8 subjects 21 credits

Code Courses Credit Hours

GI630 Macro Environment in the Global Economy 3(3-0-9) GI631 International Organization Behavior 3(3-0-9) GI632 Global Strategic Management 3(3-0-9) GI660 Intrapreneurship 3(3-0-9)

GI661 Entrepreneurial Management 3(3-0-9) GI760 Creativity and Business Innovations 3(3-0-9)

GI761 Entrepreneurial Marketing 1.5(1.5-0-4.5) GI762 Entrepreneurial Finance 1.5(1.5-0-4.5) 17.3.4 Elective Courses

Global Entrepreneurship

The students who choose Plan B must earn up to 3 credits.

Code Courses Credit Hours

GI643 Doing Business in China 1.5(1.5-0-4.5) GI653 Doing Business in Japan 1.5(1.5-0-4.5) GI670 Current Issue in Entrepreneurs I 1.5(1.5-0-4.5) GI772 Seminar in Business for Entrepreneurs I 3(3-0-9) GI773 Seminar in Business for Entrepreneurs II 3(3-0-9) 17.3.5 Thesis

For those students who choose Plan A.(thesis) have to fulfill 12 credits of thesis with the “S” result

Code Courses Credit Hours GI800 Thesis 12 credits 17.3.6 Independent Study

For those students who choose Plan B. (non-thesis) have to fulfill 6 credits of Independent Study instead of doing thesis

Code Courses Credit Hours

GI790 Independent Study 1 3 credits GI791 Independent Study 2 3 credits

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18. Study Plan

Plan A. Global Entrepreneurship

Pre-courses Year1/1 Year1/2 Year1/3 Year2/1 Year2/2 Year2/3 Total

Semester

Courses Courses Credits Courses Credits Courses Credits Courses Credits Courses Credits Courses Credits Courses Credits Courses Credits

1. Pre-Courses 2 - - - 2 6* 2. MBA-Core Courses - - 3 9 1 3 2 6 2 3 - - - - 8 21 3. Global Entrepreneurship Required Courses - - - - 2 6 1 3 3 6 1 3 - - 7 18 4. Thesis - - - 1 6 1 6 2 12 Total 2 - 3 9 3 9 3 9 5 9 2 9 1 6 19 51 * No Credits Pre-course Pre-Courses GI 500 Intensive Business 1 GI 501 Intensive Business 2 3 Credits 3 Credits Total 6 Credits(No Credit)

Year 1 Semester 1

GI600 Business Economics

GI601 Accounting for Management and Decision Making

GI602 Marketing Decisions

3 Credits 3 Credits 3 Credits Total 9Credits Year 1 Semester 2

GI603 Financial Decisions

GI630 Macro Environment in the Global Economy GI 631 International Organization Behavior

3 Credits 3 Credits 3 Credits Total 9Credits Year 1 Semester 3 GI 604 Management Research GI 605 Logistics and Operation Management

for Decisions Making GI 661 Entrepreneurial Management

3 Credits 3 Credits 3 Credits

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Year 2 Semester 1

GI 761 Entrepreneurial Marketing 1.5 Credits IG 762 Entrepreneurial Finance 1.5 Credits Area Studies Courses (GE Track)

Total 9 Credits

Year 2 Semester 2

GI 606 Corporate Governance and Corporate Social Responsibility

GI 607 Organization Developments: Teams and Leaderships GI 800 Thesis 1.5 Credits 1.5 Credits 6 Credits Total 9Credits Year 2Semester 3 GI 800 Thesis 6 Credits Total 6 Credits Total 51Credits

Plan B.Global Entrepreneurship

Pre-courses Year1/1 Year1/2 Year1/3 Year2/1 Year2/2 Year2/3 Total

Semester

Courses Courses Credits Courses Credits Courses Credits Courses Credits Courses Credits Courses Credits Courses Credits Courses Credits

1. Pre-Courses 2 - - - 2 6* 2. MBA-Core Courses - - 3 9 1 3 2 6 - - 2 3 -- - 8 21 3. Global Entrepreneurship Required Courses - - - - 2 6 1 3 4 9 - - 1 3 8 21 4. Elective Courses - - - 1 3 - - 1 3 5. Independent Study - - - 1 3 1 3 2 6 Total 2 - 3 9 3 9 3 9 5 9 3 9 2 6 21 51 * No Credits Pre-course Pre-Courses GI 500 Intensive Business 1 GI 501 Intensive Business 2 3 Credits 3 Credits Total 6 Credits (No Credit)

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Year 1 Semester 1

GI 600 Business Economics

GI 601 Accounting for Management and Decision Making GI 602 Marketing Decisions 3 Credits 3 Credits 3 Credits Total 9Credits Year 1 Semester 2 GI 603 Financial Decisions

GI630 Macro Environment in the Global Economy

GI 631 International Organization Behavior

3 Credits 3 Credits 3 Credits Total 9Credits Year 1 Semester 3 GI 604 Management Research GI 605 Logistics and Operation Management for Decisions Making

GI 661 Entrepreneurial Management 3 Credits 3 Credits 3 Credits Total 9Credits Year 2 Semester 1 GI 606 Corporate Governance and

Corporate Social Responsibility GI 607 Organization Development: Teams and Leaderships

GI 632 Global Strategic Management

GI 761 Entrepreneurial Marketing GI 762 Entrepreneurial Finance 1.5 Credits 1.5 Credits 3 Credits 1.5 Credits 1.5 Credits Total 9Credits Year 2 Semester 2 GI 660 Intrapreneurship 3 Credits GI 790 Independent Study 1 3 Credits

Elective Courses 3 Credits

Total 9Credits Year 2 Semester 3 GI 760 Business Innovations GI 791 Independent Study 2 3 Credits 3 Credits Total 6Credits Total 51 Credits

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17.6 Course Descriptions

GI500 Intensive Business I

This course develops an understanding of the basic concepts and procedures underlying financial accounting in accordance with Generally Accepted Accounting Principles. The course emphasizes the preparation and interpretation of financial statements, income recognition and determination, and asset valuation from the perspective of external users, principally investors and creditors. This course's main objective is to raise the accounting knowledge to the level that students will be able to use information on financial statements for other business courses.

The course provides students with essential background in statistical theories and methods commonly used in the analysis of business problems and in the business decision-making process. It will (deal with) cover such topics as probability theory, random variables, probability distributions, mean and variance calculation, point and interval estimation, sampling theory, statistical hypothesis testing, analysis of variance and covariance, as well as correlation analysis.

The course will also acquaint the students with useful business forecasting tools such as regression and time series analyses both in univariate and multivariate situations. This course is designed to provide students an overview of the management theory and practice in organization, with emphasis placed on today’s diverse and complex environment. Topics cover management function and its role in organizations and society.

(Lecture 3 hrs / week) GI501 Intensive Business II

This course addresses 3 important issues in doing business: business etiquette, business writing, and business presentation and communication. On business etiquette, it would focus on how to build positive business relationship with business partners especially in different cultures, which include how to interpret body language, respect customs, and understand audiences. The guideline for different dress codes, the proper etiquette for gift giving in the international arena would be addressed. Not only business etiquette is a priority, but also business writing, presentation, and communication are also have a crucial role in dealing with business people. Therefore, this course would include these 3 skills in terms of preparation, structure, delivery, strategy, use of visual aids, and handling questions and answers.

(Lecture 3 hrs / week) GI600 Business Economics

This course examines the micro and macro-economic fundamentals underpinning the

functioning of market economy. It studies how the demand and supply of merchandise are determined and how the price is set. The role of price as a resource allocation mechanism and the welfare

implications of consumer and producer in different market structures will be discussed. The course also investigates the roles of household consumption, savings, government spending, imports and exports in the determination of economic growth, the roles of inflation, unemployment and interest rates and the implications of fiscal and monetary policies on business cycle according to the Classical, Keynesian and Neoclassical approaches. In addition to background Theory, This course examines economics issues facing companies in Thailand.

(Lecture 3 hrs / week)

GI601 Accounting for Management and Decision Making

This course introduces the fundamentals of modern managerial accounting and the new management accounting theories and tools. Students are shown how to use accounting as an effective management tool for coordinating managerial and organizational activities. The course emphasizes the

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use of accounting data in the managerial decision-making process and in planning and controlling business enterprises as well as the utilization of the possibility and opportunity available through management accounting to enhance rather than burden decision making.

(Lecture 3 hrs / week) GI602 Marketing Decisions

This course provides the fundamental and procedural aspects of marketing management to achieve competitive advantage. Emphasis is placed on the role of marketing in an organization, its relationship to other functions, and the effectiveness of marketing management based on a thorough understanding of customers and the environment. Areas of study include consumer behavior, competitive analysis, market segmentation and selection, strategy development, product development, positioning, pricing, communication, and distribution.

(Lecture 3 hrs / week) GI603 Financial Decisions

The course provides concept and roles of financial management. Topic includes goals of financial decisions, analysis and investment decisions, sources and funds, optional capital structure, dividend policy and business valuation.

(Lecture 3 hrs / week) GI604 Management Research

The course aims at the development of analytical thinking skills by providing the students with a comprehensive understanding of the fundamentals of research methodology necessary to conduct a Masters level research. It introduces the students to different research paradigms and various stages of the research process including research design, identifying a research topic, forming a hypothesis, collecting and analyzing data, interpreting and presenting the findings, and finally writing a research report. The focus will be not only on quantitative research but also on qualitative research.

(Lecture 3 hrs / week)

GI605 Logistics and Operation Management for Decision Making

Logistics and operations management issues affect virtually every organization. Companies in all sectors face challenges associated with the design, planning, directing, and controlling of the facilities, processes, flow of materials and human resources associated with the production and delivery of finished products and services. Effectively managing logistics and operations management activities are crucial to organizations’ ability to survive. This course is designed to illustrate the development of strategies for logistics and supply chain management involving the transfer of goods and services within or across organizations. Topics may include quality management, inventory management, process design, supply chain management.

(Lecture 3 hrs / week)

GI606 Corporate Governance and Corporate Social Responsibility

Ethical, environmental, and social issues from conventional business practice are becoming more prominent as new challenges for managers in the 21st Century. This course provides a pragmatic dimension of how business can be more responsible to the environment and society while generating profit to a company. Emphasis is placed on the integration of corporate governance and social responsibility to enhance efficiency of sustainable business practices and earn public trust in the brand and company.

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GI607 Organization Developments: Teams and Leaderships

Leadership is important in the new venture process, especially because the entrepreneurial leader often must convince other team members to embrace an idea that does not yet have any tangible existence. In this course, students will understand the leadership process, including what characteristics contribute to good leaders and good teams. It will also cover team dynamics with a goal to understand how problems arise in teams and how they can be resolved. Finally, it will consider how to create an environment where each individual can contribute at his or her optimum level.

(Lecture 1.5 hrs / week)

GI630 Macro Environments in the Global Economy

This course provides an introduction to a variety of key issues confronting managers in the age of globalization. The ultimate goal of the course is to enable students to broaden their outlooks on the political, economic, technological, and social context of international business. The objectives of the course include: the analysis of the more complex environment of business operations; the use of conceptual and analytical tools related to international business operations; the awareness of major international business issues; the broad understanding of current international business operations; and the analysis of trends in international business, Such the liberalization of trade includes the WTO, Regional Economics Integration, and the role of the International Monetary Fund.

(Lecture 3 hrs / week)

GI631 International Organization Behavior

The purpose of this course is to provide students with an understanding of the filed of organizational behavior. The complex relationships among individuals, groups and organizations will be explored as critical factors in developing successful culture, leadership, motivation, communication and organizational structure.

(Lecture 3 hrs / week)

GI632 Global Strategic Management

This course introduces students to key strategic issues confronting managers in the age of globalization. The ultimate goal of the course is to enrich students’ understanding of the international aspects of the process of strategy making and implementation, particularly within the Asian context. Because the majority of today’s business is by nature international, this course therefore explores the challenges, dynamics, and processes involved in the internationalization process of companies. This course is designed to help students develop theoretical and practical insights into the formulation and implementation of international strategies.

(Lecture 3 hrs / week) GI643 Doing Business in China

This course looks at the Chinese business world from the point of view of foreign firms. It looks at the forms and methods of trade and investment in China, and at the management issues that arise from doing business in China, such as human resource management, marketing, finance, and intellectual property issues. It also examines the conditions and opportunities for foreign firms that are keen to establish themselves in China. It includes business trip to China and site visits to selected organizations.

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GI653 Doing Business in Japan

Japan is still regarded as a difficult market to enter due to its unique business practices, complicated distribution channels, high costs and strict industrial regulations. Besides, Japanese market is possibly one of the most challenging ones in the world, it might well not be able to deny the potential and profits that this market offers. In order to successfully enter to Japanese market, basic characteristics of the Japanese market, Japanese people’s lifestyle and consumer trends, and trends of foreign-affiliated companies need to be investigated. It also includes the business model and business practices such as distribution system, purchasing system, and trade practices. Moreover, choosing the right entry strategy, making initial business contact, and maintaining business relationships are very crucial for doing business in Japan. It includes business trip to Japan and site visits to selected organizations.

(Lecture 1.5 hrs / week) GI660 Intrapreneurship

The entrepreneurial process mobilizes creative resources to develop innovations and is just as appropriate for existing firms as new ventures. For existing firms the intrapreneurship process allows firms to grow and re-invent themselves for continuous improvement. It involves empowering employees and creating an environment that is conducive to seeking out, and evaluating new ideas, whether to improve internal processes, or the firm’s product offering to customers. This course examines the intrapreneurship process and how it can be incorporated into corporate strategy in major areas such as product development, corporate R&D, and technology transfer. The course will utilize case studies and a course project investigating an actual firm.

(Lecture 3 hrs / week)

GI661 Entrepreneurial Management

This course discusses the challenge of developing market-oriented strategies within the constraints often found in the new ventures. These constraints include severely limited resources, especially time and money, and a fast-changing market where products, competitors, and customer acceptance are all unknowns. The course investigates how new technologies, new business models, and threats from international competitors must be incorporated into a strategy that delivers value to the customer if the firm is going to survive and become profitable.

(Lecture 3 hrs / week)

GI670 Current Issues in Entrepreneurship

The study of entrepreneurship is a fast-moving field involving issues in innovation, creativity, marketing, finance, and management, as well as greater societal topics such as its use to drive development, or its contribution to social problems such as materialism. This course is a survey course that investigates current entrepreneurial thought on a range of topics involving firms, the investment community, government policies, and society.

(Lecture 1.5 hrs / week)

GI760 Creativity and Business Innovations

The speed of business is increasing, and while some companies are able to build strategies around innovation, others are not. This course examines the process of idea generation, screening for commercial value, and executing innovations as art of the company’s strategy, in order to achieve commercial success. Ultimately, the course develops a framework to systematize the innovation management process. The course relies heavily on case studies to develop students’ analytical and problem-solving skills.

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(Lecture 3 hrs / week)

GI761 Entrepreneurial Marketing

Prerequisite: GI 602 Marketing Decisions

Marketing attempts to help firms sell more products by meeting consumer needs, or creating consumer value. In an entrepreneurial environment, marketing challenges are increased because of the additional needs to develop a market and educate consumers about the value provided by new products, new technologies, or new ways of doing business. This course builds upon the marketing principles developed in the prerequisite GI602, by considering the challenges of developing new markets, often with limited marketing resources. It starts with an understanding of the entrepreneurial opportunity, then develops marketing tools for creating consumer value. Because there is no specific technique for doing effective marketing, the course attempts to develop creative problem solving capabilities through case studies, guest speakers, and interactive presentations.

(Lecture 1.5 hrs / week) GI762 Entrepreneurial Finance

Prerequisite: GI 603 Financial Decisions

As a sequel to GI603, this course applies the financial skills developed in the prerequisite finance course to the environment of a new venture, from the pre-start-up phase through to the harvest of the venture by way of a strategic sale or initial public offering. In particular, the course discusses the range of funding choices available at various stages in the lifecycle of a new venture, appropriate valuation techniques, and how to structure the venture’s financing. The course considers the financing issues of the start-up from both the point of view of the manager seeking financing, and the investor providing it.

(Lecture 1.5 hrs / week)

GI772 Seminar in Business for Entrepreneurs 1

Explores current issues of entrepreneurship in Thailand and around the world, including opportunity identification, case studies of successful start-up companies, social entrepreneurship for development, and entrepreneurship theory.

(Lecture 3 hrs / week)

GI773 Seminar in Business for Entrepreneurs 2

Prerequisite: Seminar in Business for Entrepreneurs 1

Continuation of GI 772, allowing more in-depth treatment of current entrepreneurship issues. (Lecture 3 hrs / week)

GI790 Independent Study 1

Prerequisite: GI600 GI601 GI602 GI603 GI604 and GI605

As a sequel to GI600 GI601 GI602 GI603 GI604 and GI605, this course will be a self-study course that allows students who choose Plan B to explore the individual quest of knowledge in the area of International Business. The advisor assigned by the program will supervise the study. A project is required and will be graded by the advisor. The project, with the advisor’s approval, may be a case study or empirical study.

GI 791 Independent Study 2

Prerequisite: GI790 Independent Study 1

This course provides opportunity for students to continue research from GI790 under advised supervision

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GI 800 Thesis

Students who choose Plan A will conduct and defend a research project. For each thesis, an advisor will be assigned. Depended on the advisor’s recommendation, the approval of the proposal and completion of thesis will be made by the thesis committee appointed by the IMBA program.

18. Curriculum Quality Assurance

18.1 Curriculum management

The program will support faculty development for contents and teaching skills for all three tracks : international business- China Track and Global Entrepreneur Track

Supports will also given to staff development for English, China, and Japan language skills and administrative skills. The goal is to have modern and effective program management funding for above faculty and staff development will be provided.

18.2Resources

There will be an establishment of 1) an international library focusing in China, Japan, and Global Entrepreneurships 2) a language laboratory to support language sufficiencies.

18.3Supports and Students consultations

Resources for data and research presentation at international conferences will be provided. The program will organize study trips in Thailand and abroad. The program will assist students for job placements.

18.4Market Demand and Employers’ Satisfaction

Employers’ satisfaction will be surveyed for continuous curriculum revisions. The program will attract corporate involving with doing business in China or Japan and Global Entrepreneurship.

19. Curriculum Improvement

Keys Performances Indicator which prove the program’s quality are identified as follows: 1. The curriculum is reviewed every 2 years to suit the current financial market situations. 2. Reviews the structure every 5 years.

3. At least 80% of graduates each year complete the entire program within 2 years.

4. Each year at least 3 students are accepted to present their Theses/ Independent Studies at the national/ International academic conferences.

5. At least a students’ thesis (may be partly) is accepted for publication in a Journal or publication or present in a academic conference.

6. The program requires program evaluation in every five yearsstart in 2011.

20. Other requirements

Other requirements not stated in the curriculum must therefore comply with Thammasat University’s Regulations on the Graduate Studies (1998).

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Curriculum Supervisor

Curriculum Supervisor(GE)

Assoc. Prof. Dr.Kulpatra Sirodom

B.B.A. (Finance) / Thammasat University M.B.A. / West Virginia, U.S.A.

Ph.D. (Finance) / University of Pittsburgh, U.S.A.

Assoc.Prof.Dr.Phanthisa Pavabutr

B.B.A. (Finance, 1st class honors) / Thammasat University

M.B.A. (International Business) / George Washington University, U.S.A. Ph.D. (Finance) / University of Texas at Austin, U.S.A.

Asst. Prof. Dr. Kangwan Yodwisitsak

BBA (Marketing) / Assumption University

M.B.A. (Finance & Marketing) / Sasin Graduate Institute of Business Administration of Chulalongkorn University

DBA. (Strategic Change Management) / University of South Australia, Australia

Curriculum Committee(GE)

Assoc. Prof. Dr.Kulpatra Sirodom

B.B.A. (Finance) / Thammasat University M.B.A. / West Virginia, U.S.A.

Ph.D. (Finance) / University of Pittsburgh, U.S.A.

Assoc. Prof. Dr.Phanthisa Pavabutr

B.B.A. (Finance, 1st class honors) / Thammasat University

M.B.A. (International Business) / George Washington University, U.S.A. Ph.D. (Finance) / University of Texas at Austin, U.S.A.

Assoc. Prof. Dr. Kangwan Yodwisitsak

BBA (Marketing) / Assumption University

M.B.A. (Finance & Marketing) / Sasin Graduate Institute of Business Administration of Chulalongkorn University

DBA. (Strategic Change Management) / University of South Australia, Australia

Prof. Robert T.Green

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M.B.A. / State University of New York, U.S.A.

Ph.D., Business Administration (with fields in Marketing, International Business, and Political Science) / The Pennsylvania State University, U.S.A.

Dr. James Edward Rubesch

Bachelor of Science (Mechanical Engineering) / Massachusetts Institute of Technology, U.S.A.

Master of Science (Mechanical Engineering) / Massachusetts Institute of Technology, U.S.A.

Master of Management / Sasin Graduate Institute of Business Ph.D. in Marketing / Thammasat University

3. Lecturers

Finance

Prof.Dr.Pornchai Chunhachinda B.B.A. (Accounting, 2nd Class Honors) / Chulalongkorn University M.B.A. / Thammasat University

Master of Science (Finance) / Florida International University, U.S.A.

Ph.D. (Finance) / Florida International University, U.S.A. Assoc.Prof.Dr.Kulpatra Sirodom B.B.A. (Finance) / Thammasat University

M.B.A. / West Virginia, U.S.A.

Ph.D. (Finance) / University of Pittsburgh, U.S.A.

Assoc.Prof.Dr. Phanthisa Pavabutr B.B.A. (Finance, 1st class honors) / Thammasat University

M.B.A. (International Business) / George Washington University, U.S.A.

Ph.D. (Finance) / University of Texas at Austin, U.S.A. Asst. Prof.Obrom Chaowalerd B.B.A. (Finance, 2nd Class Honors) / Thammasat University

M.B.A. / George Washington University Dr.Thanapat

Chaisantikulawat,Lecturer,

BBA (Marketing) / Thammasat University

M.B.A. (Finance) / North Texas State University, U.S.A.

Ph.D. (Agricultural Econ.) / University of Texas at Austin, U.S.A.

International Transportation Management

Assoc. Prof.Dr.Ruth Banomyong Baccalaureat (Economics), Lycee Michelet, France Licence en Droit International (L.L.B. International Law), Universite de Paris I, Pantheon-Sorbonne, France

Certificat de traducteur de Terminology Juridique Anglais-Francais (Diploma in translating English-French legal terms), Paris Institute of Comparative Law, France

Maitrise en Droit des Affaires Internationales (L.L.M. International Business Law), Universite de Paris I, Pantheon-Sorbonne, France Post-Graduate Diploma in Social Science Research Methods, Cardiff University, Wales, United Kingdom

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Business School, Cardiff University, Wales, United Kingdom Asst. Prof.Dr. Pavida Pananond B.A. (Accounting) / Chulalongkorn University

M.B.A. / McGill University, Montreal, Canada

Ph.D. (International Business Policy) / University of Reading, U.K.

Asst. Prof. Suntichai Kotcharin

B.B.A. (International Transport Management, English) / Thammasat U.

Master of Management (Shipping Management) / Korea Maritime U., South Korea

Marketing

Asst.Prof.Wiladda Tejavej B.B.A. (Marketing, 2nd Class Honors) / Thammasat University Master of Agricultural Management and Resource Development / The University of Florida, U.S.A.

Ph.D. (International Business) from JDBA Program / Thammasat University

Asst.Prof, Dr.Apiradee Surujkulwattna BBA (Accounting, 2nd Class Honors) / Assumption University Master of Commerce in Management / University of Wollongong Australia

Ph.D. (Business) / Chulalongkorn University

Industrial / Operations Management

Assoc.Prof.Suprakit Srikanchana, B.A. (Economics and Mathematics) / West Liberty State College / U.S.A.

M.S.E. Industrial Engineering / West Virginia University, U.S.A. Assoc. Prof. Dr.Kaewta Rohitratana, B.B.A. (Industrial Management) / Thammasat University

M.B.A. / Chulalongkorn University

Ph.D. (Management Science), Lancaster University, United Kingdom

Asst. Prof. Dr.Ekachidd Chungcharoen Bachelor Of Electrical Engineering (Computer) /

King Mongkut’s Institute of Technology (Chaokhunthaharn Ladkrabang)

Master of Science in Engineering, Youngstown Sate University, U.S.A.

M.Sc. (Management Science) / University of Waterloo, Canada Ph.D. in Management Science (Operations Research) /

Faculty of Engineering / University of Waterloo, Canada ,Asst. Prof Pongsvas Svasti B.S. (Computer Science) / Southeast Missouri State University,

U.S.A.

M.P.A.(Science & Technology) / Harvard University, U.S.A. M.S. (Industrial Management) / Central Missouri State University, U.S.A.

Dr. Karndee Prichanont. B.Eng. (Industrial Engineering) / Sirindhorn International Institute of Technology, Thammasat

M.S. (Industrial Engineering) / Wisconsin-Madison, U.S.A. Ph.D. (Industrial Engineering / Wisconsin-Madison, U.S.A. Dr. Sajee Sirikrai Bachelor of Engineering (Industrial Engineering), Kasetsart

University / Thailand

M.B.A. (Management of Technology), Asian Institute of Technology (AIT)

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Dr. Sakun Boon-Itt Bachelor of Science (Agricultural Industry) / King Mongkut’s Institute of Technology (Chaokhunthaharn Ladkrabang)

Certificate in Pre-MBA, University of Dallas, Dallas, Texas, U.S.A. Certificate in Improving Project Management Skills, American Management Association, Dallas, Texas, U.S.A.

Certificate in Production Management Information Systems, Asian Productivity Organization, Tokyo, Japan

Master of Science (Manufacturing System Management) / Southern Methodist University, U.S.A.

Dr. Nopadol Rompho Bachelor of Engineering Degree (Chemical Engineering / 2nd Class Honor) , Chulalongkorn University

M.S. (Chemical Engineering), Oregon State, U.S.A. M.B.A. (Management) / Thammasat University

Human Resource and Organization

Assoc. Prof. Chirajit Bunnug B.A. History / Thammasat university

Master of Arts (Public Administration) / Thammasat University Master of Labour and Human Resource / Ohio State University, U.S.A.

Assoc. Prof. Thongchai Suntivong BA (Business Administration) / Thammasat University B.Sc. (Accounting) / Thammasat University

CPA (Certified Public Accountant)

MBA (Management) / Michigan State University, USA Asst. Prof. Dr. Kangwan Yodwisitsak, BBA (Marketing) / Assumption University

M.B.A. (Finance & Marketing) / Sasin Graduate Institute of Business Administration of Chulalongkorn University DBA. (Strategic Change Management) / University of South Australia, Australia

Dr. Somboon Kulvisaechana B.A. (Business Administration) Summa Cum Laude, Mahidol University

MPhil (Management Studies) First Class Honors, University of Cambridge, UK

Ph.D. (Management Studies), University of Cambridge, UK Dr. Somprasong Kosonboon B.A. (Political Science) / Thammasat University

MSc (Labor and Social Welfare Development / Thammasat University

MSc (Information Technology) / KMITL MA (Economics) / Thammasat University

Ph.D. (Human Resource Management), Cardiff University, Wales

Accounting

Asst. Prof., Dr.Wannee Taechoyotin BBA (Accounting, 2nd Class Honors) / Thammasat University M.B.A. (Accounting) / University of Colorado at Boulder, U.S.A. Ph.D. (Accounting)/ University of Colorado at Boulder, U.S.A. Asst.Prof., Dr., CPA Somchai

Supattarakul

BBA (Accounting, 1st Class Honors) / Thammasat University Graduated Diploma in Auditing / Thammasat University M.P.A. (Master of Professional Accounting) Dean’s Award & Summerfield Scholar / University of Texas at Austin, U.S.A. C.P.A.

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Asst. Prof., Dr.Monvika Padoongsitthi B.B.A. (Accounting) / Thammasat University

M.B.A. (Accounting and Corporate Finance), University of Kentucky, USA

M.S. (Accounting) / Thammasat University

Ph.D. (Accounting) / University of Maryland at College Park, USA Dr.Lapinee Kosonboon, CPA BS (Accounting, 2nd Class Honors) / Thammasat University

Graduate Diploma in Auditing / Thammasat University M.S. (Accounting) / Thammasat University

Ph.D. (Accounting) / University of Strathclyde, UK C.P.A. Santana Ratanaphichetchai ,CPA BBA / Chulalongkorn University

M.P.A. / University of Texas at Austin, U.S.A. C.P.A.

4. Special Lecturers

Professor Dr. Robert T. Green B.A., Arts and Sciences / The Pennsylvania State University, U.S.A. M.B.A. / State University of New York, U.S.A.

Ph.D., Business Administration (with fields in Marketing, International Business, and Political Science) / The Pennsylvania State University, U.S.A.

Dr. James Edward Rubesh Bachelor of Science (Mechanical Engineering) / Massachusetts Institute of Technology, U.S.A.

Master of Science (Mechanical Engineering) / Massachusetts Institute of Technology, U.S.A.

Master of Management / Sasin Graduate Institute of Business Ph.D. in Marketing / Thammasat University

Mr.James Paul Fitzpatrick B.B.A./Northeastern University, Boston Massachusetts M.B.A./Babson College, Wellesley, Massachusetts

References

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