Cisco Small Business
Cisco Small Business
Session number:208 070 400
Bezplatné číslo (volanie cez Skype): +1 866 432 9903
Lokálny tel. pre Česko: +420 221 435 100
IDEA 2.0 Small Business Training Modules
• 7.4. SBBU Introduction • 14.4. NAS Storage
• 21.4. Video Surveillance /kamery/ • 28.4. Switching
9. 4. 2009 3
Small Business Business Unit
1. Broadest small business product portfolio
2. Create innovative value through software integration and investment 3. Lead through first-to-market, quick-to-move, ease-of-use, high quality
and broad WW coverage
Vision: Be the network platform of choice for small business worldwide
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Cisco Small Business: Execution
1. Create a full range of products in the small business network categories focused on performance, quality, cost and time-to-market
2. Build, test and create new “product” solution bundles leveraging 3rd party software integration
3. Partner with ITaaS team to create premise-to-cloud product sets
4. Create worldwide awareness and the value proposition for the Cisco Small Business brand
TAMS by Technology in 2010
Below 100 employee SizeAMI: 2007 CAGR 18% 17% 16% 12% 11% 10% Total 13%
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End-User
Do It Yourself Partner Installation Only Managed Service
Partner Led Installation and
Maintenance
Cisco Small Business Portfolio
Spectrum of Choices for Diverse Customers
Point Products Solutions S er vi ce s and F un ct ion ali ty Partner Margin Managed Managed Services Services Focus on ease Focus on ease of install of install
What you see
What you see
is what you get
is what you get
Warranty, partner
Warranty, partner-
-delivered support
Small Businesses are a Diverse Group
Percent of
Companies Percent of Spend ShareCisco
‘Elite’ 1% 12% 41%
11% 18% 25%
7% 25% 7%
30% 41% 3%
‘Basic’ 51% 4% 4%
Source: Small Market Landscape Study; US Market (October 2007) Strategic Marketing Requires different products, services, routes to market
Traditional Cisco products
Linksys Business SeriesCisco Small Business Cisco Small Business Pro
9. 4. 2009 7 Business built around IT Needs a high performance, highly resilient, scalable system that will grow with the business.
Has a longer term view of communications and networking
Strong reliance on IT, but relies on partner knowledge
Needs simple, basic solution to meet a tactical need
Why would our customers buy it?
Advanced solutions Easy-to-build solution
Point products In a few words…
Small Business Small Business Pro Cisco Commercial
Brand promise
Affordable, easy to use networking products purpose-built for small businesses
Simple, easy-to-build networking solution purpose-built for small businesses
Robust, industry-leading, networking products and technologies that work together as part of centrally managed
end-to-end solutions
What are we selling?
Basic, point products with minimal integration, and device-specific GUI
Cost-effective, proven solution that integrates data, voice, and applications with solutions level
management
Advanced networking solutions that deliver the ultimate in performance, flexibility, and scalability
What are customers buying?
Affordable networking products that just work
Reliable, cost-effective, scaleable networking solution
that solves business problems
Partner expertise, service and support
High performance, centrally managed, best-of-breed solutions
Peace of mind that comes from working with the industry leader
Unparalleled service / support
Cisco and partner expertise
SBTG: How It’s Different
SBTG: How It’s Different
• Small Business branding • ‘S’ specific products
• ‘S’ specific messaging
• Simplified deployment, service, channel programs
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Connected Office Portfolio
Products & Solutions for Any Business Need or Budget
Infrastructure Products
Routing Managed Switches Wireless Security Storage Video IP Phones Metro Ethernet VoIP Accessories Endpoints Analog Voice Gateways Linksys Voice System (LVS)
Unmanaged
Switches SwitchesSmart
Solutions
Facilities
Management SurveillanceVideo
Desktop
Backup & Restore Hosted SecuritySaaS
Applications
Storage Back-up/Archiving
COBO FY’09+
Unified Business Protection
Routers Wired Wireless Cameras Storage
• SPI Firewall • IDS/IPS • Anti Virus • URL Filtering • Email Scanning • IPSEC VPN • SSL VPN • IPv6 • VLANs • 802.1x • L2/L3/L4 ACLs • IPv6 • VLANs • 802.1x • IPv6/v4 Tunneling • WPA2 – ENT • Multiple BSSID • SSID-VLAN • IPv6 • 802.1x Security Probe • Rogue AP • Counter Measures • Dual Band • Physical Threats • Archived Footage • IPv6 • VLANs • 802.1x • Content Analysis • RAID 1/5/10 + Spare • AES Data Encryption • Removable RAID Sets Secure Offsite • CDP Data Protection • AV Scanning • IPv6 • VLANs/Quotas
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Switch Positioning
Internet Access, Best Effort = Unmanaged
VoIP, Video, other real time apps for smaller Companies = Smart VoIP, Video, other real time apps
for SMB’s = SRW
Add Core stack,
High availability = SFE & SGE
Q oS & F ea tu re s Application Richness
Business Access Points
• Business grade feature set, e.g. security • Optional PoE and power supply
• Exterior AP (PoE only) with NEMA rated housing (WAP200E)
• Multiple SSID‘s and SSID to VLAN mapping • Management: WebUI, SNMP
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Routers
• VPN, SSL & IPSec available
=> Secure connections for branch to branch and remote worker
• Security: Firewall & DoS prevention, port filtering • Trend Micro Option – SaaS, re-occurring revenue
opportunity
• Easy installation and maintenance, setup wizard, SNMP, web interface, monitoring options, ……
• Wireless versions available, ideal for smaller setups • Remote Worker support => WRV200/210 is also an
How ProtectLink Gateway works….
• Trend Micro ProtectLink Gateway
– ProtectLink Gateway: Protects email and Web traffic at the gateway
• Spam and URL Filtering with Web Reputation
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Video Surveillance
• IP Cameras – WiFi and wired
• PTZ build in or external PT base • Surveillance Software
• IO ports and Audio for value add applications • Standard Video Format allows max. flexibility
for clients – from PC to Cell phone
• Motion Detection and auto-recording before and after event
NAS – Network Attached Storage
• ftp, CIFS, NFS – flexible and support for multiple client platforms
• Multiple RAID level – choose between redundancy and “disk tax” level
• Virtualization and MSDFS to meet bigger storage demands
• Diskless versions and pre-configured ready to go versions
• Integration into MS Domains for max. flexibility • On disk encryption
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Every computer...
Every computer…..
• Runs anti-virus... • Runs a fire-wall...
• Has our work-critical documents...
• Has our life-critical pictures, email, media.
But virtually none run backup...
But virtually none run backup…
• Less than 1% backup.
• More than 1 billion PC’s alive.
• More than 170 million new each year.
• Majority (93%) of corporate data now lives on “the edge”.
• Most computers are laptops. • Compliance risk.
• End-user data value is now very high (business and consumer)
Fully Integrated Small Business Network & Transparent Backup Solution
Small Business (Edge)
Data collection from the network edge Data collection from the network servers
NAS to NAS NAS to Server Backup
Small Business (Servers) LAN
Redundant Power Supply
(common to Storage & Switching) Network Storage
(Link Aggregation)
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“Cisco Small Business VoIP solutions offer
IP Telephony for the small and home office, enabling productivity and efficiency, while reducing communication costs.”
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© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco SMB UC Positioning 070208
Cisco Small Business VoIP solutions
Analog Telephone Adapters and Gateways SPA IP Phones SPA9000 Voice System (formerly LVS2.0) SPA ATAs (SPA, PAP, WRP) SPA9000SPA400 SPA IP Phones(SPA900 Series) Up to 8 users
Voice and Basic call control (end point)
VoIP Lines
1- n (Hosted)
Voice, Basic and Business Call Control (end point)
VoIP Lines IP Centrex endpoint Up to 16 users Voice, Business Call control, Voicemail, AA Basic IP PBX PSTN, ISDN
SPA VoIP (SIP) SPA VoIP (SIP)
Call Control Platform Integrated Services Business Size
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Cisco Small Business VoIP Solutions (formerly Linksys VoIP products)
• SPA Analog Telephone Adapter and Gateway products
include
low density (1-8 analog ports) SIP Analog Telephone
Adapters for IP telephony, as well as VoIP to PSTN analog gateways. The SPA ATA product line is the WW leader of SIP based ATAs.
• SPA9000 Voice System is an IP telephony (PBX) system
designed for the small and home office, supporting IP telephony call control for up to 16 users at a single site.
• SPA900 SIP IP Phone Series, a wide portfolio of value
based SIP IP Phones, supporting deployments of 1 to 6 lines with the SPA9000 Voice System or third party SIP-based call control, IP Centrex from service providers, hosted IP
For Resellers to End-users Campaign Builder plays
• Campaign Builder Plays (on UK site): – - Storage - Surveillance & Storage - Switching - VPN and Teleworking - Continuous Data Protection • Languages: English, French and Spanish • Campaign Builder:
www.cisco.com/web/pa
rtners/market/campaig
n-builder/index.html E-blast template Postcard
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Business Series Product Finder
• For resellers who are looking for Linksys Solutions
• Answer a few questions about the network
• Get a list of suitable Linksys Products
• Now available in English, French,
Spanish, Portuguese, Polish and Russian
www.linksys.com/uk/productfinder (To change language replace ”UK” with country codes (eg ”DE”, ”FR” etc)
Where to find Small Business Logos, Images and PDFs
• Product images and logos in hi-resolution, go to linksys.com: http://www.linksys.com/servlet/Satellite?c=L_ Content_C1&childpagename=US%2FLayout& cid=1115416912930&pagename=Linksys%2F Common%2FVisitorWrapper • PDFs of collateral to download
(product guide, folders, product overviews): http://www.linksys.com/servlet/Satellite?c=L_
Promotion_C2&childpagename=US%2FLayout &cid=1166859495624&packedargs=site%3D US&pagename=Linksys%2FCommon%2FVisit orWrapper&lid=9562458009B02
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Linksys Partner Transition information available
• PDFs and Presentations:
– Linksys Partner Transition Guide – Transition FAQ
– Step by Step Guide to becoming a Registered Partner
– Transition Presentation (English only)
– Registered Partner Jump Start Guide
• Translations have been implemented
– Languages: English, French and Spanish
The Linksys partner landing page: www.cisco.com/go/linksyspartner
How to open a case with Technical Support
Several options:
• Dial the correct support number
• Send an email to the corresponding support alias
• Online with the Ask a question tool (Migrated to the cisco.com tool, available shortly)
9. 4. 2009 27
Technical Support contact Details ([email protected])
Cisco Small Business
www.cisco.com/smallbusiness
