O Papel dos Sistemas
Analíticos no Processo de
Decisão
- uma ponte para os SIG / Esri
Luís Bettencourt Moniz – Director de Marketing
Mário Correia – Director de Parcerias
2
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
Índice
Sistemas Analíticos
Ponte para os SIG / Esri
O que sabemos…
Organizações estão a investir em
sistemas analíticos para áreas funcionais
A próxima vaga são os sistemas
analíticos transversais à organização
Capacidade de alto desempenho analítico
O conhecimento está na(s) rede(s) de
4
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
Múltiplas fontes
Há mais de 10 silos de informação, em média, em cada
organização
O armazenamento é “barato”
SAS® Analytics - Objectivos
Explore Data
Identify Metrics
Formulate Problem
Experiment
Develop Model
Deploy Results
Collaborate, Communicate,
Embed
Monitor Performance
OBSERVE, DEFINE
and MEASURE
TEST and LEARN
INFORM and ACT
OPTIMIZE and MANAGE
Validate Model
SAS
®
Analytics
6
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
Oito níveis de análise
SAS® Analytics - Componentes
SAS
®
Analytics
Text Analytics
Statistics
Model Management and Deployment
Quality Improvement
Operations Research
Data Mining
Data Visualization
13
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
Componentes
Componentes
15
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
Componentes
Gestão Modelos
Previsão e Econometria
Start to formulate problem Accumulate data Data quality analysis Transform & select Predictive modeling Evaluate model Deploy model Monitor results
Componentes
24
26
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
SAS
®
Bridge for ESRI 3.5
SAS and ESRI have jointly produced the SAS
®
Bridge for
ESRI, which links SAS and ESRI software.
SAS
®
Bridge for ESRI combines the power of SAS with
the spatial analysis and cartographic capabilities of
ESRI's ArcGIS
10
suite
.
With the depth and breadth of both SAS and ESRI,
customers are better equipped to explore, understand,
analyze and deliver sound spatially-enabled business
intelligence.
The SAS Bridge for ESRI is a point-and-click interface
between ArcGIS and SAS and provides foundation level
28
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
SAS
®
Bridge for ESRI
For spatially-enabled applications, where location is
inherent in the understanding and analysis of a business
problem, ESRI provides best-of-breed interface and
representation of geographical elements.
SAS customers that need to consider geography/location
will benefit from the interface that ESRI ArcGIS provides for
defining geographical inputs, managing and analyzing
spatial data, and displaying results of analysis:
Ability to explore and visualize GIS and BI relationships in a
familiar Web-based analysis and reporting environment;
More rigorous and actionable business intelligence from
existing data;
Intuitive communication of discovered intelligence through
It allows ESRI users to:
Read SAS Data
Export ESRI data to SAS datasets & access
SAS metadata
Execute stored processes
Develop customized applications
New capacities:
Remote access to SAS servers
(with SAS Integration Technologies)
Geometry export
Raster export
The export of graphics & data
It
´
s basically a Bridge from ESRI clients… to SAS
ESRI’s ArcMap Desktop Client Exporting ArcGIS data to a SAS Dataset
SAS® Bridge for ESRI
30
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
ESRI Integration with SAS – Architecture*
ESRI Desktop
Desktop Clients
1
2
Development of
Analyses, Models and
Stored Process Reports
SAS Data Integration
Exploit SAS Data, external data
SAS Analytics
Execute SAS Analyses
and Stored Processes
SAS Bridge for ESRI
SAS Enterprise Guide
SAS Enterprise Miner
*SAS® Bridge for ESRI
SAS Analytics Server
Stored Processes
Analytical Models
Data integration
33
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
SAS e ESRI Joint Focus Areas
Key Industries
Industries that are heavy users of both SAS and ESRI
technology include:
Public Sector
Academics
Retail
Financial Services
Telecommunications
Utilities
36
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
SAS & ESRI some Case Studies
SAS® & ESRI helps North Carolina find a cheaper way to build
roads
Benefits:
Shaves up to $500,000 off project costs and 20 percent off
planning time.
»
“Every time we impact a wetland, we have to restore a
wetland. Every time we impact a stream, we have to
restore a stream. So getting good data is important not
only for environmental, but for cost-saving reasons.''”
Morgan Weatherford -
Environmental Program Consultant
Also referenceable:
Aarhus Kommune, Denmark General Government Services (Mar2010)
ASL Monza e Brianza, Italy Health Care Providers (Nov2011)
Cablevision Systems Corporation, USA Media (Jul2011)
Intelligence Community, USA Intelligence (Jul2011)
M-I L.L.C., USA Mining-Oil & Gas (Sep2011)
United States Dept of Veterans Affairs, USA General Government Services (Feb2012)
39
Copyright © 2012 SAS Institute Inc. Cary, NC, USA. All Rights Reserved
Contactos
www.sas.com/portugal
Luís Bettencourt Moniz
Director de Marketing
luis.moniz@sas.com
Mário Correia
Director de Parcerias