LISA BARNARD
Assistant ProfessorDepartment of Strategic Communication Roy H. Park School of Communications
Ithaca College Office 371 953 Danby Rd. Ithaca, NY 14850 (607) 725-2447 LBarnard@ithaca.edu EDUCATION
University of North Carolina at Chapel Hill Ph.D. in Mass Communication (May 2014) Syracuse University
M.A. in Arts Journalism (June 2006) St. Bonaventure University
B.A. in Journalism & Mass Communication (May 2005, Summa Cum Laude with High Honors)
Oxford University
Francis E. Kelley program (August 2002) ACADEMIC EXPERIENCE
Ithaca College Ithaca, New York
Assistant Professor, August 2014 – Present
o Department of Strategic Communication, Roy H. Park School of Communications
University of North Carolina at Chapel Hill Chapel Hill, North Carolina
Lecturer, School of Journalism and Mass Communication, 2011 – 2014
Graduate Assistant, School of Journalism and Mass Communication, 2011 – 2014 Summer Research Assistant, Dr. Daniel Riffe, 2013
Fordham University Bronx, New York
Teaching Assistant, Department of Sociology & Anthropology, 2006-2007 Syracuse University
Syracuse, New York
Teaching Assistant, S. I. Newhouse School of Public Communications, 2005-2006 RELEVANT INDUSTRY EXPERIENCE
Social Media Link, New York, NY
Senior Community Manager & Account Supervisor, 2010-2011 Ogilvy & Mather, New York, NY
Account Supervisor — IBM Worldwide, 2008-2010 Market Maker Interactive, New York, NY
Account Executive, 2007-2008 Web Copywriter, 2007
The Syracuse Post-Standard; The Bradford Era; The Olean Times-Herald; The Valley News; The BonaVenture; The Communicator Magazine; The BonAlumnus; CAB News Contributing Writer, 2001-2006
Corning Inc., Corning, NY
Junior Project Manager: Corporate Communications, Summer 2004 Modern Marketing Concepts, Endicott, NY
Junior Account Operations Manager, Summer 2003 AWARDS AND FUNDING
Ithaca College Provost’s Office Grant, Funds to attend the 2015 annual ICA conference, $1200 (2015)
ICA Travel Grant, Funds to attend the 2014 annual conference, $400 (2014) AEJMC Travel Grant, Funds to attend the annual conference, $700 (2013) Outstanding Graduating Ph.D. Student Award, UNC-Chapel Hill School of
Journalism and Mass Communication (2014)
AEJMC Annual Conference Student Paper Competition, Second place, Mass Communication & Society division (2013)
o The creepiness factor: Explaining conflicting audience attitudes toward tailored media content (solo author)
AEJMC Southeast Colloquium Student Paper Competition, First place, Open division (2013)
o The creepiness factor: Explaining conflicting audience attitudes toward tailored media content (solo author)
AEJMC Annual Convention Student Paper Competition, Second place, Law & Policy division (2012)
o Tracking, technology, and tweens: Better regulation to protect children’s privacy online (solo author)
Roy H. Park Doctoral Fellowship, UNC-Chapel Hill School of Journalism and Mass Communication (2011 – 2014)
Goldring Arts Journalism Merit Scholarship, Syracuse University (2005-2006) Highest cumulative GPA award, St. Bonaventure University (2005)
Kappa Tau Alpha (2005) Phi Eta Sigma (2005)
Presidential Scholarship, St. Bonaventure University (2001-2005)
Valerie Mottes Journalism Fellowship, St. Bonaventure University (2001-2005) TEACHING
Courses Taught
Ithaca College, Roy H. Park School of Communications, Ithaca, New York STCM-28800: Research & Statistics for Strategic Communications
o 50 undergraduates, Fall 2015 o 50 undergraduates, Spring 2015 o 50 undergraduates, Fall 2014 STCM-30900: Media Planning o 25 undergraduates, Fall 2015 o 50 undergraduates, Spring 2015 o 25 undergraduates, Fall 2014 STCM-49900: Independent Study
o 1 undergraduate student, Fall 2014
Focused on research, specifically involving search engine marketing and search engine optimization for a client STCM-49000: Internship
o 3 undergraduate students, Summer 2015
University of North Carolina at Chapel Hill, School of Journalism and Mass Communication, Chapel Hill, NC
JOMC 137: Principles of Advertising & Public Relations
o 200 undergraduates, Fall 2013
o 200 undergraduates, Spring 2013
o 20 undergraduates, Fall 2012
RESEARCH
Refereed Publications
Dillman Carpentier, F., Rogers, R., & Barnard, L. (2015). Eliciting behavior from interactive narratives: Isolating the role of agency in connecting with and
modeling characters. Journal of Broadcasting and Electronic Media, 59(1): 76-93. doi: 10.1080/08838151.2014.998222
Barnard, L. & Kreiss, D. (2013). A research agenda for online political advertising: Surveying campaign practices, 2000-2012. International Journal of Communication, 7(2013): 2046-2066. Retrieved from
http://ijoc.org/index.php/ijoc/article/view/1746 Manuscripts Under Revision at Refereed Journals
Rogers, R., Dillman Carpentier, F., & Barnard, L. The psychological connection of choice: Media enjoyment as a function of control over characters. Manuscript submitted for blind review.
Barnard, L. The creepiness factor: Explaining conflicting audience attitudes toward tailored media content. Manuscript submitted for blind review.
Barnard, L. Tracking, technology, and tweens: Better regulation to protect children’s privacy online. Manuscript submitted for blind review.
Manuscripts Under Review at Refereed Journals
Barnard, L., Comello, M. L., & Edwards, J. (2015, May). The cost of creepiness: How online behavioral advertising affects consumer purchase intention. Manuscript submitted for blind review.
Barnard, L., Riffe, D., Kifer, M., & Leder, S. Finding the truth: Exposure to political campaign news, advertising, and opinion. Manuscript submitted for blind review. Comello, N. & Barnard, L. Can identity serve simultaneously as a moderator and mediator of
communication effects? Evidence for the prism model. Manuscript submitted for blind review.
Barnard, L., Comello, M. L., & Edwards, J. (2015, May). The cost of creepiness: How online behavioral advertising affects consumer purchase intention. Presented at the 65th Annual International Communication Association (ICA) Conference, San Juan, Puerto Rico.
Watson, B., Barnard, L., Riffe, D., Kifer, M., & Leder, S. (2014, November). Predicting voters’ beliefs about negative ads. Presented at the 2014 Midwest Association for Public Opinion Research (MAPOR) Annual Convention, Chicago, IL.
Barnard, L. (2014, May). The death of the death of advertising: Portrayals of online advertising in the business press. Presented at the 64th Annual International Communication Association (ICA) Conference, Seattle, WA.
Comello, M. L. G. & Barnard, L. (2014, May). Can identity serve simultaneously as a moderator and mediator of communication effects? Evidence for the prism model. Presented at the 64th Annual International Communication Association (ICA) Conference, Seattle, WA.
Barnard, L. (2013, November). An echo chamber for you, not me: Tailored political news and the third-person effect. Presented at the 2013 Midwest Association for Public Opinion Research (MAPOR) Annual Convention, Chicago, IL.
Barnard, L. (2013, August). The creepiness factor: Explaining conflicting audience attitudes toward tailored media content. Presented at the 2013 Association for Education in Journalism and Mass Communication (AEJMC) Annual Convention, Washington D.C. Won second place in the Mass Communication & Society Division’s top student paper award competition.
Barnard, L., Riffe, D., Kifer, M., & Leder, S. (2013, August). Did the media matter in “Battleground” North Carolina? Campaign interest, knowledge, and efficacy in 2012. Presented at the 2013 Association for Education in Journalism and Mass
Communication (AEJMC) Annual Convention, Washington D.C.
Barnard, L. (2013, June). Me, myself, and my education: Technology and personalized
learning. Presented at the 63rd Annual International Communication Association (ICA) Conference, London, England.
Rogers, R., Dillman Carpentier, F., & Barnard, L. (2013, June). Effects of agency in new media storytelling on attitudes and behavior intention. Presented at the 63rd Annual International Communication Association (ICA) Conference, London, England. Barnard, L. (2013, February). The creepiness factor: Explaining conflicting audience attitudes
Journalism and Mass Communication (AEJMC) Southeast Colloquium, Tampa, FL. Won the Outstanding Student Paper award in the Open Division.
Barnard, L. (2012, August). Tracking, technology, and tweens: Better regulation to protect children’s privacy online. Presented at the 2012 Association for Education in
Journalism and Mass Communication (AEJMC) Annual Convention, Chicago, IL. Won second place in the Law & Policy Division’s top student paper award
competition.
Kreiss, D., & Barnard, L. (2012, May). A research agenda for the effects of online political advertising: Surveying campaign practice, 2000-2012. Part of the panel, “A New Era of Strategic Communication? How new insights into decision-making, data mining, and algorithms have changed persuasion.” Presentation at the 62nd Annual International Communication Association (ICA) Conference, Phoenix, AZ.
Invited Presentations
Barnard, L. (2015, February). Strategic communication is audience-driven. Presentation to Dr. Howard Kalman’s STCM 10300 Introduction to Strategic Communcation class in the Roy H. Park School of Communications, Ithaca College, Ithaca, New York.
Barnard, L. (2014, November). Communication is mediated. Presentation to Prof. Ben Banta’s STCM 10300 Introduction to Strategic Communcation class in the Roy H. Park School of Communications, Ithaca College, Ithaca, New York.
Barnard, L. (2013, October). Using theory to inform research. Presentation to Dr. Francesca Carpentier’s JOMC 705 Theories of Mass Communication Research graduate class in the School of Journalism and Mass Communications, The University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
Barnard, L. (2013, May). The creepiness factor: Explaining conflicting audience attitudes toward tailored media content. Presentation at the School of Journalism and Mass Communication Student Research Colloquium, The University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
Barnard, L. (2013, March). Social media strategies and managing client expectations.
Presentation to Dr. Nori Comello’s JOMC 434 Public Relations Campaigns class in the School of Journalism and Mass Communications, The University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
Journalism and Mass Communications, The University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
Barnard, L. (2012, June). Ethics in advertising: Yes, I’m serious. Presentation to Dr. Sri Kalyanaraman’s JOMC 141 Professional Problems & Ethics class in the School of Journalism and Mass Communications, The University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
Barnard, L. (2010, October). Social media and the future of marketing and communications. Featured workshop lecture at St. Bonaventure University Communications Day, St. Bonaventure, New York.
Barnard, L. (2005, October). The effect of media images on gender roles and race in American society. Presentation to Dr. Carla Lloyd’s COM 107 Communications and Society class in the S. I. Newhouse School of Public Communications, Syracuse
University, Syracuse, New York.
INTERVIEWS AND POPULAR PRESS MENTIONS
Bond, S. (2015, April 28). Digital is reshaping the world of advertising. The Financial Times. Retrieved from http://www.ft.com/cms/s/2/60b8747e-bc1f-11e4-a6d7-00144feab7de.html
Brooks, C. (2015, April 13). Your online ads are creeping out your customers. Business News Daily. Retrieved from http://www.businessnewsdaily.com/7908-creepy-online-ads.html
Douglas, A. (2015, April 7). Are you a creep? How far is too far in personalization marketing and sales tactics? Business.com. Retrieved from
http://www.business.com/sales-and-marketing/are-you-a-creep-how-far-is-too-far-in-personalization-marketing-and-sales-tactics/
Fry, G. (Host). (2015, April 20). Are targeted ads online effective? Cayuga Radio. Podcast retrieved from
http://whcuradio.com/podcasts/are-targeted-online-ads-effective/
Hill, A. (2015, February 2). The moment digital selling tips over into creepy stalking. The Financial Times. Retrieved from http://www.ft.com/intl/cms/s/0/67304a18-a700-11e4-9c4d-00144feab7de.html
Homewood, S. (2015, April 16). Targeted online ads are creeping out consumers. AdNews. Retrieved from http://www.adnews.com.au/news/targeted-online-ads-are-creeping-out-consumers
Legatt, H. Targeted ads give Internet users the creeps. (2015, April 20). BizReport.
Retrieved from http://www.bizreport.com/2015/04/targeted-ads-give-internet-users-the-creeps.html
Melberg, C. (2015, April 17). Research shows that targeted ads can be creepy. Small Business Mavericks. Retrieved from
http://www.smallbusinessmavericks.com/2015/04/research-targeted-creepy/ Moss, D. (2015, April 17). Consumers find targeted online ads ‘creepy.’ The New Daily.
Retrieved from http://thenewdaily.com.au/life/2015/04/17/creepy-targeted-ads/
Muller, P. (Host). (2015, February 26). Creepy big data: I always feel like someone is watching me [Episode 52]. HP: Discover Performance Weekly. Video retrieved from
https://www.youtube.com/watch?v=GlbIQtBkRCc
Shoemaker, S. (2015, April 8). Online creep: Targeted ads may have opposite effect of marketers’ intent. Ithaca College Media Relations. Retrieved from
http://www.ithaca.edu/news/releases/online-creep:-targeted-ads-may-have-opposite-effect-of-marketers-intent-39546/#.VTetaRdFpD6
SERVICE
To the Department
STCM Faculty Search Committee, 2015 To the School
Summer Orientation Advisor, 2015
Faculty panelist, TVR 32700: Program Development For Entertainment Media pilot presentations, 2015
Faculty panelist, STCM 12300: Systems Thinking and Design final presentations, 2015 Pendleton Grant Committee, 2014-2015
Ithaca Today Faculty Participant, 2014-2015 Family Weekend Faculty Participant, 2014-2015
Faculty Chaperone: Annual Advertising Career Conference, Advertising Women in New York, 2014
To the College
Faculty Council, 2015-2016
Whalen Research Symposium Steering Committee, 2014-2015, 2015-2016 To the Field
Board of Directors, Modern Marketing Concepts, Binghamton, NY, 2015-present (includes service on the board of directors as well as service on two committees: Marketing and Products; Digital Development)
Reviewer, Journal of Advertising, 2015-present
Reviewer, AEJMC Conference, Advertising Division, 2015
Reviewer, American Academy of Advertising (AAA) Conference, 2015
Reviewer, Advertising/Public Relations/Social Media manuscript proposals, Routledge Publishing, 2014-present
Session Chair, “Issues in Advertising,” Mass Communication Division, ICA Conference, 2014
Paper Reviewer, AEJMC Southeast Colloquium, Open Division, 2013, 2014 Session Chair, “Psychology and Advertising,” Communication Theory and
Methodology Division, AEJMC Conference, 2013
Graduate Student Liaison, Communication Theory and Methodology Division, AEJMC, 2012-2013, 2013-2014
AFFILIATIONS
Association for Education in Journalism and Mass Communication (AEJMC) International Communication Association (ICA)
Advertising Women of New York (AWNY) PROFESSIONAL DEVELOPMENT
Colleague Mentoring Committee participant. (2015-2016). Ithaca College Strategic Communications Department.
“Introducing Audience View – a clear view of your audience online and offline.” (September 2015). Experian Marketing Services Training.
“Local media planning.” (September 2015). Kantar Media Online Trainings.
“Social video outlook: Where advertising is heading in 2016.” (September 2015). AdWeek Webinars.
“Statista Training.” (September 2015). Ithaca College Library.
“Seize the programmatic opportunity.” (June 2015). Kantar Media Online Trainings. “Beyond the basics: Using SRDS.com to create media plans that wow your clients and
impress your boss.” (May 2015). Kantar Media Online Trainings.
“Designing Assignments in ICC Quantitative Literacy Courses.” (March 2015). Ithaca College Center For Faculty Excellence.
“Educators’ Clinic: Keeping Up With Curriculum.” (November 2014). Annual Career Conference, Advertising Women of New York, New York, New York.
“Media: The Relationship of Buying and Selling.” (November 2014). Annual Career Conference, Advertising Women of New York, New York, New York.
“Research and Big Data: Consumer Insights.” (November 2014). Annual Career Conference, Advertising Women of New York, New York, New York. “Media Planning and Strategy.” (November 2014). Annual Career Conference,
Advertising Women of New York, New York, New York.
“Sakai for Instructors.” (August 2014). Ithaca College Technology Learning Center. “Mediation, Moderation, and Conditional Process Analysis Preconference.” (August
2013). Sponsored by the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication and Statistical Horizons.
Internet Research and Policy Reading Group. (2012-2014). University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
Research Methodology Reading Group. (2012). University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
“Consultative Business Building for Managers.” (September 2010). The Baron Group, New York, New York.
“Diversity and Inclusion Training.” (September 2008). Ogilvy & Mather, New York, New York.
“Crisis Communications Management Training Program.” (August 2004). Eric Mower & Associates, Corning, New York.
“Media Relations Training Program.” (August 2004). Eric Mower & Associates, Corning, New York.