CooolServe Framework
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Sales Planning:
Tools/Techniques- Solbright, Siebel, OAS, MPS and SFDC
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Ad Trafficking:
Tools/Techniques- Open Ad Stream, ACE, Adtech, DART,
Brand Central, Snag it, Flash and Decompiler
Inventory Managerment:
Tools/Techniques- Siebel, MPS and Sales
Campaign Management:
Tools/Techniques- DART, Atlas, PointRoll, Eyeblaster and
Mediaplex
Site Testing:
Tools/Techniques- Fire Bug, Http watch and Fiddler Cap
Report Generation:
Tools/Techniques- DART, Atlas and Open Ad
Marketing Research:
(Powered by Stratburg our Sister Concern)Tools/Techniques- comScore, Nielsen and TNS
Strategy
Analytics:
(Powered by Stratburg our Sister Concern)Tools/Techniques- SQL, Excel and Statistical know
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Why CooolServe
3
Team & Skillset
Team
•
Our ad ops team work across the
spectrum covering pre, during and
post sale operations in online
advertising
•
Our ad ops team consists of people
who have more than 7+ years of
experience in the online advertising
Approach
•
We strictly adhere to process map
and clearly set migration & transition
quality standards with defined SLA
•
Communication strategy plays the key
role with our team
Support
•
We provide support to our clients
with wide time zone coverage from
transition to post migration and
weekend support
Ad Operations
•
Dedicated ad ops team to focus on
client needs at various levels
Skilled Resources
•
Experienced subject matters experts
with skillsets from web and mobile
platform
•
In-depth domain and functional
expertise
Industry Updates
•
Subject matter experts on the
Internet industry with experience
from RTB and Ad Exchanges
•
End to end support from consulting
to analytics
Expertise
•
Our expertise is diverse and can
accommodate your company’s diverse
functions
Key Differentiators
Client Benefits
Increased value addition to your
business
•
Strengthening the clients business
with an efficient operation solutions
Increased Business Efficiency
•
Insights and solutions that increase
the agility of your business
•
Anticipation of changing technology
trends like MRAID, VPAID etc.
Cost Effective Solutions
•
Lower cost of skilled resources with
less risk
Faster turn-around Time
•
Our expertise and past experiences
allow us to deliver projects faster and
on-time
CooolServe Platforms
Web
Network
Network
Mobile
Network
Video
Ø Ad Servers
DFA, DFP, Right Media, Real Media 24x7, Adtech Ø Debugging Tools HTTP Watch, Fidler Cap,
Action Script Viewer(ASV) Ø Scripting Skills HTML, JavaScript,
IFRAME, FIF and UAC Ø Ad Server Backend
Accessibility SQL and Oracle Ø Ticket /Queue
Management System Traffic Mac and IAS Ø Sales Order
Management System Solbright, Siebel and
MPS
Ad
Network
Ø Ad Servers • InMobi • ADTECH Mobile Ø SDK Integration Kit • JSP • ASP.NET • C# • Android support models Ø Ad Servers • Jivox • Go viral • ADTECH Video Ø Debugging Tools &Players • HTTP Watch • Brightcove • Lightning cast Ø Scripting Skills • HTML • JavaScript • IFRAME • FIF • UAC Ø Ad Servers • Right Media • Advertising.com • AppNXS Ø Debugging Tools • HTTP Watch • Fidler Cap
• Action Script Viewer (ASV) Ø Scripting Skills • HTML • JavaScript • IFRAME • FIF • UAC
Additional Services
• Build custom reports for special roadblock executions• Integrate Analytics & Ad serving data into reports for better understanding • Build custom deck for ad format innovations
Campaign Management Services: Publisher
• Inventory Management• Post campaign analysis
• 3rd party impression discrepancy management
• End of campaign & ad hoc Reporting • Campaign monitoring/pacing
• Campaign setup in ad server – display, video and mobile • Creative troubleshooting– display, video and mobile • Creative Audit/Review – Legal/Tech standpoint • 3rd Party Ad Format Certification Process • Site/Channel Launch Preparation
• Ad tag generation • Co-ordination with development team • Ad slot testing
• Inventory mapping/swap • Inventory leakage analysis(default) • Mapping house ads to new inventory
• Inventory Management
• 3rd party impression discrepancy management
• End of campaign & ad hoc Reporting • Campaign monitoring/pacing
• Campaign setup in ad server – display, video and mobile • Implement ad verification standards
• Creative troubleshooting– display, video and mobile • Creative Audit/Review – Legal/Tech standpoint • Website Review: Network Site Test
• Publisher addition • Generate & send tags to publishers • Inventory audit/review
• Publish inventory dashboard • Map publisher default ads
Campaign Management Services: Network
Additional Services
• Test custom ad format executions under various circumstancesTransition Process – Go Live within 30 days
Client Side
Migration
Phase
Provides Info on:
• Tools involved
• Ad server Login Credentials
• Email distro management
• Introduce to A/C Management team
CooolServe Side
Transition
Phase
• Review Process Documents
• Request Test Campaign Launches
• Request test reports
• Other Ad hoc requests
Go Live!
• Start sending IO’s for Campaign launch
• Request anytime for status updates
• Request Ad hoc reports
• Introduce creative agency/dev. team for custom execution
5 days
6-15
days
16-30
days
7
• Understand Ad Ops workflow
• Build Migration Document
• Document all the tool knowledge
• Generate Email Distro Group
• Launch test campaign
• Generate & Publish reports
• Publish Optimization Dashboard
• Execute Ad hoc queries
• Launch campaigns based on IO’s
• Confirm by email
• Monitor campaign performance
• Publish weekly & daily reports
• Ad troubleshooting
• Manage 3rd party imps. Discrepancy
