UCI BMX SUPERCROSS
WORLD CUP BID GUIDE
2015
FANS
IT’S ALL FOR THE
Bicycle motocross (BMX) started in the late 1960s in California, around the same time that motocross became a popular sport in the USA. In April 1981, the International BMX Federation was founded, and the first world championships were held in 1982. Thus, since January 1993 BMX has been fully integrated into the Union Cycliste Internationale (UCI).
The main BMX areas in the world are the U.S.A., Europe and Australia, while South America has been growing rapidly over the past years. Over 2,200 competitors from 38 countries participated in the 2013 UCI BMX World Championships that was held in Auckland, New Zealand. BMX made a successful debut at the 2008 Summer Olympic Games in Beijing, China and made an explosive return at the 2012 Olympic Games in London. Millions of TV-viewers watched the exciting BMX action over 3 days, which was held in front of a sold out crowd in the Olympic park.
BICYCLE MOTOCROSS
BMX
The International Cycling Union (UCI) is cycling’s
International Federation recognized by the International Olympic Committee (IOC). The UCI was founded in
Paris in 1900. The UCI administers and promotes the development of the eight disciplines of cycling all around the world (road, track, mountain bike, BMX, para-cycling, cyclo-cross, trials and indoor cycling).
The UCI has entrusted GSX to deliver all the UCI BMX World Cup events and by contract, has transferred
to GSX all rights related to the event. For more information about the UCI,
please visit www.uci.ch.
UNION CYCLISTE INTERNATIONALE
As of January 1, 2011, the UCI BMX Supercross World Cup is managed by Global SX Events Inc. Global SX Events has acquired all management, marketing and TV rights related to the UCI BMX Supercross World Cup.
Global SX Events Inc. (GSX Events) is the premier promoter of professional BMX events internationally. The GSX team represents the leading edge of BMX event organization and has been instrumental in developing the BMX Supercross World Cup series. GSX Events Inc. is headquartered in Gahanna, Ohio, USA. www.gsxevents.com
GSX Events subsidiary company, EliteTrax Inc, led by Tom Ritzenthaler will deliver all BMX Supercross World Cup tracks to assure top notch quality. EliteTrax is globally recognized delivering BMX tracks of the highest standard, and is the preferred construction company of the UCI.
www.elitetraxinc.com
GLOBAL SX EVENT INC.
The UCI BMX Supercross World Cup is the premier BMX racing series in the world, with a live global TV coverage enjoyed by thousands of fans.
The BMX Supercross World Cup is the most exciting and spectacular BMX and cycling events produced, featuring 5 events per year around the world, with the very best male and female BMX riders fighting for a prize purse of over US $120,000.
Apart from the UCI BMX World Championships, the BMX Supercross World Cup is the only BMX racing series featuring the Olympic format and is the main qualification events for the Olympic Games.
UCI BMX SUPERCROSS WORLD CUP
EVENTS ON FOUR CONTINENTS
2015
5
1
2
ATHLETES & PARTICIPANTS
RIDERS
An average of 250 participants from 30 countries attend each of the BMX Supercross World Cups. With more than 200 competitors and an average 3,000 people attending a BMX Supercross World Cup, an economic impact of approximately US $500,000 to the local economy can be expected.
Using previous World Cups as a guide, the expected average length of stay for out of country and out of province visitors is a minimum of 5 days. During their stay, each visitor will spend, on average, $200 per day.
HIGH PROFILE MALE RIDERS
Maris Strombergs, 29 (Latvia) Joris Daudet, 23 (France)
Liam Phillips, 27 (Great Britain) Jelle Van Gorkom, 22 (Netherlands) Sam Willoughby, 23 (Australia) Connor Fields, 22 (USA)
HIGH PROFILE FEMALE RIDERS
Mariana Pajon, 22 (Colombia) Caroline Buchanan, 24 (Australia) Shanaze Reade, 25 (Great Britain) Alise Post, 22 (USA)
Laura Smulders, 19 (Netherlands) Valentino Manon, 23 (France)
5 X 200 = $1,000
The 2013 UCI BMX Supercross World Cup was distributed by IMG Media and broadcasted in 70 territories over 15 broadcasters. Depending of what type of broadcaster and interest, GSX produced a live webcast (total of 4 hours per event), a 26 minute magazine lifestyle show (available 10 days after event) and a special 1-hour magazine show for FOX SPORTS NET in USA.
The Global audience reach is estimated to 4.24 million TV viewers, with a live audience of 0.5 million TV viewers. All events were webcasted live on bmxlive.tv with an average of 45,000 individual viewers per event. The intention is to increase the distribution for 2014 and beyond, where GSX will work closely with the appropriate distribution agencies to tap into its potential audience of 648 million viewers.
BMX SX ON TV
TV
EUROPE
Eurosport (Pan Europe), TV2 (Norway), NOS (Netherlands), Sky Sports (UK), EXQI Sports (Belgium), L’Equipe online (France), Nova Sports (Greece), LTV, Extreme Channel
(Pan-Europe)
AFRICA
Eurosport (Pan Africa)
AMERICAS
FOX Sports Network (USA), ESPN (Brazil), FOX Sports Latam (Pan South America), Rush HD (Pan America), DeportTV (Argentina)
ASIA
Eurosport Asia (Pan Asia), EDGESport (Pan Asia)
INFLIGHT MEDIA
To date the airlines KLM, Thai airlines and Garuda Indonesia.
MAGAZINE/NEWS
DISTRIBUTION
Transworld Sport, Sports News TV (SNTV) distribute to 350 worldwide news broadcasters (incl BBC, ESPN, Canal Plus).
EVENT SPECTATORS IN 2013
DEMOGRAPHICS
ROUND 1
(Manchester, UK) was attended by more than 4,000 spectators over 2 daysROUND 2
(Santiago Del Estero, Argentina) was attended by more than 6,000 spectators over 2 daysROUND 3
(Papendal, Netherlands) was attended by more than 5,000 spectators over 2 daysROUND 4
(Chula Vista, CA USA) was attended by more than 2,500 spectators over 2 days• Young males and females from 12 to 24 years old.
• Financially able to purchase partners goods and services.
• They are independent/leader personality type.
• They are active participants of action sports • They live in the Europe, Australia, and USA
PLUG-AND-PLAY
GUARANTEED
The UCI BMX Supercross is unique in the fact that it is a plug-and-play event for a local organizer. All sporting aspects are managed by the experienced core staff of UCI and GSX. This gives the local organizer a greater opportunity to focus on the promotion of the event. UCI and GSX are bringing valuable core staff and equipment. A few examples:
• All timing equipment and staff is provided by GSX and its appointed agency.
• Branding implementation is done by GSX staff.
• The complete TV production is done by Friday TV.
• GSX is supplying an experienced DJ. • GSX is supplying an English-speaking race announcer.
• GSX is supplying the media service and editorial rights free photos.
• UCI is supplying a Technical Delegate and a number of International Commissaires.
• GSX through EliteTrax Inc. is supplying the track builder and designer to build (one-off type track) maintain and finalize the track.
RIGHTS OF THE ORGANIZERS
TV & MEDIA RIGHTS
The UCI respectively through Global SX Events holds the marketing and sponsorship rights of the 2015 UCI BMX Supercross World Cup. However, the UCI and GSX grant the organizer an average of 50% of the visibility depending on the location. The marketing rights are described in appendix 2.
Bigger Opportunity – Apart from sponsorships, the Organizer has the right to collect the following (but not limited) to:
-All entry fees -Ticket sales -Expo sales
GSX acquired the rights from UCI and is the owner of the worldwide broadcasting rights (including radio, TV, internet and any other multimedia broadcasts) of the 2015 UCI BMX Supercross World Cup. However, if the Organiser supplies the technical equipment for the TV production, GSX may grant the broadcasting rights within the host country to the Organiser (or host broadcaster).
UCI BMX SUPERCROSS WORLD CUP CALENDAR
The 2015 UCI BMX Supercross World Cup will have a minimum of 5 legs during the
pre-scheduled dates below.
Start Date
27/3/2015 17/4/2015 8/5/2015 12/6/2015 14/8/2015 4/9/2015 25/9/15Start Date
28/3/2015 18/4/2015 9/5/2015 13/6/2015 15/8/2015 5/9/2015 26/9/15Country
Any country Any country Any Country Netherlands Any Country Any Country Any CountryEvent
UCI BMX Supercross World Cup UCI BMX Supercross World Cup UCI BMX Supercross World Cup UCI BMX Supercross World Cup UCI BMX Supercross World Cup UCI BMX Supercross World Cup UCI BMX Supercross World Cup
• 2015 UCI BMX Supercross World Cup label; • Supply trophies for the final overall standing. • Payment of the Overall prize money as mentioned in appendix 1.
• UCI Technical Delegate and an International Commissaires panel (4 persons) managing the sporting aspects of the events.
• Riders online registration system on www.uci.ch. • UCI BMX Supercross general coordination
and management.
• General press service of the series, including the internet service (results, photos, social media) . • Worldwide promotion of the 2015 UCI BMX
Supercross World Cup.
• Track building services through EliteTrax Inc. • Timing and results handling system.
• A Medical Manager overseeing the medical operation during the event.
• 2015 UCI BMX Supercross World Cup Practical Organisation Guide;
• Complete live webcast Production (including a post production 26 minutes show) with
world-wide distribution.
SERVICES
SERVICES
UCI
GSX
COVERED
WE’VE GOT IT
The necessary infrastructure and human resources for the organisation of the 2015 UCI BMX Supercross World Cup according to the terms and conditions of the series (2015 UCI BMX Supercross Practical Organisation Guide).
Payment of the minimum event prize money as mentioned in appendix 1.
Human resources and necessary equipment for the track
construction (2015 UCI BMX Supercross World Cup Practical Organisation Guide).
Supply 150 room nights for GSX and UCI staff in hotel (near venue) during the event.
The organizer fee is €10.000. In addition to other mentioned responsibilities for the Organiser, the model of the financial
responsibilities in appendix 3 shall act as an outline for the provision organisation budget.
• Supply trophies for the final overall standing. • Payment of the Overall prize money as mentioned in appendix 1.
• UCI Technical Delegate and an International Commissaires panel (4 persons).
ORGANISER
RESPONSIBILITIES
UCI
RESPONSIBILITIES
BMX SUPERCROSS IS A
LIFESTYLE
EVENT
A UCI technical delegate or GSX representative visit will be organised for every new site. The following elements will be taken into consideration:
•Technical aspects of the site. •Geographical situation.
•Evaluation of the general competences for the organisation of such an event.
Four (4) files have to be prepared in English and returned to the UCI before 1st May 2014 to the BMX Sports Coordinator to the following address:
Ms. Ellen Bollansee
International Cycling Union (off road) 1860 Aigle
Switzerland
Mail to: [email protected]
In addition, a copy of the file shall also be sent to: Global SX Events
147 North High Street Gahanna, Ohio 43230 USA
Mail to: [email protected]
• A support letter of the National Federation.
• An introduction letter describing the motivations of the candidature.
• Organiser’s address.
• References and events already organised by the organizer and on the venue/track (if it already exists). • Requested dates (with reference to the period mentioned above) .
• Infrastructures available (track, grand stands, press room, meeting rooms, commissaires room, accreditation registration center, official hotel etc.).
• Team accommodation possibilities.
• Provisional complete budget (incomes and expenses). • Geographical situation (airport distance, freeway access, big cities and accessibility to the site).
• Map and profile of the venue and (if already exists) the track. Preferably in colour and in A4 form.
• Do you plan more events than the UCI BMX Supercross World Cup? If yes which other and when.
A. SELECTION OF THE CANDIDATES FOR THE 2015 UCI BMX
SUPERCROSS WORLD CUP:
B. THE NATIONAL FEDERATIONS OR ORGANISERS/CANDIDATES
WILL HAVE TO SUPPLY THE FOLLOWING INFORMATION
FOR EACH CANDIDATURE:
LET THE
• The UCI and GSX will evaluate the received bids, which have signed the contract and will announce the selected venues and organisations of the 2015 UCI BMX Supercross World Cup by letter and later on followed by a press release.
• The signature of a contract, which will be sent to each candidate and/or the hosting National Federation.
THE APPOINTED HOST ORGANIZERS WILL
NOT BE CONFIRMED BEFORE:
ONLY FILES ARRIVING
BEFORE THE DEADLINE
WILL BE TAKEN INTO
CONSIDERATION.
MEN ELITE
Per round* Overall 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th TOTAL €2,866 €1,666 €1,000 €800 €666 €600 €500 €400 €8,498 €6,000 €4,000 €2,500 €1,500 €1,200 €1,000 €800 €600 €550 €500 €450 €400 €350 €300 €250 €200 €20,600 1ST SEMI-FINAL* 5th 6th 7th 8th Total €150 €133 €100 €60 €433
*Minimum event prize money to be paid by the Organisers. 2ND SEMI-FINAL* 5th 6th 7th 8th Total €150 €133 €100 €60 €433
WOMEN ELITE
Per round* Overall
€1,500 €733 €300 €267 €233 €187 €167 €3,587 €4,000 €2,500 €1,379 €900 €800 €700 €600 €500 €275 €250 €225 €200 €175 €120 €125 €100 €12,879
SEE SEPERATE DOCUMENT
APPENDIX 1
APPENDIX 2
GSX Staff UCI Staff
UCI Commissaires Official photographer UCI Doping Control Officer General Race Organisation Implementation personnel Timing staff
Track building staff Track building volunteers Announcer
Deejay
Medical Manager
Local First Aid & medical staff Catering - staff
Site visits
General administration Calendar/rights fee
UCI online registration system
General management 1 x Technical Delegate 4 x commissaires Min 15 x persons min 1 x builder 4 x volunteers 1 x GSX, 1 x OC 1 x GSX Min 1 person
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
ADMINISTRATION, STAFF UCI/GSX ORGANIZING COM
MODEL OF FINANCIAL RESPONSIBILITIES
Track material
Heavy machinery rental Start Ramp scaffolding Start Ramp custom deck Start gate
Timing equipment Video Screen
Start/Finish/podium arch trussing Spectator grandstands
Safety Air fence Track cover/plastic Barriers
Toilet facilities
Riders covered area start/finish Administration/timing Administration facility PA System Communication/radios
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
EVENTS COSTS UCI/GSX ORGANIZING COM
MODEL OF FINANCIAL RESPONSIBILITIES
TV Production Onsite Communication Accreditation system Media/press facility Banners/Back drops Number plates Information signs Promotion
Prize Money per event Prize Money overall Trophies per event Trophies overall Riders catering Anti-doping facility Anti-doping tests
Live + post production
Rainbow pass system
Start/finish/podium
Website, program, poster
200 rider x 3 days
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
TV/MEDIA/PROMOTION MISCELLANEOUS UCI/GSX UCI/GSX ORGANIZING COM ORGANIZING COMMODEL OF FINANCIAL RESPONSIBILITIES
IT’S ALL ABOUT
BMX
